Pietro Cassina Azienda Vitivinicola

What Pietro Cassina Azienda Vitivinicola does

Pietro Cassina Azienda Vitivinicola is a small, family-owned winery operating approximately 7 hectares of vineyards in Lessona, in the province of Biella, Alto Piemonte, Italy. The estate has been held by the Cassina family across multiple generations and is personally run by Pietro Cassina with his wife and children. Production is concentrated on Nebbiolo wines grown in the Lessona appellation, situated in the UNESCO-recognized "Super Vulcano" zone with highly acidic volcanic soils (pH 3.5–3.7) that are considered ideal for the varietal.

The winery's technical infrastructure centers on traditional and sustainable viticulture practices. Core physical assets include a three-level underground cellar (Cantina Ipogea) for natural temperature-controlled aging, a self-regulating water cascade system, solar and photovoltaic panels for renewable energy, locally sourced ("zero-kilometer") barrels, an experimental vineyard for viticulture research, and the Severina natural oasis for biodiversity preservation. Distribution is entirely direct-to-consumer via the estate's own Italian-language e-commerce shop (with free shipping on orders over €250) and on-site winery visits, tastings, vineyard dinners, and themed events. The company has no disclosed external funding or institutional ownership; a minor co-financing relationship exists with the EU's FEASR rural development fund.

The business model is two-pronged: (i) one-time wine sales through the online shop and at the cellar, and (ii) paid wine tourism and tasting experiences. Pricing is not publicly disclosed and is quote-based upon direct contact. The customer base is fragmented across Italian retail wine consumers and wine tourists, with no channel partners, distributors, or wholesale accounts mentioned. Marketing is conducted through the company's own website, an email newsletter (offering 10% off first orders), and organic SEO targeting Alto Piemonte and Lessona wine queries. The firm operates exclusively within Italy.

Name

Pietro Cassina Azienda Vitivinicola

Legal name

Azienda Vitivinicola Pietro Cassina

Website

https://pietrocassina.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pietro Cassina Azienda Vitivinicola is a small, multi-generational family winery in Lessona, Alto Piemonte, Italy, producing Nebbiolo wines from ~7 hectares in the UNESCO-recognized Super Vulcano zone and selling them direct-to-consumer via its own online shop and on-site tastings.

Ownership category

akta.pro rank

Product category

Premium Italian Wines (Nebbiolo)

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro industry

PRIMARYCRADAIAB

Wine & Sparkling Wine Wineries & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYAFAFAAAB

Wine Production & Winemaking

Agriculture & Food Production/Beverage Production/Alcoholic Beverage Production (Beer, Wine, Spirits, Cider)

SECONDARYTHAFALAE

Wineries & Vineyards (Tasting Rooms)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYTHAJAGAD

Wine Tastings & Vineyard/Winery Tours

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

SECONDARYCRANABAB

Wine Retail (Bottle Shops & Wine Merchants)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

SECONDARYAFAGAJAL

Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP)

Agriculture & Food Production/Crop Farming/Viticulture & Vineyard Operations (Grapes for Wine/Table)

Keywords

• Italian red wine
• Nebbiolo production
• Wine tourism experiences
• Sustainable viticulture
• Alto Piemonte wines

Headquarters

HQ city

Lessona, Biella

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct sales of wines produced from their approximately 7 hectares of vineyards, including Nebbiolo and other local grape varieties. Sales conducted through their own online shop with delivery throughout Italy.
2. Wine Tourism and Tasting Experiences: Revenue from hosting tasting experiences, cellar visits, romantic visits, dinners in the vineyard, and other events at the winery. Visitors explore the production facilities, barrel aging rooms, and unique waterfall tunnel.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Family-owned winery producing Nebbiolo wines from approximately 7 hectares of vineyards in Lessona, Alto Piemonte. Operations include a three-level underground cellar (cantina ipogea) for aging, sustainable viticulture practices, and direct-to-consumer sales through an online shop with delivery across Italy. The estate also offers on-site tasting experiences, cellar visits, and vineyard events as a complementary offering.

