PIM - Primeira Infância Melhor

Name

PIM - Primeira Infância Melhor

Legal name

PIM - Primeira Infância Melhor

Website

https://pim.saude.rs.gov.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Early Childhood Public Health Home Visiting Services

NAICS

Child and Youth Services (62411), Child Care Services (62441)

SIC

Services-Social Services (8300)

akta.pro primary industry

Early Childhood Development (ECD) & Pre-Primary Education (BPADAKAB)

akta.pro secondary industries

Individualized Learning Plans & Differentiated Instruction Materials (IEP/IFSP-Aligned) (EDACAJAE), Developmental Therapy / Early Childhood Special Instruction (EDACAFAG), Early Childhood & Child Development Policy Research (EDADADAJ)

Keywords

• Early childhood development
• Home visiting services
• Public health programs
• Family support services
• Intersectoral policy

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Budget Allocation: PIM is a state public policy funded through the Rio Grande do Sul State Secretariat of Health budget. Financial incentives are distributed to municipalities via PIAPS (Programa Estadual de Incentivos para a Atenção Primária à Saúde) based on habilitation criteria and performance targets. The program does not charge families for services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

PIM is a public intersectoral policy of the State of Rio Grande do Sul that supports families with pregnant women and children from birth to six years of age through structured weekly and biweekly home visits and group activities, promoting integral child development across cognitive, socio-emotional, language, and motor domains. The program is delivered free of charge by trained municipal "visitadores" who conduct developmental monitoring, parenting guidance, and referrals to social services, supported by the SisPIM information system, e-PIM training platform, and standardized instruments including the MDII and Plano Singular de Atendimento (PSA).

Product overview

PIM - Primeira Infância Melhor is an intersectoral public policy for promoting integral development in early childhood, operated by the State Health Secretariat of Rio Grande do Sul. The program functions as a coordinated portfolio of products and services centered on home visiting methodology for families with pregnant women and children from birth to six years of age. The core technological infrastructure consists of three interconnected digital platforms: SisPIM (the primary information management system for visit registration and monitoring), e-PIM (a virtual learning environment for team training), and the Dashboard PIM (a business intelligence layer for state and municipal performance data). These are complemented by standardized paper-based and digital characterization instruments (territory, family, pregnant woman, and child forms), the MDII (child development monitoring tool across 10 age brackets), and the PSA (Singular Service Plan). Program delivery is supported by methodological guides, technical notes, legislation, and a continuous training cycle including online formations and the PIM Debate webinar series. Supplementary activities include the annual Semana do Bebê (Baby Week) mobilization, the Prêmio Salvador Celia recognition award, and the Seminário da Primeira Infância annual conference. The program's legal and operational framework is governed by State Laws 12.544/2006 and 14.594/2014, along with associated decrees and ordinances.

Differentiator

Problem solved

Functional benefit

Brands

• SisPIM: Information system used by PIM for data management, monitoring, and registration of families, pregnant women, and children served by the program.
• e-PIM
• Dashboard PIM
• PIM Debate
• Prêmio Salvador Celia

Products and services

• PIM Home Visiting Program (Primeira Infância Melhor) Core public service delivering structured home visits and group activities for families with pregnant women and children from birth to six years of age. Conducted by trained municipal visitadores, services include weekly home visits for children under 4 and pregnant women, biweekly visits for children over 4, monthly group activities, developmental monitoring, parenting guidance, and referrals to the social services network. Free of charge to families.
• SisPIM (Sistema de Informação do Primeira Infância Melhor) Information management system used by municipal PIM teams to register families, pregnant women, and children, log home visits, and monitor individual development indicators across the program's workflow from family characterization through ongoing service delivery.
• e-PIM (Virtual Learning Environment) Virtual learning environment that supports the training and continuing education of PIM teams, providing access to courses, materials, and guidance related to program methodology.
• Dashboard PIM Public business intelligence dashboard presenting PIM program data at municipal and state levels, including indicators on active visitadores, enabled municipalities, and individual service targets.
• Semana do Bebê (Baby Week) Annual mobilization event for early childhood awareness and rights, including symposia, exhibitions, walks, children's presentations, health services, and other community activities. Supported by UNICEF methodology.
• PIM Debate (Webinar Series) Online webinar series featuring discussions with experts on early childhood topics, aimed at sensitizing and qualifying home-visit professionals on early childhood, parenting, child development, violence prevention, and program methodology.
• Formação Online Metodologia e Sistema de Informação Online training course covering PIM methodology and the SisPIM information system, regularly offered to municipal PIM teams and interested parties to strengthen understanding of program procedures.

