Yayasan Pita Kuning Anak Indonesia

What Yayasan Pita Kuning Anak Indonesia does

Yayasan Pita Kuning Anak Indonesia ("Pita Kuning") is an Indonesian non-profit foundation (yayasan) founded on April 26, 2007 by Pandji Pragiwaksono and Indro Warkop. The foundation delivers psychosocial support services to children aged 0–18 diagnosed with cancer who come from economically disadvantaged (pra-sejahtera) families. It operates in four regions of Indonesia — Jabodetabek (Jakarta and surroundings), DI Yogyakarta, Bali, and Medan — through three physical "Rumah Pita Kuning" facilities and a field staff of Social Service Officers (SSOs) certified by the Ministry of Social Affairs (Kementerian Sosial) who conduct routine hospital accompaniment visits.

Pita Kuning's core products are three: (1) Layanan Pendampingan Psikososial — psychosocial accompaniment delivered by certified social workers; (2) Penyaluran Dana Bantuan — financial aid distribution for treatment-related costs not covered by Indonesia's national health insurance (BPJS), including nutrition, transportation, and ancillary needs; and (3) Program & Aktivitas — recurring recreational and educational activities such as educational picnics (piknik edukatif) and the "Kado Ulang Tahun" birthday gift campaign. The foundation supplements these with awareness content distributed via Instagram, Facebook, Twitter, YouTube, Spotify podcast, a monthly "Yellow Now" bulletin, and a website blog.

The foundation is financed entirely through donations, corporate CSR partnerships, and charitable campaigns. Revenue streams include individual donations (routine monthly programs and one-time gifts), corporate partnerships (e.g., the TUGURE Charity Golf Tournament, TK Kinderfield annual giving, PERISKA-SI TJSL program, Backyard Coffee Market vendor proceeds, and Comika's Komedi Berbagi comedy series), and dedicated fundraising campaigns. All services are delivered free of charge to beneficiaries. The organization is privately funded by donations, with no venture capital or private equity backing, and is governed by a board under chairperson Tyas Amalia. It employs 25 staff and operates against a backdrop of more than 11,000 new annual childhood cancer cases in Indonesia, of which roughly 33% are leukemia and approximately half present at advanced stages.

Name

Yayasan Pita Kuning Anak Indonesia

Legal name

Yayasan Pita Kuning Anak Indonesia

Website

https://pitakuning.or.id

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Yayasan Pita Kuning Anak Indonesia is an Indonesian non-profit foundation, founded 2007, delivering psychosocial accompaniment, financial aid, and recreational programs to children aged 0–18 with cancer from underprivileged families across Jakarta, Yogyakarta, Bali, and Medan.

Ownership category

akta.pro rank

Product category

Non-Profit Social Services

NAICS

Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYHLAJAKAG

Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs

Healthcare & Life Sciences/Public Health, Government & Regulators/Global Health & Development Agencies (NGOs/Multilaterals)

Keywords

• Psychosocial support services
• Childhood cancer care
• Nonprofit foundation services
• Child welfare programs
• Financial assistance health

Headquarters

HQ city

Jakarta Selatan

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Direct donations from individual donors for supporting children with cancer, including routine monthly donation programs and one-time contributions.
2. Corporate Partnerships: Corporate social responsibility (CSR) donations and charity events such as the TUGURE Charity Golf Tournament.
3. Campaign Fundraising: Dedicated campaigns such as birthday gifts for children (Kado Ulang Tahun), monthly nutritional support, and educational activities.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Yayasan Pita Kuning Anak Indonesia is a non-profit foundation that provides free psychosocial accompaniment, financial aid for treatment, and recreational/educational programs to children aged 0-18 diagnosed with cancer from underprivileged (pra-sejahtera) families in Indonesia. The foundation operates three core services delivered by certified social workers: psychosocial accompaniment, distribution of financial assistance for treatment-related costs, and recurring programs/activities for beneficiaries.

Product overview

Yayasan Pita Kuning Anak Indonesia operates as a charitable foundation providing psychosocial support services for children with cancer from underprivileged families in Indonesia. The organization offers three core services: Pendampingan Psikososial (psychosocial accompaniment by certified social workers), Penyaluran Dana Bantuan (financial assistance distribution for treatment and support needs), and Program & Aktivitas (regular recreational and educational programs). Additional offerings include a monthly donation program, birthday gift campaigns, and a podcast series. Services are delivered across multiple regions including Jabodetabek, Yogyakarta, Bali, and Medan.

Differentiator

Problem solved

Functional benefit

Products and services

• Layanan Pendampingan Psikososial (Psychosocial Accompaniment) Psychosocial accompaniment service for children with cancer, delivered by certified social workers (pekerja sosial bersertifikasi) from the Ministry of Social Affairs. Targeted at children aged 0-18 with cancer from underprivileged families across Indonesia.
• Penyaluran Dana Bantuan (Financial Assistance Distribution) Distribution of financial aid to support cancer treatment costs including nutritional supplies, transportation to hospitals, and non-BPJS covered expenses for Anak Pita Kuning (children beneficiaries).
• Program & Aktivitas (Programs & Activities) Recurring recreational and educational programs for Anak Pita Kuning, including educational picnics, birthday celebrations, and recreational events designed to provide psychosocial support during treatment.

