Plage Beau Rivage

What Plage Beau Rivage does

Plage Beau Rivage, legally "Société de la plage du Beau Rivage" (SIRET 48286889000039), is a privately-held beach club and restaurant establishment located at 107 Quai des États-Unis on the Promenade des Anglais in Nice, France. The company operates a single physical site on the French Riviera that combines three integrated hospitality offerings: a paid beach area with sunbathing lounger and mat rentals (with seasonal pricing published as a PDF), the Beachtrot restaurant serving chef-directed gourmet Mediterranean cuisine from fresh, local, and seasonal ingredients with evening dinner service, and the Lounge Beau Rivage events space hosting themed evenings and private or corporate venue privatization. The establishment operates seasonally, reopening around mid-April and closing during the off-season, with daily hours for the Lounge (10:00–16:30) and Restaurant (12:00–15:30) weather permitting.

The business monetizes through three distinct revenue streams: per-mat beach lounger rentals (pricing set annually in a TARIFS-MATELAS document), restaurant covers (reservations handled via the third-party ZenChef platform at bookings.zenchef.com), and event venue fees (corporate and private bookings processed through the BackYou app under the hotels3alacollection subdomain). Marketing is conducted via an owned website, plus organic presence on Twitter, Facebook, LinkedIn, and Instagram; the operation also relies on two implementation partners (Cyril Dunaud Communication for PR, East Côte Communication for web) and InfoManiak for hosting. The establishment holds Qualité Tourisme and Clef Verte (Green Key) certifications and is presented as part of the Groupe 3A collection of three hotels in the Nice area, alongside the related Hotel Beau Rivage property on the same promenade.

Customers are split between high-volume individual leisure tourists and locals using the beach and restaurant, and lower-volume but higher-ticket event organizers (private and corporate) renting the lounge and partial or full venue privatization. Distribution is domestic-only, limited to France and the broader EU inbound tourism market, and the website (per scraped content) currently shows signs of being compromised with unrelated spam content, which is a notable operational/brand risk despite the underlying business continuing to function.

Name

Plage Beau Rivage

Legal name

Société de la plage du Beau Rivage

Website

https://plagenicebeaurivage.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Plage Beau Rivage operates a beach club, Mediterranean restaurant (Beachtrot), and event lounge on the Promenade des Anglais in Nice, France. It serves leisure tourists, locals, and event organizers with seasonal beach mat rentals, dining, and venue privatization.

Ownership category

akta.pro rank

Product category

Beach Club and Restaurant Hospitality

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

Keywords

• Beach club
• Mediterranean restaurant
• Beach mat rentals
• Private event venue
• French Riviera hospitality

Headquarters

HQ city

Nice

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Distribution channels3 records

Marketing channels5 records

Core offering

Plage Beau Rivage operates a beach club on the Promenade des Anglais in Nice, France, selling beach mat and sun-lounger rentals, Mediterranean food and beverage service through its Beachtrot restaurant, and private / corporate event hosting in its Lounge space. The offering is delivered as a single integrated beach-front experience targeted at tourists, local residents, and event clients on the French Riviera.

Product overview

Plage Beau Rivage is a beach establishment located in Nice on the famous Promenade des Anglais, operated by Société de la plage du Beau Rivage. The company offers a unified beach experience combining three core products: the beach area with sunbathing and mat rentals, the Beachtrot gourmet Mediterranean restaurant serving fresh seasonal cuisine, and the Lounge Beau Rivage events space. The establishment can be privatized for events and offers evening dining services by the water.

Differentiator

Problem solved

Functional benefit

Brands

• Lounge Beau Rivage: The lounge area of Plage Beau Rivage offering programming and events.

