Pinewood Lodge

What Pinewood Lodge does

Pinewood Lodge is a privately held, family-owned campground and outdoor hospitality operation located at 190 Pinewood Road in Plymouth, Massachusetts, operated continuously by the Saunders family since 1962. The property sits on a 50-acre freshwater lake with over 3,000 feet of lake frontage and a six-acre island, and comprises more than 300 campsites with utilities ranging from no-hookup sites to premium 50-amp full-hookup RV sites.

The business serves multiple customer segments through diversified offerings: traditional RV and tent campers (with nightly rates of $58-$79), glamping and cabin rental customers seeking home-like accommodations (yurts from $94/night, two-room cabins from $135/night, deluxe cabins and tiny houses from $220/night, lakeside cabins from $275/night), and seasonal subscribers paying $4,685-$6,675 for the 165-day May-through-Columbus Day season. Additional revenue streams include event venue rentals (Pinewood Lodge Hall and Lake Park Picnic Area at $500 each), on-site factory-authorized RV service with 20+ years of experience, and a camp store offering groceries, equipment rentals, and concessions.

Distribution is direct-to-consumer through the company's website (pinewoodlodge.com), the Camplife online reservation platform, dedicated iOS and Android mobile applications, phone and email inquiry channels, and walk-in office contact. Marketing relies on Instagram (@pinewoodlodgecampground), Facebook, and affiliation-based referral traffic from the Massachusetts Campground Association, See Plymouth tourism organization, Outdoor Hospitality Institute, National Camping Association, AAA, and the Rotary Club of Plymouth. No external investors, private equity, or parent company structure are disclosed.

Name

Pinewood Lodge

Legal name

Pinewood Lodge Campground

Website

https://pinewoodlodge.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned campground in Plymouth, Massachusetts, operated by the Saunders family since 1962 across 300+ campsites, a 50-acre lake, and diversified rental, seasonal, and event offerings serving regional campers and tourists from Boston, Providence, and Cape Cod.

Ownership category

akta.pro rank

Product category

Campground & Outdoor Hospitality

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)

akta.pro secondary industries

Cabin & Cottage Campgrounds (THAMAJAD), Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF)

Keywords

• Campground reservations
• RV park services
• Cabin vacation rentals
• Seasonal camping memberships
• Outdoor hospitality services

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Campsite Rentals: Nightly campsite rental revenue from RV sites and tent camping, with rates varying by hookup type (50 Amp Electric/Water/Sewer, Electric/Water, No Hookups) and seasonal demand. Base rates for 2 adults, children under 13, one camping unit, and two vehicles per night per site.
2. Cabin and Rental Unit Rentals: Nightly, weekly, and holiday rate rentals for yurts, two-room cabins, rustic deluxe cabins, tiny houses, and lakeside cabins. Higher price points than tent/RV sites targeting camping newcomers seeking home-like amenities.
3. Seasonal Camping Subscriptions: 165-day seasonal camping passes (May 1st through Columbus Day) with tiered pricing based on hookup type and location. Prices range from $4,685 to $6,675 depending on Full Premium vs Standard and E/W Premium vs Standard configurations.
4. Event Venue Rentals: Function hall and outdoor pavilion rentals for weddings, receptions, family reunions, birthday parties, and corporate events. Pinewood Lodge Hall rents at $500 for up to 50 guests (4-hour event), with additional guests at $10 each. Lake Park Picnic Area also $500 with additional fees.
5. RV Service and Parts: On-site RV repair, maintenance, winterization, and parts sales. Factory authorized service department handling plumbing, electrical, propane, and general RV maintenance with over 20 years of experience. Includes winter storage services.
6. Camp Store and Concessions: Retail sales from the camp store including groceries, souvenirs, penny candy, ice cream, bait, fishing supplies, trailer parts, and equipment rentals (horseshoes, bocce sets, sports balls, boats). Boat rentals at $20/hour for row boats, kayaks, and canoes.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Pinewood Lodge Campground is a family-owned campground in Plymouth, Massachusetts offering 300+ campsites with varying hookup configurations (no-hookup tent sites to premium 50-amp full-hookup RV sites), rental accommodations including yurts, log cabins, deluxe cabins, tiny houses, and lakeside cabins, seasonal camping memberships, function hall and picnic area event venue rentals, on-site factory-authorized RV service, and camp store concessions, situated on a 50-acre freshwater lake with over 3,000 feet of shoreline and a six-acre island.

