Pink Pineapple Surf
Pink Pineapple Surf is a founder-owned, all-girls surf school in Manasquan, NJ, offering seasonal surf camp, private lessons, competitive Grom Team training, and Mermaid Day programming for girls ages 6-16, plus branded merchandise sold direct-to-consumer via its website.
- Company typePrivate
- Founded2014
- HeadquartersManasquan, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pink Pineapple Surf does
Pink Pineapple Surf is a privately held, founder-owned all-girls surf instruction business headquartered in Manasquan, New Jersey, operating under municipal sponsorship from Manasquan Recreation since 2014. The company delivers surf camp (3-hour daily sessions, $120/day, max 20 girls, ages 8-14), private one-on-one lessons ($125/75 min for all ages), the 8-week Summer Grom Team competitive training program ($850, ages 10-16), and the Mermaid Day creative beach alternative ($120/day, ages 6-12), all at the Manasquan Inlet beach location. It also operates a direct-to-consumer branded merchandise e-commerce shop spanning apparel, accessories, and home decor across multiple themed collections.
The technology stack is intentionally minimal: a Squarespace-hosted website with FareHarbor for online booking and Smartwaiver for digital liability waivers, supplemented by social media presence on Instagram and Facebook. Distribution is exclusively direct-to-consumer with no resellers or intermediaries. Revenue is generated through unit-priced service fees, multi-day lesson packages, subscription-style Grom Team enrollment, and transactional merchandise sales, with all pricing seasonal and aligned to the June-September operating window.
The company is bootstrapped, employs approximately 7 people on a seasonal basis, and is supported by product sponsorships from Roxy, Catch Surf, and Buel Wetsuits rather than equity investment. Its value proposition centers on a supportive all-female instructional environment in a traditionally male-dominated sport, anchored by founder Becky Burt's personal brand and a distinctive pink visual identity, including the branded 1989 Ford Econoline "Big Mama" van and mascot dog Daisy.
Pink Pineapple Surf firmographics
Firmographics- Name
- Pink Pineapple Surf
- Legal name
- Pink Pineapple Surf
- Website
- https://pinkpineapplesurf.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pink Pineapple Surf is a founder-owned, all-girls surf school in Manasquan, NJ, offering seasonal surf camp, private lessons, competitive Grom Team training, and Mermaid Day programming for girls ages 6-16, plus branded merchandise sold direct-to-consumer via its website.
- Ownership category
- akta.pro rank
Pink Pineapple Surf industry classification
Industry- Product category
- Surf Instruction Services
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Surf Schools & Surf Camps (THAAAKAC)
- akta.pro secondary industries
- Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ), Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE)
Keywords
Where Pink Pineapple Surf is headquartered
LocationHeadquarters
- HQ city
- Manasquan
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Pink Pineapple Surf business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Surf Camp Lessons: All-girls surf camp running Monday-Friday for 3 hours each day. Revenue generated through daily rates and multi-day packages. Instructor-to-student ratio of 3:1.
- Private Surf Lessons: One-on-one personalized surf instruction for 75 minutes. Sold individually at $125 per session or in packages of 2-3 lessons.
- Mermaid Day Program: Creative beach day program held when tides are too high for surfing. Includes arts and crafts, swimming activities, and ocean safety education.
- Grom Team Program: Surf coaching training program for advanced girls ages 10-16. 8-week program meeting twice weekly. Includes cross-fit training and surf contest participation.
