Placer United Soccer Club

What Placer United Soccer Club does

Placer United Soccer Club is a nonprofit 501(c)(3) youth soccer organization founded in 1982 and headquartered in Rocklin, California, serving families across Placer County. The club operates a tiered player development pathway that begins with a Grassroots recreational program for boys and girls ages 5-12 and progresses through a U9-U18 competitive program, with elite girls teams competing in the Elite Clubs National League (ECNL) and ECNL-RL and boys teams at the National Premier League (NPL) level — the only NPL-designated club in Placer County. The club has produced documented alumni advancing to MLS (Ryan Hollingshead, LAFC/FC Dallas), NWSL (Madalyn Schiffel, Washington Spirit), U.S. National Teams, and 80+ collegiate placements between 2022 and 2025.

The core technology and facility base centers on a 27,000 sq. ft. indoor, turf-covered Placer United Soccer Indoor Training Center at 1091 Tinker Road, Rocklin, supplemented by 14 outdoor field locations spanning Rocklin, Roseville, Loomis, Lincoln, Rio Linda, and Granite Bay through partnerships with local school districts and parks. Coaching depth is a defining asset: 36 coaches including 1 FIFA-licensed, 3 USSF A-licensed, 5 USSF B-licensed, and 27 USSF C/D-licensed coaches. Operations are supported by third-party platforms — GotSport for tournament registration, AthleteOne for tryouts, and Constant Contact for email — with no proprietary software or AI components.

Revenue is generated through a mix of recurring seasonal registration fees (Grassroots and Competitive programs), per-player camp fees (Soccer Skills Camp Series at $129-$179), tournament entry fees (Placer United Girls Cup at $1,275-$1,275 per team across U11-U19 divisions), adult league participation (UPSL, WPSL II), merchandise and uniform sales, and fundraising events (4th of July fireworks booth, annual Dinner Dance Auction at $75/ticket). adidas serves as the flagship apparel sponsor. Customer segments are diversified across entry-level recreational families, competitive club families, college-bound athletes, and adult amateur players, with no enterprise anchor customers.

Name

Placer United Soccer Club

Legal name

Placer United Soccer Club

Website

https://placerunited.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Placer United Soccer Club is a nonprofit 501(c)(3) youth soccer organization founded in 1982 in Rocklin, California, serving Placer County families with Grassroots (ages 5-12) and competitive (U9-U19) programs, college recruiting support, camps, tournaments, and adult leagues.

Ownership category

akta.pro rank

Product category

Youth Soccer Development Services

NAICS

Sports and Recreation Instruction (611620), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Club Sports Programs (EDALAIAB), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Youth soccer training
• Competitive soccer clubs
• Soccer camps clinics
• Youth sports development
• Soccer tournament hosting

Headquarters

HQ city

Rocklin

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Grassroots Program Registration: Recreational soccer program fees for ages 5-12 with seasonal sessions (Winter, Spring, Fall)
2. Competitive Team Registration: U9-U19 competitive soccer program with season-based registration fees
3. Tournament Revenue: Placer United Girls Cup tournament fees: U11-U12 $1,275 (9v9), U13-U19 $1,575 (11v11), averaging 100 teams per year
4. Camps and Clinics: Soccer Skills Camp Series with tiered pricing: 4-day camps $179, 3-day camps $159, 2-day camps $129 per player
5. Fireworks Booth Fundraiser: Annual 4th of July fireworks sales fundraiser supporting youth soccer programs, financial aid, and field development
6. Dinner Dance Auction: Annual Casino Royale themed fundraising event at $75 per ticket with silent auction
7. Uniform and Merchandise Sales: Logo Gear merchandise and uniform ordering through webstore

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Placer United Soccer Club is a nonprofit youth soccer organization that delivers a full developmental pathway from introductory recreation (Grassroots ages 5-12) through elite competitive teams (U9-U19), seasonal skills camps, free beginner clinics (Munchkin Madness), college recruiting support, and adult amateur league play (UPSL and WPSL II). It also hosts the annual Placer United Girls Cup tournament and operates a 27,000 sq. ft. indoor turf training center enabling year-round player development in Placer County, California.

Product overview

Placer United Soccer Club is a nonprofit youth soccer organization founded in 1982 offering a multi-tiered program portfolio. The core offerings include the Grassroots Program for ages 5-12 (introductory recreational soccer), the U9-U18 Competitive Program for elite player development, and seasonal Soccer Skills Camps. Supporting programs include free Munchkin Madness training for young players, the annual Placer United Girls Cup tournament, College Recruiting Services, and adult leagues (UPSL and WPSL II). The club operates from its 27,000 sq. ft. Indoor Training Center in Rocklin, CA and multiple outdoor field locations across Placer County.