Product overview

Pinewood Lodge Campground is a family-owned campground operating since 1952, offering a diverse portfolio of outdoor hospitality services. The core offering consists of over 300 campsites with varying hookup configurations (from basic no-hookup sites to premium 50-amp full-hookup sites) and rental accommodations (yurts, two-room log cabins, deluxe cabins, tiny houses, and lakeside cabins). Supporting services include seasonal camping memberships, on-site RV service with over 20 years of experience, and function hall/event venue rentals for weddings, reunions, and gatherings. The campground is situated on a 50-acre freshwater lake with over 3,000 feet of lake frontage and a six-acre island in Plymouth, Massachusetts.

Differentiator

Problem solved

Functional benefit

Products and services

• Campsite Rentals (RV and Tent)
• Yurts
• Two Room Log Cabins
• Deluxe Cabins
• Tiny Houses
• Lake View Cabins
• Seasonal Camping Memberships
• RV Service and Parts
• Pinewood Lodge Hall (Function Hall)
• Lake Park Picnic Area

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor.

• Massachusetts Campground Association (MACO)minorGTM or Marketing PartnerProud member of the Massachusetts Campground Association, providing industry representation and referral traffic from the broader campground community.
• See PlymouthminorGTM or Marketing PartnerOfficial partner of See Plymouth tourism organization, promoting the campground to visitors exploring Plymouth's historical attractions including Mayflower II and Plimoth Patuxet Museum.
• Outdoor Hospitality Institute (OHI)minorGTM or Marketing PartnerMember of the Outdoor Hospitality Institute, an organization supporting and representing outdoor hospitality businesses.
• National Camping Association (NCA)minorGTM or Marketing PartnerMember of the National Camping Association, providing industry advocacy and networking within the camping and outdoor recreation sector.
• AAA (American Automobile Association)minorGTM or Marketing PartnerAAA-approved campground designation, allowing the property to be listed in AAA travel guides and attracting AAA members seeking quality accommodations.
• Rotary Club of PlymouthminorOthersMark of Excellence designation from Rotary Club of Plymouth, indicating community involvement and good standing within the local business community.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Sun Outdoors (Sun Communities): Large operator of RV resorts, campgrounds, and manufactured housing communities. Directly comparable on the RV park/campground core, with broader portfolio scale and similar premium site offerings (seasonal leases, cabin rentals, event facilities).
• Kampgrounds of America (KOA): The largest and most recognized campground franchise system in North America with thousands of locations. Highly comparable as Pinewood operates within the same RV/tent/cabin campground category, serves similar families and outdoor recreation customers, and KOA's franchise model represents both a competitive threat and a potential affiliation/expansion pathway.
• Outdoor World / Bluegreen Vacations: Operates a network of RV resorts and outdoor hospitality properties with cabin and RV site rentals. Comparable scaled incumbent offering similar multi-product camping experiences with loyalty/timeshare structures.

Direct peers

• Thousand Trails: Membership-based network of RV campgrounds and resorts across North America offering seasonal and nightly stays. Comparable to Pinewood's seasonal subscription model and multi-site camping experience targeting repeat regional travelers.
• Yogi Bear's Jellystone Park Camp-Resorts: Franchised family campground resorts offering cabin rentals, RV sites, themed activities, and event venues — closely mirroring Pinewood's product mix (cabins/yurts, RV sites, themed weekends, weddings). Targets the same family camping demographic with comparable amenity layers.
• Normandy Farms Family Camping Resort: Family-owned upscale campground in Foxboro, MA offering deluxe cabin rentals, RV sites, and event facilities. Directly comparable regional competitor operating in the same Massachusetts market with similar premium cabin and event venue positioning.

Regional players

• Boston Minuteman Campground: Family campground in Massachusetts serving the Boston/Cape Cod regional tourist base. Highly comparable on geography, customer segments (Boston-area weekend campers), and core RV/tent/cabin offerings.
• Cape Cod RV Resort: Regional RV resort on Cape Cod offering premium sites, cabin rentals, and family amenities. Comparable on the Cape Cod/New England regional market, premium RV accommodation tier, and family-friendly outdoor recreation focus.

Emerging players

• Lake George RV Park (and similar NY/New England destination campgrounds): Destination family campgrounds in the broader Northeast that leverage lakefront or natural-asset settings for premium cabin and seasonal offerings. Comparable model using natural amenities (lake) to drive premium pricing and event demand.

Others

• Campground Booking Platforms (Camplife): Camplife is Pinewood's own reservation platform vendor. Included as an ecosystem participant and enabling technology provider — representative of the SaaS/booking infrastructure layer that competes for the same digital booking relationship with the end camper.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pinewoodlodgecampground
• Instagraminstagram.com/pinewoodlodge
• LinkedInlinkedin.com/company/pinewood-lodge

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinewood Lodge