Pinna Sustainability
- Company typePrivate
- Founded2012
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
Pinna Sustainability firmographics
Firmographics- Name
- Pinna Sustainability
- Legal name
- Pinna Sustainability Inc.
- Website
- https://pinna.ca
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pinna Sustainability industry classification
Industry- Product category
- Sustainability Consulting
- akta.pro primary industry
- Sustainability & ESG Consulting (BPAHACAK)
- akta.pro secondary industries
- GHG Accounting & Net-Zero/Decarbonization Planning (Scopes 1–3) (EUAHAJAC), Sustainability & ESG Reporting (GRI/SASB/ISSB/CSRD) (EUAHAJAB), Decarbonization Strategy & Marginal Abatement Cost Curve (MACC) Advisory (EUABAKAC), Environmental, Climate & Sustainability Standards & Reporting Cooperation (BPADANAI)
Keywords
Where Pinna Sustainability is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Pinna Sustainability business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Consulting Services: Professional consulting services provided to government agencies, First Nations, and institutions for sustainability planning, climate action strategy, facilitation, and research. Revenue is generated through project-based consulting engagements with clients including BC government ministries, regional districts, cities, and First Nations communities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Internship position |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Pinna Sustainability product offering
Product offeringCore offering
Pinna Sustainability is a strategic sustainability consultancy that helps government agencies, First Nations communities, and institutions embed sustainability values into actionable plans, policies, and programs. The firm delivers climate change mitigation and adaptation planning, community energy and emissions planning, Indigenous engagement and capacity building, sustainability research, and stakeholder facilitation services across British Columbia.
Product overview
Pinna Sustainability is a strategic sustainability consultancy that offers a unified suite of professional services rather than a software product platform. The core offerings consist of four interconnected service areas: Strategic & Implementation Planning (climate change mitigation/adaptation, community energy planning, disaster resilience), Indigenous Services (capacity building, cultural safety, engagement), Research Services (policy research, business cases, feasibility studies), and Engagement & Facilitation Services (stakeholder engagement, facilitation, communications). These services are delivered by a team of sustainability strategists, facilitators, planners, and educators who work with clients as an extension of their team.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic & Implementation Planning Services
- Indigenous Services
- Research Services
- Engagement, Facilitation, and Communication Services
Companies that use Pinna Sustainability
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Pinna Sustainability technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pinna Sustainability partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Stantec ConsultingminorCollaborated with Stantec on multiple projects including City of Abbotsford Green Energy Plan, City of Richmond Community Energy and Emissions Plan, and Metro Vancouver Reducing Exposure to Traffic Emissions project. Projects involve joint delivery of climate and energy planning services.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Pinna Sustainability competitors and assessment
Company assessmentEmerging players
- IISD (International Institute for Sustainable Development): Winnipeg-headquartered sustainable development research organization working on climate policy, Indigenous engagement, and sustainability planning — comparable mission and policy-development expertise.
Direct peers
- Hemmera (an Ausenco company): BC-based environmental and sustainability consultancy serving public-sector, Indigenous, and industrial clients — comparable service offerings in environmental planning, climate strategy, and Indigenous engagement.
- Sustainability Solutions Group: Canadian sustainability consultancy specializing in climate action planning, community energy, and facilitation for municipalities — closely aligned with Pinna's service mix and public-sector client base.
Regional players
- Metro Economics: BC-based economic and sustainability consultancy providing GHG emissions inventories, energy planning, and climate policy analysis for BC local and regional governments.
- Cascadia Policy Solutions: BC-based public policy and sustainability consultancy serving regional governments and Indigenous organizations in the Pacific Northwest — overlapping client segments and policy expertise.
Broad incumbents
- Stantec: Global engineering and sustainability consultancy that absorbed Pinna's predecessor (The Sheltair Group). Pinna's Principals previously led Stantec's sustainable solutions team, and the firms actively co-deliver BC municipal projects (e.g., Abbotsford, Richmond, Metro Vancouver).
- SLR Consulting: Global environmental and sustainability consultancy with a strong Canadian practice offering climate strategy, ESG advisory, and stakeholder engagement to public-sector clients.
- WSP Global: Global professional services firm with a substantial climate, energy, and sustainability practice serving Canadian municipalities and provinces — competes for the same BC government and municipal RFPs.
- AECOM: Large global infrastructure consulting firm with dedicated climate adaptation, ESG, and community sustainability practices serving public-sector clients across Canada.
- Morrison Hershfield: North American engineering and sustainability firm with energy and climate resilience practices that compete for BC municipal and institutional sustainability work.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pinna Sustainability social profiles
Digital presencePinna Sustainability financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pinna Sustainability leadership team
Management profileNumber of profiles
Profiles16 records
Pinna Sustainability funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pinna Sustainability M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pinna Sustainability
What does Pinna Sustainability do?
Pinna Sustainability is a strategic sustainability consultancy that helps government agencies, First Nations communities, and institutions embed sustainability values into actionable plans, policies, and programs. The firm delivers climate change mitigation and adaptation planning, community energy and emissions planning, Indigenous engagement and capacity building, sustainability research, and stakeholder facilitation services across British Columbia.
Is Pinna Sustainability a public or private company?
Pinna Sustainability is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pinna Sustainability founded?
Pinna Sustainability was founded in 2012. It employs 11 to 50 people.
Where is Pinna Sustainability based?
Pinna Sustainability is headquartered in Vancouver, Canada, in the North America region.
How does Pinna Sustainability make money?
One revenue line is on record: consulting Services.
Who are Pinna Sustainability's main competitors?
IISD (International Institute for Sustainable Development) is listed as an emerging player. Direct peers are Hemmera (an Ausenco company) and Sustainability Solutions Group. Regional players are Metro Economics and Cascadia Policy Solutions. Broad incumbents are Stantec, SLR Consulting, WSP Global, AECOM and Morrison Hershfield.
Does Pinna Sustainability have an API?
No public API is recorded for Pinna Sustainability.
What industry is Pinna Sustainability in?
Pinna Sustainability's product category is Sustainability Consulting. Its primary akta.pro industry code is BPAHACAK, Sustainability & ESG Consulting, with a secondary code of EUAHAJAC, GHG Accounting & Net-Zero/Decarbonization Planning (Scopes 1–3).