- Merchandise Sales: Branded merchandise including apparel (t-shirts, hoodies, sweatshirts), accessories (hats, bags, decals), and home decor (pillows, pennants, journals). Sold through e-commerce shop on website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 3-Hour Surf Camp - $120 Per Day |
| Unit Pricing | Pay-as-you-go | Private Surf Lesson - $125 for 75 minutes |
| Subscription | Multi-year contract | Grom Team Summer Program - $850 |
| Unit Pricing | Pay-as-you-go | Mermaid Day - $120 per day |
| Transaction based/ take rate | Pay-as-you-go | Branded Merchandise |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Pink Pineapple Surf product offering
Product offeringCore offering
Pink Pineapple Surf operates an all-girls surf camp and surf instruction business at Manasquan Inlet Beach in New Jersey, offering daily surf camps for ages 8-14, one-on-one private surf lessons, an advanced Summer Grom Team training program, and Mermaid Day creative beach activities. The company also sells branded merchandise including apparel, accessories, and home decor through an online e-commerce shop.
Product overview
Pink Pineapple Surf is an all-girls surf camp and instruction business offering a portfolio of complementary services. The core offerings include Surf Camp (3-hour daily sessions for ages 8-14), Private Surf Lessons (1-on-1 instruction for all ages), Summer Grom Team (competitive training program for ages 10-16), and Mermaid Day (alternative creative beach activities when tides prevent surfing). The company also operates a merchandise shop selling branded apparel and accessories with multiple design collections including Mermaid, Surfer Girl, Grom Team, Heart Waves, OG Logo, and Pineapple Wave themes.
Differentiator
Problem solved
Functional benefit
Brands
- Grom Team: Summer training program for girls ages 10-16 who want to advance their surfing skills. Meets twice weekly for 8 weeks with on-land cross-fit training and in-water practice.
- Mermaid Day
- Big Mama
Products and services
- Surf Camp All-girls 3-hour surf camp for ages 8-14 running Monday-Friday. Maximum 20 girls per day with a 3:1 instructor-to-student ratio. All equipment (surfboards, wetsuits, rash guards, leashes) provided. Priced at $120 per day with 3-day and 5-day package options.
- Private Surf Lessons One-on-one personalized surf instruction lasting 75 minutes for all ages and skill levels. Priced at $125 per session, with 2-lesson ($250) and 3-lesson ($375) packages available. Includes all necessary equipment.
- Summer Grom Team Advanced competitive surf training program for girls ages 10-16 with prior surfing experience. 8-week program meeting twice weekly (Mon/Wed or Tue/Thu 7:30-9am) from June 29 to August 27, 2026. Includes on-land cross-fit training, in-water practice, and surf contest participation. Maximum 15 girls per team. Priced at $850.
- Mermaid Day Creative beach day program for girls ages 6-12 offered when tides are too high for surfing. 3-hour sessions including arts and crafts, pink hair extensions, sea shell crafts, mermaid swimming, tie-dye, friendship bracelets, and ocean safety classes. Priced at $120 per day.
- Pink Pineapple Surf Merchandise Branded merchandise sold through the company's e-commerce shop, including apparel (t-shirts $20, hoodies/sweatshirts $35-$60), accessories (hats $3-$9, bags $18, decals $2-$3), and home decor (pillows, pennants, journals $15-$18). Multiple design themes available including Mermaid, Surfer Girl, Grom Team, Heart Waves, OG Logo, and Pineapple Wave.
Quantifiable outcome
- Every girl leaves feeling inspired, confident, and ready to chase their dreams
Companies that use Pink Pineapple Surf
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Pink Pineapple Surf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Pink Pineapple Surf partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Manasquan RecreationcorePrimary sponsor since 2014. Manasquan Recreation approved the camp at the Manasquan Inlet after Becky Burt presented to the town board. This partnership enables the camp to operate at the beach location.
- RoxycoreMajor surf brand sponsor providing giveaways and brand support. One of Becky's favorite surf brands since childhood. Significant for visibility and credibility in the surfing community.
- Catch SurfminorSponsors the company and provides surf products.
- Buel WetsuitsminorWetsuit sponsor providing equipment for instructors and campers.
- Hatteras PrintingminorCollaborated to design and wrap the 1989 Ford Econoline van. Hatteras had never wrapped such an old van before but delivered exceptional results for the unique Pink Pineapple brand vehicle.
