Pinehurst School
Pinehurst School is a not-for-profit independent co-educational school in Albany, Auckland, delivering the full Cambridge International curriculum across Years 1-13 to approximately 1,100 students, and recognised as New Zealand's first Cambridge Centre of Excellence.
- Company typePrivate
- Founded1991
- HeadquartersAlbany, Auckland, New Zealand
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Pinehurst School does
Pinehurst School is a not-for-profit independent co-educational school (Pinehurst School Incorporated) operating a single purpose-built campus in Albany, Auckland, serving approximately 1,100 students across Years 1-13. Founded in 1991 by Peter Davies and a group of visionaries with Sherida Penman Walters as inaugural Principal, the school delivers the Cambridge Assessment International Education curriculum end-to-end, holding Cambridge Fellowship status (2006) and New Zealand's first Cambridge Centre of Excellence designation (2022). Academic results are a primary value proposition: 21 Cambridge Outstanding Learner Awards in 2025, including 5 Top in the World and 12 Top in New Zealand, with Checkpoint scores consistently above international averages and over 90% of students achieving University Entrance in 2020. Notable alumni include professional golfer Lydia Ko.
The school's product set centres on Cambridge Primary (Years 1-6) and Cambridge College (Years 7-13) pathways, supported by an extensive extra-curricular layer of 150+ sports teams, an arts programme, integrated Duke of Edinburgh's Hillary Award, year-level camps, and a vendor-stack of after-school programmes (Art4kidz, Bricks4Kidz, chess, Spanish, drama, taekwondo, and others). Operations are underpinned by Veracross (parent portal), RollCall (real-time bus tracking across nine subsidised routes serving 200+ daily riders), and Komodo (wellbeing check-ins), with facilities including a 253-seat theatre (2023) and a split-level library (2020).
The revenue model is a subscription-based tuition engine (not publicly disclosed but inferred at NZ$20K-NZ$25K blended ARPU across the roll), diversified by an international student programme providing visa and homestay support, financial scholarships for up to 25 students annually, subsidised bus transport, itinerant music lessons at NZ$40 per 30-minute session, and freemium before/after school care (free until 4pm, low-cost thereafter via Youthtown partnership). Go-to-market is sales-led through Open Days, campus tours, entrance tests at Years 7 and 9, and a parent referral network. The school is governed by a Board of Governors drawn from the Pinehurst Society with the Pinehurst Trust providing long-term stewardship; Mike Waller was appointed Executive Principal in February 2023 with prior international leadership at JESS Dubai and senior roles in Hong Kong and Australia.
Pinehurst School firmographics
Firmographics- Name
- Pinehurst School
- Legal name
- Pinehurst School Incorporated
- Website
- https://pinehurst.school.nz
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pinehurst School is a not-for-profit independent co-educational school in Albany, Auckland, delivering the full Cambridge International curriculum across Years 1-13 to approximately 1,100 students, and recognised as New Zealand's first Cambridge Centre of Excellence.
- Ownership category
- akta.pro rank
Pinehurst School industry classification
Industry- Product category
- Independent K-13 Education
- NAICS
- Elementary and Secondary Schools (6111), Educational Services (611), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)
Keywords
Where Pinehurst School is headquartered
LocationHeadquarters
- HQ city
- Albany, Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Pinehurst School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Tuition Fees: Full and partial tuition fees for Years 1-13 students. The school offers financial scholarships covering full or partial tuition for up to 25 students annually.
- International Student Fees: Fees for international students including visa support services, homestay accommodation management, and orientation. Services provided at no additional cost beyond tuition.
- Before & After School Care: Free Before School Care (7:30-8:15am) and After School Care (3:15-4:00pm). Low-cost care available after 4pm (4:00-5:30pm) through partnership with Youthtown. Holiday programmes run on-campus exclusively for Pinehurst students.
- Itinerant Music Lessons: One-on-one music tuition across a range of instruments. Lessons charged at $40.00 per 30-minute session, invoiced termly by itinerant teachers.
- Subsidised Bus Service: Subsidised bus service with nine routes across Auckland's North Shore and surrounding areas. Over 200 students travel daily. Route-specific fees apply based on bus zones.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Financial Scholarships - Full or partial tuition for up to 25 students |
| Freemium | Monthly | Before & After School Care - Free and low-cost options |
| Subscription | Termly | Itinerant Music Lessons - $40 per 30-minute lesson |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Pinehurst School product offering
Product offeringCore offering
Pinehurst School is a single-campus independent co-educational school on Auckland's North Shore delivering the Cambridge International curriculum from Year 1 through Year 13. It serves over 1,100 students with small class sizes (maximum 25), comprehensive pastoral care, and extensive co-curricular programmes in sport, arts, and outdoor education, supported by ancillary services including before and after school care, a nine-route subsidised bus service, itinerant music tuition, financial scholarships, and an international students programme.
Product overview
Pinehurst School is a single-campus independent co-educational school offering a comprehensive Cambridge International curriculum from Years 1-13. The school operates as a unified educational institution comprising the Cambridge Primary Curriculum (Years 1-6) and Cambridge College Curriculum (Years 7-13), supplemented by extensive support services including before/after school care, bus transportation, financial scholarships, and an international students programme. The school provides rich extra-curricular offerings through after school programmes (Art4kidz, Bricks4Kidz, chess, cooking, sewing, Spanish, speech & drama, taekwondo), school camps across all year levels, a sports programme with 150+ teams, and a comprehensive arts programme spanning drama, music, visual arts, and design technology. The Duke of Edinburgh's Hillary Award programme is integrated as a key component of student development.
