Pitambar Cerelacs Private Limited

What Pitambar Cerelacs Private Limited does

Pitambar Cerelacs Private Limited, doing business as PITAMBAR FOODS, is an Indian rice processing and export company founded in 2011 as part of the PBS Group (a diversified conglomerate originally established in scaffolding and building materials). The company is headquartered in Bhopal, Madhya Pradesh, with a 50,000 metric ton capacity rice processing plant at Mandideep, Raisen district, operating at 8 metric tons per hour using Buhler (German) and Satake (Japanese) milling technology.

The company processes and markets a broad portfolio of Basmati and non-Basmati rice varieties — including 1121 Basmati (Steam, Sella, White/Raw), Pusa Basmati (Raw, Steam, Sella), Triraj Premium Basmati, Trinoor parboiled Sella Basmati, Sona Masoori, Indian Sharbati, IR-64, IR-36, PR-11, and Idly rice. Primary sourcing is from the Narmada Valley region of Madhya Pradesh through a contract farming program that distributes seeds, provides agronomy support, and offers guaranteed farmer returns. A 'Total Rice Care' vertically integrated quality process governs seed through packaging, supported by ISO 9001:2015 certification and US FDA food facility registration.

Commercially, Pitambar Foods operates a primarily B2B export model serving rice importers in the USA, Canada, Europe, Australia, the Middle East, Africa, Singapore, and Malaysia, with shipment terms on FOB/CFR/CIF basis. A significant OEM/private-label manufacturing stream serves international brand owners with flexible pack sizes (1kg–50kg) and packaging formats. Plans are articulated to extend the Triraj brand into Indian modern trade retail and e-commerce. The company employs 13 people, indicating a lean, asset-light operating structure that relies on contract milling alliances and contract farming rather than vertically integrated labor.

Name

Pitambar Cerelacs Private Limited

Legal name

Pitambar Cerelacs Private Limited

Website

https://pitambarfoods.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Pitambar Cerelacs Private Limited (Pitambar Foods) is an Indian rice processor and exporter that sources Basmati and non-Basmati rice from the Narmada Valley in Madhya Pradesh, serving international B2B importers, private-label brands, and the planned Indian retail channel under the Triraj and Trinoor brands.

Ownership category

akta.pro rank

Product category

Rice Processing and Export

NAICS

Rice Milling (311212), Grain and Oilseed Milling (3112)

SIC

Grain Mill Products (2040)

akta.pro primary industry

Rice & Grain Processing (milling, polishing, parboiling, blending) (AFAKABAE)

akta.pro secondary industry

Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours) (AFAKABAD)

Keywords

• Basmati rice processing
• Rice export services
• Private label rice
• Non-basmati rice
• Contract rice farming

Headquarters

HQ city

Mandideep

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Basmati Rice Processing and Export: Processing and export of premium Basmati rice varieties (1121, Pusa) and Non-Basmati rice (Sona Masoori, IR-64, IR-36, Sharbati, PR-11, Idly rice) to international markets including USA, Canada, Europe, Australia, Middle East, Africa
2. Private Label/OEM Manufacturing: Custom order manufacturing for private label brand partners with flexible pack sizes (1kg to 50kg), multiple bag varieties (Jute, Woven, Non-woven, Laminated PP Bags), and delivery timelines of 15-20 days for cylinder development, 5-10 days for bag print, and 10-30 days dispatch time
3. Contract Farming Services: Hand-holding farmers through distributing high-quality seeds, transmitting optimum sowing techniques, assisting in sourcing inputs, and arranging workshops on pre and post harvest management to ensure crystal-pure quality grains with exceptional attributes

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Pitambar Cerelacs Private Limited (Pitambar Foods) processes and exports premium Indian Basmati and Non-Basmati rice varieties from a 50,000 MT capacity modern rice processing facility in Bhopal, Madhya Pradesh. The company sells rice under its own brands Triraj and Trinoor and offers private-label/OEM manufacturing to international brand owners, with contract farming in the Narmada Valley region ensuring quality consistency from seed to packaging.

