Ping Internet Agentur AG

What Ping Internet Agentur AG does

Ping Internet Agentur AG is a privately held Swiss web agency founded on 1 August 2009 by Roland Schlüchter and headquartered in St. Gallen, with a second office in Gais (Appenzell Ausserrhoden). The firm operates with a team of approximately 10 employees and has completed more than 200 projects across its 15+ year history. Ping's central product is pingWoo, a proprietary WordPress/WooCommerce plugin that synchronizes products, customers, orders, classifications and pricing with Abacus ERP — Switzerland's leading SME ERP — via the Abacus REST API. The plugin is sold as a CHF 200/month subscription (minimum 12-month term) exclusively through the Abacus Marketplace and via Abacus Partners, and includes B2B-specific features such as customer-specific and tiered pricing, credit-limit enforcement, a bulk cart-capture mask and Subscriber-API delta synchronization.

Complementing pingWoo, the company sells professional services for Swiss SMEs: WordPress and TYPO3 website development, e-commerce implementation on WooCommerce/Shopify/Shopware (including pingWoo setup), digitalization and process optimization consulting, SEO, Google Ads management, and ongoing website maintenance. Revenue mechanics split between recurring pingWoo subscriptions and project-based services engagements, with GTM combining direct consultative selling to Swiss SMEs and a partner-driven channel through Abacus-certified resellers who introduce WooCommerce+pingWoo to their existing Abacus customer base. Customer logos span food specialties (Eberle Spezialitäten, Lütolf AG), textiles (Bolli Textilwaren AG, Tisca), industrial (A+B Bürsten Technik, FBH), healthcare (Ryser Optik AG, Medbase, LucEnzo), luxury hospitality (Grand Resort Bad Ragaz), workwear (Hatex AG), social enterprises (Arwo Stiftung, Pro Infirmis) and Abacus partners (bsb.info.partner AG), confirming a vertically diversified but geographically Switzerland-only client base. The company is operating, not funded externally, and has no parent, subsidiaries or public listing.

Name

Ping Internet Agentur AG

Legal name

Ping Internet Agentur AG

Website

https://pingag.ch

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Ping Internet Agentur AG is a Swiss web agency in St. Gallen that builds and supports WordPress, TYPO3 and WooCommerce websites, and sells its proprietary pingWoo plugin — a WooCommerce-to-Abacus ERP integration listed on the Abacus Marketplace — primarily to Swiss SMEs.

Ownership category

akta.pro rank

Headquarters

HQ city

St. Gallen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. pingWoo SaaS Subscription: PingWoo plugin is sold as a monthly subscription at CHF 200/month (excl. VAT) via the Abacus Marketplace. The subscription includes the plugin license, REST API access fees, plugin updates, and technical support. Minimum contract term is 1 year with annual renewal. This is a recurring SaaS revenue stream.
2. Web Development & E-Commerce Implementation: Project-based professional services for building websites (WordPress/TYPO3) and e-commerce stores (WooCommerce/Shopify/Shopware), including pingWoo installation and setup. Services include digitalization consulting, process optimization, and ongoing website maintenance.
3. AbaShop Migration Services: Migration of existing Abacus AbaShop customers to WooCommerce with pingWoo integration, including consultancy, implementation, and Go-Live support.
4. Demo & Partner Onboarding: Free initial demo for prospects and Abacus Partners showcasing WooCommerce-Abacus integration. Additional paid onboarding and setup support for new customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ping Internet Agentur AG is a Swiss web agency that designs and builds websites (WordPress, TYPO3, Webflow) and e-commerce stores (WooCommerce, Shopify, Shopware) for Swiss SMEs, and offers SEO, maintenance, and digitalization consulting. Its flagship technical offering is pingWoo, a proprietary WordPress/WooCommerce plugin that synchronizes products, customers, orders, classifications, and pricing in real-time between WooCommerce and the Abacus ERP via REST API. pingWoo is sold as a SaaS subscription (CHF 200/month) through the Abacus Marketplace, supplemented by project services, AbaShop-to-WooCommerce migration, and partner enablement.

