Pillars of Wellness

What Pillars of Wellness does

Pillars of Wellness is an integrated, multidisciplinary healthcare clinic headquartered at 100 Plains Rd W Unit 16 in Burlington, Ontario, founded in 2017. The firm delivers care across more than 10 allied health disciplines — including physiotherapy, chiropractic care, massage therapy, counselling and psychotherapy, naturopathy, acupuncture, speech-language pathology, occupational therapy, yoga therapy, and pediatric services — from a single physical location, supplemented by online therapy services accessible to patients across Ontario. The operating model centers on coordinated, multidisciplinary treatment plans managed through a dedicated Wellness Care Support team, with practitioners collaborating across modalities to deliver integrated rather than episodic care.

Revenue is generated on a fee-for-service, per-session basis with appointment durations of 15 to 90 minutes and listed unit prices ranging from $67 (short chiropractic treatments) to $228 (specialty speech therapy complex assessments); representative anchors include physiotherapy assessments at $127, 60-minute counselling at $162, and naturopathy assessments at $202. The clinic reduces patient payment friction by direct-billing Canada Life, Manulife, GreenShield, and Sun Life, and uses the third-party Jane App platform for online booking, intake forms, and appointment management. No proprietary software or clinical technology platform has been disclosed.

Patient acquisition runs direct-to-consumer through self-referral and physician referral, supported by a multi-channel marketing footprint: a Google Business Profile carrying a 4.9-star rating across 417+ reviews, an active blog and social presence (Facebook, Instagram, LinkedIn, YouTube, X), paid Google Ads campaigns targeting Burlington geo-keywords, and earned media including CBC and Morning Show appearances. Co-Owner Lori Desjardine (MSc.OT., Registered Occupational Therapist) is the publicly identified executive; the firm has not disclosed institutional investors, funding rounds, subsidiaries, M&A events, or geographic footprint beyond the Halton Region and the Ontario online service area.

Name

Pillars of Wellness

Legal name

Pillars of Wellness

Website

https://pillarsofwellness.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pillars of Wellness is an integrated, multidisciplinary healthcare clinic in Burlington, Ontario, delivering physiotherapy, chiropractic, massage, counselling, naturopathy, acupuncture, speech-language, occupational, and pediatric therapy to individual patients across the Halton Region and Ontario (via online therapy).

Ownership category

akta.pro rank

Headquarters

HQ city

Burlington

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Clinical Services - Fee for Service: Revenue generated from fee-for-service clinical sessions across multiple therapy disciplines including physiotherapy, chiropractic, massage therapy, counselling, naturopathy, acupuncture, speech therapy, and occupational therapy. Services billed per session with varying durations and price points. Direct billing to extended health insurance providers reduces patient out-of-pocket burden.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Pillars of Wellness is an integrated, multi-disciplinary healthcare clinic that sells fee-for-service clinical sessions across 10+ regulated disciplines including physiotherapy, chiropractic, massage therapy, counselling and psychotherapy, naturopathy, acupuncture, speech-language pathology, occupational therapy, yoga therapy, and pediatric services. Services are delivered by a coordinated team of practitioners in Burlington, Ontario, with online therapy extending reach across Ontario, and direct billing to extended health insurance providers.

Product overview

Pillars of Wellness is an integrated healthcare clinic offering a comprehensive portfolio of healthcare services delivered by a collaborative team of health and wellness specialists. The core offering includes Physiotherapy Services (orthopedic rehabilitation, concussion management, pelvic floor therapy, sports physiotherapy, and neuro physiotherapy), Counselling & Psychotherapy (individual, couples, and family therapy using CBT, DBT, ACT, and EFT), Massage Therapy (deep tissue, sports, Swedish, and prenatal), Naturopathy (including cosmetic acupuncture and holistic nutrition), Chiropractic Care (spinal manipulation, activator technique, orthotics), Acupuncture (TCM-based including fertility and pain treatments), Speech-Language Pathology, Occupational Therapy, Yoga Therapy, Pediatric Services, Red Light Therapy, and Online Therapy. The clinic positions itself around integrated, whole-person care with a coordinated Wellness Care Support team that helps patients navigate between services.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Services Evidence-based physiotherapy services for adults and families including orthopedic rehabilitation, concussion management, pelvic floor therapy, sports physiotherapy, and neuro physiotherapy for conditions such as arthritis, back pain, neck pain, ACL injuries, multiple sclerosis, and Parkinson's disease.
• Pelvic Floor Physiotherapy Specialized physiotherapy for pelvic floor conditions including pelvic organ prolapse, pelvic pain, bladder/bowel control issues, chronic constipation, and prenatal/postnatal care.
• Chiropractic Care Chiropractic care including spinal manipulation, activator technique, orthotics, and active release technique for treatment of back pain, neck pain, sciatica, knee pain, plantar fasciitis, scoliosis, and shoulder bursitis.
• Massage Therapy Therapeutic massage including deep tissue massage, sports massage, Swedish massage, and prenatal massage delivered by registered massage therapists to address chronic pain, muscle tension, sports injuries, and stress.
• Counselling & Psychotherapy Individual, couples, and family counselling services delivered by registered psychotherapists and social workers covering anxiety, depression, trauma, PTSD, grief, anger management, and relationship issues using evidence-based approaches including CBT, DBT, ACT, and EFT.
• Online Therapy Secure online therapy sessions available across Ontario, enabling individuals, families, and couples to access counselling services remotely.
• Naturopathy Naturopathic healthcare services including treatment for hypothyroidism, fertility, PCOS, menopause, women's health, men's health, cosmetic acupuncture, homeopathy, holistic nutrition, and alternative therapies.
• Acupuncture Traditional Chinese Medicine acupuncture services including acupuncture for fertility, insomnia, anxiety, neuropathic pain, cupping therapy, and stress detox.
• Speech-Language Pathology Speech-language pathology services for apraxia of speech, dysphagia, dysarthria, language delay and disorder, Parkinson's disease speech therapy, reading and writing literacy, and brain injury rehabilitation.
• Occupational Therapy Occupational therapy services including neuro rehabilitation, ergonomic assessment, mental health support, MPS therapy, musculoskeletal rehabilitation, and senior care.
• Yoga Therapy Yoga therapy services including personalized yoga programs and online yoga classes to support physical and mental well-being.
• Pediatric Services Specialized healthcare services for infants, children, and teenagers including pediatric speech therapy, pediatric naturopathy, pediatric chiropractic, and pediatric counselling.
• Red Light Therapy Therapeutic use of red light therapy for various health conditions and wellness purposes.
• Shockwave Therapy Shockwave therapy treatment for various musculoskeletal conditions.