Product overview

Pitambar Cerelacs Private Limited operates as a rice processing and exporting company with a diversified portfolio of basmati and non-basmati rice products. The company markets basmati rice under its flagship brands Triraj and Trinoor, complemented by a range of 1121 and Pusa basmati varieties (available in Steam, Sella, and White/Raw forms). The non-basmati portfolio includes Sona Masoori, Indian Sharbati, IR 64, IR 36, PR 11, and Idly rice varieties. The company offers both branded products and private label/OEM services, with manufacturing facilities in Bhopal, Madhya Pradesh featuring German and Japanese technology (Buhler and Satake machinery).

Differentiator

Problem solved

Functional benefit

Brands

• Triraj: Premium Basmati Rice brand, nourished by river Narmada with attributes of aroma, pearl white, long grain, smooth texture and firmness. Also includes Triraj Sona Masoori Rice variant.
• Trinoor

Products and services

• Triraj Premium Basmati Rice Premium basmati rice brand with 7.5mm grain length and 12% moisture, steamed processing, sourced from paddy grown on the banks of the Narmada River in Madhya Pradesh. Available in 1kg and 5kg metallic laminated PP bags for retail consumers and distributors.
• Triraj Sona Masoori Rice Medium-grain white Sona Masoori rice with 5.23mm grain length and L/B ratio of 3, moisture content of 13%. Processed from paddy grown on the banks of the Krishna and Godavari Rivers of Southern India. Available in 1kg and 5kg metallic laminated PP bags.
• Trinoor Basmati Rice Premium parboiled Sella long grain basmati rice that is starch-free and easy to digest, with extra-long non-sticky grains. Grown in the heartlands of India with natural nutrients retained while reducing excess starch. Targeted at health-conscious and diabetic-friendly diets.
• 1121 Steam Basmati Rice Long grain aromatic rice with extra-long slender grains that elongate at least twice their original size upon cooking, with soft and fluffy texture, superior aroma, and distinct flavor. Specifications include moisture 12-14%, broken 0.7-1%, length 8.2-8.50mm. Sold to international importers and distributors.
• 1121 Sella Basmati Rice Long grain aromatic parboiled basmati rice processed while paddy is steamed and dried before milling, retaining more vitamins and minerals from the original grain. Sold to international buyers.
• 1121 White/Raw Basmati Rice Longest basmati grain rice in the world with non-stick properties, commonly used in biryani preparations. Moisture content 12-13%. Sold to international importers and distributors.
• Pusa Basmati White/Raw Rice Hybrid variety of basmati rice with 100% purity, long grain, aromatic fragrance, and non-sticky texture after cooking. High vitamin content, declared under Seeds Act 1966. Specifications include moisture 13-14%, broken 1-2%, length 7.3-7.50mm.
• Pusa Basmati Steam Rice Hybrid basmati variety with 100% purity, long grain, aromatic fragrance and non-sticky texture after cooking. High vitamin content, sourced from Bhopal surrounding area of Madhya Pradesh. Specifications include moisture 11-13%, broken 0.5-1%.
• Pusa Basmati Sella Rice Hybrid basmati rice with parboiled processing. Paddy is soaked in water, dried, then milled with grain appearing yellow in color. High vitamin content, grain becomes harder and less likely to burst upon cooking.
• Sona Masoori Rice Medium-grain rice acclaimed for excellent taste and fresh aroma. Lightweight with less starch content, making it easily digestible and suitable for weight loss. Mainly exported to USA, Canada, Europe, Australia, Singapore, Malaysia, and Middle East countries. Also known as Sona Masuri, Samba Masuri, BPT 5204. Specifications: broken 3-5%, length 5mm.
• Indian Sharbati Rice Long grain non-basmati rice processed under hygienic conditions. Highly polished and economical with distinctive aroma and taste. Available in white raw rice and steam rice variants. Free from dust, stones and contamination.
• IR 64 Parboil Rice Long grain non-basmati rice with average length of 5.8mm to 6.2mm. Grown in Maharashtra, Andhra and Chhattisgarh. Rich source of carbohydrate and minerals. Available in Raw, Parboiled and Steam form in 5%, 15% and 25% broken. Popular in African and Asian countries.
• IR 36 Parboil Rice Semi-dwarf rice variety developed by cross-breeding IR 8 with 13 parent varieties from six nations. Matures in 105 days. Highly productive with slender grain. 5% broken parboiled rice, double polished and cleaned.
• PR 11 Steam Rice Long grain non-basmati rice mainly grown in Punjab, Haryana and Northern UP. Hygienically processed Sortex and clean rice with good aroma and rich taste. Often used as substitute to Basmati Rice in biryani. Specifications: length 6.6-6.80mm.
• Idly Rice Short, bold kernel rice with white belly, used for preparing soft and fluffy idly, dosa, paniyaram, puttu, and appam. Available in long, medium and short grain varieties. Naturally smooth with latest processing methods to retain natural shine.
• OEM / Private Label Rice Manufacturing Custom order manufacturing of Basmati and Non-Basmati rice for brand owners under their own labels, with flexible pack sizes from 1kg to 50kg and multiple bag types (Jute, Woven, Non-woven, Laminated PP). Delivery timelines of 15-20 days for cylinder development, 5-10 days for bag print, and 10-30 days dispatch time.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Modern Rice Mills (Bhopal & Surrounding Area)coreStrategic or Co-development PartnerStrategic alliance with modern rice mills in Bhopal and surrounding area who do contract rice processing for Pitambar Foods. Mills equipped with state-of-the-art technology ensuring consistency in every grain.
• Contract Farmers (Madhya Pradesh)coreStrategic or Co-development PartnerContract farming involves hand-holding farmers through distributing high-quality seeds, transmitting optimum sowing and transplanting techniques, assisting in sourcing good quality inputs, and arranging workshops on pre and post harvest management. Farmers receive premium price and guaranteed maximum returns.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• KRBL Limited: India's largest basmati rice exporter and producer of the flagship 'India Gate' brand with integrated milling and global distribution; directly comparable as a basmati exporter serving similar international B2B and branded retail channels, but at significantly larger scale.
• LT Foods (Daawat): Major Indian basmati rice company with the 'Daawat' brand, exporting to 80+ countries with strong private label and retail presence; directly comparable product portfolio (basmati and non-basmati), global export footprint, and OEM/private label capability.