Product overview

Pietro Cassina Azienda Vitivinicola is a small family-owned winery operating as a single, unified product offering. The estate produces Nebbiolo wines from its approximately 7-hectare vineyard in Lessona, Alto Piemonte, with production focused on a multi-level underground cellar (cantina ipogea a tre livelli). The product portfolio centers on Nebbiolo d'Alto Piemonte wines, supplemented by wine tasting experiences and visits at the winery, and direct-to-consumer sales through an online shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Nebbiolo d'Alto Piemonte Wines The estate's primary wine offering, crafted from Nebbiolo grapes grown in the Lessona appellation of Alto Piemonte. The vineyards sit in the UNESCO-recognized Super Vulcano zone with highly acidic volcanic soils (pH 3.5–3.7) — one of the few areas in Italy and the world where Nebbiolo finds its ideal environment. Wines are aged in the estate's three-level underground cellar (cantina ipogea). Sold direct-to-consumer through the online shop with delivery across Italy and free shipping over €250; intended for wine enthusiasts seeking authentic, terroir-driven Italian red wines.
• Wine Tasting Experiences and Cellar Visits Bookable on-site wine tourism experiences at the Lessona estate, including guided tastings, tours of the production facilities and barrel aging rooms, walks through a waterfall tunnel, access to the star-decorated tasting room, romantic visits, and exclusive dinners in the vineyard. Targeted at wine tourists, couples, and visitors to the Alto Piemonte region seeking an immersive traditional winery experience; bookings are made via the estate's website.
• Online Wine Shop (Direct-to-Consumer Sales) The winery's own e-commerce channel selling Nebbiolo d'Alto Piemonte wines directly to consumers with delivery across Italy. Includes a free-shipping incentive on orders over €250 and a 10% newsletter-subscriber discount on the first order. Targeted at individual wine buyers in Italy who want to purchase authentic estate-bottled Nebbiolo without intermediaries.

Quantifiable outcome

• Free shipping on orders over €250
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Antoniolo: Boutique Alto Piemonte producer based in Gattinara specializing in Nebbiolo from multiple local cru sites. Comparable as a family-run Alto Piemonte estate with terroir-focused portfolio and DTC tasting experiences.
• Travaglini: Family-owned Gattinara producer famous for its distinctive bottle shape and traditional Nebbiolo. Comparable as a multi-generational Alto Piemonte family winery with established international distribution.
• Nervi-Conterno: Gattinara-based Alto Piemonte Nebbiolo producer acquired by the Conterno family. Comparable as a premium Alto Piemonte Nebbiolo estate with strong terroir narrative and growing international collector recognition.
• Tenuta Sella: Historic family winery in Alto Piemonte producing Lessona and Bramaterra Nebbiolo wines. Comparable as a multi-generational Alto Piemonte producer with similar focus on terroir expression and family heritage.
• Proprietà Sperino: Family-owned winery in the Lessona appellation of Alto Piemonte producing Nebbiolo wines from estate vineyards. Directly comparable as a boutique Lessona producer focused on terroir-driven Nebbiolo with similar scale and DTC orientation.
• Cantina Vignaioli di Lessona: Cooperative winery based in Lessona producing Nebbiolo wines from the same appellation. Directly comparable as a Lessona-DOC producer with vineyard holdings in the same UNESCO Super Vulcano terroir.
• Colombera & Garella: Young family project in Alto Piemonte producing Nebbiolo from Lessona and Bramaterra. Comparable as a small-scale, family-operated Alto Piemonte producer with similar DTC and direct-relationship model.

Broad incumbents

• G.D. Vajra: Established family-run Piedmont estate producing Barolo and other Nebbiolo-based wines with strong organic credentials and DTC tourism. Comparable in family ownership, sustainability ethos, and tasting room hospitality model, though at larger scale and with broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/azienda-vitivinicola-pietro-cassina

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pietro Cassina Azienda Vitivinicola