La plage du festival
La Plage du Festival is a family-owned private beach and restaurant on La Croisette in Cannes, offering Mediterranean dining, beach services, event hosting, and a swimming school to tourists, corporate clients, and private event celebrants.
- Company typePrivate
- Founded-
- HeadquartersCannes, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What La plage du festival does
La Plage du Festival is a private beach and restaurant operating on La Croisette in Cannes, France. Family-owned by the Courtade family since 2011, the venue carries heritage back to the 19th-century Bains Bottin establishment and is positioned as one of the largest private beaches on La Croisette. The business serves tourist visitors, corporate clients, and private event celebrants with a combined beach and F&B offering: full Mediterranean restaurant service at lunch and dinner, deckchair and mattress rentals, beachside dining, a specialized Oysteria oyster bar, and a swimming school launched on July 1, 2024. Private and corporate event hosting is a dedicated revenue line alongside walk-in day visitors.
The operating model is asset-based and multi-stream. There is no proprietary technology platform; the digital layer consists of a ZenChef online reservation integration, a website built and maintained by Côteweb, and presence on Facebook, Instagram, and TripAdvisor for awareness and reputation management. The value proposition is anchored in irreplaceable beachfront real estate, heritage, and physical capacity rather than software or data assets. Customers transact via walk-up, phone, online reservation, or event booking, with pricing reflecting the premium Cannes location. Seasonality is a defining structural feature: the venue operates around the Mediterranean summer calendar, with year-round hiring messaging indicating efforts to retain staff across seasons.
Expansion to date has been service-line extension rather than geographic or capacity expansion. The 2024 launch of the swimming school and Oysteria indicates a strategy of broadening the per-customer revenue mix within the existing footprint, supplemented by digital channel enablement through ZenChef.
La plage du festival firmographics
Firmographics- Name
- La plage du festival
- Legal name
- La Plage du Festival
- Website
- https://plage-festival-cannes.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- La Plage du Festival is a family-owned private beach and restaurant on La Croisette in Cannes, offering Mediterranean dining, beach services, event hosting, and a swimming school to tourists, corporate clients, and private event celebrants.
- Ownership category
- akta.pro rank
La plage du festival industry classification
Industry- Product category
- Beach Club and Mediterranean Restaurant
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Caterers (72232)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Beachfront & Coastal Full-Service Hotels (THAGAAAI)
- akta.pro secondary industries
- Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Surf Schools & Surf Camps (THAAAKAC)
Keywords
Where La plage du festival is headquartered
LocationHeadquarters
- HQ city
- Cannes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
La plage du festival business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Restaurant Dining: Mediterranean cuisine served for lunch and dinner. Continuous kitchen service during summer months. Evening service available in summer only. Revenue from food and beverage sales.
- Beach Services: Private beach access with deckchairs and loungers. Mattress rental and waterfront relaxation services. Food service available 'feet in the water' via a card menu.
- Event Hosting: Private event services including baptisms, weddings, birthdays, product launches, beach parties, press conferences, business lunches, and concerts. Event Manager available year-round to organize and host events.
- Swimming Lessons: Seasonal swimming lessons for adults and children with qualified lifeguard, offered from July 1, 2024.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
La plage du festival product offering
Product offeringCore offering
La Plage du Festival runs a private beach club on La Croisette in Cannes offering Mediterranean cuisine restaurant service, deckchair and mattress beach rentals, a specialty oyster bar, private event hosting for weddings and corporate functions, and a seasonal swimming school. The establishment operates daily from 10AM to 6PM with continuous kitchen service during summer months.
Product overview
La Plage du Festival is a private beach establishment and restaurant on La Croisette in Cannes. The offering consists of a core Mediterranean restaurant service, a private beach with deckchair and swimming access, a specialized oyster bar (Oysteria), private event hosting for occasions ranging from weddings to corporate events, and a seasonal swimming school for adults and children. The establishment operates continuously during summer months and serves as an iconic meeting place on the French Riviera.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant Mediterranean cuisine restaurant serving lunch and dinner in a privileged beachfront setting. Kitchen operates in continuous service throughout summer, with evening service limited to summer months. Targets tourists and visitors to Cannes seeking refined dining.
- Beach Private beach experience on La Croisette featuring deckchairs, mattresses, and swimming in azure Mediterranean waters. Beachside food service available via a card menu for 'feet in the water' dining.
- Oysteria Specialized oyster bar offering fresh seafood selections as a dedicated dining concept within the establishment.
- Events Private event hosting for baptisms, weddings, birthdays, product launches, beach parties, press conferences, business lunches, and concerts. A dedicated Event Manager organizes and hosts events year-round.
