Pig Beach
Pig Beach BBQ is a founder-owned, chef-driven multi-location barbecue restaurant chain founded in 2015, operating four U.S. restaurants (Queens, West Palm Beach, Boston, Louisville), stadium concessions at Citi Field and Barclays Center, catering, and a consumer products line.
- Company typePrivate
- Founded2015
- HeadquartersAstoria, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pig Beach does
Pig Beach BBQ (legal entity Fully Rinsed Productions LLC, domiciled in New York) is a privately held, founder-owned multi-location barbecue restaurant concept founded in 2015 in Brooklyn, NY, by NYC restaurateur Rob Shawger alongside pitmasters Matt Abdoo (formerly of Del Posto) and Shane McBride. The core product is a chef-driven smoked-meat dining experience combining traditional barbecue technique with global culinary influences, offered across four U.S. restaurant locations — Queens NY (35-37 36th St, Astoria; the year-round flagship after evolving from a seasonal pop-up), West Palm Beach FL (2400 S Dixie Hwy, opened 2021), Boston MA at the PKL venue (64 C Street, opened 2022), and Louisville KY (opened Summer 2023) — with menu pricing spanning $6-$375 to cover individual items through family-style spreads.
The business operates a horizontally diversified revenue model across restaurant dine-in/takeout, third-party delivery (UberEats, DoorDash), direct online ordering via Toasttab, off-premise catering and private events (booked through Tripleseat for parties of 20+), stadium/venue concessions at Citi Field and Barclays Center, an e-commerce storefront (pigbeachnycshop.com) for sauces, rubs, apparel, and gift cards, and a HarperCollins-published cookbook extension. Distribution channels are all U.S. domestic. Customers are predominantly long-tail individual diners, with a smaller enterprise layer comprising two major sports/entertainment venue partners and event catering clients.
The company has accumulated 30+ world championship barbecue titles, including Memphis in May Grand Champion Ribs (2023), and is a privately held LLC with no disclosed outside institutional investment. Headcount is recorded at 15 (likely core/management only), and the founders plus partners Gary M. Kravetz and Dennis Lu continue to lead operations. The marketing GTM relies heavily on competitive barbecue reputation, food festival participation, and earned media coverage (NYT, TODAY Show, Food Network, CBS Saturday Morning, Southern Living) rather than paid acquisition.
Pig Beach firmographics
Firmographics- Name
- Pig Beach
- Legal name
- Fully Rinsed Productions LLC
- Website
- https://pigbeachnyc.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pig Beach BBQ is a founder-owned, chef-driven multi-location barbecue restaurant chain founded in 2015, operating four U.S. restaurants (Queens, West Palm Beach, Boston, Louisville), stadium concessions at Citi Field and Barclays Center, catering, and a consumer products line.
- Ownership category
- akta.pro rank
Pig Beach industry classification
Industry- Product category
- Casual Dining Barbecue Restaurant
- NAICS
- Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Steakhouses & Seafood Restaurants (THAFACAE)
- akta.pro secondary industry
- Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical) (THAHAKAK)
Keywords
Where Pig Beach is headquartered
LocationHeadquarters
- HQ city
- Astoria
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Pig Beach business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Dine-In and Takeout: Core restaurant revenue from dine-in customers and takeout orders at physical locations. Pricing from $6-$25 for individual items, combo platters from $25-$48, family-style options up to $375.
- Third-Party Delivery: Partnership with UberEats and DoorDash for delivery services, generating transaction-based revenue with platform commissions.
- Catering and Private Events: Catering services for groups of 10+ with menus ranging from box lunches at $14/person to full Pit Crew spreads for $360. Private event bookings for parties of 20+ at dedicated dining rooms.
- E-commerce Shop: Online sales of sauces, rubs, and branded merchandise through pigbeachnycshop.com
- Stadium and Venue Concessions: Concession operations at Citi Field (Mets stadium) and Barclays Center, serving game-day crowds with signature BBQ items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Menu Items |
| Unit Pricing | Pay-as-you-go | BBQ Platters |
| Unit Pricing | Pay-as-you-go | Group/Party Platters |
| Unit Pricing | Pay-as-you-go | Catering - Box Lunches |
| Unit Pricing | Pay-as-you-go | Catering - Full Spread |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Pig Beach product offering
Product offeringCore offering
Pig Beach is a multi-location chef-driven barbecue restaurant concept serving smoked meats, sandwiches, platters, and sides at physical locations in Queens NY, West Palm Beach FL, Boston MA, and Louisville KY, with additional stadium concession outposts at Citi Field and Barclays Center. Beyond dine-in and takeout, the company sells an award-winning line of bottled sauces, dry rubs, branded merchandise, and gift cards through its own e-commerce shop, and offers off-premise catering and private event services for groups of 10 to 400+ guests.
Product overview
Pig Beach BBQ operates as a multi-location restaurant chain offering chef-driven barbecue dining experiences at standalone locations in Queens NY, West Palm Beach FL, and Boston MA @ PKL. The product portfolio consists of the core restaurant dining business supplemented by a Sauce & Merch Shop (online store for sauces, rubs, and branded merchandise), catering and private events services, gift cards, and a published cookbook. The restaurant concept combines traditional BBQ techniques with global culinary influences, featuring smoked meats, sandwiches, platters, and sides.
Differentiator
Problem solved
Functional benefit
Brands
- Pig Beach BBQ Cookbook: Award-winning cookbook titled 'Pig Beach BBQ Cookbook: Smoked, Grilled, Roasted, and Sauced' by Matt Abdoo and Shane McBride published by HarperCollins.
