Placid Hotel Design & Lifestyle Zurich

What Placid Hotel Design & Lifestyle Zurich does

Placid Hotel Design & Lifestyle Zurich is a four-star design and lifestyle hotel operating since November 2016 at Buckhauserstrasse 36 in Zurich-Altstetten, Switzerland. The property is owned and operated by Stiftung Diakonie Bethanien, a Swiss non-profit foundation, which makes the asset a social enterprise within a broader portfolio that includes adjacent childcare and social services. The hotel comprises 115 rooms, lofts and suites across nine categories (Urban, Business, Studio, Loft, Sunrise Corner, Panorama Corner, Junior Suite, Smart Suite, and Lifestyle Suite), plus the on-site Buckhuser Bar Bistro Restaurant, eight conference and event rooms (40-175 m²) with capacity for up to 250 guests, a 24/7 fitness area, two rooftop patios on the 11th floor, a children's playroom, a meditation space (Room of Tranquility), and 31 wheelchair-accessible rooms. Architecture by E2A Architekten features fair-faced concrete, oak, clay plaster, and glass; each room is equipped with a Samsung tablet digital concierge, Nespresso machine, and high-speed WiFi with full-property coverage.

The business operates a hybrid revenue model: nightly and day-use room rental (CHF 99-330/unit), monthly coliving subscriptions (from CHF 2,282), meeting and event packages (CHF 69-119/person), food and beverage transactions, dedicated coworking space, gift voucher e-commerce via e-Guma, and direct corporate agreements with negotiated rates. Distribution is hybrid, combining a direct SimpleBooking engine with Best Rate Guarantee (claiming 5-25% savings versus OTAs), third-party OTA listings, a dedicated event department, and group bookings for 10+ rooms. Customer segments are diversified across business/corporate travellers, leisure/city visitors, families, accessible-travel guests (Claire & George Foundation channel), extended-stay and coliving tenants, and groups/incentives. The hotel holds multiple certifications: hotelleriesuisse 4-star classification with five specializations (Lifestyle & Design, Business, Seminar, Family-friendly, Bike Hotel), Q2 quality certification since April 2020, and Swisstainable Level II valid from 2024 for four years. Brand reputation is evidenced by a TrustYou score of 87/100 ('Excellent') from 1,782 guest reviews and earned-media features in Ignant, Baumeister, and Das ideale Heim.

Name

Placid Hotel Design & Lifestyle Zurich

Legal name

Stiftung Diakonie Bethanien

Website

https://placid.ch

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Placid Hotel Design & Lifestyle Zurich is a 115-room, 4-star design hotel in Zurich-Altstetten operated by Stiftung Diakonie Bethanien, serving business travellers, leisure guests, families, accessibility tourists, and corporate event clients.

Ownership category

akta.pro rank

Product category

Upscale Design & Lifestyle Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Design-Led Boutique Hotels (THAGADAA)

Keywords

• Design hotel accommodation
• Business seminar hotel
• Conference meeting venues
• Coworking coliving spaces
• Bar bistro restaurant

Headquarters

HQ city

Zurich-Altstetten

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Hotel Room Revenue: 115 rooms across 9 room categories (Urban, Business, Studio, Loft, Sunrise, Corner, Junior Suite, Smart Suite, Suite) generating recurring nightly revenue with flexible pricing from CHF 99 (day use) to CHF 239 (Lifestyle Suite day use). Monthly rooms from CHF 2282, weekly from CHF 693.
2. Food & Beverage: Buckhuser Bar Bistro Restaurant offering breakfast (CHF 29 adults), lunch (from CHF 19), dinner service, bar with cocktails and gin specialties. Garden terrace dining. Saturday/Sunday closed (breakfast only). Revenue from per-transaction dining and catering.
3. Conference & Events: 8 conference rooms (40-175 m²) and multifunctional hall for 120 people. Meeting packages from CHF 69 (half-day urban) to CHF 119 (lifestyle full day). Christmas parties and corporate events for up to 250 people. Fondue chinoise team dinner at CHF 55.
4. Coworking & Coliving: Free coworking in Intermezzo restaurant (Mon-Fri 7-11am, 2-6pm). Hotel room coworking from CHF 99/day, CHF 693/week, CHF 2700/month. Team office spaces (42m²) from CHF 180/day, CHF 800/week, CHF 2400/month.
5. Gift Vouchers: Value vouchers (CHF 10-1000), overnight stay vouchers (CHF 299 for Panorama Corner Room for 2), breakfast vouchers (CHF 29), lunch vouchers (CHF 34 for 3-course meal).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Placid Hotel Design & Lifestyle Zurich is a four-star urban design hotel that sells 115 design rooms across nine categories, on-site food and beverage through the Buckhuser Bar Bistro Restaurant, eight conference and event spaces, meeting packages, coworking and coliving memberships, and ancillary services such as fitness, rooftop terrace access, culture bike rental, EV charging, and gift vouchers. The property is operated by the Swiss non-profit foundation Stiftung Diakonie Bethanien and is located in Zurich-Altstetten near the Zurich West business quarter.

