Savills Place
Savills Place is a UK-based place shaping and marketing firm serving property owners, BIDs, retail and leisure destinations, and local authorities through three service lines: place shaping, marketing strategy and delivery, and BID services. It operates as a subsidiary of Savills Plc, leveraging the parent's network and British BIDs membership organisation to deliver bespoke multi-year professional services contracts.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Savills Place does
Savills Place is a UK-based professional services firm specialising in place shaping and marketing for physical destinations. The company serves commercial property owners, retail and leisure destination operators, Business Improvement Districts (BIDs), and local authorities across England, with offices in London, Manchester, and Ipswich. Its service portfolio is organised into three core lines: Place Shaping (customer experience strategy, place audits, destination mobilisation, town centre visioning, and bespoke research), Marketing Strategy and Delivery (creative, brand creation, PR, influencer marketing, paid media, social media management, events, and content), and BID Services (development, ballots, and ongoing management).
The firm operates a data-informed methodology built on VISA and Barclaycard spending analytics, Acorn profiling, and DestinationCore Insights, supported by proprietary qualitative frameworks such as the Customer Experience 4-Step Standard, Place Audits, and Flâneur Studies. Technology integrations are limited to standard marketing and analytics tooling, including Sprout Social for social scheduling, Google Analytics for measurement, and YouTube embeds for content. There is no evidence of proprietary software, AI/ML models, or platform licensing revenue; delivery is people-led.
Savills Place is a trading style of Savills Management Resources Limited, a wholly owned subsidiary of Savills Plc (London-listed). British BIDs, the UK's longest established BID membership organisation, operates as part of the division, extending the firm's influence into industry leadership, accreditation, and professional development. Revenue is generated through bespoke professional services fees on multi-year contracts acquired primarily through the Savills Plc network and direct enterprise engagement, with publicly disclosed pricing unavailable.
Savills Place firmographics
Firmographics- Name
- Savills Place
- Legal name
- Savills Management Resources Limited
- Website
- https://place.savills.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Savills Place is a UK-based place shaping and marketing firm serving property owners, BIDs, retail and leisure destinations, and local authorities through three service lines: place shaping, marketing strategy and delivery, and BID services. It operates as a subsidiary of Savills Plc, leveraging the parent's network and British BIDs membership organisation to deliver bespoke multi-year professional services contracts.
- Ownership category
- akta.pro rank
Where Savills Place is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Savills Place business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Place Shaping Services: Professional consulting services for creating places people want to be in, including customer experience strategy, place audits, destination mobilisation, town centre visioning, and bespoke research commissions.
- BID Services: Full lifecycle BID services including development, ballot support, and ongoing management. Revenue generated through professional service fees for BID formation and management contracts.
- Marketing Strategy and Delivery: Comprehensive marketing services including strategy development, creative services, social media management, PR, influencer marketing, paid media, events and experiential marketing, content creation, and community engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke professional services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels10 records
Savills Place product offering
Product offeringCore offering
Savills Place is a professional services firm that helps property owners, Business Improvement Districts (BIDs), local authorities, and retail/leisure destinations create distinctive, engaging places. The firm delivers three core service lines: (1) Place Shaping — customer experience strategy, place audits, destination mobilisation, town centre visioning, and bespoke research; (2) Marketing Strategy and Delivery — creative services, brand creation, PR, influencer marketing, paid media, social media management, commercialisation, and events; and (3) BID Services — BID development, ballots, and ongoing management. The team of over 30 specialists uses proprietary data tools including VISA/Barclaycard spending analytics, Acorn profiling, and DestinationCore Insights.
Product overview
Savills Place is a professional services firm offering place shaping and marketing services, structured as three interconnected core service lines rather than a unified software platform. The core offerings are: (1) Place Shaping, which provides customer experience strategy, place audits, destination mobilisation, town centre visioning, and bespoke research commissions using data sources like VISA/Barclaycard spending and DestinationCore Insights; (2) Marketing Strategy and Delivery, encompassing creative services, brand creation, public relations, influencer marketing, paid media, social media management (using Sprout Social for scheduling), content creation, community engagement, commercialisation, and events/experiential activations; and (3) BID Services, covering BID development, ballots, and ongoing management support. These service lines work together to provide comprehensive place marketing solutions for retail, leisure, commercial, and mixed-use destinations across the UK.
Differentiator
Problem solved
Functional benefit
Products and services
- Place Shaping A comprehensive service encompassing customer experience strategy, place audits, destination mobilisation, town centre visioning, bespoke research commissions, and marketing audits. Uses real-life data and insight including VISA and Barclaycard spending, Acorn profiling, and DestinationCore Insights to develop place strategy for property owners, BIDs, local authorities, and retail/leisure destinations.
- Marketing Strategy and Delivery Full-service marketing offering including marketing strategy development, creative services, brand creation, public relations, influencer marketing, paid media, digital marketing management, content creation, community engagement, social media management (via Sprout Social), commercialisation, and events/experiential activations. Delivered to retail and leisure destinations, shopping centres, and mixed-use properties.
