Pine Lake Country Club

What Pine Lake Country Club does

Pine Lake Country Club is a private, member-owned country club founded in 1902 in Orchard Lake, Michigan, originally established as the Automobile Club of Detroit by automotive pioneers John Dodge, Ransom Olds, and Henry Ford. The club operates an 18-hole championship golf course designed by Willie Park Jr., complemented by year-round tennis (four Blue Deco-Turf indoor courts and four Hydro-Clay outdoor courts, plus dedicated pickleball), an Olympic-size swimming pool with private beach and marina, a state-of-the-art fitness center, and multiple dining venues including the Lake Room (capacity for up to 280 guests), Formal Dining Room, Cocktail Lounge, Member's Grill, and outdoor Terrace/Patio/Deck. The technology stack comprises a Northstar Technologies club management platform for membership and operations, plus TrackMan launch monitors for golf instruction; recent capital investments include a $10M+ program targeting irrigation, drainage, and turfgrass upgrades.

Revenue is generated through three subscription membership tiers — Stock (full access, ages 36+), Intermediate (full access under 36), and Social (non-golf amenities with limited guest play) — supplemented by F&B across six venues, golf shop retail (Peter Millar, G/Fore, Greyson, Lacoste, Zero Restriction, Johnnie-O), corporate and charitable golf outings, seasonal boat slip rentals, and event catering. Pricing is not publicly disclosed; a $1,000 application deposit initiates the process, which requires two member sponsors, a community posting period, and Board approval. The go-to-market motion is direct-to-consumer, centered on the Director of Membership & Marketing conducting private tours, with member referrals, realtor partnerships, and community events serving as primary acquisition channels.

The club employs approximately 97 staff across golf operations, agronomy, tennis, culinary, clubhouse management, membership, finance, and HR, and operates a separate 501(c)(3) PLCC Employee Scholarship Foundation established in 2011 that has awarded 193 scholarships totaling over $235,000. Leadership is led by General Manager/COO Tyler Yerby, Controller/CFO Scott Kempf, and an executive team including Director of Agronomy Terry Poley, Head Golf Professional Christopher Lawson, Executive Chef Patrick Srock, and Tennis Director Peter Necajevs. The club is restricted to Southeast Michigan and has no disclosed venture, private equity, or parent company ownership; control rests with the Board of Directors and management, with operations funded through recurring member dues and capital assessments.

Name

Pine Lake Country Club

Legal name

Pine Lake Country Club

Website

https://pinelakecc.com

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

51–100 employees

Short description

Pine Lake Country Club is a private member-owned country club in Orchard Lake, Michigan, founded in 1902, serving affluent Southeast Michigan families with an 18-hole championship golf course, year-round tennis, Olympic-size pool, lakefront dining, and marina via Stock, Intermediate, and Social membership tiers.

Ownership category

akta.pro rank

Product category

Private Country Club Services

NAICS

Golf Courses and Country Clubs (71391), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

akta.pro secondary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private country club
• Championship golf course
• Tennis facilities
• Membership dining
• Recreational amenities

Headquarters

HQ city

Orchard Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Membership Dues and Initiation: Annual membership dues for Stock, Intermediate, and Social memberships. Application deposit of $1,000 required at time of application submission. Membership provides unlimited access to club facilities and amenities.
2. Food and Beverage: Revenue from multiple dining venues including the Lake Room, Formal Dining Room, Members Grill, Cocktail Lounge, Terrace/Patio/Deck, and Snack Bar. Event catering services for private events and corporate outings.
3. Golf Shop Retail: Retail sales of high-end golf apparel and brands (Peter Millar, G/Fore, Greyson, Lacoste, Zero Restriction, Johnnie-O), golf equipment, shoes, and Pine Lake logo merchandise.
4. Golf Outings and Events: Turnkey corporate and charitable golf outing packages including 18 holes with carts, driving range access, custom catering, and professional event coordination.
5. Marina and Boat Slips: Seasonal private dockage rentals from spring through fall with dedicated Marina Staff assistance and floating picnic meal services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pine Lake Country Club operates a private, member-owned country club in Orchard Lake, Michigan, delivering recreational, hospitality, and event services to families in Southeast Michigan. Core offerings include an 18-hole championship golf course designed by Willie Park Jr., year-round tennis on 4 Blue Deco-Turf indoor courts and 4 Hydro-Clay outdoor courts, an Olympic-size swimming pool with private beach and marina, multiple dining venues, a fitness center, golf instruction using TrackMan technology, and youth programs. Access is granted through paid Stock, Intermediate, or Social memberships that require a $1,000 application deposit, member sponsors, and Board approval.