Product overview

Placid Hotel Design & Lifestyle Zurich is a four-star urban design hotel operated by Stiftung Diakonie Bethanien, located in Zurich-Altstetten district. The hotel offers 115 rooms across nine room categories (Urban Design Room, Business Design Room, Boutique Studio, Lifestyle Loft, Sunrise Corner Room, Panorama Corner Room, Boutique Junior Suite, Boutique Smart Suite, and Lifestyle Suite), each featuring urban design aesthetics with materials like fair-faced concrete, oak, and glass. The on-site Buckhuser Restaurant Bar Bistro serves breakfast, lunch, and dinner (closed weekends), while the hotel provides extensive conference facilities with 8 meeting rooms, coworking spaces, fitness center, rooftop terrace, and children's playroom. Additional services include culture bike rentals, electric vehicle charging, wheelchair-accessible rooms (Placid Unlimited), and gift vouchers. The hotel targets business travelers, city tourists, and families with specialization categories including Lifestyle & Design Hotel, Business Hotel, Seminar Hotel, Family-Friendly Hotel, and Bike Hotel.

Differentiator

Problem solved

Functional benefit

Products and services

• Placid Hotel Design & Lifestyle Zurich (Core Accommodation) Four-star design and lifestyle hotel with 115 rooms, lofts and suites in Zurich-Altstetten offering urban design, panoramic views, modern infrastructure and full hospitality services for business and leisure travellers.
• Urban Design Room 19m² room for 1-2 guests with queen-size bed, functional design, Nespresso machine, walk-in shower and panoramic city view. Day use from CHF 99.
• Business Design Room 24m² room with desk, fast WiFi, laptop safe, power socket, adapter and Samsung tablet for business travellers. Day use from CHF 109.
• Boutique Studio 28-36m² studio with twin beds, oak wood floor, separate bathroom with walk-in shower, wheelchair accessible, ideal for two travellers sharing. Day use from CHF 129.
• Lifestyle Loft 30-35m² room for 1-3 guests with king-size bed, lounge area, walk-in shower, Nespresso machine and urban design. Day use from CHF 159.
• Sunrise Corner Room 26m² wheelchair accessible room with barrier-free bathroom, support handles, extra wide doors and morning sun views. Day use from CHF 119.
• Panorama Corner Room 25-29m² room on floors 9-11 with three huge windows, hydraulic window opening, extra-long queen bed and panoramic city views. Day use from CHF 149.
• Boutique Junior Suite 43m² suite with Womb Chair by Eero Saarinen, four panorama windows, oiled oak flooring and city views. Day use from CHF 169.
• Boutique Smart Suite (Family Suite) 38m² family suite with two bedrooms, two separate entrance doors, two TVs, connected bathroom and Kids' Club access. Day use from CHF 199.
• Lifestyle Suite Spacious suite with separate bedroom and living room, king-size bed, sofa bed, city view windows and room service. Day use from CHF 239.
• Buckhuser Bar Bistro Restaurant On-site restaurant serving fresh, local, seasonal cuisine with breakfast (Mon-Fri 6:30-10am, CHF 29 adults), lunch (Mon-Fri 11:30am-1:30pm, mains from CHF 19), dinner (Mon-Fri 5:30-9pm), bar lounge and garden terrace. Closed on weekends and public holidays (breakfast only).
• Conference & Event Spaces Eight conference rooms from 40-175 m², multifunctional ground-floor hall for up to 120-150 people, breakout rooms and board rooms with professional AV equipment and high-speed WiFi for seminars and corporate events up to 250 people.
• Coworking & Coliving Flexible workspace solutions including free Intermezzo coworking (Mon-Fri 7-11am, 2-6pm), hotel-room coworking from CHF 99/day, CHF 693/week, CHF 2,700/month, and team offices (42m² for 1-6 people) from CHF 180/day, CHF 800/week, CHF 2,400/month.
• Placid Unlimited (Accessibility Programme) Barrier-free design hotel programme with 31 wheelchair-accessible rooms including height-adjustable beds on request, partnered with the Claire & George Foundation. Enjoyment package for two from CHF 209.
• Gift Vouchers Digital gift vouchers sold via e-guma platform: value vouchers (CHF 10-1,000), overnight stay vouchers (e.g. CHF 299 for Panorama Corner Room for two), breakfast vouchers (CHF 29) and lunch vouchers (CHF 34 for 3-course meal).
• Group Bookings (10+ Rooms) Group bookings of 10+ rooms with direct contact pricing from CHF 110-330 per room per night depending on category, attractive packages and tour planning assistance for team events and incentive trips.

