PI Medical Diagnostic Equipment BV

What PI Medical Diagnostic Equipment BV does

PI Medical Diagnostic Equipment BV is a Dutch private limited company founded in 1995 that operates as a specialized medical equipment distributor and service provider for hospital nuclear medicine and radiology departments. Following a 2017 management buyout by John Danklof and Peter Liedorp, the company relocated from Almere to Raamsdonksveer in North Brabant. It serves the Benelux market primarily, with emerging presence in the Caribbean (Aruba, Sint Maarten) via a partnership with Mederi, and in Belgium via a 2025 partnership with Scannix. The firm holds ISO 9001:2015 certification (since 2018) and operates with a headcount of approximately 19 employees.

The company's portfolio spans capital medical imaging equipment (gamma cameras, PET systems, dose calibrators), radiopharmacy quality-control instruments, and complementary consumables. It is an authorized distributor for several premium European manufacturers, including Tema Sinergie (AGLTS 2 TLC system launched 2024-05), LabLogic, Endomag (breast surgery localization), Isotopia Molecular Imaging (Lu-177 and Isoprotrace® for prostate cancer imaging), and IRE ELiT (Galli Ad Ge-68/Ga-68 generator). A flagship proprietary distributed product, the KARL-100 lead apron inspection system, reached its 10th Dutch installation at Deventer Ziekenhuis in November 2024. The company also offers lead apron inspection services and dosimetry services through a partnership with LANDAUER.

The business model combines capital equipment sales with recurring revenue streams from service and maintenance contracts, accessories and consumables, and specialized compliance services (lead apron inspection, dosimetry). Go-to-market is direct B2B sales to hospital nuclear medicine and radiology departments, supported by technical advisory, installation, and training. Revenue is generated at the point of equipment sale and through multi-year service relationships attached to the installed base. The customer base is concentrated among Dutch hospitals (Zuyderland, Deventer, SJG Weert, and others) with growing exposure to Belgian and Caribbean accounts.

Name

PI Medical Diagnostic Equipment BV

Legal name

PI Medical Diagnostic Equipment B.V.

Website

https://pi-medical.nl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

PI Medical Diagnostic Equipment BV is a Dutch owner-managed distributor (founded 1995, ~19 staff) supplying nuclear medicine and radiology departments across the Benelux and Caribbean with imaging hardware, radiopharmacy QC instruments, consumables, and recurring service contracts.

Ownership category

akta.pro rank

Product category

Medical Imaging Equipment Distribution

NAICS

Medical Equipment and Supplies Manufacturing (3391), Surgical Appliance and Supplies Manufacturing (339113), Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Surgical & Medical Instruments & Apparatus (3841), X-Ray Apparatus & Tubes & Related Irradiation Apparatus (3844), Laboratory Analytical Instruments (3826)

akta.pro primary industry

Remote Diagnostics & Point-of-Care (Connected Testing, Home Lab Devices) (HLACAPAK)

akta.pro secondary industries

Quality, Peer Review & Compliance Tools (MQSA/ACR/QA) (HLACALAL), Lab Safety, PPE & Contamination Control (Hoods, Biosafety Cabinets, Clean Air) (HLAGAIAK)

Keywords

• Medical imaging equipment
• Nuclear medicine supplies
• Radiation protection products
• Radiology diagnostic equipment
• Dosimetry services

Headquarters

HQ city

Raamsdonksveer, North Brabant

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Equipment Sales: Sale of medical imaging equipment including PET systems, radiology equipment, tumor localization devices, radiation protection equipment, quality control instruments
2. Accessories and Consumables: Sale of accessories including lead aprons, positioning cushions, calibration sources, syringe carriers, probe covers, and other medical supplies
3. Service and Maintenance Contracts: Preventive maintenance, repairs, on-site service visits, and full-service contracts for critical equipment like KARL-100
4. Lead Apron Inspection Services: Mobile inspection service using FlowD system, includes documentation and reporting
5. Dosimetry Service: Radiation dose measurement service in partnership with LANDAUER, including dosimeter supply, reading, and reporting

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

PI Medical Diagnostic Equipment BV is a specialist Benelux-based supplier that distributes, installs, and services medical imaging equipment for hospitals' nuclear medicine and radiology departments. Its portfolio spans theranostics, automated PET dispensers, hotcells, calibration sources, tumor localization systems, quality control instruments, radiation shielding, and personal protective equipment, complemented by maintenance, dosimetry, and mobile lead apron inspection services. The company combines product distribution with deep advisory support, treating customers as partners rather than transactional buyers.

