Pink Ribbon Foundation

What Pink Ribbon Foundation does

The Pink Ribbon Foundation is a UK registered grant-making trust (Charity No. 1080839), founded in 2000 and headquartered in Orpington, Kent, employing approximately 7 staff. Its mission is to fund projects and provide financial support to UK charities that relieve the needs of people suffering from or affected by breast cancer, or that work to advance understanding, early detection and treatment of the disease. The Foundation reports having supported over 300 UK charities through its grant-making program and operates against a UK disease burden of approximately 55,000 yearly breast cancer cases and 11,500 yearly deaths, including around 400 men diagnosed annually.

Its operational platform is a standard web stack combined with the Charity Hive (Hively Limited) fundraising platform, providing donation processing, personal fundraising pages and event ticketing, plus PayPal One Tap checkout and an e-commerce shop for branded merchandise including the Crystal Pink Ribbon Brooch (£9 UK / £10.50 EU), greeting cards and children's apparel. The Foundation runs a deliberately lean cost structure with minimal infrastructure, relying on Trustees, Patrons and volunteers to maximise the share of funds flowing through to beneficiary charities.

Revenue is generated through five main streams: individual and regular donations, merchandise sales, cause-marketing partnerships (most notably insurePink, donating £10 per new car policy since June 2008 and exceeding £1 million cumulatively,), ticketed event revenue from the PINKLondon Gala Dinner and Pink Ribbon Duck Race, and specialist insurance reselling (insurePink car insurance and Medical Travel Compared travel insurance for cancer patients). Grants are awarded annually to any UK charity working in the breast cancer field, with the application process and criteria published on the Foundation's website.

Name

Pink Ribbon Foundation

Legal name

The Pink Ribbon Foundation

Website

https://pinkribbonfoundation.org.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

The Pink Ribbon Foundation is a UK grant-making trust (founded 2000) that distributes funds raised through donations, corporate cause-marketing partnerships, events, and merchandise to over 300 UK charities working in breast cancer support, awareness and early detection, operated by a 7-person volunteer-lean team headquartered in Kent.

Ownership category

akta.pro rank

Product category

Charitable Foundation / Breast Cancer Grant-Making

NAICS

Grantmaking Foundations (813211)

akta.pro primary industry

Health & Medical Research Grantmaking Foundations (BPAGAKAL)

akta.pro secondary industries

Community Foundations (BPAGAKAB), International Grantmaking & Development Foundations (BPAGAKAH)

Keywords

• Breast cancer charity
• Grant-making trust
• Cancer fundraising
• Cause marketing partnerships
• Awareness campaigns

Headquarters

HQ city

Orpington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Donations: Individual donations received through the website, regular giving, one-time donations, and sponsorship of individuals or teams.
2. Merchandise Sales: Sale of branded merchandise including Crystal Pink Ribbon Brooch (£9.00), children's t-shirts, greeting cards, and other pink ribbon products. 100% or partial profits go to supporting breast cancer charities.
3. Cause Marketing Partnerships: Corporate partners donate per transaction or commit to fundraising goals. insurePink donates £10 per new car policy and has donated over £1 million to date. Rebound Fitness donates 10% of qualifying purchases. Tessa Hartmann/Kylie Minogue product lines donate 25% of each sale.
4. Event Revenue: Revenue from ticketed events including PINKLondon Gala Dinner, Duck Race entries, and fundraising events.
5. Grant Distribution: As a grant-making trust, distributes funds raised to UK breast cancer charities. Any charity working in the field of breast cancer within the UK can apply for a grant.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

The Pink Ribbon Foundation is a UK grant-making charity that raises funds through individual donations, merchandise sales, corporate cause-marketing partnerships, and ticketed fundraising events, then regrants those funds to UK charities working on breast cancer support, awareness, early detection, and treatment. It also facilitates specialist insurance products (car and travel) tailored to people affected by cancer and operates personal fundraising pages for individual supporters.

