PINES - Professionals in Nutrition for Exercise and Sports

What PINES - Professionals in Nutrition for Exercise and Sports does

PINES (Professionals in Nutrition for Exercise and Sports), legally Professionals in Nutrition for Exercise and Sport, Inc., is a US-incorporated non-profit professional membership organization founded in 2010 and headquartered in Salt Lake City, Utah. It operates as a global community connecting qualified nutrition and exercise professionals — including dietitians, sports nutritionists, academics, and students — across more than 40 countries. Its core function is to provide networking infrastructure, evidence-based educational content, and professional development pathways (including scholarships to the IOC Diploma in Sports Nutrition) that advance the practice of sports nutrition worldwide.

The organization's technology stack is deliberately lightweight and mission-oriented rather than productized. It operates a public website (pinesnutrition.org), a members-only portal (members.pinesnutrition.org), a community Listserv for peer-to-peer consultation, and Zoom- and Eventbrite-based virtual event infrastructure for its Present & Connect sessions and signature conference events (The Sports Nutrition Battles at ECSS, 10 Questions/10 Experts at ACSM). Notable scholarly outputs include the Athlete Food Choice Questionnaire (AFCQ) and the Athlete Diet Index (ADI), both validated assessment instruments developed through member research.

PINES generates revenue almost exclusively through tiered annual membership subscriptions priced on World Bank country income classifications, ranging from $5 per year for students in low-income economies to $35 per year for professionals in high-income economies. Organizational memberships and scholarships (notably through the Sportsoracle-IOC Diploma pipeline) complement the model. Go-to-market is community-led and event-driven — growth flows from conference representation, member referrals, student pipelines, and institutional partnerships with the IOC, IJSNEM, ECSS, and ACSM rather than from paid acquisition or outbound sales.

Name

PINES - Professionals in Nutrition for Exercise and Sports

Legal name

Professionals in Nutrition for Exercise and Sport, Inc.

Website

https://pinesnutrition.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

PINES is a US-based non-profit global membership organization founded in 2010 that connects sports nutrition professionals, researchers, and students across 40+ countries through tiered subscriptions, events, scholarships, and editorial partnerships with the IOC, ECSS, ACSM, and IJSNEM.

Ownership category

akta.pro rank

Product category

Professional Association and Sports Nutrition Community Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

akta.pro secondary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• Sports nutrition community
• Professional dietitian membership
• Evidence-based nutrition education
• Athlete nutrition research
• Sports nutrition scholarships

Headquarters

HQ city

West Newton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: PINES generates revenue through tiered membership fees based on World Bank country income classifications. Professional and student memberships are available at different price points depending on whether members are from high-income, upper-middle income, low-middle income, or low-income economies. The membership model provides recurring annual revenue and supports the organization's global community building activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

PINES is a global non-profit professional membership organization that connects, educates, and supports qualified nutrition and exercise professionals, researchers, and students who practice in the field of sports nutrition. It sells annual memberships at income-tiered price points, and in return provides members with a global networking community, a members-only content portal, monthly newsletters, virtual Present & Connect sessions, access to a peer Listserv, and scholarships (via Sportsoracle) for the IOC Diploma in Sports Nutrition. Its ancillary content offerings include the IJSNEM-PINES 'From Science to Practice' article series and two member-developed assessment tools, the Athlete Food Choice Questionnaire (AFCQ) and the Athlete Diet Index (ADI).

Product overview

PINES is a global professional membership organization for sports nutrition professionals, not a software product company. The organization provides membership-based services including networking platforms, educational content delivery, scholarships, event coordination, and resource sharing. There are no distinct software products, platforms, or modules to catalog.