Product overview

PI Medical Diagnostic Equipment BV is a specialist supplier of medical imaging equipment for nuclear medicine and radiology departments, operating primarily in the Benelux. The company's offering is organized across three core product pillars — Nuclear Medicine (encompassing theranostics, dispensers, hotcells, calibration, radiation measurement, tumor localization, quality control, and radiation shielding), Radiology (covering diagnostic equipment, accessories, quality control, and personal protection), and the Operating Room (surgical accessories, probe covers, Scan-Bands® fixation systems, and transport containers). Key branded products include the KARL-100 automatic PET dispenser and AGLTS 2 glove tester (both from Tema Sinergie), Scan-RAM 2 and Spec-RAM gamma spectrometers (from LabLogic), and the Sentimag system (from Endomag). PI Medical also acts as official distributor of Isotopia Molecular Imaging products (Isoprotrace® and Lu-177) and Galli Ad from IRE ELiT. Services include lead apron inspection (using the mobile FlowD scanner), dosimetry services via LANDAUER, and on-site maintenance and repair.

Differentiator

Problem solved

Functional benefit

Products and services

• Nuclear Medicine Portfolio (Nucleaire Geneeskunde)
• Radiology Portfolio (Radiologie)
• Operating Room Portfolio (OK)
• Administration Systems (Toedieningssystemen)
• Automatic Dispensing Systems (Uitvulsystemen)
• Hotcells and Laminar Airflow Benches (Hotcells en LAF Kasten)
• Calibration Sources (Kalibratiebronnen)
• Radiation Measurement Equipment (Stralingsmeetapparatuur)
• Tumor Localization Systems (Tumorlocalisatie)
• Quality Control Equipment (Kwaliteitscontrole)
• Radiation Shielding Products (Stralingsbescherming)
• Theranostics Radionuclides and Generators
• Personal Protection Equipment (Persoonsbescherming)
• Scan-Bands® Probe Fixation System
• AGLTS 2 Automatic Glove Testing System
• Scan-RAM 2 Radio-TLC Scanner
• Spec-RAM Gamma Spectrometer
• Spec-RAM CZT Gamma Spectrometer
• SPECTra Radiopharmacy LIMS
• Lead Apron Inspection Service (Loodschortcontrole)
• Dosimetry Service (Dosimetrieservice)
• Service and Maintenance (Service en Onderhoud)
• Accessories and Aids (Accessoires en Hulpmiddelen)
• Isoprotrace® (Gallium-68 Gozetotide Kit)
• Sentimag System with Magseed and Magtrace