Product overview

The Pink Ribbon Foundation is a grant-making trust operating primarily as a charitable organization rather than a technology product company. Its core offerings consist of: (1) an annual Grant Making Program distributing funds to UK breast cancer charities, (2) specialist insurance products via insurePink (car insurance) and Medical Travel Compared (travel insurance), (3) an online Fundraising Platform powered by Charity Hive enabling supporters to create personal fundraising pages, (4) merchandise including Crystal Pink Ribbon Brooches, BRA CAKE greeting cards and children's t-shirts, (5) flagship events including the Pink Ribbon Duck Race and PINKLondon Gala Dinner, and (6) awareness initiatives such as the BOLD Photography Project. The organization functions as a distributed funding mechanism rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Grant Making Program Annual grant programme that provides financial support to UK charities working in the field of breast cancer. Any registered UK breast cancer charity can apply, with grants awarded each year in late July to fund support services, awareness campaigns, early detection initiatives, and patient support projects.
• insurePink Car Insurance Specialist car insurance product offered via Hastings Group that exclusively supports the Pink Ribbon Foundation, with £10 donated for every new car policy sold. Has raised over £1 million for the Foundation since its June 2008 launch. Designed for standard motorists and those with pre-existing conditions.
• Medical Travel Compared Travel Insurance Travel insurance comparison referral service in partnership with Medical Travel Compared, helping people with pre-existing medical conditions including cancer find suitable travel cover by comparing quotes from over 30 specialist insurers through a single form. Service is free and independent.
• Crystal Pink Ribbon Brooch Branded merchandise item featuring a crystal-covered pink ribbon brooch with three rows of crystals in clear, pale pink and dark pink finishes. Priced at £9.00 (UK delivery, free 2nd class postage) and £10.50 (EU). 100% of profits support the Foundation. Comes with a free laminated self-check guide.
• Pink Ribbon Duck Race Annual community fundraising event where thousands of pink rubber ducks are adopted and race down a river to raise awareness and funds for breast cancer. Supporters adopt ducks for a donation, with proceeds supporting the Foundation's grant-making activity.
• PINKLondon Gala Dinner Annual flagship gala dinner event that brings together supporters, ambassadors and celebrities for an evening of fundraising and awareness-raising in support of breast cancer charities. Ticketed event with proceeds benefiting the Foundation.
• Online Fundraising Platform Digital fundraising platform powered by Charity Hive (Hively Limited) that enables supporters to create personal fundraising pages for events, occasions, memorials, and personal challenges. Includes user registration, donation processing, and fundraising tracking. Platform is subscription and setup-fee free with a transparent transaction fee structure.
• BOLD Photography Project Photographic project celebrating women affected by breast cancer across the UK. Includes portrait shoots from England, Scotland, and Wales (e.g., 15 women photographed in Cardiff) with exhibitions held at venues including Western General Hospital Edinburgh. Raises awareness of breast cancer and the women it affects.
• BRA CAKE Greetings Cards Pack of 4 blank greeting cards featuring cake designs inspired by British baking classics (French Fancy, Black Forest Gateau, Dundee Cake, Cherry Bakewell Tart), illustrated by Tom Hovey. Profits from sales support the Foundation.
• Children's Pink Ribbon T-Shirts Children's clothing available in pink or white colourways in sizes age 5 to 14 years, designed for young supporters participating in breast cancer fundraising activities. Profits support the Foundation.