- Pig Beach Sauces & Rubs
Products and services
- Pig Beach BBQ Restaurant Dining Full-service, dine-in barbecue restaurant offering smoked meats (brisket, ribs, pulled pork, turkey, sausages), sandwiches, platters, and sides, with chef-driven preparation and global flavor influences; for local consumers, families, and visitors.
- West Palm Beach, FL Restaurant Location Full-service barbecue restaurant in West Palm Beach, FL, with dine-in, takeout, weekend brunch, and happy hour (4-6pm); serves the Palm Beach consumer market.
- Boston, MA Restaurant Location at PKL Pig Beach-operated barbecue counter within PKL in Boston's Seaport, offering dine-in, brunch, takeout, and catering through PKL; serves Boston-area consumers.
- Louisville, KY Restaurant Location Full-service Pig Beach BBQ restaurant location in Louisville, Kentucky, extending the brand into the Midwest BBQ heartland.
- Stadium and Venue Concessions (Citi Field and Barclays Center) Quick-service barbecue concession stands operated by Pig Beach inside Citi Field (New York Mets) and Barclays Center, serving signature BBQ items to sports and entertainment event attendees.
- Catering and Private Events Off-premise and on-location catering for private parties, corporate events, weddings, and large gatherings, with menu tiers ranging from $14/person box lunches to $360 Pit Crew spreads serving 10-12 guests; mobile smoker rentals available.
- Pig Beach Sauce & Merch Shop Direct-to-consumer online store selling award-winning Pig Beach signature sauces (hatch vinegar, world champion BBQ, Alabama white, championship mustard), proprietary dry rubs, branded apparel, and accessories; allows customers to recreate the Pig Beach experience at home.
- Gift Cards Digital and physical Pig Beach gift cards redeemable at any Pig Beach location; sold through the company website for consumer gifting.
- Pig Beach BBQ Cookbook: Smoked, Grilled, Roasted, and Sauced Published cookbook by co-founders Matt Abdoo and Shane McBride, released by HarperCollins, featuring Pig Beach barbecue recipes and cooking techniques; a branded extension of the restaurant into cookbook retail.
Quantifiable outcome
- Founded 2015 in Brooklyn, expanded to 4+ locations by 2023
- +2 more outcomes
Companies that use Pig Beach
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Pig Beach technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pig Beach partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- PKL (Boston)corePig Beach operates a restaurant location within the PKL venue in Boston, MA at 64 C Street. This is a collaborative partnership where Pig Beach provides BBQ services as part of PKL's food and beverage offerings. PKL manages the facility while Pig Beach provides culinary operations.
- KOW SteaksminorOne-night collaboration event at Pig Beach Palm Beach on March 7, 2023 featuring Wagyu burgers. Limited-time menu collaboration between the two concepts.
- Citi FieldcorePig Beach operates concession stands at Citi Field, home of the New York Mets. Serves signature BBQ items to game-day crowds at the stadium venue.
- Barclays CentercorePig Beach operates concession services at Barclays Center in Brooklyn, serving event attendees and sports fans with BBQ offerings.
- Jeff Michner FoundationminorPig Beach organizes the annual Jeff Michner BBQ Benefit, a charity event raising funds for the Jeff Michner Foundation (501c3 nonprofit). The foundation supports families managing loss and grief and provides scholarships to graduating high school students passionate about cooking and golf.
- Various Event SponsorsminorSponsors for the Jeff Michner BBQ Benefit 2023 included: Anheuser-Busch, Red Bull, Royal Oak, Ole Hickory Pits, iHalper, Yeti, Prairie Fresh, Tito's Vodka, Lost Whiskey, Brown Forman, San Pellegrino, New York Prime Beef, Kamado Joe, Saint James Tea, Copper and Cane Wine, Brooklyn Gin, Chefs Warehouse, Dogfish Head, Captain Lawrence, Black Stone Grills, Major Food Group, Triumph Hotels, Herson Luxury Charters, BGC Partners, O.A.R./Goo Goo Dolls, De Gustibus. Sponsors provide product, financial support, and promotional value in exchange for event association.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Pig Beach competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Pig Beach social profiles
Digital presencePig Beach financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pig Beach leadership team
Management profileNumber of profiles
Profiles5 records
Pig Beach funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pig Beach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pig Beach
What does Pig Beach do?
Pig Beach is a multi-location chef-driven barbecue restaurant concept serving smoked meats, sandwiches, platters, and sides at physical locations in Queens NY, West Palm Beach FL, Boston MA, and Louisville KY, with additional stadium concession outposts at Citi Field and Barclays Center. Beyond dine-in and takeout, the company sells an award-winning line of bottled sauces, dry rubs, branded merchandise, and gift cards through its own e-commerce shop, and offers off-premise catering and private event services for groups of 10 to 400+ guests.
Is Pig Beach a public or private company?
Pig Beach is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pig Beach founded?
Pig Beach was founded in 2015. It employs 11 to 50 people.
Where is Pig Beach based?
Pig Beach is headquartered in Astoria, United States, in the North America region.
How does Pig Beach make money?
Five revenue lines are on record. Restaurant Dine-In and Takeout is the primary driver. The others are third-Party Delivery, catering and Private Events, E-commerce Shop and stadium and Venue Concessions.
Does Pig Beach have an API?
No public API is recorded for Pig Beach.
What industry is Pig Beach in?
Pig Beach's product category is Casual Dining Barbecue Restaurant. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants, with a secondary code of THAHAKAK, Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical). Its NAICS code is 722320 and its SIC code is 5810.