Product overview

Pine Lake Country Club is a premier private country club offering a comprehensive suite of recreational and hospitality services. The club centers on an 18-hole championship golf course designed by Willie Park Jr., complemented by year-round tennis facilities (4 indoor Deco-Turf courts and 4 outdoor Hydro-Clay courts), an Olympic-size swimming pool with private beach, boat docks, and a state-of-the-art fitness center. Dining options span multiple venues including the Lake Room (catering up to 280 guests), Formal Dining Room, Cocktail Lounge, Member's Grill, and outdoor Terrace/Patio/Deck spaces. The club offers golf instruction using TrackMan technology, a full-service Golf Shop, and youth programs including Junior Golf, competitive swimming (Pine Lake Penguins), and tennis. Membership categories include Stock Membership (ages 36+, full access), Intermediate Membership (under age 36, same full access), and Social Membership (pool, tennis, dining, limited golf). The club operates on a club management software platform (Northstar Technologies) and provides members with login access to the club website.

Differentiator

Problem solved

Functional benefit

Brands

• PLCC Employee Scholarship Foundation: A 501(c)(3) nonprofit organization established in 2011 to reward and retain excellent employees through educational scholarships. The foundation operates as a separate legal entity from the club, with all funding coming from member donations.

Products and services

• 18-Hole Championship Golf Course
• Tennis Facilities
• Olympic-Size Swimming Pool and Private Beach
• Fitness Center
• The Lake Room Event Venue
• Terrace, Patio & Deck
• Member's Grill
• Formal Dining Room
• Cocktail Lounge
• Boat Docks and Marina
• Golf Instruction with TrackMan Technology
• Practice Facilities
• Golf Shop
• Corporate and Charitable Golf Outings
• Junior Golf Program
• Pine Lake Penguins Competitive Swim Team
• Country Club Membership (Stock, Intermediate, Social)

Quantifiable outcome

• 193 scholarships totaling over $235K awarded since 2011
• +3 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Suburban Inter-Club Swim Association (SICSA)minorOthersThe Pine Lake Penguins competitive swim team is a proud member of SICSA, participating in inter-club swim competitions. This association provides competitive opportunities for members' children ages up to 18 and connects the club with other suburban swim programs in the region.

Scale indicators8 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Detroit Golf Club: Private member-owned club in Northville/Detroit with two 18-hole courses and extensive clubhouse amenities; directly comparable as a Southeast Michigan private country club serving affluent families.
• Bay Pointe Country Club: Private lakefront club in West Bloomfield, MI with golf, tennis, pool and event venues; especially comparable given the lakefront amenity focus and similar affluent West Bloomfield/Orchard Lake catchment.
• Birmingham Country Club: Long-established private club in Birmingham, MI offering golf, tennis, pool and dining to similar affluent Bloomfield-area families; directly comparable in geography, scale and amenity mix.
• Country Club of Detroit: Historic private club in Grosse Pointe Farms, MI with championship golf, tennis, pool and dining; same target affluent Detroit-family demographic and similar full-service club model.
• Indianwood Golf & Country Club: Private club in Lake Orion, MI with 36 holes of golf, pool and dining; comparable Southeast Michigan private country-club operating model and target segment.
• Oakland Hills Country Club: Premier private country club in Bloomfield Hills, MI; hosts major championships (U.S. Open, PGA) and is the closest comparable high-tier Detroit-area private club in member base, course pedigree and amenity breadth.
• Bloomfield Hills Country Club: Private member-owned club in Bloomfield Hills, MI with golf, tennis and social amenities serving overlapping affluent Detroit suburb membership.
• Plum Hollow Country Club: Private club in Southfield, MI offering golf, tennis, pool and dining to similar Detroit-metro families; directly overlapping market and club format.
• TPC Michigan (Troy / Dearborn): PGA Tour-owned private club in Southeast Michigan offering championship golf and full club amenities; comparable as a premium-tier Detroit-area private golf club.

Regional players

• Grand Hotel (Mackinac Island): Iconic Michigan luxury resort on Mackinac Island; comparable only in regional heritage/upscale positioning and event-hosting capability, not in private-membership club structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PLCCLife
• Instagraminstagram.com/PLCCLife
• LinkedInlinkedin.com/company/pine-lake-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pine Lake Country Club