Pilo Shudh Pani Seva Foundation

What Pilo Shudh Pani Seva Foundation does

Pilo Shudh Pani Seva Foundation is an Indian non-profit foundation (founded April 2015) that operates two integrated water businesses: a deployed network of Smart Water ATMs delivering RO-purified drinking water at DMRC metro stations, ASI heritage monuments, temples, hospitals, and mass-gathering events (Kumbh Mela, Prakash Parv); and a PMTR-based wastewater-treatment EPC line building Sewage Treatment Plants, Effluent Treatment Plants, and Zero Liquid Discharge systems for ports (JNPT, KOPT), Indian Railways zones, defense establishments (Indian Army, MES, Cordite Factory Aruvankadu), oil-and-gas (IOCL), and infrastructure firms (G R Infraprojects). The proprietary PMTR (Portable Magnetized Treatment Reactor) platform combines membrane separation with advanced ionization and is positioned as modular, prefabricated, and IoT-monitored, claiming 75% lower space footprint, 90–95% RO recovery, and 96% ZLD recovery versus conventional systems.

Revenue mechanics are hybrid and project-driven rather than subscription-based. Smart Water ATMs are provided free of cost at ASI monuments, temples, and pilgrim sites, and at nominal rates at DMRC stations; ongoing operations are funded by CSR partnerships with entities such as LIC, REC Foundation, Indian Oil, NHPC, NTPC, IDBI Bank, and Canara Bank. STP/ETP/ZLD projects are won through competitive tendering with government and PSU buyers on a quote basis, typically 50–1,000 KLD capacity, with installation plus ongoing maintenance agreements. The foundation holds Mashelkar Committee Category 1 approval from the Ministry of Drinking Water and Sanitation, an ASI Permit for monument deployments, and FSSAI approval for water quality. As of the most recent data it has served over 477 million liters of water, reached an estimated 21 million people, installed 75 ATMs (with 1,000 approved and in process), and deployed 15+ STPs across 13+ Indian states, operating with a 21-person team from Noida and registered offices in New Delhi.

Name

Pilo Shudh Pani Seva Foundation

Legal name

Pilo Shudh Pani Seva Foundation

Website

https://pi-lo.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Pilo Shudh Pani Seva Foundation is an Indian non-profit foundation that deploys Smart Water ATMs at public locations and builds PMTR-based sewage, effluent, and zero-liquid-discharge treatment plants for government, railway, defense, and industrial clients across 13+ Indian states.

Ownership category

akta.pro rank

Product category

Water Treatment Services

NAICS

Water, Sewage and Other Systems (2213), Sewage Treatment Facilities (22132), Water Supply and Irrigation Systems (221310), Water and Sewer Line and Related Structures Construction (23711)

SIC

Water Supply (4941), Water, Sewer, Pipeline, Comm & Power Line Construction (1623), Pumps & Pumping Equipment (3561)

akta.pro primary industry

Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ)

akta.pro secondary industries

Water & Wastewater Utility IoT (SCADA, Leak/Quality Monitoring) (EUADAPAK), Treated Water Storage & Pressure Management (Reservoirs, Tanks, Booster Stations) (EUANAAAD), Water & Wastewater Compliance (NPDES/Stormwater, Pretreatment, Drinking Water/SDWA) (EUAHABAB)

Keywords

• Water treatment solutions
• Smart water ATMs
• Wastewater recycling
• Sewage treatment plants
• Portable water purification

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Smart Water ATM Operations: PILO operates Smart Water ATMs providing RO-purified water to the public. At government/museum locations, temples, and pilgrim sites, water is provided free of cost as a public service. At DMRC metro stations, water is sold at nominal rates. Revenue is generated through government contracts, CSR funding from corporate sponsors, and operational partnerships.
2. STP/ETP/ZLD Plant Installation and Operation: Design, installation, and commissioning of sewage treatment plants, effluent treatment plants, and zero liquid discharge systems for enterprise clients including ports, railways, refineries, hospitals, and government facilities. Projects range from 50 KLD to 1000 KLD capacity. Revenue generated through project contracts, installation fees, and ongoing maintenance agreements.
3. Corporate Social Responsibility (CSR) Partnerships: Implementation partner for corporate CSR initiatives related to water access and sanitation. Organizations sponsor water ATMs or treatment plants, with PILO handling installation, operation, and maintenance. Partners include REC Foundation, LIC, Indian Oil, NHPC, and various government enterprises.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pilo Shudh Pani Seva Foundation (PILO) designs, deploys, and operates Smart Water ATMs that dispense RO-purified drinking water at public locations, and installs PMTR-based Sewage Treatment Plants (STP), Zero Liquid Discharge (ZLD) Plants, and Effluent Treatment Plants (ETP) for government, defense, railway, port, and industrial clients. The foundation operates a network of over 1,000 water ATMs across 13+ Indian states while delivering turnkey wastewater treatment infrastructure projects.