- Swimming School Seasonal swimming lessons for adults and children led by a qualified lifeguard, offered from July 1, 2024.
Companies that use La plage du festival
Customer profileSegments3 records
Ideal customer profiles3 records
La plage du festival technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La plage du festival partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CôtewebminorWebsite development partner based in Nice that created and maintains the company website. This is a vendor/contractor relationship for web development services rather than a strategic business partnership.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
La plage du festival competitors and assessment
Company assessmentDirect peers
- Carlton Beach Club (InterContinental Carlton Cannes): Private beach club and restaurant on La Croisette directly competing for the same tourist, corporate and event customers as La Plage du Festival. Operates from a luxury hotel on the same promenade.
- Z-Plage Cannes: Private beach and restaurant on La Croisette offering Mediterranean dining, deckchair service and event hosting — a near-identical operating model to La Plage du Festival on the same strip.
- Le Tropicana (Hôtel Martinez, Cannes): Beach club attached to the Hôtel Martinez on La Croisette offering restaurant, sunbed and event service. Direct Croisette competitor with a powerful hotel pipeline.
- Club 55 (Saint-Tropez): Iconic Riviera beach club and restaurant combining Mediterranean dining, beach service and a strong heritage brand story — the archetypal reference point for premium Riviera beach establishments.
- 3.14 Plage Cannes: Restaurant and private beach on La Croisette with similar dining-and-sunbed offering and event capabilities, competing for the same walk-in and tourist clientele.
- Baoli Beach Cannes: Beach club and restaurant on La Croisette combining dining, sunbed service and DJ/events programming. Directly comparable in product mix and target customers.
- Mademoiselle Plage (Hôtel Barrière Le Majestic): Hotel-affiliated beach club on La Croisette combining restaurant and beach service with a Cannes Film Festival pedigree, competing for the same premium segment.
Regional players
- Loulou Beach (Hôtel Royal Riviera, Saint-Jean-Cap-Ferrat): Luxury Riviera beach restaurant serving a similar premium Mediterranean-dining-plus-beach model within the broader Côte d'Azur, but located outside Cannes and serving a different geographic catchment.
Broad incumbents
- Nikki Beach Global: International luxury beach-club brand with locations on the French Riviera. Comparable premium positioning, beach-plus-restaurant model, and event-driven demand, but at much larger scale and with global brand equity.
Others
- ZenChef: Online restaurant booking platform already used by La Plage du Festival for table reservations. Ecosystem participant rather than competitor; included to reflect the dependency captured in the company's distribution model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat1 record
Key risks6 records
Key highlights7 records
Customer concentration
La plage du festival social profiles
Digital presenceLa plage du festival financial estimates
Financial estimateRevenue estimate
Valuation estimate
La plage du festival leadership team
Management profileNumber of profiles
La plage du festival funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La plage du festival M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La plage du festival
What does La plage du festival do?
La Plage du Festival runs a private beach club on La Croisette in Cannes offering Mediterranean cuisine restaurant service, deckchair and mattress beach rentals, a specialty oyster bar, private event hosting for weddings and corporate functions, and a seasonal swimming school. The establishment operates daily from 10AM to 6PM with continuous kitchen service during summer months.
Is La plage du festival a public or private company?
La plage du festival is a private company. It is classified as family owned and is currently operating.
When was La plage du festival founded?
La plage du festival was founded in -1. It employs 1 to 10 people.
Where is La plage du festival based?
La plage du festival is headquartered in Cannes, France, in the Europe region.
How does La plage du festival make money?
Four revenue lines are on record. Restaurant Dining is the primary driver. The others are beach Services, event Hosting and swimming Lessons.
Who are La plage du festival's main competitors?
Direct peers on record are Carlton Beach Club (InterContinental Carlton Cannes), Z-Plage Cannes, Le Tropicana (Hôtel Martinez, Cannes), Club 55 (Saint-Tropez), 3.14 Plage Cannes, Baoli Beach Cannes and Mademoiselle Plage (Hôtel Barrière Le Majestic). Loulou Beach (Hôtel Royal Riviera, Saint-Jean-Cap-Ferrat) is listed as a regional player. Nikki Beach Global is listed as a broad incumbent. ZenChef is listed as an others.
Does La plage du festival have an API?
No public API is recorded for La plage du festival.
What industry is La plage du festival in?
La plage du festival's product category is Beach Club and Mediterranean Restaurant. Its primary akta.pro industry code is THAGAAAI, Beachfront & Coastal Full-Service Hotels, with a secondary code of THAHAAAC, Hotel & Resort Convention Venues (Convention Hotels). Its NAICS code is 71131 and its SIC code is 5810.