Quantifiable outcome

• Most patients notice improvement within 2-4 physiotherapy visits
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered supporting and core.

• Canada LifesupportingOthersInsurance provider integrated for direct billing services. Pillars of Wellness submits claims directly to Canada Life on behalf of patients, reducing out-of-pocket expenses and administrative burden.
• ManulifesupportingOthersInsurance provider integrated for direct billing services. Clinic EMR system handles direct claim submissions to Manulife for covered treatment costs.
• GreenShieldsupportingOthersInsurance provider integrated for direct billing services. GreenShield plan holders can access direct claim submissions at Pillars of Wellness.
• Sun LifesupportingOthersInsurance provider integrated for direct billing services. Clinic offers direct billing for Sun Life extended health benefit plans.
• Jane AppcoreTechnology or IntegrationOnline booking platform provider enabling patients to self-schedule appointments 24/7. Platform used for appointment management, patient intake forms, and scheduling across all services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Integra Health Centre: Toronto-based integrated health clinic combining physiotherapy, chiropractic, massage, naturopathy, and counselling under one roof — same multi-disciplinary integrated-care model targeting urban Ontario patients.
• Triangle Physiotherapy: Ontario-based multi-location physiotherapy and rehab provider offering integrated musculoskeletal care with multiple practitioners under one roof, directly comparable to Pillars' physiotherapy-led integrated model in the same regional market.
• Athlete's Care Sports Medicine Centres: Ontario-based chain of sports medicine and physiotherapy clinics offering multi-disciplinary services including physiotherapy, massage therapy, chiropractic, and sports medicine — closely mirroring Pillars' integrated practitioner model.
• Myodetox: Canadian multi-location manual therapy and physiotherapy brand offering integrated wellness services with strong digital booking and brand presence, comparable to Pillars' integrated multi-disciplinary approach.
• Rebalance Sports Medicine: Toronto integrated sports medicine and physiotherapy practice offering physiotherapy, chiropractic, massage, and naturopathy with coordinated practitioner care — comparable integrated model in the same Ontario geography.

Broad incumbents

• CBI Health: One of Canada's largest community healthcare networks providing physiotherapy, occupational therapy, counselling, and home health across many provinces — overlaps with Pillars' full multi-disciplinary service range but operates at national scale.
• Lifemark Health Group: Largest Canadian provider of outpatient physiotherapy, rehabilitation, and wellness services with hundreds of clinics nationally; offers overlapping integrated care capabilities but at vastly greater scale than Pillars.

Emerging players

• NeuPath Centre for Pain & Spine: Ontario-based specialized pain and spine clinic offering integrated multidisciplinary pain management including physiotherapy, chiropractic, and counselling — narrower specialty but comparable coordinated-care philosophy.

Regional players

• FYZICAL Therapy & Balance Centers: US-based franchise network of physical therapy and balance centres offering integrated multi-disciplinary services; comparable integrated practitioner model but US-focused rather than Canadian.
• ATI Physical Therapy: Large US-based outpatient physical therapy and integrated care provider operating hundreds of clinics with multi-disciplinary rehab services; comparable service model but operates in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/POW_Burlington
• YouTubeyoutube.com/channel/UCojNjbCPm7HH2U6PGteX_GA
• Facebookfacebook.com/POW.Burlington
• LinkedInlinkedin.com/company/pillars-of-wellness
• Instagraminstagram.com/pillarsofwellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pillars of Wellness