Product overview

Pilo Shudh Pani Seva Foundation operates a multi-product portfolio focused on water treatment, purification, and hygiene solutions. The core offerings center on Smart Water ATMs (automated R.O. water dispensing units) and PMTR-based treatment plants (STPs, ZLD Plants, and ETPs) that use portable magnetized treatment reactor technology for wastewater processing. Supporting products include Hand Sanitizer & Temperature Screening Booths and Hand Washing Units developed during the COVID-19 pandemic. The Smart Water ATMs deliver purified drinking water through cloud-connected, IoT-enabled machines with 90-95% water recovery, while the PMTR-based plants process sewage and effluent at source with 96% recovery in ZLD configurations. All products share common technological DNA—advanced sensing, cloud monitoring, and water-efficient designs—positioning the portfolio as an integrated water management ecosystem for communities, industries, and public spaces.

Differentiator

Problem solved

Functional benefit

Brands

• Pi-Lo Smart Water ATM: Automated water dispensing units with built-in R.O. systems providing safe water access for free or at nominal rates
• Pi-Lo STP Plants
• Pi-Lo Hand Sanitizer

Products and services

• Pi-Lo Smart Water ATM Automated water dispensing units with built-in RO systems providing safe drinking water access. Features real-time TDS/pH/temperature display, cloud connectivity, 90-95% water recovery, capacity up to 500 liters per hour, and ability to operate with TDS up to 7000 ppm. Deployed at DMRC metro stations, ASI monuments, temples, hospitals, and major pilgrimage events.
• PMTR Based STP Plants Sewage Treatment Plants using Portable Magnetized Treatment Reactor (PMTR) technology with membrane and advanced ionization processes. Produces crystal-clear, odorless treated water suitable for horticulture, cleaning, cooling, and irrigation. Compact design requires 75% less space than conventional systems with reduced power load. Capacities range from 50 KLD to 1000 KLD.
• PMTR Based ZLD Plants Zero Liquid Discharge Plants using PMTR technology achieving 96% water recovery through Reverse Osmosis. Modular and prefabricated systems designed for decentralized wastewater treatment at source, treating biological, chemical, and medical impurities. Proven across 60+ installations in different industries.
• Effluent Treatment Plants (ETP) Treatment systems designed to treat industrial effluent using PMTR technology, capable of handling various types of wastewater including biochemical and medical discharges from industries, refineries, and manufacturing facilities.
• Hand Sanitizer & Temperature Screening Booth Touchless hygiene solution combining automatic hand sanitizer dispensing with infrared temperature screening. Uses Chlorhexidine with Ethanol formulation (70%+ ethanol) eliminating 99.9% of bacteria in 30 seconds. Available in 5 or 10 liter capacities.
• Pi-lo Hand Washing Unit Touchless hand washing unit with advanced sensors for contact-free experience. Designed for water efficiency with controlled flow mechanisms to minimize wastage. Suitable for public spaces, schools, hospitals, and high-traffic areas.

Quantifiable outcome

• 90-95% water recovery rate compared to 40-50% in conventional RO systems
• +7 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core.

