Pinheiros Altos Golf Resort

What Pinheiros Altos Golf Resort does

Pinheiros Altos Golf Resort operates a 27-hole championship golf facility within the Ria Formosa National Park at Quinta do Lago, near Almancil in Portugal's Algarve. Its core product is the championship course, organized as three distinct 9-hole loops (The Pines, The Corks, The Olives), each par 36 and designed for varying skill levels, with starting and finishing points close to a shared clubhouse. Supporting assets include the Pinheiros Altos Golf Academy (professional tuition led by Pro Peter Ashdown), an on-site pro shop, clubhouse dining operated by Lusotel, and event spaces used for tournaments, corporate hospitality, weddings and charity functions. Cross-property positioning is delivered through parent group JJW Hotels & Resorts Limited (UK-incorporated), whose portfolio includes Dona Filipa Hotel, Formosa Park Apartment Hotel, San Lorenzo Golf Course, Royal Algarve Hotel & Spa and Penina Hotel & Golf Resort.

Name

Pinheiros Altos Golf Resort

Legal name

JJW Hotels & Resorts Limited

Website

https://pinheirosaltos.pt

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Pinheiros Altos Golf Resort operates a 27-hole championship golf course (The Pines, The Corks, The Olives) and clubhouse inside Ria Formosa National Park at Quinta do Lago, Algarve, serving members, visiting golfers, corporate groups and charitable organizations through memberships, green fees, academy tuition and events as part of JJW Hotels & Resorts.

Ownership category

akta.pro rank

Product category

Luxury Golf Resort & Country Club

NAICS

Golf Courses and Country Clubs (713910), Traveler Accommodation (7211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Luxury Golf Resorts (THAGACAH), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Luxury golf resort
• Championship golf course
• Golf membership club
• Golf academy tuition
• Golf event hosting

Headquarters

HQ city

Almancil

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Golf Membership: Membership program offering exclusive access to the golf course, clubhouse facilities, and member events. Includes reciprocal arrangements with other golf clubs.
2. Green Fees: Fees charged for non-member play on the championship golf course.
3. Pro Shop Sales: Sale of golf equipment, apparel, and accessories through the on-site golf pro shop.
4. Food & Beverage: Restaurant and catering services at the clubhouse, including dining events and private functions.
5. Golf Tuition: Golf academy and professional instruction services.
6. Event Hosting: Hosting of tournaments, corporate events, charity functions, and private celebrations.

Distribution channels3 records

Marketing channels4 records

Core offering

Pinheiros Altos Golf Resort operates a private 27-hole championship golf facility in Quinta do Lago, Algarve, comprising three 9-hole courses (The Pines, The Corks, The Olives), each par 36, within the Ria Formosa National Park. The resort sells golf memberships, green-fee rounds, professional tuition via the Golf Academy, clubhouse dining and catering, pro shop retail, and hosts golf tournaments, corporate events, and charity functions.

Product overview

Pinheiros Altos Golf Resort operates as a luxury golf resort and leisure destination in Quinta do Lago, Algarve, Portugal. The resort features a 27-hole championship golf course comprised of three distinct 9-hole courses (The Pines, The Corks, and The Olives), a Golf Academy offering professional instruction by Pro Peter Ashdown, clubhouse facilities with dining managed by Lusotel, and a pro shop. The resort is part of the JJW Hotels & Resorts group and maintains relationships with associated properties including Dona Filipa Hotel, Formosa Park Apartment Hotel, and Royal Algarve Hotel & Spa.

Differentiator

Problem solved

Functional benefit

Brands

• JJW Hotels & Resorts: The parent brand operating multiple luxury golf resorts and hotels in the Algarve region
• The Pines
• The Corks
• The Olives
• Sunshine Classic Gala Week
• Pinheiros Altos Golf Academy

Products and services

• 27-Hole Championship Golf Course A 27-hole championship golf course composed of three 9-hole courses (The Pines, The Corks, The Olives), each par 36, located in Quinta do Lago within the Ria Formosa National Park, offering varying degrees of difficulty for different skill levels.
• Golf Academy & Tuition Professional golf instruction and coaching services for players of all skill levels at Pinheiros Altos, operated by Pro Peter Ashdown.
• Golf Memberships Club membership offerings granting exclusive access to the golf course, clubhouse facilities, member-only events, and reciprocal playing rights with other Algarve clubs.
• Pinheiros Altos Clubhouse (Dining and Catering) Clubhouse featuring dining facilities, member amenities, and event spaces, with catering managed by Lusotel for members, private functions, and dining events.
• Golf Pro Shop On-site retail of golf equipment, apparel, and accessories at the resort.
• Tournament & Event Hosting Hosting of golf tournaments, corporate events, charity functions, and private celebrations at the resort, including events such as the Algarvian Invitational Senior Tournament, St. Valentine's Trophy, Pink Day, and ACCA Pro-Am.

