Piney Rose

What Piney Rose does

Piney Rose Flowers & Decor is a full-service floral design studio founded in 2016 in The Woodlands, Texas, and operated as a founder-owned, bootstrapped private company by husband-and-wife team Cullen and Taylor Handfelt. The business designs and delivers custom floral arrangements through a multi-channel model that combines a brick-and-mortar retail studio, a Shopify-based e-commerce storefront, and on-site event design. Its operations span individual consumer gifting and home décor, recurring subscription deliveries, weddings (Full Service and a pickup-only "Weddings on the Go" a la carte tier), corporate events and gifting programs, and in-person floral design workshops for both individuals and private groups.

The company's product portfolio includes seasonal collections (most recently a Spring 2026 launch), à la carte arrangements priced from approximately $28 to over $300, wedding packages starting at $7,000–$7,500+, and a Subscription Club structured in tiers up to roughly $250 per delivery. Operations are supported by a small stack of integrated SaaS tools including Shopify for commerce, HoneyBook for client workflow management (proposals, contracts, invoicing), and Calendly for booking workshops and consultations. Delivery is handled in-house across an identified 13+ zip code service area covering the Greater Houston region, with same-day local delivery positioning around the studio's location.

Piney Rose serves a diversified customer base that includes individual retail buyers, wedding couples, corporate gifting clients (with named engagements including Ritz-Carlton Residences and venue partner The Blue Magnolia), and workshop attendees. The studio operates with a reported 16–18 employees and has been continuously operating for roughly nine years under the same founders. There is no disclosed external funding; the business has been funded internally by the founders, limiting available financial transparency but also signaling a low-burn, owner-operated operating posture.

Name

Piney Rose

Legal name

Piney Rose Flowers & Decor

Website

https://pineyrose.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Piney Rose Flowers & Decor is a founder-owned, full-service floral design studio in The Woodlands, Texas, delivering custom arrangements, weddings, corporate gifting, subscriptions, and workshops across the Greater Houston area via retail, Shopify e-commerce, and on-site event services.

Ownership category

akta.pro rank

Product category

Floral Design Services

NAICS

Florists (4593), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Floral design services
• Wedding floral arrangements
• Floral subscription delivery
• Corporate floral services
• Event floral design

Headquarters

HQ city

The Woodlands, Texas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. One-time Floral Arrangement Sales: Direct consumer purchases of individual floral arrangements, plants, gift baskets, and accessories through e-commerce storefront. Includes delivery and pickup options.
2. Floral Subscriptions: Recurring subscription services delivering seasonal floral arrangements weekly, bi-weekly, or monthly. Options include wrapped bouquets or vase arrangements in Classic ($80), Grand ($100), Premium ($150), and Deluxe ($250) tiers.
3. Full-Service Wedding Florals: Custom wedding floral design services including consultation, mood boards, ceremony and reception florals, rentals, delivery, setup and teardown. Investment starts at $7,000-$7,500.
4. Floral Workshops: Public workshops at $118 per person; Private workshops at $130 per person with guided instruction, materials, and hands-on floral design experience.
5. Corporate Services: Corporate subscriptions for regular office florals, event florals, and corporate gifting programs for business clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Piney Rose is a full-service floral design studio and online retailer operating from The Woodlands, TX. The company designs and sells handcrafted fresh floral arrangements, gift baskets, plants, and home/lifestyle accessories through a Shopify storefront with local delivery and in-store pickup. It also delivers a recurring Floral Subscription Club, full-service wedding and special event florals, corporate floral subscriptions and gifting programs, and public and private floral design workshops.

Product overview

Piney Rose is a full-service floral design studio and e-commerce retailer based in The Woodlands, TX, founded in 2016 by husband-and-wife duo Cullen and Taylor Handfelt. The company operates primarily as a Shopify-based e-commerce platform offering a diverse portfolio of products and services organized into two main pillars: (1) Direct-to-consumer floral and gift products including handcrafted floral arrangements in multiple tiers (Petite to Deluxe), curated gift baskets, live plants, home fragrance products (candles, diffusers, sprays), bath and body products, accessories, home decor, cards and stationery, and gift cards; and (2) Service offerings including the Floral Subscription Club for recurring deliveries, Full Service Wedding Florals with comprehensive planning, Weddings On The Go a la carte pickup options, Special Event Florals, Corporate Subscriptions, Corporate Events, and Corporate Gifting programs, as well as Public and Private Floral Workshops. The product architecture is modular, allowing customers to purchase standalone items or bundle services for occasions like weddings and corporate events. The company serves the greater Houston area (ZIP codes 77381, 77380, 77389, 77382, 77385, 77386, 77384, 77354, 77316, 77304, 77302, 77301, 77375) with delivery and pickup options, and maintains a physical retail studio at 2417 Research Forest Dr Unit B, The Woodlands, TX 77381.

Differentiator

Problem solved

Functional benefit

Products and services

• Handcrafted Floral Arrangements

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/intent/tweet?text=Piney%20Rose
• Instagraminstagram.com/pineyrosefloral
• LinkedInlinkedin.com/company/piney-rose

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piney Rose