toilettage
Pile Poil Toilettage is a French sole proprietorship offering appointment-only dog and cat grooming services from two Brittany salons, operated by a Maître Artisan owner with the unique DAATA dermatology-grooming credential.
- Company typePrivate
- Founded2002
- HeadquartersVitré, France
- Headcount51–100
- GTM typeB2C
- OfferingServices
What toilettage does
Pile Poil Toilettage is a French sole proprietorship that provides professional canine and feline grooming services from two physical salon locations in Vitré and La Guerche de Bretagne, in the Brittany region of France. The business has been operated since 2002 by Lydie Wattier, a diplomée of the Centre de Formation Nantais de Toilettage with 23+ years of experience and the Maître Artisan title (2019). Service offerings span full grooming (breed-specific scissor cuts, plucking/epilation, clipping), bathing, nail trimming, ear care, anal gland expression, drying, and finishing perfume, with supplemental à la carte services priced individually (e.g., nail trimming €7, dental care €14, hygiene cleaning €11). Pricing is variable by breed, size, coat type, and desired style; payment is cash or check only.
The underlying technology footprint is minimal: a Jimdo Creator website (pilepoil35.com) with Google reCAPTCHA and built-in Statistiques Creator analytics, a single booking phone number (06 20 25 59 28) covering both locations, and active Facebook and Instagram accounts. There are no APIs, no mobile apps, no online booking, and no e-commerce. The proprietary differentiator is the DAATA label (Dermatologie Animale Appliquée au ToilettAge) at Level 2, a credential in animal dermatology applied to grooming that is described in source materials as unique in the trade.
The business model is direct-to-consumer appointment-only service, supplemented by an in-salon boutique selling shampoos, perfumes, antiparasitics, harnesses, collars, leashes, coats, transport bags, toys, treats, and brushes; gift certificates (chèques cadeau); a loyalty card; and a referral program offering mutual 5% discounts. The company is entirely bootstrapped with no external funding, no parent entity, and no subsidiaries.
toilettage firmographics
Firmographics- Name
- toilettage
- Legal name
- Pile Poil Toilettage
- Website
- https://pilepoil35.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pile Poil Toilettage is a French sole proprietorship offering appointment-only dog and cat grooming services from two Brittany salons, operated by a Maître Artisan owner with the unique DAATA dermatology-grooming credential.
- Ownership category
- akta.pro rank
toilettage industry classification
Industry- Product category
- Pet Grooming Services
- NAICS
- Pet Care (except Veterinary) Services (812910), Pet and Pet Supplies Retailers (459910)
- akta.pro primary industry
- Standard Full-Service Dog Grooming (HSANAAAA)
- akta.pro secondary industries
- Teeth Brushing & Breath Care (HSANAAAH), Ear Cleaning & Hair Plucking (HSANAAAG), Hand-Stripping (Wire-Coated Breeds) (HSANAAAK), Pet Grooming Supplies Retail (At-home) (CRALAHAG)
Keywords
Where toilettage is headquartered
LocationHeadquarters
- HQ city
- Vitré
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
toilettage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Grooming Services: Core revenue from pet grooming services for dogs and cats. Pricing varies by breed, size, coat type, and desired cut. Services include bathing, scissor cuts, plucking, nail trimming, ear cleaning, anal gland expression, drying, and perfume.
- Retail Product Sales: On-site boutique sells shampooings, perfumes, antiparasitics, harnesses, collars, leashes, coats, transport bags, toys, treats, brushes, and accessories for dogs and cats.
- Supplemental Grooming Services: Additional à la carte services between full grooming sessions: nail trimming (€7), ear plucking (€10), head retouches (€10), hygiene area cleaning (€11), dental care (€14).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Base grooming with full service package |
| Unit Pricing | Pay-as-you-go | À la carte supplemental services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
toilettage product offering
Product offeringCore offering
Pile Poil Toilettage is a canine and feline grooming salon operating two physical locations in Brittany, France. The core offering is professional pet grooming services — including bathing, scissor cuts, epilation/plucking, clipping, nail trimming, ear plucking, dental care, anal gland expression, and finishing perfume — adapted to the breed, coat type, and owner preferences of dogs and cats. The business complements grooming with an in-salon boutique selling pet care products and accessories.
Product overview
Pile Poil Toilettage offers a unified pet grooming service for dogs and cats with two salon locations in Vitré and La Guerche de Bretagne. The core offering is professional grooming services (toilettage canin et félin) which includes bathing, cutting/styling, nail trimming, ear care, and dental care. The business complements its grooming services with an in-shop retail space (espace boutique) selling pet care products, accessories, and treats. Additional services include gift vouchers (chéques cadeau), loyalty cards, and a referral program (carte de parrainage). All services are delivered by Lydie Wattier, a Master Artisan with over 23 years of experience and holder of the unique DAATA quality label in animal dermatology applied to grooming.
Differentiator
Problem solved
Functional benefit
Products and services
- Toilettage canin et félin (Dog and Cat Grooming) Professional grooming services for dogs and cats covering scissor cuts, epilation/plucking, clipping, bathing, drying, nail trimming, ear plucking, anal gland expression, dental care, and finishing perfume. Services are tailored to breed, coat type, and owner preferences, with cat grooming performed in the owner's presence due to safety considerations.
- Espace boutique (In-Shop Retail) On-site retail of pet care and accessory products including shampoos, perfumes, antiparasitics, harnesses, collars, leashes, coats, transport bags, toys, brushes, treats, and grooming supplies for dogs and cats. Also sells Phycocyanine (100% natural product, 50ml, €25) marketed for cellular structure, skin problems, irritations, scratching, stress, anxiety, and chronic ear infections.
- Chèque cadeau (Gift Voucher)
Companies that use toilettage
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
toilettage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
toilettage partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pierre LepoutreminorProfessional photographer who conducted three photo sessions at the salon for clients' pets (November 2017, March 2017, November 2016). Offered 20% discount on store purchases during photo session days.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
toilettage competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
toilettage social profiles
Digital presencetoilettage financial estimates
Financial estimateRevenue estimate
Valuation estimate
toilettage leadership team
Management profileNumber of profiles
Profiles1 record
toilettage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
toilettage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about toilettage
What does toilettage do?
Pile Poil Toilettage is a canine and feline grooming salon operating two physical locations in Brittany, France. The core offering is professional pet grooming services — including bathing, scissor cuts, epilation/plucking, clipping, nail trimming, ear plucking, dental care, anal gland expression, and finishing perfume — adapted to the breed, coat type, and owner preferences of dogs and cats. The business complements grooming with an in-salon boutique selling pet care products and accessories.
Is toilettage a public or private company?
toilettage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was toilettage founded?
toilettage was founded in 2002. It employs 51 to 100 people.
Where is toilettage based?
toilettage is headquartered in Vitré, France, in the Europe region.
How does toilettage make money?
Three revenue lines are on record. Grooming Services are the primary driver. The others are retail Product Sales and supplemental Grooming Services.
Does toilettage have an API?
No public API is recorded for toilettage.
What industry is toilettage in?
toilettage's product category is Pet Grooming Services. Its primary akta.pro industry code is HSANAAAA, Standard Full-Service Dog Grooming, with a secondary code of HSANAAAH, Teeth Brushing & Breath Care. Its NAICS code is 812910.