Quantifiable outcome

• Over €8,000 raised for charity during Gala Week 2016
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• JJW Hotels & ResortscoreOthersParent company of Pinheiros Altos Golf Resort. JJW Hotels & Resorts operates a portfolio of luxury hotels and golf resorts in Portugal including Dona Filipa Hotel, Formosa Park Apartment Hotel, Penina Hotel & Golf Resort, and San Lorenzo Golf Course.
• Quinta do LagocoreStrategic or Co-development PartnerReciprocal social arrangement between golf clubs allowing members of both facilities to play at preferential rates. Joint organization of events including the Algarvian Invitational Senior Tournament and Algarvian Charity Pro Am.
• San Lorenzo Golf CoursecoreStrategic or Co-development PartnerJoint venue for St. Valentine's Trophy tournament played over both Pinheiros Altos and San Lorenzo courses. Partnership strengthens offering for members with access to multiple championship courses.
• Dona Filipa HotelcoreStrategic or Co-development PartnerPart of JJW Hotels & Resorts portfolio. Joint hosting of events and accommodation packages for golf visitors. Located nearby in the Algarve.
• Portugal Algarve Pro TourminorGTM or Marketing PartnerHost venue for professional golf tournaments as part of the Portugal Algarve Pro Tour series. Tournaments attract professional players and help promote the resort.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• La Manga Club: Premier golf and leisure resort in Murcia, Spain with three championship courses and hotel/lodging offerings. Comparable all-in-one resort-and-golf format operating in a different Mediterranean geography.

Direct peers

• Quinta do Lago: Adjacent luxury golf and residential resort in the Algarve operating three championship courses (North, South, Laranjal). Holds reciprocal social arrangements with Pinheiros Altos and competes for the same affluent member and corporate-event clientele.
• Penina Hotel & Golf Resort: Another JJW Hotels & Resorts flagship property in the Algarve combining a championship golf course with 5★ hotel accommodation. Overlaps with Pinheiros Altos on golf packages, tournament hosting, and member cross-play.
• Monte Rei Golf & Country Club: Jack Nicklaus-designed championship course in the Eastern Algarve operating as a private members' club. Targets the same premium segment as Pinheiros Altos with comparable reciprocal club positioning.
• Royal Algarve Hotel & Spa: Sibling hotel-and-spa asset within the JJW Hotels & Resorts portfolio, complementing Pinheiros Altos with on-site accommodation and creating combined resort-and-golf package value.
• Vale do Lobo: Algarve luxury golf and beach resort featuring the Royal and Ocean championship courses. Competes directly with Pinheiros Altos for high-end international golf tourists and corporate event bookings.
• Amendoeira Golf Resort: Algarve resort with two championship courses (O'Connor Jr. and Faldo designs). Competes for the same tournament, green-fee, and corporate-outing demand as Pinheiros Altos.
• San Lorenzo Golf Course: Sister championship course within the JJW Hotels & Resorts portfolio in the Algarve. Co-hosts the St. Valentine's Trophy with Pinheiros Altos and is part of the same reciprocal membership ecosystem, making it the closest direct peer.

Broad incumbents

• Vilamoura Golf: Algarve resort cluster operating five championship courses under a unified booking platform. A larger-scale incumbent offering comparable championship-golf experiences to international visitors.
• Dona Filipa Hotel: 5★ hotel within the same JJW portfolio offering accommodation packages that bundle Pinheiros Altos rounds. Comparable resort-golf positioning in the same Algarve micro-market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pinheirosaltos
• YouTubeyoutube.com/PinheirosAltosGolf
• Facebookfacebook.com/108448479264
• LinkedInlinkedin.com/company/pinheiros-altos-golf-resort

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinheiros Altos Golf Resort