PA!N

What PA!N does

PA!N (Pijn Alliantie in Nederland) is a Dutch healthcare alliance based in Utrecht that coordinates the network of scientific associations and patient organizations involved in chronic pain prevention, diagnostics, and treatment in the Netherlands. Founded around 2017 with the April 2017 delivery of the Zorgstandaard Chronische Pijn, PA!N positions itself as the central point of contact for the multidimensional (biopsychosocial) approach to pain, addressing a population in which approximately 25% of Dutch adults experience chronic pain. The organization operates with approximately 8 employees and functions as a non-profit collaborative network rather than a conventional company.

Its core offerings are knowledge artifacts rather than technology products. These include the Zorgstandaard Chronische Pijn (a care standard co-developed with equal professional and patient input), the Nederlandstalig Tijdschrift voor Pijn en Pijnbestrijding (a Dutch-language factsheet journal aligned to IASP annual themes), the biennial PA!N Congress (next scheduled December 14, 2026 under the theme 'Pain, Profession & Play'), the Personal Education Moment (PEM) online platform for medical and paramedical professionals, and the IMPACT PA!N public outreach program delivered in partnership with Amsterdam cultural venues. PA!N does not develop proprietary technology, APIs, or software; it disseminates evidence-based information developed by its member network, including the Kennisinstituut van de Federatie Medisch Specialisten.

PA!N's business model is built on two revenue streams: corporate sponsorship of its biennial congress (with tiered packages priced at €1,575, €2,100, €2,500, and €2,960 excluding VAT) and grant funding from Stichting Kwaliteitsgelden Medisch Specialisten (SKMS) for guideline development. Its go-to-market is event-driven, reaching healthcare professionals (physicians across multiple specialties, physiotherapists, nurses, psychologists, pain researchers) and chronic pain patients and their families through congresses, educational programming, scientific publications, public outreach events, and an active LinkedIn presence. International reach is achieved via PA!N's role as the official Dutch representative of IASP, EFIC, and SIP, giving it exposure to roughly 20,000 European healthcare professionals and global pain research networks.

Name

PA!N

Legal name

PA!N - Pijn Alliantie in Nederland

Website

https://pijnalliantieinnederland.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PA!N (Pijn Alliantie in Nederland) is a Dutch healthcare alliance coordinating scientific associations and patient organizations to improve chronic pain prevention, diagnosis, and treatment across the Netherlands through guidelines, professional education, congresses, and public outreach.

Ownership category

akta.pro rank

Product category

Healthcare Alliance Services

SIC

Services-Membership Organizations (8600), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Public–Private Partnerships (PPPs) for Global Health (HLAJAOAD)

Keywords

• Healthcare alliance
• Chronic pain management
• Medical guidelines
• Pain education
• Clinical congress

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Sponsorship revenue: PA!N generates revenue through corporate sponsorship of its scientific congresses. Sponsorship packages for the PA!N Congress 2026 are available at four levels: €1,575 (6m2 booth, 2 staff), €2,100 (8m2 booth, 3 staff), €2,500 (10m2 booth, 4 staff), and €2,960 (12m2 booth, 5 staff), all excluding VAT. The organization also receives funding from Stichting Kwaliteitsgelden Medisch Specialisten (SKMS) for guideline development.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

PA!N is a Dutch healthcare alliance that coordinates the prevention, diagnosis, and treatment of chronic pain by bringing together scientific associations and patient organizations. It provides the Zorgstandaard Chronische Pijn care standard, organizes a biennial scientific congress (PA!N Congres), publishes the Nederlandstalig Tijdschrift voor Pijn en Pijnbestrijding journal, runs the PEM educational platform for professionals, and delivers public awareness programs such as IMPACT PA!N.

Product overview

PA!N (Pijn Alliantie in Nederland) is not a technology product company but a Dutch healthcare alliance that brings together scientific societies and patient organizations to improve chronic pain care. The organization provides informational resources for patients (covering pain types, treatments, self-management) and professionals (education, science, clinical guidelines), publishes the Nederlandstalig Tijdschrift voor Pijn en Pijnbestrijding, organizes the annual PA!N Congres, and coordinates public awareness programs like IMPACT PA!N. The Zorgstandaard Chronische Pijn serves as a comprehensive care standard developed collaboratively by professionals and patients.

