Mano a Mano - Pizzas y empanadillas

Name

Mano a Mano - Pizzas y empanadillas

Legal name

GRUPO MANO A MANO GASTRONOMÍA, S.L.

Website

https://pizzeriamanoamano.es

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Casual Dining Pizza Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Artisan pizza restaurant
• Argentine empanadillas
• Neapolitan style pizza
• Italian-Argentine fusion cuisine
• Casual dining pizzeria

Headquarters

HQ city

Murcia

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in and takeaway food sales: Direct sales of pizzas, Argentine empanadillas, and saltimbocca through five restaurant locations. Customers pay per order for dine-in or takeaway.
2. Home delivery: Delivery orders placed via Just Eat platform and direct links, generating revenue per transaction.
3. Gift cards: Physical and digital gift cards sold at 40 euros per card, representing pre-paid future revenue.
4. Loyalty program (Club Mano a Mano): Points-based loyalty scheme where members earn points through purchases and referrals, redeemable for promotions, gifts, exclusive experiences, and prize draws.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Mano a Mano operates a casual dining restaurant chain with five locations across Murcia, Cartagena, and Valencia in southeastern Spain. The chain specializes in artisan Neapolitan-style pizzas prepared with traditional techniques alongside Argentine empanadillas, creating a distinctive Italian-Argentine fusion concept. Complementary offerings include starters, desserts, saltimboccas, loyalty memberships, gift cards, and children's experiences.

Product overview

Mano a Mano is an artisan pizzeria and empanada shop with an Italo-Argentine culinary fusion concept. The core product portfolio consists of three main offerings: Artisan Neapolitan-style pizzas (Pizzas Artesanales) made with slow fermentation dough and premium ingredients, Argentine empanadas (Empanadillas Argentinas) crafted by hand with various fillings, and Neapolitan saltimboccas (Saltimboccas Napolitanos) - sandwiches made with pizza dough. Additional offerings include appetizers (Entrantes Deliciosos) and desserts (Postres Super Dulces). The company also operates loyalty and experience programs including Club Mano a Mano (loyalty points and referral system), gift cards (Tarjeta Regalo), children's cooking experiences (Minichefs), and solidarity products (Pupapizza and DulceClown) created in partnership with Pupaclown. The company operates five locations across Murcia (Centro, JC1, Ronda Sur), Cartagena, and Valencia, offering dine-in, takeaway, and home delivery services through third-party platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizzas Artesanales

Quantifiable outcome

• #1 restaurant ranking on TripAdvisor among 400+ Murcia restaurants within 4 months of opening (2014)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Detrás del Juego (Olimpic Club Murcia)minorGTM or Marketing Partner · 28 May 2026Mano a Mano is a sponsor of the Detrás del Juego speaker series, hosting two events at Olimpic Club Murcia: Carolina Marín and Dr. Juanjo López (April 22), and María José Martínez and Fernando Belasteguín (May 28). Mano a Mano provided catering for the post-event cocktail. The series explores human stories behind elite sports.
• ElPozo Murcia Costa Cálida FScoreGTM or Marketing Partner · 26 May 2026Top-tier Spanish futsal club selected Mano a Mano as venue for its official Media Day and team meal ahead of the Liga playoffs (May 2026). Players, coaching staff, and media attended. The club represents a flagship local brand and the partnership provides high-visibility community association.
• ACMU (Asociación de Celíacos de la Región de Murcia)coreStrategic or Co-development Partner · 16 May 2026ACMU certified the Ronda Sur (Murcia) location as a safe establishment for celiac diners, confirming compliance with gluten-free preparation protocols, staff training, and rigorous process controls. This is a core differentiator for the brand in inclusive dining.
• PupaclownminorStrategic or Co-development Partner · 1 May 2026Charitable collaboration launched May 2026: the Pupapizza (12€) and DulceClown dessert (5.50€) are sold at Mano a Mano, with 1€ per item donated to Pupaclown to support their hospital clown visits at Hospital Materno-Infantil Virgen de la Arrixaca. The collaboration is marketed as a solidarity initiative.
• Local sports clubs (abonados / member discounts)minorGTM or Marketing PartnerMano a Mano offers discounts to members (abonados) of local sports teams, aligning with its value of 'pasión por el deporte' (passion for sport) and supporting community teams.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Telepizza: Spain's leading homegrown pizza QSR chain (now under Food Delivery Brands), offering dine-in, takeaway, and delivery across the country. Competes with Mano a Mano for pizza occasions in Spanish cities including Valencia.
• La Mafia se sienta a la mesa: Spanish casual-dining Italian restaurant chain with dine-in focus, similar price positioning to Mano a Mano, present in multiple Spanish cities. Closest analogue as a sit-down Italian pizzeria concept in Spain.
• Pizza Hut Spain: International pizza casual-dining chain with dine-in, takeaway, and delivery presence in Spain. A scaled direct competitor across all Mano a Mano locations.
• Domino's Pizza Spain: Global pizza delivery chain operating throughout Spain via franchised stores; the dominant delivery-focused competitor. Overlaps with Mano a Mano in delivery and casual pizza occasions across Spanish cities.
• Papa John's Spain: International pizza delivery-focused chain operating across Spain. Competes for the delivery and takeaway segment with Mano a Mano's Just Eat and direct-order channels.

Broad incumbents

• Ginos: Italian casual-dining chain owned by the Vips Group with broad Spanish presence. Overlaps with Mano a Mano on casual Italian dining occasions but as a wider multi-format brand rather than a pizza specialist.
• VIPS: Established Spanish casual-dining chain offering pizzas and broader Mediterranean menu. Competes in the casual family dining segment but not as a pizza-focused artisanal concept.

Others

• Ribs: Spanish casual-dining chain in the same broader restaurant category but specialising in American-style ribs rather than pizza. Relevant as a comparable scale operator in Spanish regional casual dining.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/manoamano_pye
• YouTubeyoutube.com/channel/UCPEsnZBfroeL9pIc6jjXMiw?view_as=subscriber
• Facebookfacebook.com/manoamanopye
• Instagraminstagram.com/manoamano_pye
• TikToktiktok.com/@manoamano_
• LinkedInlinkedin.com/company/mano-a-mano-pizzas-y-empanadillas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mano a Mano - Pizzas y empanadillas