Pinar Entegre Et ve Un San. A.S.

What Pinar Entegre Et ve Un San. A.S. does

Pınar Entegre Et ve Un San. A.S. is a Turkish packaged food and beverage company operating as a subsidiary of Yaşar Holding A.Ş. The company organizes its business around three core product lines: Pınar Süt (milk and dairy including yogurt, cheese, labneh), Pınar Su ve İçecek (bottled water and beverages such as Frii), and Pınar Et (processed meat products including sausages, salami, meatballs and burgers). It also operates a plant-based line (Planty) and functional sub-brands including Pınar Protein, Pınar Denge (lactose-free), Pınar Organik, Pınar Kido (children's nutrition), Pınar Labne, İllaki (premium meat), Pınar Multi and Pınar Go.

Pınar serves mass-market Turkish consumers (families, children, and health-conscious buyers) through three distribution layers: traditional retail across Turkey, direct-to-consumer e-commerce via Pınar Online, and international export to the UK, Germany, Saudi Arabia, Azerbaijan, Iraq, Georgia, Kazakhstan and the broader Middle East, each supported by country-specific social media accounts. The company maintains a sizable digital marketing presence on Instagram, Facebook, X, YouTube and LinkedIn, a 444 76 27 customer contact center (07:00–23:00), an accessible communication line for visually and hearing impaired customers, and the Pınar Enstitüsü non-profit institute (established 13 June 2013) for food, health and nutrition education.

The revenue model is conventional FMCG: branded packaged goods sold through retail shelf and direct delivery, with pricing not publicly disclosed and no enterprise contract structure. The company is privately held under Yaşar Holding, with no public ticker or regulatory filings referenced, and operates a 362-employee base headquartered in İzmir's Kemalpaşa district.

Name

Pinar Entegre Et ve Un San. A.S.

Legal name

Pınar Entegre Et ve Un San. A.S.

Website

https://pinar.com.tr

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

251–500 employees

Short description

Pınar Entegre Et ve Un San. A.S. is a Turkish branded food and beverage company under Yaşar Holding, producing dairy, bottled water, beverages and processed meat products across multiple sub-brands for mass-market Turkish consumers and export markets.

Ownership category

akta.pro rank

Product category

Consumer Food Products

NAICS

Food Manufacturing (311), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013), Dairy Products (2020)

akta.pro primary industry

Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI)

akta.pro secondary industry

Plant-Based & Alternative Proteins (Packaged) (CRADAAAH)

Keywords

• Dairy products manufacturing
• Processed meat products
• Bottled water beverages
• Organic dairy products
• Consumer food brands

Headquarters

HQ city

İzmir, Kemalpaşa

HQ country

Türkiye

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels7 records

Core offering

Pınar Entegre Et ve Un San. A.S. manufactures and distributes branded consumer food and beverage products across three core lines: Pınar Süt (milk, yogurt, cheese, and dairy), Pınar Su ve İçecek (bottled water and beverages), and Pınar Et (sausages, salami, meatballs, burgers, and dried meats). The company also runs the Pınar Online e-commerce platform for direct-to-consumer delivery, alongside multiple specialized sub-brands (Pınar Protein, Pınar Organik, Pınar Denge, Pınar Kido, Pınar Labne, Planty, İllaki) targeting differentiated consumer segments.

Product overview

Pınar is a diversified Turkish food and beverage company organized into three core product lines: Pınar Süt (milk and dairy), Pınar Su ve İçecek (water and beverages), and Pınar Et (meat and processed meat products). The company operates under multiple sub-brands including Pınar Protein (high-protein products), Pınar Denge (lactose-free), Pınar Organik (organic), Pınar Kido (children's), Pınar Labne (cream cheese), and Planty (plant-based). The portfolio includes yogurt, cheese, milk, bottled water, sausages, salami, meatballs, burgers, and plant-based alternatives. Pınar also offers an online ordering service (Pınar Online) for direct-to-consumer delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Pınar Enstitüsü: Non-profit institute established to raise public awareness on food, health and nutrition topics
• Pınar Kido
• Pınar Protein
• Pınar Organik
• Pınar Denge
• Pınar İletişim Merkezi (PİM)
• Engelsiz İletişim Hattı

Products and services

• Pınar Süt (Milk and Dairy Products) Fresh milk, pasteurized milk, yogurt, cheese, and other dairy products sold under the Pınar brand for general consumer households in Türkiye and export markets.
• Pınar Su ve İçecek (Water and Beverages) Bottled water (Pınar Su) and beverage products (including Frii) for general consumer hydration and beverage needs in Türkiye and export markets.
• Pınar Et (Processed Meat Products) Processed meat products including sausages, salami, meatballs, burgers, and dried meats sold under the Pınar Et line for general consumer households in Türkiye.
• Pınar Protein Protein-focused dairy sub-brand including high-protein strained cheese (Pınar Protein Süzme Peynir) for fitness and health-conscious consumers.
• Pınar Organik

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights6 records

Regional players

• Eker Süt Ürünleri: Turkish dairy producer specializing in yogurt, cheese, and traditional dairy products. Comparable to Pınar's dairy offerings with strong presence in modern retail and HORECA channels.
• Yörükoğlu Süt: Mid-sized Turkish dairy producer focused on cheese and yogurt traditions. Regional competitor to Pınar in Turkish dairy with overlapping product categories but smaller scale.

Broad incumbents

• Unilever: Global CPG incumbent with Turkish ice cream, tea, and food operations. Overlaps with Pınar's beverage and processed food categories and pursues similar mass-market consumer positioning.
• Danone: Global dairy and plant-based beverages multinational with established Turkish operations. Competes with Pınar across yogurt, milk, and functional dairy categories, with significantly larger global scale and R&D resources.
• Lactalis: World's largest dairy group with extensive Turkish operations through acquired brands. Competes with Pınar in cheese, milk, and dairy categories with global scale and strong European brand portfolio.
• Nestlé Türkiye: Global packaged food and beverage multinational with significant Turkish presence across dairy, beverages, and processed foods. Competes with Pınar across multiple categories with global brand budgets and supply chain.

Direct peers

• İçim Süt: Major Turkish dairy processor producing milk, yogurt, cheese, and dairy desserts. Direct competitor to Pınar in packaged dairy with similar mass-market positioning and national distribution.
• Ülker: Turkey's largest packaged food conglomerate (Pladis/Yıldız Holding) producing biscuits, chocolate, dairy, and processed foods. Comparable to Pınar in scale, multi-category structure, and Turkish market dominance.
• SEK Süt: Turkish dairy cooperative producing milk, yogurt, cheese, and dairy desserts under SEK brand. Direct competitor to Pınar Süt in the domestic Turkish dairy market with overlapping product portfolio and retail distribution.
• Tat Gıda: Turkish packaged food company producing canned goods, tomato products, condensed milk, and packaged foods. Domestic peer with similar retail channels and CPG operating model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pinarkurumsal
• YouTubeyoutube.com/user/pinarlezzetleri
• Facebookfacebook.com/pinarlayasam
• LinkedInlinkedin.com/company/pinar-entegre-et-ve-un-san.-a.s.
• Instagraminstagram.com/pinarlayasam

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinar Entegre Et ve Un San. A.S.