Differentiator

Problem solved

Functional benefit

Brands

• PA!N Congres: Annual congress organized by PA!N for pain management professionals
• PEM (Personal Education Moment)
• Zorgstandaard Chronische Pijn

Products and services

• Zorgstandaard Chronische Pijn A care standard for chronic pain co-developed with equal input from professionals and patients, describing requirements for good care and optimal collaboration across pain care providers in the Netherlands.
• PA!N Congres 2026 - 'Pain, Profession & Play' A biennial scientific congress for healthcare professionals including anesthesiologists, physiotherapists, nurses, psychologists, pain researchers, and other pain care specialists, featuring poster presentations, abstract submissions, and corporate sponsorship packages.
• Nederlandstalig Tijdschrift voor Pijn en Pijnbestrijding (Dutch Journal for Pain and Pain Management) A Dutch-language scientific journal for pain and pain management containing factsheets and educational content for healthcare professionals, aligned with IASP annual themes (e.g., 2019: vulnerable populations and pain; 2020: pain prevention; 2021: low back pain).
• Personal Education Moment (PEM) An online educational platform allowing medical and paramedical professionals to share recent pain education content and key educational messages from their teaching with peers.
• IMPACT PA!N 2024 Public Outreach Program A free public outreach program in Amsterdam featuring activities such as dance workshops (Sanctum), comedy shows exploring laughter and pain tolerance (BOOM Chicago), museum tours on pain in art (Rijksmuseum), and interactive science experiments (NEMO Science Museum) aimed at people with pain, their families, and the general public.
• Patient Information Resources (Voor Patiënten) Educational resources and information for patients about chronic pain, including types of pain, biopsychosocial models, treatments, self-management strategies, and links to patient organizations.
• Professional Information Resources (Voor Professionals) Resources for healthcare professionals including education, science, international partners (EFIC, IASP, SIP), and clinical guidelines for pain management.

Quantifiable outcome

• Zorgstandaard Chronische Pijn developed with equal input from professionals and patients — a Dutch first in healthcare standard development
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• IASP (International Association for the Study of Pain)coreStrategic or Co-development PartnerPA!N is the official representative in the Netherlands of the International Association for the Study of Pain (IASP). IASP's mission is to bring together scientists, healthcare providers, and policymakers to promote pain research and translate new knowledge into better pain management worldwide. PA!N publishes IASP-aligned factsheets through the Dutch Journal for Pain.
• EFIC (European Pain Federation)coreStrategic or Co-development PartnerPA!N is the official Dutch representative of the European Pain Federation EFIC, a multidisciplinary professional organization in pain treatment, research, and education. EFIC is a federation of 37 European countries affiliated with IASP, representing approximately 20,000 doctors, nurses, physiotherapists, psychologists, and other healthcare professionals across Europe. Key activities include biennial pain congresses, pain diplomas, position papers, the European Journal of Pain, and the Societal Impact of Pain program.
• SIP (Societal Impact of Pain)minorStrategic or Co-development PartnerThe Societal Impact of Pain (SIP) is an international platform established in 2009, focusing on the societal and economic impact of pain. PA!N participates in SIP as part of its advocacy for better positioning and treatment of pain in Europe.
• NVA (Nederlandse Vereniging voor Anesthesiologie / Dutch Anesthesiology Association)coreStrategic or Co-development PartnerNVA initiated the new guideline 'Organisatie en werkwijze zorg voor patiënten met chronische pijn' alongside VRA, with PA!N facilitating its development and dissemination.
• VRA (Nederlandse Vereniging van Revalidatieartsen / Dutch Rehabilitation Medicine Association)coreStrategic or Co-development PartnerVRA (Dutch Rehabilitation Medicine Association) co-initiated the guideline on organization and care for patients with chronic pain, alongside NVA. PA!N serves as the broader alliance platform supporting this initiative.
• Multidisciplinary working groups (NVA, VRA, NOV, NIV, NCA, NVN, NVvN, NVR, NVAB, NHG, KNGF, Ergotherapie Nederland, VvOCM, NVKG, NAPA, NVvP, NIP, V&VN, ZN, independent clinics, patient representatives)coreStrategic or Co-development PartnerOver 20 professional associations and patient representatives contributed to the guideline on organization and care for patients with chronic pain, facilitated by PA!N and the Kennisinstituut van de Federatie Medisch Specialisten. Representatives include: anesthesiologists (NVA), rehabilitation doctors (VRA), orthopedic surgeons (NOV), internists (NIV), chiropractors (NCA), neurologists (NVN), neurosurgeons (NVvN), rheumatologists (NVR), occupational physicians (NVAB), general practitioners (NHG), physiotherapists (KNGF), occupational therapists, exercise therapists (VvOCM), clinical geriatricians (NVKG), physician assistants (NAPA), psychiatrists (NVvP), psychologists (NIP), nurses (V&VN), health insurers (ZN), independent clinics, and patient representatives.
• Sanctum (Amsterdam)minorChannel Partner/ Reseller/ DistributorSanctum in Amsterdam partnered with PA!N for the IMPACT PA!N 2024 program, offering free dance workshops for people with pain. Participants booked through Sanctum's platform using a discount code provided by PA!N.
• BOOM ChicagominorChannel Partner/ Reseller/ DistributorBOOM Chicago collaborated with PA!N on the IMPACT PA!N 2024 program to deliver comedy shows exploring the influence of laughter on pain tolerance, providing 100 free tickets for participants.
• RijksmuseumminorChannel Partner/ Reseller/ DistributorThe Rijksmuseum partnered with PA!N for the 'Pijn in de Kunst' (Pain in Art) guided tours as part of the IMPACT PA!N 2024 program, with free guided tours provided while participants purchased their own museum entry tickets.
• NEMO Science MuseumminorChannel Partner/ Reseller/ DistributorNEMO Science Museum in Amsterdam partnered with PA!N for an interactive experiment during Museumn8 (November 2), measuring whether laughter affects pain sensitivity, as part of the IMPACT PA!N 2024 public outreach program.
• Congress & Meeting Services HollandminorChannel Partner/ Reseller/ DistributorCongress & Meeting Services Holland provides logistical support for the exhibition at PA!N Congress 2026, managed by Sanne van den Biggelaar (040-2132222, [email protected]).
• Kennisinstituut van de Federatie Medisch SpecialistencoreStrategic or Co-development PartnerThe Knowledge Institute of the Federation of Medical Specialists (Kennisinstituut van de Federatie Medisch Specialisten) facilitated the development process of the guideline 'Organisatie en werkwijze zorg voor patiënten met chronische pijn'.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Kennisinstituut van de Federatie Medisch Specialisten: Dutch knowledge institute that facilitates clinical guideline development. Comparable activity (guideline facilitation) and an active PA!N partner, but focused on the broader medical-specialist ecosystem rather than chronic pain specifically.
• Societal Impact of Pain (SIP): International multi-stakeholder platform on the societal and economic impact of pain. Comparable to PA!N's advocacy dimension; PA!N participates in SIP, making it an adjacent ecosystem partner rather than a competitor.

