PIXIL
PIXIL is a French photobooth manufacturer and rental company, founded in 2016 and based in Tours, serving corporate events, private celebrations, and entrepreneurs across France, Switzerland, and DOM TOM with in-house hardware and software.
- Company typePrivate
- Founded2016
- HeadquartersTours, France
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What PIXIL does
PIXIL is a French photobooth manufacturer and event-services company headquartered in Tours, France, founded in 2016 by Alexandre Rousseau (Président) and Patrice Yvernogeau (Directeur Général). The company designs and builds photobooth hardware entirely in France and develops all operating software in-house, producing a product family that spans traditional booths (Evolution, Exclusive), the Miroir Elegance photo mirror, a 360-degree booth, the AI-enabled Robot Portrait IA, the overhead-angle Cabine Over the Booth, the Mosaic Wall composite system, the ReflexRoom VIP cabin, and add-on modules such as Bar à Badges, Loterie Interactive, Selfie Party QR Code, and Presse à Magnet. Notable technical features include 8-second photo printing, built-in 4G connectivity for social sharing, customizable branded templates, and AI-powered photo capture and processing in the Robot Portrait line.
PIXIL monetizes through three revenue streams: short-term photobooth rental for events, direct sales of photobooth equipment to entrepreneurs and agencies looking to operate their own rental businesses (with training and hotline support), and recurring sales of accessories and consumables. The company serves three customer segments — businesses running corporate events, trade shows, and brand activations (with named enterprise references including BMW, Dior, Société Générale, Safran, Uriage, Evolupharm, Paris Fashion Shops, Futuroscope, and Escape Yourself); individuals hosting private celebrations such as weddings and birthdays; and B2B buyers purchasing equipment to start their own photobooth operations. Distribution combines direct sales from headquarters with a partner/operator network that provides local delivery, setup, and animation across France, DOM TOM, and Switzerland.
PIXIL firmographics
Firmographics- Name
- PIXIL
- Legal name
- PIXIL
- Website
- https://pixil.fr
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PIXIL is a French photobooth manufacturer and rental company, founded in 2016 and based in Tours, serving corporate events, private celebrations, and entrepreneurs across France, Switzerland, and DOM TOM with in-house hardware and software.
- Ownership category
- akta.pro rank
PIXIL industry classification
Industry- Product category
- Photobooth Manufacturing
- NAICS
- Commercial Photography (541922), Consumer Electronics and Appliances Rental (532210)
- SIC
- Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)
Keywords
Where PIXIL is headquartered
LocationHeadquarters
- HQ city
- Tours
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
PIXIL business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Photobooth Rental: Short-term rental of photobooths for events including weddings, corporate events, and private celebrations. Deliveries made throughout France and Switzerland.
- Photobooth Sales: Sale of photobooth equipment including mirrors, cabins, and software to entrepreneurs and businesses wanting to start their own rental operations. Includes training and ongoing support.
- Accessories and Consumables: Sale of accessories including wigs, boas, hats, glasses, mustaches, and other photobooth props.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
PIXIL product offering
Product offeringCore offering
PIXIL manufactures and rents photobooths (cabins, photo mirrors, 360-degree booths, AI-powered robot portraits, mosaic walls, VIP cabins, and overhead-view cabins) for events across France and Switzerland. The company offers both short-term rental of photobooths for corporate and private events and direct sales of photobooth equipment to entrepreneurs and businesses wanting to start their own rental operations, including training and ongoing hotline support. All photobooths are 100% French-made with proprietary in-house software and feature 8-second high-speed printing.
Product overview
PIXIL offers a comprehensive portfolio of photobooth products and services for event photography, available for both rental and purchase. The product lineup includes traditional photobooths (Evolution, Exclusive), AI-powered photo mirrors (Miroir Elegance), 360-degree photo booths, AI-enabled robot portrait systems (Robot Portrait IA), mosaic walls, VIP photo cabins (ReflexRoom VIP), overhead-view cabins (Cabine Over the Booth), badge photo bars, interactive lotteries (Jackpot/Happywheel), QR code selfie stations (Selfie Party), and magnet photo presses. PIXIL operates as a French manufacturer with in-house software development, providing nationwide coverage across France and Switzerland through a network of trained partners. The company serves both professional events (corporate events, trade shows, product launches) and private celebrations (weddings, birthdays).
Differentiator
Problem solved
Functional benefit
Brands
- Evolution: Photobooth model Evolution with sleek design, wooden facades and tripod for events
- Exclusive
- Miroir Elegance
- 360
- Robot Portrait IA
- Mosaic Wall
- ReflexRoom VIP
- Cabine Over the Booth
- Bar a Badges
- Loterie Interactive
- Selfie Party QR Code
- Presse a Magnet
Products and services
- Photobooth Modèle Evolution A photobooth with a refined 2024 design featuring wooden facades and tripod, manufactured in France with internally developed software, available for sale and rental to corporate and private event customers.
