Pizza Bros

What Pizza Bros does

Pizza Bros is a New Zealand-based fast-casual restaurant chain operating four physical locations across the North Island in Kihikihi (headquarters), Te Puke, Leamington/Cambridge, and Rotorua. The company sells handcrafted pizzas, gourmet burgers, sides, desserts, thick shakes, ice cream, and beverages to local consumers and families through dine-in, takeaway, phone orders, and per-location online ordering websites. Its menu differentiates from standard pizza chains by offering Indian-inspired fusion varieties such as Paneer Tikka, Butter Chicken, Achari, and Tandoori pizzas alongside Western classics, with multiple crust options including Pan, Thin 'N Crispy, Gluten Free, Sourdough, and Stuffed Crust.

The underlying technology stack is a standard e-commerce ordering platform hosted on dedicated per-location websites (kihikihi.pizzabros.co.nz, tepuke.pizzabros.co.nz, leamington.pizzabros.co.nz, rotorua.pizzabros.co.nz) with PCI-compliant third-party payment processing via Paymark Limited T/A Worldline NZ using SSL encryption. A proprietary 5% cashback loyalty program tracks earned rewards by email with one-time verification codes, valid for up to one year. Marketing channels include per-location Facebook pages, Instagram, and email newsletters for cashback verification and exclusive deals. There is no mobile app, no API, and no disclosed AI/ML capabilities.

The business model is direct-to-consumer retail food sales at unit-based pricing, with combo meal deals (Family Combo $29.99, Double Treat $43.99, Triple Treat $59.99, Gourmet Burger Combo $16.00) used to drive basket size. All prices include 15% GST. The corporate structure consists of multiple separate New Zealand limited companies, with Pizza Bros Limited operating the Kihikihi headquarters, Tauranga Food Limited operating the Te Puke and Rotorua sites, and Pizza Bros Leamington Limited operating the Leamington site, indicating an owner-operated multi-entity model with no disclosed external investment.

Name

Pizza Bros

Legal name

Pizza Bros Limited

Website

https://pizzabros.co.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pizza Bros is a New Zealand-based fast-casual restaurant chain operating four locations across the North Island, serving pizzas, gourmet burgers, sides, desserts, and beverages to local consumers and families via dine-in, takeaway, and online ordering.

Ownership category

akta.pro rank

Product category

Fast Casual Restaurants

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industry

Pizza QSR (THAFAAAB)

Keywords

• Fast casual dining
• Pizza restaurant chain
• Gourmet burgers
• Online food ordering
• Combo meal deals

Headquarters

HQ city

Kihikihi

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food and Beverage Sales: Primary revenue stream from direct sales of freshly prepared pizzas, burgers, sides, desserts, thick shakes, ice cream, and beverages to consumers at 4 restaurant locations and through online ordering platforms. Transactions are one-time purchases with prices ranging from $2.00 for dip sauces to $59.99 for combo meals. The company also offers a 5% cashback loyalty program for prepaid orders to drive repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pizza Bros operates a four-location fast-casual pizza and burger restaurant chain in the North Island of New Zealand, selling handcrafted pizzas, gourmet burgers, sides, desserts, thick shakes, drinks, ice cream, and dip sauces via dine-in, takeaway, phone, and direct online ordering. The company differentiates with an Indian-inspired fusion pizza range and a 5% cashback loyalty program for prepaid online orders.