- BID Services Business Improvement District services covering the full BID lifecycle: BID development (feasibility studies, business plans, ballots), BID management support, and marketing strategies for place marketing, governance, business planning, and campaign delivery. Includes integration with British BIDs, the UK's longest-established BID membership organisation, providing industry leadership, research, accreditation, and professional development (Certificate in BID Management and Diploma in BID Leadership).
Quantifiable outcome
- Bh2 Leisure achieved 12% average sales increase and 10% annual footfall increase since working with Savills Place
- +4 more outcomes
Companies that use Savills Place
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Savills Place technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Savills Place partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- British BIDscoreBritish BIDs is the longest established membership organisation for BIDs in the UK and is part of Savills Place. It provides industry leadership, research, accreditation, and professional development (Certificate in BID Management and Diploma in BID Leadership) for the BID sector. Nic Durston serves as Chair of British BIDs.
- Savills PlccoreSavills Place is a trading style of Savills Management Resources Limited, a wholly owned subsidiary of Savills Plc. This provides access to Savills' global network, resources, and client relationships across commercial, residential, and rural property sectors.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Savills Place competitors and assessment
Company assessmentBroad incumbents
- WPP: Global advertising holding company whose agency brands (including Ogilvy, GroupM agencies) serve retail, leisure, and destination clients with marketing strategy, media, and creative capabilities at significantly greater scale than Savills Place.
- Ogilvy: Global creative and marketing agency (part of WPP) with destination, retail, and brand experience practices serving large property and retail clients; a broad incumbent alternative to Savills Place's specialist offering.
- Knight Frank: Global real estate consultancy with property management and asset services for retail and mixed-use destinations, providing marketing and place-making support that competes for similar enterprise budgets.
- Cushman & Wakefield: Global real estate services firm offering property and asset management for retail and leisure assets, with destination-level marketing and placemaking capabilities that overlap with Savills Place's core offering.
- CBRE: Global real estate services and investment firm with property and asset management capabilities that include marketing and tenant engagement for retail and mixed-use destinations served by Savills Place.
- Publicis Groupe: Global advertising holding company offering integrated marketing, communications, and media services to enterprise clients across retail, property, and destination categories that overlap with Savills Place's client base.
- Havas: Global advertising and communications network with creative, media, and customer experience capabilities serving retail and destination clients; competes for the same enterprise marketing budgets as Savills Place.
- Lambert Smith Hampton: UK real estate consultancy (part of Colliers) offering property and asset management services to retail, leisure, and mixed-use clients with destination-level advisory capabilities adjacent to Savills Place.
- JLL (Jones Lang LaSalle): Global real estate services firm whose property and asset management lines include marketing support for shopping centres and mixed-use destinations, partially overlapping with Savills Place's destination marketing scope.
Direct peers
- Dransfield Properties: UK-focused retail and leisure destination owner-operator with in-house marketing, place-making, and BID services for shopping centres and town centres; the closest UK-based specialist comparable to Savills Place.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Savills Place social profiles
Digital presenceSavills Place financial estimates
Financial estimateRevenue estimate
Valuation estimate
Savills Place leadership team
Management profileNumber of profiles
Profiles9 records
Savills Place subsidiaries and ownership
Company hierarchySubsidiaries1 record
Savills Place funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Savills Place M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Savills Place
What does Savills Place do?
Savills Place is a professional services firm that helps property owners, Business Improvement Districts (BIDs), local authorities, and retail/leisure destinations create distinctive, engaging places. The firm delivers three core service lines: (1) Place Shaping — customer experience strategy, place audits, destination mobilisation, town centre visioning, and bespoke research; (2) Marketing Strategy and Delivery — creative services, brand creation, PR, influencer marketing, paid media, social media management, commercialisation, and events; and (3) BID Services — BID development, ballots, and ongoing management. The team of over 30 specialists uses proprietary data tools including VISA/Barclaycard spending analytics, Acorn profiling, and DestinationCore Insights.
Is Savills Place a public or private company?
Savills Place is a private company. It is classified as corporate owned and is currently operating.
When was Savills Place founded?
Savills Place was founded in -1. It employs 11 to 50 people.
Where is Savills Place based?
Savills Place is headquartered in London, United Kingdom, in the Europe region.
How does Savills Place make money?
Three revenue lines are on record. Place Shaping Services are the primary driver. The others are BID Services and marketing Strategy and Delivery.
Who are Savills Place's main competitors?
Broad incumbents on record are WPP, Ogilvy, Knight Frank, Cushman & Wakefield, CBRE, Publicis Groupe, Havas, Lambert Smith Hampton and JLL (Jones Lang LaSalle). Dransfield Properties is listed as a direct peer.
Does Savills Place have an API?
No public API is recorded for Savills Place.