Quantifiable outcome

• 87 out of 100 points on TrustYou from 1782 reviews, achieving 'Excellent' status
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Stiftung Diakonie BethaniencoreOthersParent foundation operating the Placid Hotel. Located at Buckhauserstrasse 36, 8048 Zurich. Responsible for data processing and hotel operations under the foundation structure. The foundation also operates adjacent childcare facility and other social enterprises in Zurich-Altstetten.
• E2A ArchitektencoreStrategic or Co-development PartnerRenowned architects' office that designed the Placid Hotel as a meeting place in the Altstetten district. Inspired by surrounding urban architecture, built as if cast from one mould with natural materials and fluid transitions.
• horgenglarusminorStrategic or Co-development PartnerOldest chair and table manufacturer in Switzerland with 135 years' experience. Design and quality world leader. Provides characteristic combination of form and function furniture with 'World class – Made in Switzerland' quality for hotel rooms and public areas.
• Claire & George FoundationcoreStrategic or Co-development PartnerPioneer foundation for barrier-free travel. Recognizes Placid Hotel as leading accessible accommodation. Website features detailed accessible room information and facilities. Hotel featured in 2018 brochure for accessibility leadership.
• Kunsthaus ZürichminorGTM or Marketing PartnerPremier art museum with international exhibitions and important Swiss art collection. Partnership provides Placid Hotel guests with 10 free admission tickets daily, first-come-first-served at reception.
• Swisstainable (Switzerland Tourism)coreStrategic or Co-development PartnerSwiss sustainability tourism program by Switzerland Tourism creating awareness for long-term sustainability strategy. Placid Hotel achieved Level II certification (valid 4 years since 2024) demonstrating commitment across society, economy, and environment dimensions.
• hotelleriesuissecoreStrategic or Co-development PartnerAssociation of Swiss Hotels and official Swiss Hotel Classification system owner. Placid Hotel is official member with 4-star classification and specializations in Lifestyle & Design, Business, Seminar, Family-friendly, and Bike Hotel categories.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hotel Stoller: Independent Zurich design hotel with comparable size and mid-upscale positioning, located near the city center, competing for both business and leisure travelers.
• Hotel Marktgasse: Independent boutique design hotel in Zurich Old Town targeting design-conscious travelers with curated interiors and lifestyle amenities — overlapping niche with Placid.
• Placid Hotel & Restaurant (the operating entity): The subject company itself — listed here only for completeness; not used as a comparative reference point beyond confirming the single-asset footprint.
• B2 Boutique Hotel + Spa Zürich: Design-forward Zurich hotel in a converted brewery building; comparable mid-upscale positioning with strong design identity and similar target guest mix.
• citizenM Zurich: International design-led hotel chain with a Zurich property targeting tech-savvy, design-conscious travelers — directly comparable on concept, target guest, and tech-forward room experience.
• 25hours Hotel Langstrasse: Design-led lifestyle hotel in Zurich operating in a similar price and concept bracket, with strong F&B, distinctive interiors and a similar urban design positioning to Placid.
• Ruby Mimi Hotel Zürich: Boutique design hotel brand emphasizing lean operations, tech integration, and contemporary aesthetics — directly comparable to Placid's design hotel positioning in Zurich.
• Motel One Zürich: European design budget-upscale chain with a Zurich location offering stylish rooms at competitive rates, competing head-to-head with Placid for design-conscious business and leisure guests.

Regional players

• Hotel Alexander Zürich: Independent Zurich hotel with comparable size and price positioning, primarily serving business travelers — overlapping target market but with less design differentiation than Placid.

Broad incumbents

• Hotel St. Gotthard: Long-established Zurich 4-star hotel near the main train station; broader heritage positioning but overlapping 4-star business and leisure segment where Placid competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PlacidZurich
• YouTubeyoutube.com/channel/UCsUaiv_VZZ1ROudnTMhO2zA/featured
• Facebookfacebook.com/PlacidZurich
• LinkedInlinkedin.com/company/placid-hotel-zurich
• Instagraminstagram.com/PlacidZurich

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Placid Hotel Design & Lifestyle Zurich