Differentiator

Problem solved

Functional benefit

Products and services

• PINES Professional Membership (income-tiered) Annual individual membership for credentialed nutrition and exercise professionals, granting access to the member portal, monthly newsletter, community Listserv, Present & Connect sessions, researcher Q&As, mentoring, and event representation.
• PINES Student Membership (income-tiered) Annual student-tier membership for nutrition, dietetics, and sports nutrition students, priced from $5 to $25 per year depending on country income band, with the same member benefits as the professional tier.
• PINES Organizational Membership (income-tiered) Annual organizational membership for institutions and groups that want their staff and members to receive PINES benefits under one subscription, using the same World Bank income-tiered discount framework.
• IOC Diploma in Sports Nutrition Scholarship (with Sportsoracle) Funded scholarship covering the IOC Diploma in Sports Nutrition for members selected by PINES in collaboration with Sportsoracle, intended to credential sports nutrition professionals in high-performance and academic settings globally.
• PINES Members-Only Online Community and Content Portal Gated online portal delivering monthly newsletters, expert feature articles, researcher Q&As, Olympic-experience pieces, international food fact sheets, translated articles, recordings and the community Listserv to PINES members.
• Athlete Food Choice Questionnaire (AFCQ) A 36-question validated instrument across 9 factors that identifies and characterizes the food-choice influences acting on athletes, intended for use by sports nutrition researchers and practitioners.
• Athlete Diet Index (ADI) A 68-item athlete dietary assessment instrument with three sections capturing usual intake, training-load nutrition support, and demographic details, offered free of charge to practitioners and athletes.
• IJSNEM–PINES 'From Science to Practice' Article Series Recurring article series produced under the editorial partnership between PINES and the International Journal of Sport Nutrition and Exercise Metabolism, covering topics such as sports nutrition myths, food provision at major events, and supplement safety.

Quantifiable outcome

• 20 scholarships granted to IOC Sports Nutrition Diploma Program since 2016
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• International Journal of Sports and Exercise Metabolism (IJSNEM)coreStrategic or Co-development PartnerPINES has formed an editorial partnership with IJSNEM to publish 'From Science to Practice' papers addressing global topics in sports nutrition. This collaboration bridges research and practical application, providing valuable insights for athletes, coaches, and nutrition professionals worldwide. The partnership highlights diverse global perspectives and includes articles on topics like sports nutrition myths, food provision at major events, and supplement safety.
• SportsoraclecoreGTM or Marketing PartnerSportsoracle partners with PINES to provide scholarships for the IOC Diploma in Sports Nutrition Program. Since 2016, PINES has granted 20 scholarships through this partnership, supporting aspiring professionals in advancing their sports nutrition careers. The scholarship has demonstrably impacted recipients' professional trajectories, with alumni working in high-performance sports nutrition roles globally.
• International Olympic Committee (IOC)coreStrategic or Co-development PartnerThe IOC and PINES collaborate on sports nutrition education through the IOC Diploma in Sports Nutrition program. PINES administers scholarships for this prestigious credential and supports research dissemination on REDs and other Olympic health topics. The IOC Consensus Statement on REDs (2014, 2018, 2023) is highlighted through PINES educational content.
• European College of Sports Science (ECSS)coreStrategic or Co-development PartnerPINES hosts 'The Sports Nutrition Battles' as a pre-Congress session at the ECSS Annual Meeting. This structured debate format addresses current hot-button topics in sports nutrition including collagen, female nutrition, and creatine. The session features invited experts presenting opposing arguments followed by moderated discussion to critically evaluate evidence.
• American College of Sports Medicine (ACSM)coreStrategic or Co-development PartnerPINES presents the annual '10 Questions/10 Experts' session at ACSM's Annual Meeting, where experts evaluate common sports nutrition myths and provide evidence-based opinions. PINES also organizes '10 Questions/10 Experts' sessions at ACSM conferences, bringing together leading voices to address practitioner questions.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PINESorg
• Facebookfacebook.com/PINESNUTRITION
• LinkedInlinkedin.com/company/pines-org
• Instagraminstagram.com/pinesorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PINES - Professionals in Nutrition for Exercise and Sports