Pinturas Procolor
Pinturas Procolor is a privately held Colombian paint and coatings manufacturer in Bogotá, producing water-based and solvent-based wood coatings and architectural/industrial coatings sold directly through a factory showroom, two retail points of sale, and a WhatsApp sales channel.
- Company typePrivate
- Founded1984
- HeadquartersBogotá, Colombia
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pinturas Procolor does
Pinturas Procolor is a privately held Colombian paint and coatings manufacturer headquartered in Bogotá, founded circa 1984 with over 40 years of experience in paint distribution and more than 15 years in direct manufacturing. The company produces water-based (base agua) and solvent-based (base solvente) coatings organized into two principal product categories: wood coatings (Recubrimientos para madera) and architectural/industrial coatings (Recubrimientos arquitectónicos e industriales), including the catalyzed Sistema Catalizado 600, 700, and 900 product lines with published technical and safety data sheets.
Operations are anchored at a single manufacturing facility on Calle 78 #83-52 in Bogotá, complemented by at least two retail point-of-sale locations in the same city (Av. Calle 72 #75-18 and carrera 73a #72-26). Distribution is exclusively domestic Colombian, using a direct-to-consumer showroom model supplemented by a WhatsApp sales channel (+57 321 2404335), an email newsletter subscription, and a downloadable PDF price list (PROCOLOR LISTAS DE PRECIOS VIGENTE 3JUN24). Revenue derives from unit-priced product sales across two customer segments: wood coating customers and architectural/industrial coating customers, with no enterprise contracts, named anchor accounts, funding, or partnerships disclosed in the source material. The stated headcount is 8 employees, and Procolor explicitly markets sustainable production processes and circular economy principles as part of its corporate positioning.
Pinturas Procolor firmographics
Firmographics- Name
- Pinturas Procolor
- Legal name
- Pinturas Procolor
- Website
- https://pinturasprocolor.com.co
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pinturas Procolor is a privately held Colombian paint and coatings manufacturer in Bogotá, producing water-based and solvent-based wood coatings and architectural/industrial coatings sold directly through a factory showroom, two retail points of sale, and a WhatsApp sales channel.
- Ownership category
- akta.pro rank
Where Pinturas Procolor is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices3 records
Markets served
Pinturas Procolor business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Paint and Coating Sales: Pinturas Procolor generates revenue through the manufacture and sale of water-based and solvent-based paints and coatings for wood, architectural, and industrial applications. Products include their Catalizado 600, 700, and 900 product lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard paint and coating products with volume/location-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Pinturas Procolor product offering
Product offeringCore offering
Pinturas Procolor is a Colombian manufacturer of water-based and solvent-based paints and coatings, producing wood coatings (Recubrimientos para madera) and architectural/industrial coatings. The company sells its products directly through its factory showroom and multiple point-of-sale locations in Bogotá, supported by WhatsApp-based sales consultation and downloadable price lists.
Product overview
Pinturas Procolor is a Colombian paint and coating manufacturer specializing in water-based and solvent-based coatings. The company offers two main product categories: wood coatings (Recubrimientos para madera) and architectural/industrial coatings (Recubrimientos arquitectónicos e industriales). The product portfolio includes the Sistema Catalizado product line with series 600, 700, and 900. With over 40 years of experience in paint distribution and 15+ years in manufacturing, the company positions itself as a leader in the Colombian coatings market with a focus on sustainable production practices and circular economy principles.
Differentiator
Problem solved
Functional benefit
Products and services
- Wood Coatings (Recubrimientos para madera)
- Architectural and Industrial Coatings (Recubrimientos arquitectónicos e industriales)
- Sistema Catalizado 600, 700 y 900
Quantifiable outcome
- 40+ years in paint distribution
- +1 more outcomes
Companies that use Pinturas Procolor
Customer profileSegments2 records
Ideal customer profiles2 records
Pinturas Procolor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pinturas Procolor partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights2 records
Pinturas Procolor competitors and assessment
Company assessmentBroad incumbents
- AkzoNobel: AkzoNobel is a global paints and coatings major and parent of Pintuco, making it a relevant broad incumbent that competes head-on with Procolor in Colombia across decorative, wood, and industrial coatings.
- Sherwin-Williams: Sherwin-Williams is one of the world's largest coatings manufacturers with a broad portfolio of architectural and industrial paints, directly competing with Procolor in the architectural/industrial segment while serving a much wider customer base.
- RPM International: RPM International owns specialty coatings brands serving industrial and construction markets, overlapping with Procolor's architectural/industrial and wood coating categories.
- PPG Industries: PPG is a global coatings leader with architectural and industrial product lines overlapping Procolor's, and operates the Comex brand across Latin America — a direct competitive threat in the region.
- Kansai Paint: Kansai Paint is a major global coatings manufacturer with industrial and decorative lines, representing another broad incumbent that competes with Procolor in industrial coating specifications.
- Hempel: Hempel is a global coatings supplier with industrial, marine, and decorative lines, providing overlapping industrial coatings competition for Procolor in Latin American industrial accounts.
- BASF Coatings: BASF's coatings division serves automotive, industrial, and architectural markets globally, competing with Procolor's industrial coating offering as part of a much broader portfolio.
Direct peers
- Pintuco: Pintuco is the leading Colombian paints and coatings brand (now part of AkzoNobel) and the most direct competitor to Pinturas Procolor, operating in the same wood, architectural, and industrial coatings categories in the Colombian market.
Regional players
- Berger Paints: Berger Paints is an emerging-market-focused coatings manufacturer with decorative and industrial lines, comparable in positioning to Procolor as a regionally-rooted brand competing against global incumbents.
Emerging players
- Sika: Sika is a specialty chemicals and coatings company active in construction and industrial finishing, competing in adjacent segments where Procolor's architectural/industrial coatings are specified.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Pinturas Procolor social profiles
Digital presencePinturas Procolor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pinturas Procolor leadership team
Management profileNumber of profiles
Pinturas Procolor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pinturas Procolor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pinturas Procolor
What does Pinturas Procolor do?
Pinturas Procolor is a Colombian manufacturer of water-based and solvent-based paints and coatings, producing wood coatings (Recubrimientos para madera) and architectural/industrial coatings. The company sells its products directly through its factory showroom and multiple point-of-sale locations in Bogotá, supported by WhatsApp-based sales consultation and downloadable price lists.
Is Pinturas Procolor a public or private company?
Pinturas Procolor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pinturas Procolor founded?
Pinturas Procolor was founded in 1984. It employs 1 to 10 people.
Where is Pinturas Procolor based?
Pinturas Procolor is headquartered in Bogotá, Colombia, in the Latin America region.
How does Pinturas Procolor make money?
One revenue line is on record: paint and Coating Sales.
Who are Pinturas Procolor's main competitors?
Broad incumbents on record are AkzoNobel, Sherwin-Williams, RPM International, PPG Industries, Kansai Paint, Hempel and BASF Coatings. Pintuco is listed as a direct peer. Berger Paints is listed as a regional player. Sika is listed as an emerging player.
Does Pinturas Procolor have an API?
No public API is recorded for Pinturas Procolor.