Piscina Comunale di Belluno

What Piscina Comunale di Belluno does

Piscina Comunale di Belluno is a municipal aquatic and multi-sport facility operator in Belluno, Italy, doing business through Sportivamente Belluno Srl SSD, a privately held amateur sports limited company founded in 2014 with Stefano Caldart as Direttore. The operator's core asset is a modern aquatic facility comprising three pools (baby pool, swimming pool, diving pool), and it also manages three adjacent municipal sports venues: VHV Arena (hosting events such as Volleyball Serie A3 Final Four), Stadio Polisportivo (currently under renovation for 2026), and Palasport A. De Mas. Together these venues support swimming education, competitive aquatic sports, indoor and outdoor sports, yoga, and summer camps.

The product portfolio is unusually broad for a 12-employee operator and includes segmented swimming courses (Babylandia 4–36 months, Acqualandia 3–5 years, children's courses 3–12, teen improvement, adult beginner through advanced), competitive programs (Agonismo, Master, Preagonismo/Propaganda, artistic swimming, water polo, diving), wellness programs (Acquafitness variants, pre/postnatal, hydrokinesi), specialty services (lifeguard/instructor training under FIN, Acquatletica, Vinyasa Yoga, sound healing with quartz bowls), and the seasonal "Centro Estivo Estate Giocando" summer day camp for children up to 13. The diving school is led by Gabriele Auber, an internationally credentialed coach (European Championships 5th place, World Championships participant), and the artistic swimming team ("Water Butterflies") competes regionally and nationally under UISP.

The business model is direct-to-consumer and largely subscription- or per-session-priced (typical course fees €9–€70/month, Acqua Fitness €10/lesson, summer camp weekly modules €14–€28), with a facility rental stream from sports clubs and event organizers. Distribution combines on-site registration with an online reservation and payment portal (TeamSystem inforyou), a website (piscinadibelluno.it), social media, email newsletters, and direct partnerships with local schools via the FIN-backed ProgettoScuola program. Revenue is not publicly disclosed, and the company has no parent, no subsidiaries, and no external funding.

Name

Piscina Comunale di Belluno

Legal name

Sportivamente Belluno Srl SSD

Website

https://piscinadibelluno.it

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportivamente Belluno Srl SSD operates the municipal aquatic facility and three sports venues in Belluno, Italy, offering swimming courses, competitive aquatic sports, fitness, and summer camps to local families, adults, schools, and regional sports clubs since 2014.

Ownership category

akta.pro rank

Product category

Public Aquatic & Sports Facility Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAEAF

Aquatic Centers & Swimming Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYEDALAIAF

Aquatics Programs (Pools, Swim Lessons, Lifeguarding)

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Swimming lessons
• Aquatic fitness programs
• Swim school services
• Sports facility rentals
• Water polo training

Headquarters

HQ city

Belluno

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Swimming Course Fees: Revenue from organized swimming courses for children, adults, and specialized groups including baby swimming, children's courses, adult lessons, competitive training, and water fitness classes. Courses are typically priced per month or per session.
2. Open Swimming (Nuoto Libero): Revenue from open swimming sessions where customers pay per visit or through subscriptions for recreational swimming access.
3. Facility Rentals: Revenue from renting out sports facilities including pools, VHV Arena, Stadio Polisportivo, and Palasport A. De Mas to sports clubs, event organizers, and community groups.
4. Summer Camp (Centro Estivo): Revenue from summer camp programs for children and teenagers up to 13 years old during the summer months.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Operates a public aquatic and multi-sport facility in Belluno, Italy, comprising a baby pool, swimming pool, and diving pool. The facility delivers structured swimming courses for infants, children, adults, and seniors, along with aqua fitness, prenatal/postnatal classes, diving instruction, artistic swimming, water polo, masters/competitive swimming, lifeguard training, summer camps, and complementary wellness activities (Vinyasa Yoga, sound healing). The organization also manages three additional sports venues (VHV Arena, Stadio Polisportivo, Palasport A. De Mas) and rents them to clubs and event organizers.

Product overview

Piscina Comunale di Belluno (operated by Sportivamente Belluno Srl SSD) is a public swimming pool and multi-sport facility management organization offering a comprehensive range of aquatic and sports services. The core product is the three-pool facility (baby pool, swimming pool, diving pool) serving as the foundation for an extensive portfolio of programs including swimming education courses (Babylandia for infants 4-36 months, Acqualandia for ages 3-5, children's courses for ages 3-12, improvement courses for teens, adult courses including Pre-mattiniero, Mattiniero, and Serale), competitive programs (Master, Agonismo, Preagonismo/Propaganda, Synchronized Swimming, Water Polo), wellness activities (Acquafitness with ACQUA GYM/GAG/ENERGY/TOTAL BODY, ACQUASOFT, Hydrokinesitherapy/Idrokinesi, Pre/Post Natal courses), and special programs (Summer Camp, Vinyasa Yoga, Sound Healing with quartz bowls). The facility also manages additional sports venues (VHV Arena, Stadio Polisportivo, Palasport A. De Mas) and provides online payment/reservation services. Key differentiators include instructor Gabriele Auber for diving (European Championships competitor) and strong community focus through school swimming programs and competitive team participation in UISP events.

