Pizza Pasta e Basta

What Pizza Pasta e Basta does

Pizza Pasta e Basta is a privately held Italian restaurant operating in Hasselt, Belgium. The company serves local diners with a menu centered on pizzas, pastas, and a wine list spanning €27–€95, operating from a single physical location following the permanent closure of its former Sint-Truiden site. The business employs approximately 13 staff and runs a basic digital footprint consisting of a third-party-developed website and an active Instagram account used for brand and customer engagement.

The core operating model is a traditional sit-down Italian casual-dining restaurant; revenue is generated per-cover through food and beverage sales with no disclosed catering, delivery-only, or B2B contract lines. Pricing is positioned in the mid-market Belgian casual-Italian segment. The company does not appear to use any proprietary technology platform; its digital presence is limited to standard marketing channels rather than e-commerce or reservation-tech infrastructure.

In terms of go-to-market, Pizza Pasta e Basta has begun offering a franchise program, signaling an intent to scale the brand beyond Hasselt via third-party operators rather than further company-owned expansion. This pivot follows the closure of its only previously attempted second site, suggesting capital-light replication is the preferred growth route. No franchised units are confirmed open in the available data, so franchise execution maturity remains unproven.

Name

Pizza Pasta e Basta

Legal name

Pizza Pasta e Basta

Website

https://pizzapastabasta.be

Company type

Private

Operating status

Operating

Short description

Pizza Pasta e Basta is a privately held Italian restaurant in Hasselt, Belgium, serving local diners pizzas, pastas, and wines from a single location, and now offering franchising to scale the brand beyond Hasselt.

Ownership category

akta.pro rank

Product category

Italian Restaurant

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

Keywords

• Italian restaurant
• Authentic Italian cuisine
• Pizza and pasta
• Italian wine list
• Restaurant franchise

Headquarters

HQ city

Hasselt

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Food and beverage sales: Restaurant generates revenue through sale of Italian food items including pizzas, pastas, and beverages (wines). Table billing system where payment is settled per table. Electronic payment accepted.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Pizza Pasta e Basta runs a full-service Italian restaurant in Hasselt, Belgium, serving classic pizzas, fresh pasta dishes, and a curated selection of Italian wines to dine-in customers. The business also offers a franchise program allowing other operators to open Pizza Pasta e Basta locations under the brand, with a previously operated franchise site in Sint-Truiden.

Product overview

Pizza Pasta e Basta operates as a single-unit Italian restaurant concept with modular service offerings. The core product is the restaurant itself, serving classic and authentic Italian cuisine with fresh ingredients. Supporting modules include a curated Italian wine menu and table reservation services. The business also offers franchise opportunities for entrepreneurs seeking to open new locations under the Pizza Pasta e Basta brand. One location in Sint-Truiden is now definitively closed.

Differentiator

Problem solved

Functional benefit

Products and services

• Italian Restaurant Dining Service (Hasselt) Full-service Italian dine-in restaurant at Maastrichtersteenweg 20, 3500 Hasselt, serving classic Italian pizzas, pasta dishes, and Italian wines to individual diners, couples, families, and small groups during evening hours (Mon, Thu, Fri, Sat, Sun 17:00–22:00). Closed Tuesday and Wednesday. Staffed by 13 employees and offers allergen-friendly options such as gluten-free pasta on request.
• Italian Wine List Curated selection of Italian wines sold by the bottle at the restaurant, with prices ranging from €27 to €95 per bottle, designed to pair with the Italian pizza and pasta menu.
• Pizza Pasta e Basta Franchise Program Brand franchise offering that allows independent operators to open Pizza Pasta e Basta restaurant locations under the company's brand and operating concept, evidenced by a previously operated franchise location in Sint-Truiden (now closed).
• Table Reservations Reservation service for restaurant seating at the Hasselt location, accepted by phone (011 22 67 37) and email ([email protected]).

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Future GraphicsminorOthersFuture Graphics designed the Pizza Pasta e Basta website. This is a vendor relationship for website development services.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• La Pizza: Belgian casual Italian restaurant chain offering pizzas, pastas, and Italian dishes in a dine-in setting. Directly comparable as a multi-unit Italian casual dining concept operating in the Belgian market with similar menu and service model.
• Pizza Express: UK-based casual Italian dining chain focused on pizza and pasta in full-service restaurants. Comparable as a multi-unit casual Italian concept with dine-in service, table reservations, and a similar menu profile.
• ASK Italian: UK casual Italian restaurant chain serving pizzas, pastas, and Italian wines in full-service settings. Comparable as a multi-location Italian casual dining operator with table service and a wine-inclusive beverage program.
• Prezzo: UK-based casual Italian restaurant chain offering pizzas, pastas, and a curated wine list. Comparable as a similar-sized multi-unit Italian casual dining concept with comparable price points and dine-in model.
• New York Pizza: Dutch/Belgian pizza franchise chain operating casual dine-in and delivery locations. Comparable as a Belgian/Dutch-region pizza chain operating under a franchise model with similar menu and customer demographic.
• Carluccio's: UK-based Italian casual dining chain emphasizing authentic regional Italian cuisine, pastas, and Italian wines. Comparable as an authentic-Italian-positioned casual dining concept with a curated wine list and similar full-service model.

Broad incumbents

• Pizza Hut Belgium: Major international pizza QSR chain operating in Belgium with dine-in, delivery, and takeaway channels. Comparable as a branded pizza operator in the same Belgian market, though Pizza Hut is far larger and operates a QSR rather than full-service model.
• Domino's Pizza Belgium: Global pizza delivery and QSR leader with a strong Belgian franchise network. Comparable as a major pizza competitor operating under franchise economics in Belgium, though focused on delivery/takeaway rather than full-service dining.
• Vapiano: European casual Italian restaurant chain with fresh-pasta, pizza, and wine offerings in a full-service setting. Comparable as a broader Italian casual dining concept operating across European cities with a similar menu mix.

Regional players

• Trattoria Locali: Belgian Italian trattoria concept serving authentic Italian cuisine in a similar full-service, atmospheric setting. Comparable as a regional Belgian competitor in the authentic Italian casual dining segment, though operating in a different Belgian city.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/pizzapastabasta

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pizza Pasta e Basta