The Pinnacle Club Augusta

What The Pinnacle Club Augusta does

The Pinnacle Club Augusta is a private membership city club founded by William Morris III in 1963, incorporated on June 17, 1965, and opened for business on September 5, 1967. It occupies the 17th floor of Augusta's most prominent downtown building at the corner of 7th and Broad Streets (699 Broad Street), offering what the club describes as commanding views and an elegant setting for professional and social affairs. The club is currently managed by Edgar's Hospitality Group, an award-winning hospitality operator that handles dining services, amenities, and member programming.

The club operates a full-service dining program featuring upscale American cuisine with Southern influences. Lunch is served Monday through Friday (11:30 a.m. to 2 p.m.), dinner Wednesday through Friday (5 p.m. until), and happy hour Wednesday through Friday (4:30-6:30 p.m.). The menu includes small plates ($12-$16), salads ($13-$16), soups ($6-$12), main plates ($32-$42), sandwiches, and a dessert menu ($8-$9). The membership program provides hotel discounts, reciprocal club access worldwide through ClubCorp's Signature Gold membership, priority seating and reserved parking at Edgar's Above Broad, private member events, first access to event tickets, and a 10% discount at all Edgar's Hospitality Group restaurants charged to the member account.

The club's revenue model combines two streams: recurring subscription-based membership fees and transactional food and beverage sales. The go-to-market is sales-led, relying on a dedicated membership director, member referrals, community events, open houses, and direct outreach to professionals in the Augusta, Georgia market. There is no mobile app, no public-facing technology platform, and no disclosed financial metrics; membership pricing is opaque and requires direct inquiry. The club operates as a single-location private entity with no subsidiaries, no funding rounds, no acquisitions, and no disclosed ownership structure beyond its operational relationship with Edgar's Hospitality Group.

Name

The Pinnacle Club Augusta

Legal name

The Pinnacle Club

Website

https://pinnacleclubaugusta.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

The Pinnacle Club Augusta is a private membership city club occupying the 17th floor of Augusta's most prominent downtown building, offering upscale dining and exclusive member benefits to local business professionals and executives under management by Edgar's Hospitality Group.

Ownership category

akta.pro rank

Product category

Private Social Club

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Membership Organizations (8600), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Premium/Upmarket Membership Clubs (CRAEADAG)

akta.pro secondary industries

Specialty Membership Clubs (Category-Focused) (CRAEADAI), Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Private city club
• Membership dining
• Social club services
• Executive networking
• Club hospitality

Headquarters

HQ city

Augusta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: The club generates revenue through annual or monthly membership fees from its private club members. Members pay for exclusive access to dining facilities, reciprocal club benefits, hotel discounts, and member-only events.
2. Food and Beverage Sales: Revenue is generated from on-site dining services including lunch, dinner, and dessert menus with priced menu items ranging from $8-$60. The club operates a full food service with small plates, salads, soups, main courses, sandwiches, and à la carte options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

The Pinnacle Club Augusta is a private membership-based city club operating from the 17th floor of Augusta's most prominent downtown building, offering lunch and dinner dining services featuring American cuisine with Southern influences, a dessert menu, and an exclusive membership program. Members receive reciprocal club access worldwide through the ClubCorp network, hotel discounts, priority seating, reserved parking, and discounts at Edgar's Hospitality Group restaurants.

Product overview

The Pinnacle Club Augusta is a private city club operating from the 17th floor of downtown Augusta's most prominent building. It offers a unified hospitality experience comprising lunch and dinner dining services featuring upscale American cuisine with Southern influences, an extensive dessert menu, and an exclusive membership program. The membership program provides access to reciprocal club benefits worldwide, hotel discounts, priority seating at the club, and discounts across Edgar's Hospitality Group restaurants.

Differentiator

Problem solved

Functional benefit

Products and services

• Lunch and Dinner Menu Full-service lunch and dinner offerings featuring American cuisine with Southern influences, including small plates ($12-$16), salads ($13-$16), soups ($6-$12), main plates ($32-$42), a la carte steaks, and sandwiches, available to club members and guests at the 17th-floor dining facilities.
• Dessert Menu Selection of desserts including peach ice cream sandwich ($8), flourless chocolate torte (market price), and sticky toffee pudding ($9), available as part of the club's dining experience.
• Membership Program Exclusive private club membership offering access to club dining facilities, hotel discounts, reciprocal club access worldwide through the ClubCorp Signature Gold membership, 10% discount at Edgar's Hospitality Group restaurants charged to member account, priority seating and reserved parking at Edgar's Above Broad, private members-only events, and first access to event tickets.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Edgar's Hospitality GroupcoreStrategic or Co-development PartnerEdgar's Hospitality Group manages The Pinnacle Club, providing award-winning hospitality services including innovative cuisine, modern amenities, and operational expertise. The club's membership includes a 10% discount at all Edgar's Hospitality Group restaurants when charging to the member account. This partnership enables the club to leverage the broader hospitality group's restaurant network and hospitality expertise.
• ClubCorpcoreStrategic or Co-development PartnerClubCorp provides the Signature Gold membership upgrade with reciprocal club benefits. Members can visit reciprocal clubs around the world and be welcomed like members with member benefits. Includes complimentary gold status and complimentary dining at clubs in the US.
• Edgar's Above BroadminorStrategic or Co-development PartnerEdgar's Above Broad restaurant offers exclusive benefits for Pinnacle Club members including priority seating, reserved parking, private members-only events, and first access to event tickets.

Scale indicators2 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Soho House: Global membership-based hospitality brand operating private members' clubs with dining, workspaces, and social programming. Comparable as a premium membership club model targeting professionals and creatives; represents the modern competitive threat to traditional city clubs.
• Invited (formerly ClubCorp): Largest owner-operator of private golf, country, and city clubs in the US with ~200 clubs. Relevant as Pinnacle's reciprocal network partner and as the broad incumbent in the private club industry; comparable in business model and member services.

Direct peers

• The Jonathan Club (Los Angeles): Historic private city club in downtown Los Angeles serving executives and professionals with premium dining and event space. Directly comparable as a trophy-location private city club with multi-generational professional membership and reciprocal club network.
• The Commerce Club (Atlanta): A premier private business and dining club located atop the NationsBank Plaza in downtown Atlanta. Directly comparable as a Georgia-based private city club targeting executives and professionals with premium dining, meeting, and reciprocal club benefits — same model, regional scale-up.
• The University Club of Chicago: Premier private city club in downtown Chicago with dining, athletic, and social facilities serving business professionals. Comparable as a top-floor private city club model with executive persona, premium dining, and reciprocal club affiliations.
• The Capital City Club (Atlanta): Historic private city club founded in 1883 in downtown Atlanta offering dining, social, and business amenities to executives. Closely analogous to The Pinnacle Club as a Georgia-based private city club with multi-generation professional membership and event-driven usage.
• The City Club of Washington DC: Private business and social club in downtown Washington DC serving professionals and executives with dining, meeting, and event facilities. Comparable model — premium city club targeting business professionals with reciprocal network benefits.

Regional players

• The Augusta Country Club: Long-standing private country club in Augusta, GA offering golf, dining, and social amenities. Comparable as a regional Augusta private club targeting executives, but differentiated by golf-centric amenities versus Pinnacle's business/dining focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-pinnacle-club-augusta

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pinnacle Club Augusta