Pillar Media

What Pillar Media does

Pillar Media is a 501(c)(3) non-profit organization operating as a division of Pillar Ministries, running a group of six radio stations broadcasting Contemporary Christian and inspirational music across three major US metropolitan markets. Its portfolio includes STAR 99.1 (WAWZ) serving NYC Metro, STAR 93.3 (WAKW) serving Cincinnati Metro, and STAR 101.5 (KSRC) serving Denver Metro, with AM910/102.7FM (KPOF) and THE NEW FLO 107.1 (KFCO) also in Denver under different formats (inspirational and Christian Hip-Hop respectively). STAR Gospel extends the brand globally via digital streaming. All stations are available worldwide through website streaming, mobile apps, and smart speakers.

The organization generates revenue through three streams: donations (its primary funding mechanism as a 501(c)(3) religious ministry), on-air radio advertising across Colorado, Cincinnati Metro, NYC Metro, and nationwide, and digital marketing services through its 2025-launched STAR Digital Strategies arm. In 2025, Pillar Media also launched The Jesus Table, a digital faith movement offering immersive Bible studies, honest conversations, and an online community focused on spiritual growth. The organization is led by Executive Director Art Garza, with a careers page and dedicated advertising contact (Mike Guarasi) signaling active hiring and business development. No headcount, revenue figures, or technology stack details are publicly disclosed.

Name

Pillar Media

Legal name

Pillar Ministries

Website

https://pillarmedia.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pillar Media is a 501(c)(3) non-profit operating six Christian music radio stations across NYC, Cincinnati, and Denver metros, plus global digital streaming, donations, advertising, and newly launched digital ministry and marketing services.

Ownership category

akta.pro rank

Product category

Religious Broadcasting

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Christian Broadcasting (TV & Radio) (MPABALAA)

akta.pro secondary industries

Religious Radio Broadcasting (MPAIAEAF), Religious Music & Worship Broadcasting (MPABALAN), Local Religious/Faith-Based Stations (MPABACAL), Faith & Religious Live Streaming Platforms (MPACACAK)

Keywords

• Christian radio broadcasting
• Religious broadcasting network
• Faith-based media ministry
• Digital marketing services
• Non-profit media organization

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations: As a 501(c)(3) non-profit organization, Pillar Media operates as a religious ministry relying on donations from listeners and supporters.
2. On-Air Radio Advertising: Radio advertising opportunities available across their station markets including Colorado, Cincinnati Metro, NYC Metro, and Nationwide.
3. Digital Marketing Services: STAR Digital Strategies provides Christ-centered comprehensive digital marketing services to clients who partner with them, generating revenue while supporting the mission.

Distribution channels8 records

Marketing channels5 records

Core offering

Pillar Media operates the STAR brand of Contemporary Christian music radio stations serving the NYC, Cincinnati, and Denver metropolitan markets, with additional stations for inspirational Christian music and Christian Hip-Hop in Denver. Beyond terrestrial broadcasting, content is streamed globally via website, mobile apps, and smart speakers. In 2025, the organization expanded into a digital faith movement (The Jesus Table) offering immersive Bible studies and an online community, and a Christ-centered digital marketing service (STAR Digital Strategies) for business clients.

Product overview

Pillar Media is a 501(c)(3) non-profit organization operating a group of radio stations under the STAR brand, playing Contemporary Christian music with localized positive content. The portfolio includes STAR 99.1 (NYC Metro), STAR 93.3 (Cincinnati Metro), and STAR 101.5 (Denver Metro). In addition, Pillar Media operates AM910 and 102.7FM playing inspirational Christian music, and THE NEW FLO 107.1 playing positive Christian Hip-Hop in the Denver Metro. All stations broadcast to local communities and are available globally online, on mobile apps, and on smart speakers. In 2025, the organization expanded into digital ministry with The Jesus Table (a digital faith movement) and STAR Digital Strategies (a digital marketing service).

