PIJ Property Development Sdn Bhd

What PIJ Property Development Sdn Bhd does

PIJ Property Development Sdn Bhd (PPDSB) is an affordable property developer and project management consultancy headquartered in Johor Bahru, Malaysia, and a wholly-owned subsidiary of PIJ Holdings Sdn Bhd — the business arm of Perbadanan Islam Johor, a Johor state government entity. Established in 1985 (company registration 323394-D), PPDSB develops residential and commercial property units under the Johor Public Housing Policy (TPI) and Johor Affordable Housing (Rumah Mampu Biaya Johor / RMBJ) framework, targeting Malaysia's bottom-40% (B40) and middle-40% (M40) income groups while maintaining 100% Bumiputera equity participation. Its product portfolio spans affordable stratified apartments, terrace houses, medium-cost apartments, shop-office units, and office/business incubator spaces, delivered with community amenities such as mosques, suraus, kindergartens, community halls, and playgrounds.

The company makes money through one-time sales of completed and under-development property units to end buyers, supplemented by professional project management consultancy fees for land development projects. Go-to-market is sales-led and direct — units are sold from project sites and through the PIJ Holdings office, with no intermediaries — across an exclusively Johor-state footprint spanning Johor Bahru, Pontian, Batu Pahat, Muar, and Kluang. As of 2013, PPDSB had developed 8,372 housing units and 460 shop-office units at a cumulative Gross Development Cost of RM270.3 million; its currently disclosed active pipeline aggregates to approximately RM2.08 billion in Gross Development Value across nine named projects, including the 4,294-unit TPI Telok Permata mixed development (RM1.47 billion GDV) and the 860-unit TPI Bakar Batu medium-cost apartments (RM253.8 million GDV).

There is no proprietary technology layer; PPDSB is fundamentally a land-banking, construction-supervision, and project-management entity whose competitive position is anchored on a state-granted regulatory mandate, government-aligned capital support, and a 37+ year operating track record across Johor. Pricing is project-specific and not publicly disclosed, with unit types spanning RMBJ Type A through D and larger mixed-use formats.

Name

PIJ Property Development Sdn Bhd

Legal name

PIJ Property Development Sdn Bhd

Website

https://pijproperty.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

PIJ Property Development Sdn Bhd is a Johor Bahru-based affordable property developer and project management consultancy, wholly owned by PIJ Holdings (Perbadanan Islam Johor's business arm), delivering RMBJ affordable housing, medium-cost apartments, and shop-office units to B40 and M40 income groups across Johor state under the state-approved TPI policy.

Ownership category

akta.pro rank

Product category

Affordable Housing Development

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Affordable Housing Development & Construction (IMAFABAI)

Keywords

• Affordable housing development
• Residential property development
• Commercial property development
• Shop-office development
• State housing programs

Headquarters

HQ city

Johor Bahru

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Property Sales: One-time sales of residential and commercial property units including apartments, terrace houses, shop-offices, and mixed-use developments. Revenue is generated from the sale of completed and under-development units to end buyers.
2. Project Management Consultancy: Professional project management and consultancy services for land development projects, including overseeing construction and development operations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

PIJ Property Development Sdn Bhd develops and sells affordable residential housing units under Johor's TPI (Temakan Programme Industri) initiative and small commercial shop-office (Kedai Pejabat) units in selected Johor towns. Its portfolio spans multiple TPI projects across Johor, including TPI Datin Halimah, TPI Stulang Baru, TPI Larkin, TPI Bakar Batu, TPI Telok Permata, TPI Rengit, TPI Pontian, and TPI Maharani Muar, along with Kedai Pejabat units in Kluang and Rengit.

Product overview

PIJ Property Development Sdn Bhd (PPDSB) is a property development company offering a portfolio of residential and commercial property products under the TPI (Taman Perbadanan Islam) branding. The product lineup includes affordable stratified apartments (TPI Datin Halimah, TPI Stulang Baru, TPI Larkin, TPI Bakar Batu), mixed-use developments (TPI Telok Permata), and commercial shop-office units. All developments follow the Johor Public Housing Policy (TPI policy) focusing on Johor Affordable Housing (RMBJ) for B40 and M40 income groups. The company also provides project management consultancy services.