Regional players

• Deutsche Schmerzgesellschaft: German national pain society covering research, education, and care standards. Comparable as a national German pain alliance and knowledge body, but does not directly compete with PA!N since it serves Germany rather than the Netherlands.

Direct peers

• Pain UK: UK umbrella charity alliance of chronic pain organizations. Closest structural peer to PA!N: a national pain alliance that convenes patient organizations and professional groups to advocate and disseminate information about chronic pain in a single country.
• Pain Alliance Europe: European alliance of chronic pain patient organizations and stakeholders. Directly comparable as a multi-stakeholder pain advocacy alliance, though focused on patient organizations rather than scientific associations like PA!N.
• Chronic Pain Australia: Australian national peak body for chronic pain advocacy and consumer engagement. Highly comparable to PA!N as a national alliance focused on chronic pain awareness, consumer education, and stakeholder coordination in a single geography.
• American Chronic Pain Association (ACPA): US-based nonprofit providing chronic pain education, resources, and peer-support partnerships. Comparable to PA!N in mission (consumer/professional chronic-pain education) and in being a non-profit alliance-style organization.
• British Pain Society: UK multidisciplinary professional society for pain clinicians and researchers. Comparable to PA!N in convening pain professionals, running educational events, and publishing — though primarily professional rather than alliance-based.

Broad incumbents

• EFIC (European Pain Federation): Multidisciplinary European federation representing ~20,000 pain professionals across 37 countries. Directly comparable as a higher-tier, continental pain alliance; PA!N acts as EFIC's Dutch chapter and conduit for European programs.
• IASP (International Association for the Study of Pain): Global peak body for pain research, education, and policy; PA!N is its official Dutch representative. Comparable as a multi-stakeholder knowledge and advocacy organization focused on pain, but operating at global rather than national scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/p-a-i-n

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about PA!N