Product overview

Ping Internet Agentur AG is a Swiss web agency founded in 2009, specializing in web development, e-commerce, and digitalization services for SMEs. The core product is pingWoo, a WordPress/WooCommerce plugin that integrates e-commerce stores with Abacus ERP via REST API. The company offers services including custom website development (using WordPress, TYPO3, Webflow), e-commerce solutions (WooCommerce, Shopify, Shopware), digitalization and process optimization, SEO, and website maintenance. pingWoo synchronizes products, customers, orders, classifications, and pricing in real-time between WooCommerce and Abacus, supporting various Abacus modules including order processing, E-Business/E-Commerce, CRM, and accounts receivable. The company operates from two locations in St. Gallen and Appenzell (Gais), serving over 200 projects since inception.

Differentiator

Problem solved

Functional benefit

Brands

• pingWoo: A WordPress plugin developed by Ping AG that connects WooCommerce with the Abacus ERP system via REST API, enabling seamless synchronization of orders, products, customers, and pricing data between the e-commerce platform and the Swiss market-leading Abacus business software.

Products and services

• pingWoo WordPress/WooCommerce plugin that connects e-commerce stores to Abacus ERP via REST API, enabling real-time bidirectional synchronization of products, customers, orders, pricing, and classifications. Sold as a SaaS subscription at CHF 200/month via the Abacus Marketplace with a 1-year minimum contract and is targeted at Swiss SMEs running Abacus ERP.
• AbaShop to WooCommerce Migration Service Professional migration service that moves existing Abacus AbaShop customers to WooCommerce with pingWoo integration, including consultancy, implementation, and Go-Live support. Targeted at Abacus ERP users with legacy AbaShop storefronts being discontinued in 2025.
• Website Development Custom website development using WordPress, TYPO3, and Webflow, including responsive design, performance optimization, and SEO. Targeted at Swiss SMEs that need a professional corporate or portal website.
• E-Commerce Solutions Full-service e-commerce development on WooCommerce, Shopify, and Shopware, with ERP integration for B2B and B2C businesses. Targeted at Swiss SMEs launching or upgrading online shops.
• Digitalization & Process Optimization Business process digitization including customer portals, member areas, digital forms, system integrations, and workflow automation. Targeted at Swiss SMEs looking to digitalize internal or customer-facing processes.
• SEO (Search Engine Optimization) Search engine optimization services to improve online visibility and search rankings for Swiss SME clients.
• Website Maintenance Ongoing website maintenance, security updates, content management, and technical support services for Swiss SME clients.
• System Integration & Interfaces Integration services connecting websites with ERP, CRM, and third-party systems. Targeted at Swiss SMEs needing custom interface development.

Quantifiable outcome

• CHF 200/month all-inclusive pricing — the most cost-effective Abacus e-commerce integration available on the Abacus Marketplace
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Abacus AGcoreTechnology or IntegrationPing Internet Agentur AG has been a partner for the seamless integration of web shops into the Abacus ERP system for nearly 20 years. Ping developed the pingWoo plugin for connecting WooCommerce with Abacus. pingWoo is available on the official Abacus Marketplace, making it a formally endorsed integration solution for Abacus customers seeking e-commerce capabilities.
• WooCommerce / AutomatticcoreTechnology or IntegrationPing Internet Agentur builds e-commerce solutions on WooCommerce, the world's most widely used e-commerce platform (12+ million shops). The company leverages WooCommerce's extensive plugin ecosystem and integrates it with Abacus via their proprietary pingWoo plugin. WooCommerce is recommended by Abacus as the preferred webshop solution.
• Abacus Partners (Swiss)coreChannel Partner/ Reseller/ DistributorPing Internet Agentur works with Abacus Partners (Swiss resellers and implementers of Abacus ERP) to introduce WooCommerce + pingWoo to their existing Abacus customer base. Abacus Partners act as resellers/referrers, bringing their ERP customers to Ping for e-commerce implementation. Ping provides half-hour product demos for partners showcasing the WooCommerce-Abacus integration.
• bsb.info.partner AGminorImplementation/ SI/ Consulting Partnerbsb.info.partner AG is an Abacus Business Software partner that serves customers in all matters related to Abacus software. They are listed as a customer of Ping Internet Agentur and represent a natural referral channel for pingWoo implementations.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths3 records

Weaknesses1 record

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pinginternet
• LinkedInlinkedin.com/company/pingag

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ping Internet Agentur AG