Differentiator

Problem solved

Functional benefit

Products and services

• TPI Datin Halimah Affordable residential housing project under Johor's TPI (Temakan Programme Industri) programme, targeted at lower- and middle-income households in Johor.
• TPI Stulang Baru Affordable residential housing project under Johor's TPI programme in Stulang Baru, Johor Bahru.
• TPI Larkin Affordable residential housing project under Johor's TPI programme in Larkin, Johor Bahru.
• TPI Bakar Batu Affordable residential housing project under Johor's TPI programme in Bakar Batu, Johor Bahru.
• TPI Telok Permata Affordable residential housing project under Johor's TPI programme in Telok Permata, Johor.
• TPI Rengit Affordable residential housing project under Johor's TPI programme in Rengit, Johor.
• TPI Pontian Affordable residential housing project under Johor's TPI programme in Pontian, Johor.
• TPI Maharani Muar Affordable residential housing project under Johor's TPI programme in Maharani, Muar, Johor.
• Kedai Pejabat Kluang Affordable shop-office (Kedai Pejabat) commercial units developed in Kluang, Johor, targeted at small business owners and SME operators.
• Kedai Pejabat Rengit Affordable shop-office (Kedai Pejabat) commercial units developed in Rengit, Johor, targeted at small business owners and SME operators.
• Property Development Services End-to-end property development services covering land acquisition, planning, construction, and sales of affordable residential and commercial units in Johor on behalf of the state-linked TPI programme.

Quantifiable outcome

• 8,372 housing units and 460 shop-office units developed from 1985 to 2013
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Construction and Land Development PartnerscoreStrategic or Co-development PartnerPPDSB leverages strategic partnerships with specialized construction and land development firms to execute its property projects. These partnerships enable the company to expand its state-land development portfolio while maintaining quality standards across residential and commercial developments throughout Johor.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Iskandar Waterfront Holdings: Johor-based master developer for waterfront areas in Iskandar Malaysia. Comparable in Johor geographic focus and large-scale mixed-use residential development model.
• UEM Sunrise Berhad: Major Johor-based master developer (Iskandar Malaysia). Overlaps with PPDSB in Johor state geography and residential product mix, but operates at much larger scale and targets mid-to-premium segments.

Broad incumbents

• Sunway Berhad: Integrated developer with affordable housing initiatives (Sunway Property) and Johor projects (Sunway Citrine, Big Box). Comparable in mixed-use residential developments and Johor market presence.
• Sime Darby Property Berhad: Large Malaysian township developer with affordable housing exposure (e.g., Serenia City affordable homes). Comparable in residential development capability and affordable housing policy engagement.
• Mah Sing Group Berhad: Mid-market Malaysian developer with affordable housing products in Johor (Meridin @ Mount Austin) and other regions. Comparable product positioning for M40 buyers and Johor exposure.
• SP Setia Berhad: Major Malaysian developer with township projects in Johor (Setia Tropika, Ledang). Comparable in integrated residential-mixed-use development approach and Johor geographic presence.
• Eco World Development Group Berhad: Top-5 Malaysian developer with significant Johor presence (Eco Botanic, Eco Spring). Comparable in large-scale mixed-use residential development capability across Johor.

Direct peers

• PR1MA Corporation Malaysia: Federal government-linked affordable housing corporation developing homes for middle-income households. Comparable as a state-backed affordable housing vehicle with similar regulatory mandate and buyer-targeting model.
• SDB Holdings Bhd (Selat Daya): Malaysia-listed affordable housing developer focused on landed residential units for B40/M40 buyers in Selangor and Klang Valley. Closest direct peer to PPDSB in mandate, product mix, and target segment.

Emerging players

• Perbadanan Kemajuan Tanah Adat Melaka (PERTAM): Melaka state development corporation with similar state-mandated land development and affordable housing functions. Comparable as a state-linked Bumiputera-focused development entity in Malaysia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pij-property-development-sdn-bhd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIJ Property Development Sdn Bhd