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• RHB SekuritasminorGTM or Marketing Partner · 19 July 2025Collaboration for movie screening of Transformers One with children with cancer, providing entertainment and joy for beneficiaries.
• Comika EventcoreGTM or Marketing Partner · 10 October 2024Comedy charity program titled Komedi Berbagi held at Markas Comika. 3 national comedians performed, with proceeds supporting Pita Kuning. Series planned monthly with rotating performers.
• Binus Alam SuteraminorGTM or Marketing Partner · 26 August 2024Empowering Society Festival where Pita Kuning educated university students about childhood cancer as one of 18 NGOs participating.
• Kementerian Kesehatan Indonesia (Kemenkes)coreStrategic or Co-development Partner · 19 July 2024Active participation in imPACT Review 2024 organized by IAEA, WHO, and IARC. Pita Kuning contributed to discussions on cancer control coordination and built connections with government and other CSOs.
• KIBAR LP-182 by Asia WorkscoreGTM or Marketing Partner · 4 July 2024Collaborative partnership for Wow Day educational picnic event at Gandaria City Mall, Jakarta. 20 Anak Pita Kuning participated in recreational activities designed to provide psychosocial support.
• 501st Legion Garuda Garrison IndonesiaminorGTM or Marketing Partner · 5 May 2024Star Wars cosplay community that held Galactic Invasion charity event at Lippo Mall Puri. Character appearances to raise donations for children with cancer, coinciding with Star Wars Day and Pita Kuning's 18th anniversary.
• MyFundAction (Malaysia)minorStrategic or Co-development Partner · 1 January 2024International NGO partnership for potential collaboration and knowledge sharing. MyFundAction focuses on youth empowerment across 4 segments: food, education, entrepreneurship, and health. Pita Kuning visited to learn about volunteer management from their Youth Of Strength and Happiness (YOSH) program.
• MAKNA - Majlis Kanser Nasional (Malaysia)minorStrategic or Co-development Partner · 1 January 2024National cancer organization in Malaysia providing financial assistance for cancer treatment across various types including breast, intestinal, and other cancers. Pita Kuning visited to explore potential collaboration including staff exchange programs.
• PERISKA-SI (Persatuan Istri Karyawan Surveyor Indonesia)minorGTM or Marketing Partner · 14 February 2023Annual routine donations through TJSL (Social and Environmental Responsibility) program. Provides nutritional supplies including diapers, masks, milk, and other necessities for children with cancer.
• Kopi Kluarga, Karakter Kopi, Jenar, Sekopi, Kunudhhani (Coffee Partners)minorGTM or Marketing Partner · 29 January 2023Backyard Coffee Market events where coffee vendors donate sales proceeds to Pita Kuning. BCM #1 and #2 featured various coffee shops as tenants.
• TK Kinderfield Duren SawitminorGTM or Marketing Partner · 28 January 2023Third annual collaboration where TK Kinderfield donated Rp69,313,096 to Pita Kuning. Includes parenting sessions on early cancer detection for parents.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• St. Jude Children's Research Hospital: Global benchmark institution in pediatric oncology research and treatment. Relevant as the defining standard-setter for childhood cancer care and as a global brand that shapes donor expectations around what a credible pediatric cancer organization should look like.
• Childhood Cancer International: Global umbrella network of more than 170 childhood cancer organizations across 90+ countries. Relevant as the international body that convenes foundations like Pita Kuning, sets advocacy agendas (e.g., WHO Global Initiative for Childhood Cancer), and provides a peer benchmarking frame for a national pediatric cancer NGO.

Regional players

• MAKNA (Majlis Kanser Nasional): Malaysian national cancer foundation providing financial assistance and support across cancer types. Already a documented international partner of Pita Kuning; relevant as a regional peer with overlapping financial-aid and patient-support services targeting Malaysian cancer patients, including children.
• Children's Cancer Foundation (Singapore): Singapore-based non-profit providing financial assistance, emotional support, and survivorship programs to children with cancer and their families. Comparable regional peer with an overlapping service mix (psychosocial and financial aid) and similar donation-funded model, but operating within Singapore's smaller, higher-income context.

Direct peers

• Yayasan Kanker Indonesia (YKI): Long-established Indonesian cancer foundation running nationwide awareness, screening, and patient support programs. Comparable as an Indonesian non-profit addressing cancer across age groups; Pita Kuning operates in a narrower pediatric subset of YKI's broader scope.
• Make-A-Wish Indonesia: Indonesian affiliate of Make-A-Wish International granting wishes to children with critical illnesses, including cancer. Directly comparable beneficiary segment (critically ill Indonesian children) and overlapping service model combining wish fulfillment with psychosocial uplift, often funded through corporate CSR partnerships.
• Ronald McDonald House Charities Indonesia: Indonesian chapter of RMHC providing accommodation and family support services for families of sick children receiving hospital treatment. Directly comparable in service model (physical 'home-away-from-home' houses, family accompaniment during pediatric treatment) and in operating regions across major Indonesian cities.
• Yayasan Kasih Anak Kanker Indonesia (YKAKI): Indonesian foundation focused on supporting children with cancer and their families, including accommodation and treatment support. Closest direct domestic peer to Pita Kuning, addressing the same beneficiary segment (children with cancer from low-income families) through overlapping psychosocial and financial-aid services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pitakuning
• YouTubeyoutube.com/channel/UCfYBCdsY22JGtGYt4RzOuRQ
• Facebookfacebook.com/pitakuningid
• Instagraminstagram.com/pita_kuning
• LinkedInlinkedin.com/company/pitakuning

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yayasan Pita Kuning Anak Indonesia