Quantifiable outcome

• Reduction in school violence: physical violence, theft, and threats reduced by more than 5 percentage points in schools with PIM-participating students (UFPel/Udesc/UFRGS study, 2021)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Banco Interamericano de Desenvolvimento (BID)coreStrategic or Co-development PartnerBID partnered with FGV and FMCSV to conduct the Experimental Longitudinal Evaluation of PIM, assessing effects on 3,000+ children over approximately 20 years. BID also conducted a quality assessment of PIM across 7 Latin American home visiting programs, highlighting PIM's excellence in visitador engagement, caregiver participation, and methodology quality.
• Fundação Getúlio Vargas (FGV)coreStrategic or Co-development PartnerFGV, in partnership with BID and FMCSV, conducts the longitudinal experimental evaluation of PIM, measuring impacts on child development (motor, cognitive, socio-emotional, language), family relationships, and access to services over a 20-year period.
• UNICEFcoreStrategic or Co-development PartnerUNICEF supported the systematization and publication of the 'Semana do Bebê' methodology in 2010, which enabled its dissemination to other regions of Brazil. PIM participates in UNICEF initiatives including the Primeira Infância Antirracista program. UNICEF also features PIM as a key strategy for ensuring adequate attention to children up to 6 years of age.
• Fundação Maria Cecília Souto Vidigal (FMCSV)coreStrategic or Co-development PartnerFMCSV co-funds the longitudinal experimental evaluation of PIM alongside BID and FGV, contributing to research on child development outcomes and program efficacy.
• UNESCOminorStrategic or Co-development PartnerUNESCO is listed among PIM's institutional supporters. The organization has been involved in early childhood policy discussions in Brazil and features PIM in its knowledge products on education and child development.
• Organização Pan-Americana da Saúde (OPAS/PAHO)minorStrategic or Co-development PartnerOPAS is listed as an institutional supporter of PIM, contributing to the program's alignment with international early childhood development standards and public health frameworks.
• Universidade Federal de Pelotas (UFPel)minorStrategic or Co-development PartnerUFPel researchers conducted studies on PIM's efficacy in reducing school violence and on child mortality impacts, in partnership with Udesc and UFRGS, providing academic evidence for the program's effectiveness.
• McMaster University (Offord Centre for Child Studies)minorStrategic or Co-development PartnerConducted research evaluating the impact of PIM on school readiness of children who completed the program, contributing international academic validation of program outcomes.
• Universidade de CambridgeminorStrategic or Co-development PartnerCambridge University conducted large-scale research evaluating the efficacy of parental mechanisms in PIM in Brazil, contributing rigorous international academic evidence.
• Universidade de OxfordminorStrategic or Co-development PartnerOxford University researched the impacts of PIM-scale home visiting programs on reducing inequality in child development, providing evidence on the program's contribution to social equity.
• Instituto de Pesquisa Econômica Aplicada (IPEA)minorStrategic or Co-development PartnerIPEA conducted a study analyzing synergistic effects between PIM and Bolsa Família in Rio Grande do Sul, examining integrated policy impacts on vulnerable families.
• Rede Nacional Primeira Infância (RNPI)minorStrategic or Co-development PartnerRNPI is a national network for early childhood that PIM participates in, supporting advocacy and policy coordination across Brazilian states and municipalities.
• CEDICA (Centro de Estudios sobre Discapacidad y Calidad de Atención)minorStrategic or Co-development PartnerListed as an institutional supporter of PIM, providing expertise on disability and quality of care in child development programs.
• CELEP CubaminorStrategic or Co-development PartnerPublished a 2010 evaluation of PIM's impact on school readiness, providing early international academic validation.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Nurse-Family Partnership: US-based home-visiting program serving low-income first-time mothers, with rigorous randomized-controlled-trial evidence base. Comparable to PIM in delivery model (trained nurses visiting families), target population (vulnerable families with young children), and emphasis on rigorous longitudinal evaluation.
• Programa Criança Feliz (PCF): Brazil's federal home-visiting program for early childhood, operated by the Ministry of Citizenship. PCF is the most direct peer to PIM, sharing the same target population (pregnant women and children 0-6), the same delivery mechanism (trained visitadores), and overlapping scope across Brazilian municipalities.
• HIPPY (Home Instruction for Parents of Preschool Youngsters): International home-visiting program targeting parents of preschoolers, with strong presence in Brazil and Latin America. Direct peer in the home-based ECD parenting-support category, with similar focus on empowering parents in vulnerable communities.
• Healthy Families America (HFA): US-based home-visiting program for at-risk families with children prenatal through age 5. Shares PIM's model of voluntary, intensive home visits, developmental monitoring, and goal of reducing child maltreatment and improving school readiness.

Broad incumbents

• Zero to Three: Major US advocacy and research organization focused on early childhood development (0-3). Adjacent peer operating in the same ECD domain, focused on policy and practice rather than direct service delivery comparable to PIM's home visits.

Emerging players

• ParentChild+: US-based home visiting program for low-income families with children 16 months to 4 years, with growing international reach. Comparable model of trained home visitors delivering early literacy and school-readiness interventions, though smaller scale than PIM.

Regional players

• Avanço Social (formerly Avina): Latin American social development organization that supports early childhood programs across the region. Engages in parallel with PIM in promoting early childhood policy and could be seen as a regional enabling partner.
• Fundación Familias con Voz: Latin American family-strengthening NGO working in early childhood and parent support. Comparable to PIM in delivering family-centered early childhood interventions in the region, though smaller in scale.

Others

• Bernard van Leer Foundation: Global foundation supporting early childhood programs in low- and middle-income countries, including Brazil and Latin America. Operates as a funder/peer in the same ECD space; similar model of home visits and parenting support to vulnerable families.
• UNICEF Early Childhood Development: Global ECD program of UNICEF, an active partner/supporter of PIM. Comparable in shared mission (early childhood development for vulnerable populations) and explicitly named in the program as institutional supporter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pimrs
• YouTubeyoutube.com/channel/pimrs
• Facebookfacebook.com/pimrs
• LinkedInlinkedin.com/company/pim---primeira-inf%C3%A2ncia-melhor

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about PIM - Primeira Infância Melhor