Quantifiable outcome

• 10 KARL-100 systems installed in Netherlands
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• ScannixminorStrategic or Co-development Partner · 13 January 2025Partnership with Belgian company specializing in radioprotection and radiomonitoring. With a portfolio of over 40 brands, they serve medical, security, nuclear, and research sectors. Companies complement each other in products and expertise.
• Isotopia Molecular ImagingcoreChannel Partner/ Reseller/ Distributor · 1 November 2023Official distributor of Isotopia Molecular Imaging products including Lu-177 Chloride n.c.a. and Isoprotrace (Ga-68 Gozetotide) for Netherlands and Belgium. Partnership supports prostate cancer imaging and therapy with Lutetium-177 for targeted radionuclide therapy.
• IRE ELiTcoreChannel Partner/ Reseller/ Distributor · 1 September 2023Commercial partnership to promote and market the Galli Ad Germanium-68/Gallium-68 generator for in vitro radiolabeling of radiopharmaceutical kits for PET imaging. Approved in 13 European countries.
• RTI GroupcoreChannel Partner/ Reseller/ Distributor · 12 September 2020Distribution partnership for RTI's X-ray Quality Assurance systems for diagnostic radiology. RTI specializes in semiconductor QA instruments for radiology modalities using X-ray technology.
• LANDAUERcoreStrategic or Co-development PartnerOfficial partnership for dosimetry services. PI Medical uses LANDAUER's expertise, software platform (LANDAUER Direct), OSL/TLD/CR-39 technologies, and professional support for radiation dose measurement services in the Netherlands.
• Tema SinergiecoreChannel Partner/ Reseller/ DistributorDistribution of KARL-100 automatic PET syringe filling system and other Tema Sinergie products. PI Medical has installed 10 KARL-100 units in the Netherlands.
• EndomagcoreChannel Partner/ Reseller/ DistributorDistribution of Endomag products including Sentimag system for sentinel lymph node detection and Magseed/Magtrace for tumor localization in breast cancer care.
• LabLogiccoreChannel Partner/ Reseller/ DistributorDistribution of LabLogic products including Scan-RAM 2 radio-TLC scanner, Spec-RAM gamma spectrometers, SPECTra LIMS, and PETra software for nuclear medicine quality control.
• MederiminorStrategic or Co-development PartnerLocal partner in Caribbean region (Aruba, Sint Maarten) for organization and guidance of Endomag product training and implementation at local hospitals.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Mirada Medical: UK-based imaging software and AI vendor with specific focus on nuclear medicine and molecular imaging workflows. Competes in software-driven differentiation at the nuclear medicine departments PI Medical serves.
• Hermes Medical Solutions: Swedish vendor of molecular imaging and nuclear medicine software. Adjacent to PI Medical's LIMS distribution business (LabLogic/PETra) and competes for software/workflow budget at the same hospital nuclear medicine departments.

Broad incumbents

• Siemens Healthineers: Global manufacturer of medical imaging, nuclear medicine and laboratory diagnostics equipment. Competes for the same hospital imaging budgets and increasingly bundles service contracts that can squeeze independent specialty distributors.
• Mediso Medical Imaging Systems: Hungarian manufacturer of PET/SPECT/CT preclinical and clinical imaging systems. Competes with PI Medical's nuclear medicine OEM partners for downstream hospital budgets and serves many of the same nuclear medicine departments across Europe.
• GE HealthCare: Global medical imaging equipment manufacturer with strong nuclear medicine and theranostics offerings (SPECT, PET, radiopharmacy). Competes indirectly by displacing independent specialty distributors in hospital procurement.
• Sectra: Swedish imaging IT vendor with PACS, radiology and pathology IT solutions. Broad incumbent in medical imaging IT that competes with parts of PI Medical's radiology portfolio in Dutch and broader European hospital markets.
• Philips Healthcare: Dutch healthcare technology major with diagnostic imaging, ultrasound and image-guided therapy portfolios. Domestic broad incumbent competing for the same Dutch hospital imaging spend as PI Medical.
• Canon Medical Systems: Japanese manufacturer of diagnostic imaging systems including CT, MRI, ultrasound and nuclear medicine. Broad incumbent with a European distribution network competing with PI Medical's OEM partner-driven model for nuclear medicine budgets.

Regional players

• Pie Medical Imaging: Dutch-headquartered company focused on cardiovascular imaging analysis software and related imaging solutions. Regional peer serving the same Dutch hospital market for advanced imaging, but operating in software/analysis rather than equipment distribution.

Direct peers

• Scannix: Belgian specialist distributor in radioprotection and radiomonitoring with a portfolio of 40+ brands serving medical, nuclear and research sectors. Closest analogue to PI Medical's business model as a multi-brand specialty distributor serving Benelux institutions (explicitly partnered rather than head-to-head competing).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@pimedicaldiagnosticequipme7945
• Facebookfacebook.com/PIMedicalBV
• LinkedInlinkedin.com/company/pi-medical-diagnostic-equipment-bv
• Instagraminstagram.com/pi_medical_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PI Medical Diagnostic Equipment BV