Product overview

Pizza Bros is a multi-location New Zealand pizza and burger restaurant chain operating four stores in Kihikihi, Te Puke, Leamington, and Rotorua. The offering is a single unified restaurant brand centered on handcrafted pizzas and gourmet burgers, complemented by add-on modules including desserts, sides, thick shakes, drinks, ice cream, dip sauces, and combo meal deals. The company also operates a proprietary 5% cashback loyalty program for prepaid online orders. Products are available for dine-in, takeout, and online ordering across all four locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizzas Handcrafted pizzas offered to dine-in, takeaway, and online customers across all four New Zealand locations, with Western classics and Indian-inspired varieties (Butter Chicken, Paneer Tikka, Achari, Tandoori) and multiple crust options.
• Burgers Gourmet burgers with beef, chicken, and vegetarian options available across all four New Zealand locations for dine-in, takeaway, and online ordering.
• Desserts Sweet treats such as Tiramisu, Chocolate Mousse, Banoffee Pie, Churros with Chocolate dip, Choco Lava Cake, and Hot Brownie sold as add-ons across all four store locations.
• Sides Accompaniments such as chicken wings, onion rings, curly fries, garlic bread, chicken tenders, nuggets, cheese bites, broccoli bites, chips, potato wedges, calamari rings, and prawn twisters available at every location.
• Thick Shakes Creamy thick shakes served in Lime, Blueberry, Strawberry, Banana, Vanilla, Caramel, and Chocolate flavors, topped with whipped cream.
• Drinks Beverages including soft drinks (Coke, Sprite, Fanta, L&P, Lift), water, and juices available in sizes from 330ml cans to 1.5L bottles across all store locations.
• Ice Cream Premium packaged ice cream from brands Ben & Jerry's (Chocolate Fudge, Half Baked, The Tonight Dough, Phish Food, Chocolate Chip Cookie) and Magnum (Classic, Almond), available in various sizes.
• Combo Deals Value meal bundles pairing multiple large pizzas with sides and 1.5L drinks (Family Combo $29.99, Double Treat $43.99, Triple Treat $59.99) and Gourmet Burger Combo $16.00 with a 330ml drink can.
• Dip Sauces Dipping sauces such as Apricot, Peri Peri, Hollandaise, Cranberry, Hot, Sweet Chilli, Garlic Aioli, Satay, BBQ, Sour Cream, and Ranch sold as accompaniments to pizzas and sides.
• Cashback Loyalty Program Proprietary 5% cashback program applied to prepaid online orders, with cashback tracked by customer email, verified using a one-time code at checkout, and valid for redemption for up to 1 year.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pizza Hut New Zealand: Established national pizza chain with dine-in, takeaway, and delivery across NZ. Direct competitor to Pizza Bros in the family/pizza QSR category with comparable combo-deal value architecture.
• BurgerFuel New Zealand: NZ-origin gourmet burger chain with handcrafted positioning and multiple regional locations. Closest comparable to Pizza Bros on the burger side of the menu, given Pizza Bros also sells gourmet burgers alongside pizza.
• Hell Pizza New Zealand: NZ-founded gourmet pizza chain with creative/non-traditional menu SKUs and strong brand identity. Most comparable peer to Pizza Bros because it also competes on differentiated pizza flavors (rather than commodity classics) and operates in similar regional NZ markets.
• Domino's Pizza New Zealand: Market-leading pizza QSR chain in NZ with national delivery footprint. Directly comparable to Pizza Bros as a multi-location pizza chain serving the same customers with dine-in, takeaway, and online ordering, though at vastly larger scale.

Regional players

• Wellington Pizza Company: Independent multi-location NZ pizza operator focused on regional markets with dine-in and delivery. Comparable as a smaller, locally-owned multi-store pizza peer to Pizza Bros outside the major incumbent chains.
• Robert Harris: NZ café/diner chain with regional North Island locations, often co-located with Pizza Bros geographies. Comparable as a regional multi-site food operator targeting similar family/local diners.

Broad incumbents

• KFC New Zealand: Major QSR chain operating nationally in NZ with strong delivery and digital infrastructure. Adjacent competitor for share-of-stomach in family dining occasions.
• McDonald's New Zealand: Largest QSR operator in NZ with national footprint, advanced digital ordering, and delivery via Uber Eats. Competes with Pizza Bros on burgers and convenience, and pressures pricing in the family-value combo segment.
• Subway New Zealand: National QSR chain with strong regional presence in Waikato and Bay of Plenty, offering dine-in and takeaway sandwiches/salads. Competes for the same casual lunch and family dinner occasions as Pizza Bros.

Emerging players

• Wendy's New Zealand: Re-entering/expanding burger chain in NZ that competes with Pizza Bros on the gourmet burger side of the menu and on value-meal positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pizzabroskihikihi
• Instagraminstagram.com/pizzabroskihikihi
• LinkedInlinkedin.com/company/pizzabros

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pizza Bros