- Photobooth Modèle Exclusive
Companies that use PIXIL
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
PIXIL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
PIXIL partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
PIXIL competitors and assessment
Company assessmentDirect peers
- Smilebooth: Smilebooth is a US-based designer and manufacturer of open-air photobooths sold to event rental businesses and operators. Comparable to PIXIL in that both manufacture hardware and sell or rent to event entrepreneurs, though Smilebooth is US-focused.
- PixelPop Studios: PixelPop Studios is a photobooth software and hardware company providing event photobooth solutions to rental businesses. Comparable to PIXIL's photobooth sales business to entrepreneurs and its in-house software development model.
- The Snapbar: The Snapbar is a US-based photobooth rental and event technology company offering open-air booths and software for branded event activations. Directly comparable to PIXIL's enterprise event activation business.
- DSLR Photobooth: DSLR Photobooth builds professional photobooth systems for rental businesses and event companies, offering customizable hardware/software packages. Directly comparable to PIXIL's product lineup and entrepreneur-targeted sales.
- Mirror Photo Booth (Magic Mirror): Magic Mirror Photo Booth is a UK-based manufacturer and supplier of mirror-style photobooths, including the popular 'Magic Mirror' line. Directly comparable to PIXIL's Miroir Elegance product line and event rental focus.
Regional players
- Evenement Photobooth (French market): Various regional French photobooth rental operators (e.g., Studio Cabine, Selfie Box France) directly compete with PIXIL in the local French market for corporate and private events. They offer comparable booth styles (mirror, cabin, 360) but typically lack PIXIL's in-house manufacturing depth.
Emerging players
- Booth.Events: Booth.Events provides photobooth software solutions for event professionals in Europe, with a focus on SaaS-style delivery rather than hardware manufacturing. Comparable to PIXIL on the software/photo experience side, though it is asset-light rather than vertically integrated.
- SocialBooth: SocialBooth is an event photography and photobooth service provider focused on social media activation at corporate events. Comparable to PIXIL's enterprise B2B offering, particularly around brand activations and social sharing features.
- BoothVue: BoothVue provides photobooth rental and event photography services across the UK and Europe. Comparable to PIXIL's direct rental business for corporate events, brand activations, and private celebrations.
Broad incumbents
- Photo-Me International: Photo-Me International plc is a UK-listed (LSE: PHTM) operator of automated photobooths across Europe and Asia. It is a broad incumbent in the same self-service photo booth category as PIXIL, but operates at much larger scale with a more diversified portfolio (laundry, ID photo booths, etc.).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PIXIL social profiles
Digital presencePIXIL financial estimates
Financial estimateRevenue estimate
Valuation estimate
PIXIL leadership team
Management profileNumber of profiles
Profiles2 records
PIXIL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PIXIL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PIXIL
What does PIXIL do?
PIXIL manufactures and rents photobooths (cabins, photo mirrors, 360-degree booths, AI-powered robot portraits, mosaic walls, VIP cabins, and overhead-view cabins) for events across France and Switzerland. The company offers both short-term rental of photobooths for corporate and private events and direct sales of photobooth equipment to entrepreneurs and businesses wanting to start their own rental operations, including training and ongoing hotline support. All photobooths are 100% French-made with proprietary in-house software and feature 8-second high-speed printing.
Is PIXIL a public or private company?
PIXIL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PIXIL founded?
PIXIL was founded in 2016. It employs 1 to 10 people.
Where is PIXIL based?
PIXIL is headquartered in Tours, France, in the Europe region.
How does PIXIL make money?
Three revenue lines are on record. Photobooth Rental is the primary driver. The others are photobooth Sales and accessories and Consumables.
Who are PIXIL's main competitors?
Direct peers on record are Smilebooth, PixelPop Studios, The Snapbar, DSLR Photobooth and Mirror Photo Booth (Magic Mirror). Evenement Photobooth (French market) is listed as a regional player. Emerging players are Booth.Events, SocialBooth and BoothVue. Photo-Me International is listed as a broad incumbent.
Does PIXIL have an API?
No public API is recorded for PIXIL.
What industry is PIXIL in?
PIXIL's product category is Photobooth Manufacturing. Its primary akta.pro industry code is HSACADAI, Corporate Event Rentals (Furniture, Staging, Tents). Its NAICS code is 541922 and its SIC code is 3861.