Pizza Express
Pizza Express is a family-owned pizzeria in Brandon, Manitoba, founded in 1982 by Greek immigrants and now in its third generation of Vasilarakis family ownership. It serves handmade pizza, pasta, subs, poutine, salads, and appetizers via dine-in, takeout, delivery, and online ordering to local consumers, corporate gift card buyers, and community fundraisers.
- Company typePrivate
- Founded1982
- HeadquartersBrandon, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pizza Express does
Pizza Express is a family-owned and operated pizza restaurant located at 360 10th Street in Brandon, Manitoba, Canada. Founded in 1982 by Antonios and Kalliopi Vasilarakis after immigrating from Karpathos, Greece in 1979, the business is now in its third generation of family ownership, currently operated by their son Gus Vasilarakis and his wife Antoinette, with Tony and Brittany Vasilarakis in management roles as designated successors. The restaurant offers a unified comfort-food menu of handmade pizza, pasta, subs, poutine, salads, and appetizers, served via dine-in, takeout, and delivery from a single location operating daily from 4:00pm to Midnight. The company has no proprietary technology stack and uses the third-party Snappy Eats platform for online ordering; its primary technology footprint is a basic WordPress website and an active Instagram account.
The business generates revenue through direct dine-in and off-premise food sales, online orders via Snappy Eats, gift card sales (consumer, corporate bulk, and fundraising), and a customer loyalty program called Express Rewards. Customer segments are primarily individual consumers and families in Brandon and Western Manitoba, with secondary segments of corporate customers purchasing bulk gift cards for employee/client gifting, and community organizations using the fundraising program (which returns 15% on purchases of $1,000 or more). Pricing for menu items is not publicly disclosed, but the gift card program includes promotional offers such as a free large pizza with $100 in gift card purchases. Distribution is concentrated at the single Brandon storefront, supplemented by online ordering and pickup/delivery within the local market. The company has been awarded Best Pizza by The Brandon Sun (Westman Reader's Choice) every year from 2017 to 2024, holds the #1 ranking for Brandon restaurants on TripAdvisor, and received the 2017 Manitoba Family Enterprise of the Year Award from Family Enterprise Xchange.
Pizza Express firmographics
Firmographics- Name
- Pizza Express
- Legal name
- Pizza Express
- Website
- https://pizzaexpressmb.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pizza Express is a family-owned pizzeria in Brandon, Manitoba, founded in 1982 by Greek immigrants and now in its third generation of Vasilarakis family ownership. It serves handmade pizza, pasta, subs, poutine, salads, and appetizers via dine-in, takeout, delivery, and online ordering to local consumers, corporate gift card buyers, and community fundraisers.
- Ownership category
- akta.pro rank
Pizza Express industry classification
Industry- Product category
- Casual Dining Pizza Restaurant
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Pizza Fast Casual (THAFABAB)
Keywords
Where Pizza Express is headquartered
LocationHeadquarters
- HQ city
- Brandon
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Pizza Express business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in, Takeout, and Delivery Sales: Primary revenue stream from selling pizzas, pasta, subs, poutine, salads, and appetizers directly to consumers through dine-in, takeout, and delivery services at their Brandon, Manitoba location.
- Online Ordering Platform: Revenue generated through online orders placed via Snappy Eats platform for delivery and pickup.
- Gift Card Sales: Sale of gift cards to individual consumers and corporate customers for use at Pizza Express locations.
- Fundraising Program Sales: Bulk gift certificate sales to organizations with 15% back on purchases of $1000 or more, marketed as fundraising solution for schools, teams, and businesses.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Pizza Express product offering
Product offeringCore offering
Pizza Express operates a single family-owned restaurant at 360 10th Street in Brandon, Manitoba, selling handmade pizza, pasta, subs, poutine, salads, and appetizers for dine-in, takeout, and delivery. Orders are taken in-restaurant or through the Snappy Eats online platform, with prepaid gift cards available for consumer, corporate, and fundraising purchases and an Express Rewards loyalty program for repeat customers.
Product overview
Pizza Express is a family-owned restaurant offering a unified menu of handmade, high-quality comfort food with pizza as the primary product, complemented by pasta, subs, poutine, salads, and appetizers. The company operates loyalty programs including Express Rewards (free pizza rewards, exclusive contests, secret menu access) and gift card programs (consumer gift cards, corporate bulk orders, fundraising packages). Community engagement programs include sports sponsorship and community event sponsorship.
Differentiator
Problem solved
Functional benefit
Products and services
- Pizza Handmade, high-quality pizza made with meticulous ingredients and craftsmanship, sold to dine-in, takeout, and delivery customers at the Brandon, Manitoba restaurant.
- Pasta Italian-style pasta dishes (including lasagna) sold as a comfort food menu option to dine-in, takeout, and delivery customers at the Brandon restaurant.
- Subs Submarine sandwiches offered as an alternative menu item to pizza, available for dine-in, takeout, and delivery at the Brandon location.
- Poutine Canadian-style poutine offered as a popular comfort food menu item, available for dine-in, takeout, and delivery at the Brandon location.
- Salads Fresh salads including Caesar salad, offered as a lighter menu option alongside pizza, pasta, subs, and poutine at the Brandon location.
- Appetizers Starters including breadsticks and dip, served before or alongside main courses at the Brandon restaurant for dine-in, takeout, and delivery.
- Gift Cards (Consumer, Corporate, and Fundraising) Prepaid gift cards usable at the Brandon restaurant, available to individual consumers (with a free large pizza bonus on $100 purchases), to corporate customers in bulk for employee rewards and client gifting (contact-based pricing), and to schools, sports teams, and community organizations as a fundraising program (15% back on $1,000+ orders).
- Express Rewards Loyalty Program Free-to-join customer loyalty program offering rewards such as free pizza, exclusive contests, early access to deals, secret menu announcements, and special offers delivered to members via the Express Rewards email newsletter.
Companies that use Pizza Express
Customer profileSegments3 records
Ideal customer profiles3 records
Pizza Express technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Pizza Express partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Pizza Express competitors and assessment
Company assessmentMarket position
Weaknesses3 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pizza Express social profiles
Digital presencePizza Express financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pizza Express leadership team
Management profileNumber of profiles
Profiles6 records
Pizza Express funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pizza Express M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pizza Express
What does Pizza Express do?
Pizza Express operates a single family-owned restaurant at 360 10th Street in Brandon, Manitoba, selling handmade pizza, pasta, subs, poutine, salads, and appetizers for dine-in, takeout, and delivery. Orders are taken in-restaurant or through the Snappy Eats online platform, with prepaid gift cards available for consumer, corporate, and fundraising purchases and an Express Rewards loyalty program for repeat customers.
Is Pizza Express a public or private company?
Pizza Express is a private company. It is classified as family owned and is currently operating.
When was Pizza Express founded?
Pizza Express was founded in 1982. It employs 1 to 10 people.
Where is Pizza Express based?
Pizza Express is headquartered in Brandon, Canada, in the North America region.
How does Pizza Express make money?
Four revenue lines are on record. Dine-in, Takeout, and Delivery Sales are the primary driver. The others are online Ordering Platform, gift Card Sales and fundraising Program Sales.
Does Pizza Express have an API?
No public API is recorded for Pizza Express.
What industry is Pizza Express in?
Pizza Express's product category is Casual Dining Pizza Restaurant. Its primary akta.pro industry code is THAFABAB, Pizza Fast Casual. Its NAICS code is 722513 and its SIC code is 5812.