Products and services

• Plage Beau Rivage Beach Beach area on the Promenade des Anglais offering swimming access, sun loungers, and mat rental for day-use guests and visitors to the Baie des Anges.
• Beachtrot Restaurant Mediterranean restaurant serving fresh, seasonal, locally sourced dishes with vegetarian, vegan, and gluten-free options, paired with wines, cocktails, and tapas; reservations handled through ZenChef.
• Lounge Beau Rivage Events Event space available for private parties, seminars, weddings, birthdays, product launches, and corporate events, with on-site catering; bookings handled through the BackYou platform.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Groupe 3AcoreStrategic or Co-development PartnerPart of the hotels3alacollection group comprising 3 hotels in Nice. Represents the parent company or collection managing multiple beach and hotel properties along the Côte d'Azur.
• Hotel Beau RivagecoreStrategic or Co-development PartnerRelated hotel property, part of the same beach establishment. Shares branding and location on the Promenade des Anglais.
• Côte d'Azur FranceminorGTM or Marketing PartnerRegional tourism board promoting the French Riviera. Partnership for destination marketing and tourism promotion.
• Qualité TourismeminorGTM or Marketing PartnerOfficial French tourism quality certification body (qualite-tourisme.gouv.fr). Certification indicates compliance with quality standards for tourist services.
• Clef VerteminorGTM or Marketing PartnerGreen Key eco-label certification for environmental responsibility. Demonstrates commitment to sustainable tourism practices.
• Cyril Dunaud CommunicationminorImplementation/ SI/ Consulting PartnerCommunication and PR management partner located in Nice. Handles marketing and communications for the beach club.
• East Côte CommunicationminorImplementation/ SI/ Consulting PartnerWebsite development and digital communication agency based in Nice. Responsible for website design and implementation.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Tétou Plage (Cap d'Ail): Beach club at Plage de la Mala in Cap d'Ail between Nice and Monaco. Comparable premium Côte d'Azur beach club with restaurant and lounger service, located in the immediate Nice–Monaco corridor.

Direct peers

• La Guérite (Île Sainte-Marguerite): Beach restaurant and event venue on Île Sainte-Marguerite near Cannes. Comparable premium French Riviera beach venue with restaurant and event programming serving a similar clientele.
• Bagatelle Beach: French Riviera/global beach club and restaurant group originating in Saint-Tropez. Directly comparable premium beach club concept with restaurant and event programming serving an affluent international clientele.
• Le Club 55: Iconic beach club on Pampelonne Beach in Saint-Tropez offering beach loungers, restaurant, and event programming. Closest comparable premium full-service beach club on the French Riviera with the same beach + dining + events model.
• Plage du Festival (Cannes): Beach club in Cannes on the French Riviera offering beach service, restaurant, and events. Comparable regional beach club operator on the Côte d'Azur targeting a similar premium clientele.
• La Réserve Beach (Ramatuelle): Beach club attached to the luxury La Réserve hotel in Ramatuelle near Saint-Tropez. Comparable premium beach club with restaurant and lounger service on the French Riviera, sharing the hotel-affiliated beach club model.
• 3.14 Plage (Cannes): Beach club associated with Hotel 3.14 in Cannes. Similar hotel-affiliated beach club concept with restaurant and event programming on the French Riviera — directly comparable operational model.
• Carlton Beach Club (InterContinental Carlton Cannes): Beach club operated by the InterContinental Carlton Cannes. Comparable luxury hotel-affiliated beach club with restaurant and event offerings on the French Riviera, sharing the partnership model with Plage Beau Rivage and Hotel Beau Rivage.
• Loulou Beach (Nice): Beach club and restaurant in Nice operating on the same French Riviera stretch. Most geographically proximate peer with directly comparable beach club + restaurant + lounge programming for the same Nice market.

Broad incumbents

• Nikki Beach: Global luxury beach club brand with locations including Saint-Tropez. Broader incumbent offering beach club, restaurant, lounge, and events at scale with stronger international brand recognition in the same premium niche.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PlageBeauRivage
• Facebookfacebook.com/PlageBeauRivageNice
• LinkedInlinkedin.com/company/plage-beau-rivage
• Instagraminstagram.com/plagebeaurivagenice

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plage Beau Rivage