Pieters Advocaten

What Pieters Advocaten does

Pieters Advocaten is a privately held Dutch law firm headquartered at 't Goylaan 13 in Utrecht, with a total headcount of 21, including 9 lawyers. It serves both private individuals and businesses across a broad horizontal set of practice areas — migration and asylum law, labour law, social security law, criminal law, administrative law, family and personal law, liability law, and contract law — and offers tailored advisory and litigation services rather than standardized packages. The firm explicitly targets access-to-justice outcomes, anchoring its brand around the motto 'Care for justice.'

The firm's commercial model is built on three revenue streams: (i) subsidized legal aid (gesubsidieerde rechtsbijstand) for eligible private individuals based on Dutch financial criteria; (ii) competitive private-pay legal services for individuals and companies not eligible for legal aid; and (iii) a freemium acquisition layer comprising a free initial consultation of approximately 30 minutes plus Monday evening walk-in consultations (5:00–6:00 PM) without appointment. Distribution is primarily regional, supported by listings on Advocaatzoeken.nl and the firm's membership in the Landelijk Netwerk Gratis Inloopspreekuur Advocaten.

Pieters Advocaten is owner-operated and independent, with no disclosed parent company, institutional investors, or external funding. There is no evidence of proprietary technology, AI tooling, APIs, or integrations; service delivery is human-led and office-based. The firm presents as a stable, regionally anchored general practice rather than a growth-oriented or technology-enabled legal services platform.

Name

Pieters Advocaten

Legal name

Pieters Advocaten

Website

https://pietersadvocaten.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pieters Advocaten is an independent Dutch law firm in Utrecht with 9 lawyers serving private individuals and businesses across migration, criminal, family, labour, social security, administrative, liability, and contract law, supported by subsidized legal aid and a free walk-in consultation program.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Legal Aid & Client Advocacy Services (BPAGAEAM)

Keywords

• Legal services
• Migration law
• Criminal law
• Family law
• Employment law

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Legal Services - Private Clients: Direct legal services provided to private individuals at competitive, fair rates. Initial consultation is free of charge.
2. Legal Aid (Gesubsidieerde Rechtsbijstand): Government-funded legal aid for eligible private individuals who qualify based on financial criteria.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Pieters Advocaten is an independent Dutch law firm in Utrecht that delivers advisory and litigation services across multiple practice areas including migration and asylum law, criminal law, employment law, social security law, family law, administrative law, liability law, and contract law. The firm serves both private individuals and businesses, with a free walk-in consultation program and subsidized legal aid (gesubsidieerde rechtsbijstand) available for eligible private clients.

Product overview

Pieters Advocaten is a law firm in Utrecht offering legal services across multiple practice areas. The firm provides advisory and litigation services for private individuals and businesses in migration & asylum law, labour law, social security law, criminal law, administrative law, family law, liability law, and contract law. The core offering is complemented by a free walk-in consultation service (20-minute sessions, with Monday evening availability) and subsidized legal aid for eligible clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Migration & Asylum Law Services Legal advisory and litigation services for migration and asylum matters, including assistance to refugees and regular immigration cases. Provided to private individuals and businesses requiring representation in immigration proceedings.
• Labour & Employment Law Services Legal assistance for employment disputes, labor law matters, and related social security law issues. Offered to both employees (private individuals) and companies.
• Social Security Law Services Legal counsel and representation in social security law matters and reception-related cases. Targeted at private individuals navigating social security benefits and reception entitlements.
• Criminal Law Services Legal defense and advisory services in criminal law matters. Provided to private individuals requiring criminal defense representation.
• Administrative Law Services Legal representation and advice in administrative law disputes and proceedings. Available to private individuals and businesses challenging government decisions.
• Family & Personal Law Services Legal services covering persons and family law matters and civil law cases. Provided to private individuals for personal and family-related matters.
• Liability & Contract Law Services Legal advisory on liability law, contract law, and obligations law matters. Available to both private individuals and companies.
• Free Walk-in Consultation Service Free 20-minute consultation sessions with a lawyer to assess cases and determine if the firm can assist, including Monday evening sessions from 5:00 PM to 6:00 PM without appointment. Listed on the Landelijk Netwerk Gratis Inloopspreekuur Advocaten website.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Landelijk Netwerk Gratis Inloopspreekuur AdvocatenminorGTM or Marketing PartnerPieters Advocaten is part of the National Network of Free Walk-in Consultation Lawyers, which provides a platform for walk-in legal consultations and referral services. The firm participates by offering free walk-in consultation hours listed on the network's website at https://www.inloopspreekuuradvocaat.nl/advocatenkantoor-utrecht-zuid/.

Recent moves1 record

Expansion highlights2 records

Broad incumbents

• AKD: Large Dutch law firm with offices across the Netherlands and Belgium. Comparable as a full-service Dutch legal services provider to both businesses and individuals, with similar breadth of practice areas.
• Loyens & Loeff: Benelux-headquartered full-service law firm with strong Dutch presence. Comparable as a multi-jurisdictional legal services provider serving both businesses and individuals.
• Kennedy Van der Laan: Mid-sized Amsterdam-based Dutch law firm with technology, employment, and administrative law practices. Comparable as a Dutch multi-practice legal services provider, though at larger scale and more tech-focused.
• Houthoff: Large full-service Dutch law firm headquartered in Amsterdam with broad practice coverage including employment, administrative, and corporate law. Comparable to Pieters Advocaten as a Dutch legal services provider, though operates at much larger scale across multiple geographies.
• Van Doorne: Independent Dutch law firm headquartered in Amsterdam with broad practice coverage. Comparable as a Dutch legal services provider, with similar focus on employment, administrative, and family-related law alongside corporate work.
• NautaDutilh: Major Dutch law firm with offices in Amsterdam and Rotterdam providing full-service legal advice. Comparable as a Dutch legal services provider to individuals and businesses, though at significantly larger scale and broader geographic footprint.
• CMS Netherlands: Global law firm with Dutch offices in Amsterdam, The Hague, and Rotterdam. Comparable as a multi-practice legal services provider in the Netherlands serving businesses and individuals.
• Stibbe: Leading Dutch law firm with offices in Amsterdam, Brussels, and Luxembourg. Comparable as a multi-practice Dutch legal services provider, though specializing in corporate, finance, and regulatory work.
• De Brauw Blackstone Westbroek: Premier Dutch law firm in Amsterdam offering full-service legal counsel. Comparable as a Netherlands-based legal services provider across multiple practice areas, though positioned at the high end of the corporate market.
• Bird & Bird (Netherlands): Global law firm with significant Netherlands presence (The Hague, Amsterdam). Comparable as a legal services provider in the Dutch market, particularly relevant for international and cross-border matters overlapping with Pieters' migration practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pieters-advocaten-utrecht

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pieters Advocaten