Pinecrest Remembrance Services

What Pinecrest Remembrance Services does

Pinecrest Remembrance Services LTD. is a privately held, fifth-generation family-owned death-care business operating from a single 100-year-old campus at 2500 Baseline Road in west Ottawa, Canada. Founded in 1924 by John E. Cole, the company provides burial services, cremation services, pre-planning arrangements, memorialization products, and on-site facilities (mausoleums, columbariums, urn gardens, reception/visitation suites) to families of all faiths in Ottawa and surrounding communities. The offering is delivered from one location, with an onsite crematorium that eliminates the need for families to coordinate across multiple vendors.

The company's product portfolio spans core death-care services (burial, cremation, pre-planning), protective merchandise (burial vaults priced from $725 to $5,600 across the Colonial, Oxford, Tremont, Aegean, and Williamsburg lines), memorialization products (granite monuments as Ottawa's only authorized Rock of Ages dealer, plus an urn and jewelry catalog sourced from suppliers including Bégin, Eckels Impressions, and Gravure Craft), and recurring maintenance programs (Spring Cleanup, Winter Wreath Program, Flowerbed Program). Pricing is published for vaults and urns but not for professional services; the company holds Ontario Operator License #3291969 (site #02937).

Pinecrest operates with 12 employees as a tightly held private limited company under Cole family ownership, with no disclosed external institutional investment or private-equity backing. Distribution is entirely direct-to-consumer at the single facility, augmented by an online obituary platform powered by FuneralTech/Tribute Archive and a Facebook presence. Related entities operating as separate businesses under Cole family interests include Cole Funeral Services, Highland Park Cemetery, and Colonial Granite. Revenue figures are not publicly disclosed.

Name

Pinecrest Remembrance Services

Legal name

Pinecrest Remembrance Services LTD.

Website

https://pinecrest-remembrance.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinecrest Remembrance Services is a fifth-generation, family-owned death-care business operating from a single 100-year-old campus in west Ottawa, providing burial, cremation, pre-planning, and memorialization services to families of all faiths.

Ownership category

akta.pro rank

Product category

Funeral and Cemetery Services

NAICS

Cemeteries and Crematories (81222), Funeral Homes and Funeral Services (812210)

akta.pro primary industry

Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL)

akta.pro secondary industries

Religious Landmarks & Pilgrimage Sites (Temples, Churches, Shrines) (THAJACAG), Archaeological Sites & Heritage Interpretation Centers (THAJADAG)

Keywords

• Funeral services
• Cemetery services
• Cremation services
• Burial vaults
• Granite monuments

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Pricing tiers

Distribution channels1 record

Marketing channels1 record

Core offering

Pinecrest Remembrance Services operates a single-location, full-service cemetery and funeral facility in west Ottawa, offering burial services, onsite cremation, mausoleums, columbariums, urn gardens, and reception/visitation suites. Its merchandise line includes Rock of Ages granite monuments, burial vaults (Aegean, Tremont, Oxford, Williamsburg), urns and keepsake jewelry, along with pre-planning, obituary publishing, and seasonal grounds care programs (Flowerbed and Winter Wreath).

Product overview

Pinecrest Remembrance Services offers a comprehensive, single-location death care service in west Ottawa spanning five generations. The company operates an onsite crematorium and provides burial services, cremation services, mausoleums, columbariums, and urn gardens. The product portfolio centers around core death care services (burial, cremation) supplemented by memorialization products including granite monuments (as Ottawa's only authorized Rock of Ages dealer), burial vaults (Aegean, Tremont, Oxford, Williamsburg), and urns with various customization options. Additional services include reception facilities, pre-planning arrangements, flower and wreath programs, and obituary management. The offering represents a single unified service model where all death care needs are met at one location rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Burial Services
• Cremation Services
• Pre-Planning Cemetery Arrangements
• Granite Monuments
• Burial Vaults
• Urns & Jewelry
• Facilities
• Flowerbed Program
• Winter Wreath Program

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Rock of AgescoreTechnology or IntegrationPinecrest Remembrance is Ottawa's only authorized Rock of Ages dealer, offering families the unparalleled quality and beauty of genuine Rock of Ages memorials. Rock of Ages selects only the finest grade of granite with Signature, Round Seal, and Square Seal craftsmanship warranties backed by Wilmington Trust Company.
• Cole Funeral ServicescoreStrategic or Co-development PartnerRelated family business providing funeral arrangement services. The caring team at Cole Funeral Services assists and guides families with arranging funeral services.
• Highland Park CemeteryminorOthersRelated cemetery property under Cole family ownership, part of the integrated Remembrance Services network.
• Colonial GraniteminorOthersRelated granite monument and memorial products supplier within the Cole family service network.

Scale indicators1 record

Recent moves5 records

Broad incumbents

• Carriage Services: Publicly traded U.S. death care provider operating funeral homes and cemeteries, offering burial, cremation, and merchandise. Overlapping death care services but at significantly larger scale and broader portfolio.
• Park Lawn Corporation: TSX-listed provider of death care products and services across North America, operating cemeteries, funeral homes, crematoria, and offering related merchandise. Broader incumbent with public-market scale vs Pinecrest's single-site family operation.
• Service Corporation International (SCI): The largest North American provider of funeral, cremation, and cemetery services, operating thousands of locations. Comparable product set across burial, cremation, and memorialization but at massive national scale.
• Loewen Group / Foundation Partners: Large North American death care consolidator operating funeral homes and cemeteries across the U.S. with growing Canadian exposure. Comparable service model but at much larger scale and broader geographic footprint.

Others

• Highland Park Cemetery (related entity): Cole family-owned sister cemetery operating within the same integrated network as Pinecrest. Directly comparable offering but operates as a related Cole entity rather than a true third-party competitor.
• Cole Funeral Services (related entity): Cole family-owned funeral service provider that integrates directly with Pinecrest's cemetery operations. Closest functional peer but operates as a sister entity within the same family business network.

Direct peers

• StoneMor Partners: U.S.-based owner and operator of cemeteries and funeral homes with a comparable cemetery-plus-cremation-plus-merchandise service mix. Directly comparable service model even though primarily U.S.-geographic.
• Mount Pleasant Group of Cemeteries: Operates a portfolio of cemeteries and funeral centres in the Greater Toronto Area, including cremation, burial, mausoleum, and memorial services. Closely comparable multi-service death care operator in the Ontario market.
• Arbor Memorial Services: Canada's largest privately owned cemetery and funeral services operator with locations across multiple provinces. Directly comparable to Pinecrest as a multi-service death care provider offering burial, cremation, and memorialization products to Canadian families.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/pinecrest-remembrance-services

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinecrest Remembrance Services