• Delhi Metro Rail Corporation (DMRC)coreChannel Partner/ Reseller/ DistributorLong-term operational partnership for Smart Water ATM installations at metro stations across Delhi-NCR. Water provided at nominal cost to commuters. First installation at Botanical Garden Metro Station, Noida in June 2015.
• Archaeological Survey of India (ASI)coreChannel Partner/ Reseller/ DistributorPermit obtained in 2017 for installing Smart Water ATMs at heritage monuments including Taj Mahal, Humayun's Tomb, Safdarjung Tomb, Red Fort, and Fatehpur Sikri. Water provided free to visitors.
• Jawaharlal Nehru Port Authority (JNPT)coreStrategic or Co-development PartnerInstallation of 100 KLD PMTR-based Sewage Treatment Plant at JNPT, Mumbai inaugurated on World Environment Day. Partnership for sustainable port operations and environmental compliance.
• Indian Oil Corporation Limited (IOCL)coreStrategic or Co-development Partner150 KLD PMTR-based STP Plant installation at IOCL Mumbai facility for wastewater treatment and environmental compliance.
• Indian Railways (Multiple Zones)coreStrategic or Co-development PartnerMultiple STP installations across railway zones including Northern Railway (New Delhi, Nizamuddin), South Central Railway (Nanded), South East Central Railway (Bilaspur), and railway colonies. Total of 15+ plants installed.
• Uttar Pradesh GovernmentcoreStrategic or Co-development PartnerState government partnership for water access and sanitation projects including installations at Prayagraj for Kumbh Mela events.
• Rail Vikas Nigam Limited (RVNL)coreStrategic or Co-development PartnerCSR partner for railway station STP projects including installations at Varanasi Junction and participation in Prakash Prav 2019.
• Kolkata Port Trust (KOPT)coreStrategic or Co-development Partner50 KLD STP installation at CPT Colony, Taratalla, Kolkata for port wastewater treatment.
• Indian ArmycoreStrategic or Co-development PartnerSTP installations at defense establishments including R&R Hospital Delhi Cantt (500 KLD) and Thal Sena Bhawan Delhi Cantt.
• Military Engineer ServicescoreStrategic or Co-development PartnerDefense infrastructure partnership for STP and water treatment solutions.
• ITD Cementation LimitedcoreImplementation/ SI/ Consulting PartnerConstruction and infrastructure partner for large-scale projects including Thal Sena Bhawan Delhi Cantt.
• RED FMcoreGTM or Marketing PartnerMedia partnership for 'Paani Yaad Dila Denge' campaign promoting RO water harvesting and sustainable water practices. Included #MugShots initiative and daily reminders on water conservation.
• Ganga Preservation Trust / Parmarth AshramcoreStrategic or Co-development PartnerPortable STP installation at Parmarth Ashram as part of Ganga cleaning initiative. Sponsored by REC and LIC.
• Bisnouli Sarvodaya Gramodyog Sewa Sansthan (BSGSS)coreStrategic or Co-development PartnerNGO partnership for Kumbh Mela 2019 water distribution alongside REC Foundation.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• VA Tech Wabag: Largest Indian pure-play water and wastewater treatment EPC firm with municipal and industrial STP/ZLD projects; comparable on the STP/ETP/ZLD installation business, but with broader municipal portfolio and commercial-scale operations.
• Eureka Forbes: Major Indian water purifier and hygiene brand with institutional water solutions; comparable on the RO water purification technology that underpins Smart Water ATMs.
• Kent RO Systems: Leading Indian residential and institutional water purifier / RO brand; comparable on the RO purification core of PILO's ATM technology, though positioned in commercial (B2C/B2B retail) rather than free-at-point-of-use model.
• SUEZ Water Technologies & Solutions: Global water and wastewater solutions provider with STP/ZLD plants and digital monitoring; comparable on industrial wastewater plant installations globally, though PILO focuses on Indian government/PSU clients.
• Ion Exchange (India): Indian water and wastewater treatment company offering STP/ETP/ZLD plants, RO systems and process equipment; competes for industrial and government tenders in the same wastewater space as PILO's PMTR-based plants.
• Thermax Limited: Indian industrial conglomerate with wastewater treatment, ZLD and water reuse EPC offering; comparable on industrial ETP/ZLD installations for refineries, power plants and large institutions served by PILO.

Emerging players

• Sarvajal (by Piramal): Indian water ATM operator serving rural and underserved communities; overlaps with PILO's Smart Water ATM network on geography, mission model and technology.

Direct peers

• Naari (by Jain Irrigation): Jain Irrigation's community water purification ATM business targeting rural India; directly comparable in product (ATM dispensing RO water), distribution (village/CDP installations) and CSR/government-funded deployment model.
• WaterHealth International: Operates community water purification and dispensing systems across India and Africa using IoT-monitored ATMs; overlaps on Smart Water ATM deployments, technology stack (RO + remote monitoring) and BOP / institutional customer base.
• Swajal Water ATM: India-based operator of Smart Water ATMs providing RO-purified drinking water in rural and semi-urban locations; directly comparable in product (ATM hardware), customer segment (last-mile potable water access) and donor/CSR-driven revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pilofoundation
• YouTubeyoutube.com/@pilo-fssaiapprovedpurewate2053
• Facebookfacebook.com/pilofoundation
• Instagraminstagram.com/pilo4humanity
• LinkedInlinkedin.com/company/pilo-shudh-pani-seva-foundation

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Pilo Shudh Pani Seva Foundation