- Boys & Girls ClubminorBefore founding Pink Pineapple, Becky Burt gave free surf lessons to the Boys & Girls Club as part of community outreach.
- Surfing the NationsminorNonprofit organization in Hawaii that uses surfing to connect with communities in need. Becky worked for this organization at age 23 as part of her surf journey.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Pink Pineapple Surf competitors and assessment
Company assessmentDirect peers
- Locals Surf School: East Coast surf school offering group lessons, private lessons, and surf camps with multiple beachfront locations. Directly comparable business model and coastal geography to Pink Pineapple, with broader demographic targeting.
- Surf Diva: All-women surf school and lesson provider based in Encinitas, California. Operates an all-female instructor model very similar to Pink Pineapple's, targeting the same demographic of girls and women learning to surf.
Broad incumbents
- Rip Curl: Major surf brand with global apparel, wetsuit, and equipment lines. Adjacent incumbent whose brand competes for the surf identity that Pink Pineapple cultivates among its young female audience.
- Billabong: Major global surf apparel brand with broad demographic appeal and extensive retail distribution. Adjacent incumbent competing for surf lifestyle brand mindshare that Pink Pineapple is also building through its merchandise and camp identity.
- Quiksilver: Surf apparel giant and parent of Roxy and Billabong under Boardriders. Overlaps with Pink Pineapple's category through its portfolio of brands and broader surf ecosystem positioning.
- Reef: Surf lifestyle and footwear brand targeting surfers and beach lifestyle consumers. Adjacent incumbent whose brand identity competes for the surf mindshare Pink Pineapple is building among East Coast youth.
- Roxy: Global surf apparel brand specifically targeting young women and girls. Already a Pink Pineapple sponsor, Roxy competes for the same girls' surf mindshare and could be viewed as both a strategic partner and a brand incumbent in the category.
Others
- Catch Surf: Soft-top surfboard brand and Pink Pineapple equipment sponsor. Functions as a supplier/ecosystem participant in the girls' surf instruction category rather than a direct competitor.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Pink Pineapple Surf social profiles
Digital presencePink Pineapple Surf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pink Pineapple Surf leadership team
Management profileNumber of profiles
Profiles1 record
Pink Pineapple Surf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pink Pineapple Surf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pink Pineapple Surf
What does Pink Pineapple Surf do?
Pink Pineapple Surf operates an all-girls surf camp and surf instruction business at Manasquan Inlet Beach in New Jersey, offering daily surf camps for ages 8-14, one-on-one private surf lessons, an advanced Summer Grom Team training program, and Mermaid Day creative beach activities. The company also sells branded merchandise including apparel, accessories, and home decor through an online e-commerce shop.
Is Pink Pineapple Surf a public or private company?
Pink Pineapple Surf is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pink Pineapple Surf founded?
Pink Pineapple Surf was founded in 2014. It employs 1 to 10 people.
Where is Pink Pineapple Surf based?
Pink Pineapple Surf is headquartered in Manasquan, United States, in the North America region.
How does Pink Pineapple Surf make money?
Five revenue lines are on record. Surf Camp Lessons are the primary driver. The others are private Surf Lessons, mermaid Day Program, grom Team Program and merchandise Sales.
Who are Pink Pineapple Surf's main competitors?
Direct peers on record are Locals Surf School and Surf Diva. Broad incumbents are Rip Curl, Billabong, Quiksilver, Reef and Roxy. Catch Surf is listed as an others.
Does Pink Pineapple Surf have an API?
No public API is recorded for Pink Pineapple Surf.
What industry is Pink Pineapple Surf in?
Pink Pineapple Surf's product category is Surf Instruction Services. Its primary akta.pro industry code is THAAAKAC, Surf Schools & Surf Camps, with a secondary code of THAJAJAJ, Surfing & Kitesurfing Experiences (Lessons, Camps). Its SIC code is 7900.