Direct peers

• Sugandha Foods (Best Food International): Indian basmati and non-basmati rice processor/exporter with strong Middle East and African market presence; comparable as an Indian-origin B2B exporter targeting similar commodity and premium basmati segments.
• Sunstar Overseas Limited: Indian basmati rice miller and exporter serving global markets with both branded and private label offerings; comparable as a mid-sized competitor pursuing OEM/private label and export channels in similar geographies.
• Chaman Lal Setia Exports: Indian basmati rice producer-exporter with branded (Maharani) and private label offerings across 80+ countries; comparable mid-sized peer with similar product mix and international B2B orientation.
• Aeranil (India) Pvt Ltd: Indian basmati rice exporter with milling operations and global distribution network; comparable in scale and export-focused business model targeting similar international markets.
• Shree Krishna Exports: Indian basmati rice exporter with private label manufacturing and global distribution; comparable in size, business model, and target markets to Pitambar's B2B export and OEM operations.
• Kohinoor Foods: Indian basmati rice processor and exporter offering branded (Kohinoor) and private label rice globally; closely comparable business model spanning B2B export, private label, and branded retail in similar geographies.
• Amira Nature Foods: India-headquartered premium basmati and specialty rice exporter with global distribution in over 60 countries; comparable as a basmati-focused B2B exporter targeting similar markets in the Middle East, Africa, Europe, and the Americas.

Regional players

• Tilda Rice: UK-based premium basmati and specialty rice brand with strong presence in European and Middle Eastern markets; comparable as a premium basmati player but primarily serves Europe rather than competing directly in Indian export markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pitambar-cerelacs-private-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pitambar Cerelacs Private Limited