Differentiator
Problem solved
Functional benefit
Products and services
- Cambridge Primary Curriculum
- Cambridge College Curriculum
- International Students Programme
- Before and After School Care
- School Bus Service
- Itinerant Music Lessons
- Financial Scholarship Programme
- Sports Programme
- Arts Programme
- Duke of Edinburgh's Hillary Award
- After School Programmes
- School Camps
Quantifiable outcome
- 21 Cambridge Outstanding Learner Awards in 2025, with 5 Top in the World and 12 Top in New Zealand
- +2 more outcomes
Companies that use Pinehurst School
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Pinehurst School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Pinehurst School partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- YouthtowncorePartnership with Youthtown to deliver After School Care services and holiday programmes on the Pinehurst campus. Youthtown runs Pinehurst-only holiday programmes on campus, providing exclusive care options for enrolled students. Before School Care is managed directly by Pinehurst staff.
- RollCallcoreReal-time bus tracking system provider used by Pinehurst to track bus locations, student tap-on/tap-off status, and communicate delays to parents. School has access to live dashboard showing every bus in motion and every student onboard.
- New Zealand Government - Code of Practice for Pastoral Care of International StudentscorePinehurst is a signatory to the New Zealand Government's Code of Practice for the Pastoral Care of International Students. This commits the school to providing a safe, welcoming, and supportive environment for international students, with oversight from NZQA.
Scale indicators7 records
Recent moves10 records
Expansion highlights6 records
Pinehurst School competitors and assessment
Company assessmentBroad incumbents
- Auckland Grammar School: State-funded elite boys' school with strong academic outcomes. Competes for high-achieving North Shore families but operates on a state funding model rather than tuition.
- Westlake Boys High School: Top-performing state boys' school on Auckland's North Shore. Competes for the same academically-oriented families but at zero tuition, putting pressure on Pinehurst's value proposition.
Direct peers
- Kristin School: Leading Auckland independent co-educational school on the North Shore offering both IB and Cambridge pathways. Direct competitor for the same Auckland North Shore catchment and premium-fee family segment.
- ACG (Academic Colleges Group): Major NZ private education operator running multiple schools in Auckland with Cambridge pathways. Direct competitor for international and domestic Cambridge students at premium price points.
- King's College (Auckland): Elite Auckland independent school offering Cambridge A Levels. Direct competitor for premium international and domestic families targeting Cambridge qualifications and university placement.
- St Cuthbert's College: Premier Auckland independent girls' school offering Cambridge pathways. Comparable premium positioning and academic reputation in the same Auckland market.
- Diocesan School for Girls: Top-tier Auckland independent girls' school with strong Cambridge results. Comparable on academic outcomes and premium positioning, though single-gender versus Pinehurst's co-ed model.
Regional players
- Bangkok Patana School: One of Asia's leading British international schools offering Cambridge IGCSE and A Levels. Comparable premium Cambridge positioning, especially relevant given Pinehurst deputy principal Tony Berghuis's 16-year tenure there.
- Harrow International Schools: Global network of premium British curriculum international schools (e.g., Harrow Shanghai, Harrow Hong Kong). Comparable premium positioning and curriculum; relevant since former Pinehurst principal Alex Reed moved to Harrow Shanghai.
- Jumeirah English Speaking School (JESS): Leading Dubai British international school offering Cambridge pathways. Comparable premium positioning; relevant as Executive Principal Mike Waller was previously Head of Secondary at JESS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pinehurst School social profiles
Digital presencePinehurst School compliance and trust
Trust signalCompliance2 records
Pinehurst School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pinehurst School leadership team
Management profileNumber of profiles
Profiles1 record
Pinehurst School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pinehurst School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pinehurst School
What does Pinehurst School do?
Pinehurst School is a single-campus independent co-educational school on Auckland's North Shore delivering the Cambridge International curriculum from Year 1 through Year 13. It serves over 1,100 students with small class sizes (maximum 25), comprehensive pastoral care, and extensive co-curricular programmes in sport, arts, and outdoor education, supported by ancillary services including before and after school care, a nine-route subsidised bus service, itinerant music tuition, financial scholarships, and an international students programme.
Is Pinehurst School a public or private company?
Pinehurst School is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Pinehurst School founded?
Pinehurst School was founded in 1991. It employs 101 to 250 people.
Where is Pinehurst School based?
Pinehurst School is headquartered in Albany, Auckland, New Zealand, in the Oceania region.
How does Pinehurst School make money?
Five revenue lines are on record. Tuition Fees are the primary driver. The others are international Student Fees, before & After School Care, itinerant Music Lessons and subsidised Bus Service.
Who are Pinehurst School's main competitors?
Broad incumbents on record are Auckland Grammar School and Westlake Boys High School. Direct peers are Kristin School, ACG (Academic Colleges Group), King's College (Auckland), St Cuthbert's College and Diocesan School for Girls. Regional players are Bangkok Patana School, Harrow International Schools and Jumeirah English Speaking School (JESS).
Does Pinehurst School have an API?
No public API is recorded for Pinehurst School.
What industry is Pinehurst School in?
Pinehurst School's product category is Independent K-13 Education. Its primary akta.pro industry code is EDAJABAG, International/Global Curriculum Schools (IB, Cambridge, etc.). Its NAICS code is 6111 and its SIC code is 8200.