Differentiator

Problem solved

Functional benefit

Products and services

• Grassroots Program Introductory soccer program for boys and girls ages 5-12 (birth years 2021-2014) focusing on individual technical development, confidence building, and cognitive development in a fun, age-appropriate environment.
• U9-U18 Competitive Program Elite competitive soccer program providing highly credentialed coaching, exposure to ODP, PDP, ID2 programs, collegiate recruitment, and regional/national staff identification for players ages U9 through U18.
• Placer United Soccer Skills Camp Series Seasonal skill development camps for boys and girls ages 5-12 focused on ball mastery, 1v1 attacking/defending, small group tactics, and goalkeeper training, priced at $129 (2-day), $159 (3-day), and $179 (4-day) per player.
• Munchkin Madness Free soccer training program for children ages 5-10 (birth years 2021-2016) introducing competitive soccer fundamentals through fun games, including dribbling, passing, ball control, and shooting.
• Placer United Girls Cup Annual girls youth soccer tournament attracting approximately 100 teams from California, Oregon, Nevada, and Idaho for ages U11-U19, with divisions for Super, Premier, Gold, Silver, and Bronze levels and entry fees of $1,275 (U11-U12 9v9) and $1,575 (U13-U19 11v11).
• College Recruiting Services College recruitment guidance including NCAA/NAIA eligibility information, college recruitment guide resources, and connections to collegiate soccer staff for player exposure and identification.
• UPSL Adult League Team Men's amateur soccer league participation for players age 18 and older through the United Premier Soccer League (UPSL).
• WPSL II Women's League Team Women's amateur soccer league participation for players age 18 and older through the Women's Premier Soccer League (WPSL II).
• Logo Gear and Uniform Store Online store selling Placer United logo-branded merchandise (Logo Gear) and team uniforms for players and supporters.

Quantifiable outcome

• 24 student-athletes committed to collegiate soccer in 2026; 80 graduates from 2022-2025
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• adidasflagshipGTM or Marketing Partneradidas is the official sponsor of Placer United Soccer Club. Their logo appears prominently on the website and they provide camp sponsorship. All proceeds from club events go back into youth soccer programs.
• Elite Clubs National League (ECNL)coreStrategic or Co-development PartnerECNL is a top-level girls youth soccer league. Placer United teams compete in ECNL and ECNL-RL (Regional League) at U13-U19 levels, providing highest level exposure and competition.
• US Club SoccercoreStrategic or Co-development PartnerNational governing body affiliation providing access to National Premier League (NPL) designation and ODP, PDP, ID2 soccer program identification pathways.
• NorCal Premier SoccercoreStrategic or Co-development PartnerRegional soccer league affiliation supporting competitive pathway development and tournament sanctioning.
• UPSL (United Premier Soccer League)minorStrategic or Co-development PartnerMen's adult soccer league providing pathway for players age 18+ to continue competitive soccer careers.
• WPSL II (Women's Premier Soccer League)minorStrategic or Co-development PartnerWomen's adult soccer league providing pathway for female players age 18+ to continue competitive soccer careers.
• Local School Districts (Cirby Elementary, Franklin Elementary, Del Oro High School)minorOthersField partnerships with local schools providing outdoor practice and game venues for Grassroots and competitive programs.
• Local Parks (Azevedo Park, Glen Willow Park, Maidu Park, Dry Creek Community Park)minorOthersField partnerships with local parks providing outdoor venues for games and tournaments.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Little Kickers: Youth soccer instruction program focused on ages 18 months to 7 years. Comparable as a feeder-stage soccer instruction brand targeting the same Grassroots-tier demographic Placer United serves at entry level.

Others

• NorCal Premier Soccer: Regional youth soccer league and governing body that sanctions Placer United's competitive play. Relevant as the upstream competition platform rather than a direct competitor; provides league context.

Direct peers

• PDA (Players Development Academy): East Coast elite youth soccer organization with strong ECNL presence and a track record of NCAA Division I placements. Comparable in elite positioning, college-bound focus, and licensed coaching depth.
• San Juan Soccer Club: Long-standing Sacramento-area youth soccer club operating recreational and competitive programs. Closest geographic peer in the Greater Sacramento market with overlapping age groups and league affiliations.
• Sockers FC Chicago: Elite Midwest youth soccer club with deep coaching credentials, indoor facility access, and a documented record of placing players at top college programs. Comparable as a high-credentialed ECNL-tier operator.
• Davis Legacy SC: Northern California-based competitive youth soccer club competing in NorCal Premier and ECNL pathways. Comparable in program structure (grassroots to competitive), regional footprint, and elite league affiliations.
• Crossfire Premier: Washington-state ECNL and NPL youth soccer club with a similar multi-tiered competitive structure and college-placement emphasis. Comparable in elite club operating model and credentialed coaching staff approach.
• SoCal Blues Soccer Club: Southern California ECNL-affiliated youth soccer club with a strong college-placement track record and credentialed coaching. Comparable as a California-based elite ECNL operator with broad geographic reach.
• MVLA Soccer Club: Bay Area-based competitive youth soccer club with ECNL and NPL participation. Comparable as a California ECNL club focused on elite player development and college placement.

Broad incumbents

• Atlanta United FC Academy: MLS-affiliated elite youth development program that competes for top talent in U.S. Soccer's elite pipeline. Comparable as a high-credentialed player-development organization targeting the same college-and-pro pathway families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutu.be/7p1EwYh7CyU?list=UUPLAYER_PlacerUnitedSoccer
• LinkedInlinkedin.com/company/placer-united-soccer-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Placer United Soccer Club