Quantifiable outcome

• Over £1 million donated by insurePink since 2008
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• insurePink (Hastings Group)coreGTM or Marketing Partner · 1 June 2008insurePink offers competitive car insurance exclusively supporting the Pink Ribbon Foundation. Donates £10 for every new car policy. Since launching in June 2008, has donated well over one million pounds to the Foundation.
• Rebound FitnessminorGTM or Marketing PartnerPartnership provides Camino Walk for Life team with rebounders (Fit Bounce Pro II and Just Bounce) for training. Rebound Fitness offers supporters 10% discount using code PINKRIBBON and donates an additional 10% of purchase value to the Foundation.
• Medical Travel ComparedminorGTM or Marketing PartnerTravel insurance comparison site that partners with Pink Ribbon Foundation to help people with pre-existing medical conditions including cancer find suitable travel insurance. Service is free and independent, comparing quotes from over 30 specialist insurers.
• Charity HivecoreTechnology or IntegrationFundraising platform powered by Charity Hive (Hively Limited) providing safe and simple online giving. Platform is subscription and setup fee free. Handles payment processing with transparent fee structure.
• Tessa HartmannminorGTM or Marketing PartnerScottish Fashion Awards founder and breast cancer survivor designs merchandise (including #loveyourbarbra collection) with at least 25% donated to the Foundation per item sold. Products are sustainable GOTS cotton, printed on demand via Teemill.
• Kylie MinogueminorGTM or Marketing PartnerInternational pop star and breast cancer survivor supports the Foundation through merchandise collaboration. Products feature her 'I Celebrate You' design with proceeds supporting breast cancer charities.
• King ColeminorGTM or Marketing PartnerKnitting yarn company donates to the Foundation for every knitting pattern sold since 2015.
• MERLYNminorGTM or Marketing PartnerShower enclosure company running #justareminder campaign with Pink Ribbon Foundation, pledging to raise £20,000. Features pink ribbon laser-cut design on enclosures.
• Hastings DirectcoreGTM or Marketing PartnerAnnual golf tournament in memory of Lisa Rondelli raises funds for the Foundation. Company supports through insurePink brand with £10 donation per new car policy sold.
• Worn By UsminorChannel Partner/ Reseller/ DistributorFashion resale platform partners with Foundation. New and preloved designer items donated, sold on eBay and other platforms, with 50% of sale price donated to the Foundation.
• Worn By UsminorChannel Partner/ Reseller/ DistributorFashion resale platform partners with Foundation. New and preloved designer items donated, sold on eBay and other platforms, with 50% of sale price donated to the Foundation.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CoppaFeel!: UK breast cancer awareness charity focused on early detection and youth education. Comparable as a cause-marketing-driven, breast cancer-specific charity that relies on celebrity ambassadors and corporate partnerships to drive awareness and fundraising.
• Walk the Walk: UK-based breast cancer charity best known for its MoonWalk and fitness fundraising events. Comparable cause-marketing/event-driven model that channels funds into breast cancer research and support organizations — directly relevant to Pink Ribbon's grantmaking role.
• Breast Cancer Now: The UK's largest dedicated breast cancer charity, funding research and providing support. Directly comparable as a UK-based, breast cancer-focused fundraising and grantmaking organization with overlapping beneficiary universe.
• Against Breast Cancer: UK charity funding research into secondary spread of breast cancer. Highly comparable as a smaller, breast cancer-specific UK grantmaking charity reliant on donations, legacies, and merchandise/community fundraising — similar operational profile to Pink Ribbon.
• Ovarian Cancer Action: UK charity focused specifically on ovarian cancer, funding research and awareness. Comparable as a women-cancer-specific, UK-based grantmaking/awareness charity with analogous cause-marketing and event fundraising strategies.

Broad incumbents

• The National Lottery Community Fund: The UK's largest community grantmaking funder, distributing National Lottery proceeds to community projects. Comparable as a large-scale UK grantmaking entity with a similar model of annual grant rounds to registered charities and community organizations.
• Cancer Research UK: The UK's leading cancer research charity, funding research into multiple cancers including breast cancer. Comparable as a high-profile UK health-focused grantmaking organization, though operating at materially greater scale and brand recognition.
• Macmillan Cancer Support: One of the largest UK cancer charities, providing practical and financial support across all cancer types including breast cancer. Comparable as a UK cancer-focused grantmaking and direct-support charity, though much larger and more diversified than Pink Ribbon.
• Anthony Nolan: UK charity focused on stem cell transplantation and blood cancer. Comparable as a UK health-focused charity that combines donor-funded income with research/service delivery, similar model of individual and corporate supporter engagement.
• Garfield Weston Foundation: One of the UK's largest grantmaking foundations, distributing funds across health, education and community causes. Comparable as a UK-based, multi-cause grantmaking foundation with similar grant-application pathways and beneficiary-charity network structure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pinkribbonfound
• Facebookfacebook.com/PinkRibbonFoundation
• Instagraminstagram.com/pinkribbonfoundation
• LinkedInlinkedin.com/company/pink-ribbon-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pink Ribbon Foundation