Pimento's Burgers Bar & Grill

What Pimento's Burgers Bar & Grill does

Pimentos Brands, operating under the consumer-facing name "Papa's Pimento Cheese," is a Memphis, Tennessee-based consumer packaged goods (CPG) company that sells ready-to-eat pimento cheese spreads through major US grocery retailers. The company markets four core SKUs — Original, Jalapeño, Fiesta, and Smokehouse — all built around a family recipe ("Papa's recipe") and positioned as a premium, no-preparation food for social gatherings such as birthdays, tailgates, Sunday suppers, and holidays. The stated value proposition is convenience for hosts, with the company reporting that 92% of Papa's shoppers say they will buy again.

The business model is retail distribution through large grocery chains — specifically Kroger, Tom Thumb, Randall's, and Albertsons — with products sold in tubs in the refrigerated/dairy section. The company supports demand through a digital-first marketing approach: a brand website with store locator functionality, an "Ultimate Recipes" content library, and product-request integration via a third-party form. The firm is privately held, has no disclosed outside funding, and operates with approximately 5 employees, which suggests lean operations and likely reliance on co-manufacturing for production rather than in-house manufacturing. The legal entity is Pimentos Brands, based at 651 Oakleaf Office Lane, Memphis, TN 38117.

Name

Pimento's Burgers Bar & Grill

Legal name

Pimentos Brands

Website

https://pimentos.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pimentos Brands is a Memphis-based packaged food company selling Papa's Pimento Cheese spreads in four flavors through major US grocery chains including Kroger, Tom Thumb, Randall's, and Albertsons, targeting hosts seeking convenient gathering food.

Ownership category

akta.pro rank

Product category

Packaged cheese spreads

SIC

Dairy Products (2020)

akta.pro industry

PRIMARYAFAKAKAL

Dairy Spreads, Dips & Cream Cheese Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Dairy Product Manufacturing

SECONDARYAFAHABAD

Processed Cheese & Cheese Spreads Manufacturing (Slices, Loaves, Spreadable)

Agriculture & Food Production/Dairy Processing/Cheese Manufacturing (Natural & Processed)

SECONDARYCRADACAG

Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Dairy & Refrigerated Foods

Keywords

• Gourmet pimento cheese
• Premium cheese spreads
• Consumer packaged food
• Ready to serve dips
• Refrigerated grocery spreads

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Retail packaged food sales: Revenue generated through retail packaged food product sales via grocery store chains. Products are sold in tubs ready-to-eat, positioned as premium gourmet gathering foods. The company crafts pimento cheese spreads from premium ingredients and distributes through major US grocery retailers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Pimentos Brands crafts and sells Papa's Pimento Cheese, a line of four ready-to-eat gourmet pimento cheese spreads (Original, Jalapeño, Fiesta, and Smokehouse) made from a family recipe using premium ingredients. The products are distributed through major US grocery retailers including Kroger, Tom Thumb, Randall's, and Albertsons, positioned as convenient gathering food that requires no preparation.

Product overview

Papa's Pimento Cheese is a gourmet gathering food brand offering four distinct pimento cheese spreads: Original, Jalapeño, Fiesta, and Smokehouse. All products are crafted from Papa's family recipe using premium ingredients. The brand is positioned as convenient party and event food, requiring no preparation. Available at major grocery retailers including Kroger, Tom Thumb, Randall's, and Albertsons.

Differentiator

Problem solved

Functional benefit

Brands

• Papa's Original Pimento Cheese: The original family recipe pimento cheese spread
• Papa's Jalapeño Pimento Cheese
• Papa's Fiesta Pimento Cheese
• Papa's Smokehouse Pimento Cheese

Products and services

• Papa's Original Pimento Cheese The classic Southern-style pimento cheese spread, made from Papa's family recipe with premium ingredients and sold as a ready-to-eat refrigerated tub at major US grocery retailers for consumers hosting gatherings.
• Papa's Jalapeño Pimento Cheese A spicy variant of the Papa's family recipe featuring jalapeño peppers, sold as a ready-to-eat refrigerated tub at major US grocery retailers for consumers seeking a heat-forward spread at gatherings.
• Papa's Fiesta Pimento Cheese A bold, zesty flavor profile inspired by Southwestern and Mexican-inspired cuisine, sold as a ready-to-eat refrigerated tub at major US grocery retailers for gathering occasions.
• Papa's Smokehouse Pimento Cheese A smoky variant featuring smokehouse-style seasoning for a rich, deep flavor, sold as a ready-to-eat refrigerated tub at major US grocery retailers for gathering occasions.

Quantifiable outcome

• 92% of Papa's shoppers say they'll buy it again

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Yancey's Fancy: Specialty flavored cheese spreads and aged cheese brand selling through US grocery deli/dairy cases; competes for the same shopper basket around flavored, premium cheese-based spreads.
• The Laughing Cow: Iconic refrigerated wedge/spread cheese brand owned by Bel Group; directly comparable in packaging format (tubs/wedges), retail channel (refrigerated dairy), and convenience-driven snacking/hosting occasion.
• Alouette Cheese: Refrigerated cheese spread brand (part of St. Denis/Bel Group) sold through the same grocery dairy aisles Papa's competes in, with similar usage occasions around entertaining and snacking.
• Palmetto Cheese: The leading nationally distributed pimento cheese brand, making it the closest head-to-head competitor to Papa's. Both brands compete for the same refrigerated-deli shelf set at chains like Kroger and Albertsons.

Emerging players

• Bourbon & Beef (a stylized placeholder for premium refrigerated spreads peers): Not used — see direct peers above. Omitted weak match.

Broad incumbents

• Boar's Head: Major deli/cheese incumbent with broad distribution at the same grocery retailers Papa's serves; offers specialty cheese spreads within a much wider portfolio and competes for premium deli-set real estate.
• Kraft Heinz (Cheese Spreads): Through Kraft, Heinz markets mainstream processed cheese spreads that compete on price and shelf visibility in the same refrigerated set; a powerful incumbent that pressures niche players on slotting and trade promotion.
• Sargento: Larger branded cheese company with national grocery presence in the refrigerated cheese aisle; competes for shopper attention and shelf space adjacent to where pimento cheese is merchandised.
• Tillamook: Premium dairy/cheese brand with strong national grocery distribution and a similar heritage/storytelling playbook; competes for premium shopper mindshare and shelf within the same retailers.

Regional players

• H-E-B (private label pimento cheese / cream cheese spreads): Major regional grocer with its own branded refrigerated spreads including pimento cheese; a key private-label competitor in Texas and a relevant account/channel benchmark for Papa's expansion into regional banners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/pimento-s-burgers-bar-grill

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pimento's Burgers Bar & Grill