Pilatus Getränke

Name

Pilatus Getränke

Legal name

Pilatus Getränke AG

Website

https://pilatus-getraenke.ch

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Beverage Distribution

NAICS

Specialty Food Retailers (4452), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Groceries, General Line (5141), Retail-Grocery Stores (5411), Beverages (2080)

akta.pro primary industry

Non-Alcoholic Beverage Wholesale (Soft Drinks, Water, Juice, RTD Coffee/Tea) (AFAIAGAB)

akta.pro secondary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• Beverage wholesale
• Beverage distribution
• Private label beverages
• Cider production
• Event beverage service

Headquarters

HQ city

Alpnach Dorf

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Beverage wholesale: Wholesale distribution of beverages including non-alcoholic drinks, beer, wine, and spirits to gastronomy, hotel industry and retail customers across Central Switzerland
2. B2C retail sales: Retail sales through the Getränke Center in Alpnach Dorf, serving private customers and event orders
3. Event services (Festservice): Event beverage and furniture rental services for celebrations, private parties, and corporate apéros

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Pilatus Getränke AG is a family-owned beverage distribution company that wholesale supplies non-alcoholic drinks, beer, wine and spirits to gastronomy, hotels and retail businesses across Central Switzerland. The company also operates the Getränke Center retail store in Alpnach Dorf for private customers, distributes its own private-label beverages (Eigenmarken), and offers event consultation plus furniture rental services (Festservice) for celebrations and corporate events.

Product overview

Pilatus Getränke AG is a family-owned beverage retail company operating as a single integrated offering centered on the Getränke Center (beverage center) in Alpnach Dorf. The portfolio includes the traditional Mosterei (cider pressing) as the historical core product, supplemented by private label beverages (Eigenmarken) across beer, wine, spirits, and non-alcoholic categories. Services include Festberatung (event consultation) and Festmobiliar (event furniture rental) for celebrations and corporate events. The company operates primarily as a physical retail and wholesale business serving gastronomy, hospitality, retail, and private customers in Central Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• Getränke Center (Beverage Center)

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Scheuber Getränke GmbHcoreStrategic or Co-development Partner · 1 July 2026Regional beverage trade in Obwalden consolidates forces. Effective July 1, 2026, Pilatus Getränke AG takes over the operative business activities of Scheuber Getränke GmbH. René Hunkeler and the existing team will transfer to Pilatus Getränke AG in Alpnach. Customer care in field sales and regional roots will be maintained.

Scale indicators3 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Coop: Major Swiss retail and wholesale cooperative with extensive private-label beverage offering and own retail stores. Comparable on the B2C beverage retail side, where Pilatus' Getränke Center competes for private customer baskets.
• Migros: Switzerland's largest retailer with a strong in-house beverage range across grocery, specialty, and discount formats. Comparable for the retail beverage channel and for the private-label (Eigenmarken) competitive dynamic Pilatus faces.
• HEINEKEN Switzerland: Swiss arm of HEINEKEN (formerly including Calanda and Haldengut). Larger incumbent operating in the same Swiss beverage distribution space, serving gastronomy and retail with significantly greater scale and national reach.

Direct peers

• Ramseier Suisse AG: Leading Swiss producer of cider, fruit juices, and beer with national distribution. Comparable on the beverage manufacturing plus distribution model and on the Swiss Mosterei heritage side that mirrors Pilatus' traditional cider pressing business.
• Feldschlösschen Getränke AG: Switzerland's largest brewery and beverage distributor, owned by Carlsberg Group. Directly comparable as a Swiss beverage wholesaler serving gastronomy, hotels, and retail with a broad beer, soft drink, and mineral water portfolio across all regions.
• Möhl Saft AG: Family-owned Swiss cider and fruit juice producer from Thurgau with own distribution. Closest pure-play peer to Pilatus' Mosterei heritage business and a comparable mid-sized Swiss family beverage operation.

Regional players

• Brauerei Locher AG: Independent Swiss regional brewery (Appenzeller Bier) with its own regional distribution and gastronomy focus. Comparable as a Swiss family-rooted beverage producer-distributor operating in a defined regional market.

Others

• Trinks GmbH: One of Germany's largest beverage logistics wholesalers serving gastronomy and retail. Comparable on the multi-channel beverage distribution business model and route-density economics, even though it operates outside Switzerland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/pilatus.getraenke
• Instagraminstagram.com/pilatus.getraenke
• LinkedInlinkedin.com/company/pilatus-getr%C3%A4nke

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pilatus Getränke