Differentiator

Problem solved

Functional benefit

Products and services

• Piscina Comunale di Belluno (Three-Pool Aquatic Facility) Core three-pool aquatic facility (baby pool, swimming pool, diving pool) serving as the venue for all swimming courses, fitness activities, competitive programs, and open swimming (nuoto libero) for residents and visitors of Belluno.
• Children's Swimming School (Babylandia, Acqualandia, Corsi nuoto bambini, Perfezionamento)
• Adult Swimming Courses (Corso nuoto adulti, Pre-mattiniero, Mattiniero, Serale)
• Scuola di Tuffi (Diving School)
• Pre and Post Natal Swimming Courses
• Acquafitness (Water Fitness Programs)
• Progetto Acqua e Funzionalità / Idrokinesi (Hydrokinesitherapy)
• Nuoto per le Scuole (School Swimming Program)
• Vinyasa Yoga Dynamic yoga sessions synchronizing breath and movement in fluid sequences, held Tuesday and Thursday mornings 6:30-7:30 at Palasport De Mas, available by monthly subscription.
• Acquatletica (Water Athletics) Water athletics and motor activity program supporting training processes for sports without apparent water affinity, providing athletic preparation in the aquatic environment.
• Corsi Assistenti Bagnanti e Istruttori (Lifeguard and Instructor Training)
• Master Swimming Program
• Sincronizzato / Nuoto Artistico (Artistic Swimming)
• Pallanuoto (Water Polo)
• Centro Estivo Estate Giocando (Summer Day Camp)
• Sound Healing - Campane di Quarzo (Quartz Crystal Bowl Sound Healing)
• VHV Arena (Multi-Purpose Sports Arena Rental)
• Stadio Polisportivo (Multi-Sport Stadium Rental)
• Palasport A. De Mas (Indoor Sports Arena Rental)

Quantifiable outcome

• 658 athletes from 51 societies participated in Trofeo Città di Belluno master competition, demonstrating facility's capacity to host large-scale sports events
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Deon SpaminorOthersLocal construction company and sponsor of Sportivamente Belluno facilities. Featured as a sponsor/logo partner on the facility website, indicating financial or in-kind support to the sports organization.
• SPSminorOthersSponsor of Sportivamente Belluno facilities. Appears as a logo sponsor on the facility website, indicating financial or promotional support.
• A3minorOthersSponsor of Sportivamente Belluno facilities. Listed among facility sponsors with logo placement on the website.
• FIN (Federazione Italiana Nuoto)coreStrategic or Co-development PartnerItalian Swimming Federation partnership for organizing school swimming programs and competitive swimming activities. The ProgettoScuola swimming education program is conducted in collaboration with FIN, providing official swimming credentials and competitive pathways.
• UISP (Unione Italiana Sport Per Tutti)coreStrategic or Co-development PartnerSports federation partnership for organizing regional artistic swimming competitions and master swimming events. Sportivamente Belluno athletes participate in UISP circuit competitions and national championships.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Life Time Group Holdings: US premium fitness operator (NYSE: LTH) with extensive aquatics, family programming, and competitive youth sports across large suburban centers. Overlaps with Sportivamente Belluno on integrated pool + multi-sport + youth athletic development, though at materially greater scale and premium price point.
• Nuffield Health: UK health and wellbeing charity operating fitness clubs and pools with integrated clinical services (physio, hydrotherapy). Comparable to Sportivamente Belluno's diversification into hydrokinesitherapy, pre/postnatal, and adult wellness, but at much larger national scale.

Regional players

• Virgin Active Italy: Premium fitness club operator in Italy offering pools, group exercise, and family programming. Comparable as a competing Italian aquatic + fitness provider, though positioned at the premium private end of the market versus Sportivamente Belluno's public-sector SSD model.

Direct peers

• David Lloyd Leisure: Private members' leisure club chain in Europe combining pools, group exercise, family programming, and coaching. Comparable to Sportivamente Belluno in offering integrated aquatic + multi-sport + youth programming with a premium community membership model.
• Everyone Active: UK public leisure operator running pools, gyms, and sports facilities under local authority contracts. Matches the SSD's role as a third-party operator of municipal aquatic infrastructure with diversified course and program offerings.
• Better: UK leisure trust operating municipal-style swimming pools, fitness centers, and community sports facilities on behalf of local authorities. Directly comparable to Sportivamente Belluno's model of managing municipal aquatic and multi-sport facilities for a regional population.
• YMCA: Global community-based nonprofit operating pools, swim lessons, youth sports, and wellness programs at a municipal level. Strongly comparable in mission (community access, learn-to-swim, family programming) and operating model to Sportivamente Belluno's SSD structure.

Others

• Decathlon: Global sporting goods retailer increasingly operating in-store and standalone aquatic and fitness experiences (e.g., Decathlon Coach, swim school concepts). Adjacent — not a direct aquatic facility competitor in Italy today, but a potential future threat or partnership counterparty as it expands service offerings.
• Sport e Salute S.p.A. Italian government entity promoting sport and physical activity, distributing national funding to amateur sports operators. Adjacent to Sportivamente Belluno as a policy/funding counterpart for SSD-style operators and a potential source of grant funding or program partnerships.
• Federazione Italiana Nuoto (FIN): Italian Swimming Federation — the governing body and a current core partner. Relevant ecosystem participant that sets competitive standards, certifies coaches, and channels official swimming programs; not a direct competitor but a structural enabler of the operator's school and competition business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/piscina-comunale-di-belluno

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piscina Comunale di Belluno