Differentiator

Problem solved

Functional benefit

Brands

• STAR: Brand of radio stations playing Contemporary Christian music, including STAR 99.1, STAR 93.3, STAR 101.5, and Star Gospel.
• STAR Digital Strategies
• The Jesus Table

Products and services

• STAR 99.1 (WAWZ) AM/FM radio station playing Contemporary Christian music and providing localized positive content, serving the New York City Metro area.
• STAR 93.3 (WAKW) AM/FM radio station playing Contemporary Christian music and providing localized positive content, serving the Cincinnati Metro area.
• STAR 101.5 (KSRC) AM/FM radio station playing Contemporary Christian music and providing localized positive content, serving the Denver Metro area.
• AM910 & 102.7FM (KPOF) Radio stations playing inspirational Christian music and programs, serving the Denver Metro area.
• THE NEW FLO 107.1 (KFCO) A radio station playing positive Christian Hip-Hop music, serving the Denver Metro area.
• STAR Gospel Global gospel music station available worldwide via digital streaming.
• The Jesus Table A digital movement helping people rediscover the real Jesus through immersive studies, honest conversations, and a welcoming online community.
• STAR Digital Strategies A Christ-centered comprehensive digital marketing service offered to business clients, enabling them to invest in their own business growth while contributing to Pillar Media's mission.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• iHeartMedia: iHeartMedia is the largest U.S. radio operator with hundreds of stations including significant Contemporary Christian and faith-focused formats in major markets. As a broad incumbent, it competes with Pillar Media for both listeners and advertisers in NYC, Cincinnati, and Denver metros.
• Townsquare Media: Townsquare Media is a major U.S. radio station owner-operator with significant presence in mid-sized markets. Comparable as a competitor for local ad dollars in Cincinnati and Denver markets where Pillar Media stations operate, with broad-format portfolio rather than pure-play Christian.
• Cumulus Media: Cumulus Media is a major U.S. radio broadcaster with stations across multiple formats including Christian programming. As a broad incumbent, it competes for the same listener attention and advertiser budgets that Pillar Media targets in key metro markets.
• Salem Media Group: Salem Media Group is the largest U.S. operator of Christian and conservative-themed radio stations with national reach, plus publishing and digital media assets. While for-profit and broader in scope, it directly competes for the same faith-based radio audience and advertiser base that Pillar Media serves in major metros.

Direct peers

• Bott Radio Network: Bott Radio Network is one of the largest independent Christian radio networks in the U.S. operating non-commercial AM/FM stations focused on Bible teaching and Christian music across multiple markets. Comparable as a multi-market non-commercial Christian broadcaster with similar mission-driven operations.
• WAY-FM Media Group: WAY-FM operates a network of Contemporary Christian music radio stations across the U.S. as a non-profit ministry with strong digital and streaming offerings. Comparable to Pillar Media's STAR brand stations in format, non-profit status, and target demographic of young Christian music listeners.
• Relevant Radio: Relevant Radio is a non-profit Catholic-affiliated radio network operating across multiple U.S. markets with a mix of talk and music programming. Pillar Media parallels its non-commercial ministry model and multi-market radio station ownership, though Relevant Radio skews more talk/Catholic and Pillar is broader contemporary.
• CSN International (Calvary Satellite Network): CSN International operates a non-commercial Christian radio network distributing Bible teaching and worship music to multiple U.S. markets. Comparable to Pillar Media as a non-profit, multi-station Christian broadcaster reliant on donations and listener support.
• Moody Radio: Moody Radio is the broadcast arm of Moody Bible Institute, operating a network of Christian radio stations with inspirational/teaching programming across multiple U.S. markets. It shares Pillar Media's non-profit ministry structure, faith-based mission, and inspirational Christian music/talk format positioning.
• Educational Media Foundation (K-LOVE & Air1): Educational Media Foundation operates K-LOVE and Air1, the largest Contemporary Christian music radio networks in the U.S. with hundreds of signals and strong digital streaming presence. It is the most direct comparable to Pillar Media—both are non-profit ministry-driven Christian radio broadcasters targeting similar audiences and operating music-led formats across radio, apps, and online.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pillar-media-usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pillar Media