Plandent GmbH

What Plandent GmbH does

Plandent GmbH is an Austrian B2B dental distributor and service provider headquartered in Vienna at Dresdner Straße 81-85, operating as a wholly-owned subsidiary of the Plandent Group — the second-largest European dental trading partnership. Founded circa 1975, the company runs three locations across Austria and serves dental practices (Zahnarztpraxen) and dental laboratories (Zahntechnische Laboratorien), with a secondary focus on practice starters (Existenzgründer). It is the exclusive Austrian trading partner for Planmeca and supplements that core with complementary lines including Pastelli workwear, Loran dental furniture, Amber Mill lithium-disilicate blocks, and dds zirconia discs.

The company's core offering is a full-range online shop (shop.plandent.at) listing over 85,000 dental products, complemented by an end-to-end digital dentistry workflow spanning intraoral and laboratory scanners (Planmeca Emerald, Aadva ALS 2, Medit T-Series), design and implant-planning software (Romexis, PlanCAD, exocad DentalCAD, exoplan), wet/dry milling machines (cara Mill series, Planmeca PlanMill 30/40/60 S), and 3D printers (Planmeca Creo C5, NextDent 5100). Planmeca treatment units (Pro50, Compact i3/i5/i Classic), 2D/3D/intraoral/cephalometric X-ray systems, and CAD/CAM materials (ORBIS consumables, MiYO ceramics) round out the portfolio. Services include a Vienna-based 24-hour instrument repair workshop, technical customer support, 3D/VR practice planning, and the Plandent Akademie, which delivers ZEP-ÖZÄK-accredited continuing education.

Plandent monetizes through three revenue streams: (1) equipment sales (treatment units, imaging, CAD/CAM, furniture, instruments), (2) consumables and materials sales (impression, disinfection, filling materials, pharmaceuticals, practice supplies), and (3) professional services (repair, maintenance, consulting, practice planning, training). Pricing is quote-based and not publicly disclosed, targeting professional customers (Fachkreise) only. Go-to-market combines inside sales via a customer service center, field sales across three regional offices, and a self-serve e-commerce channel, supported by a digital marketing mix including the PlanNews newsletter, webinars under the #timetolearn series, and an online showroom. Logistics are anchored by the Plandent Group's Münster warehouse.

Name

Plandent GmbH

Legal name

Plandent GmbH

Website

https://plandent.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Plandent GmbH is a Vienna-based B2B dental distributor and the exclusive Austrian partner of Planmeca, serving dental practices and laboratories with 85,000+ products, full CAD/CAM workflows, repair, training, and practice-planning services from three Austrian locations.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: Sale of dental equipment including treatment units, X-ray systems, CAD/CAM devices, furniture, and instruments to dental practices and laboratories.
2. Consumables and Materials Sales: Sale of consumable dental materials including impression materials, disinfection products, filling materials, pharmaceuticals, and practice supplies.
3. Service and Training: Technical customer service including repair services, maintenance, consulting, practice planning, and dental training/continuing education programs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Plandent GmbH is a B2B dental distributor serving dental practices and laboratories in Austria with a full-range product portfolio (85,000+ SKUs) covering dental equipment, CAD/CAM systems, imaging devices, treatment units, consumables and CAD/CAM materials. The company is the exclusive Austrian trading partner for Planmeca and complements product sales with technical services (repair, planning, technical support) and continuing education through the Plandent Akademie.

Product overview

Plandent GmbH is a B2B dental distributor and service company operating exclusively for dental practices and dental laboratories. The company offers a comprehensive portfolio centered on a full-range online shop with over 85,000 dental products, complemented by a complete CAD/CAM workflow solution spanning intraoral and laboratory scanners (Planmeca Emerald S, Aadva ALS 2, Medit T-Serie), design software (Planmeca Romexis, PlanCAD, exocad DentalCAD, exoplan), milling machines (cara Mill series, Planmeca PlanMill series), and 3D printers (Planmeca Creo C5, NextDent 5100). The company also supplies dental treatment units (Planmeca Pro50, Compact i series), dental imaging systems (3D, 2D, intraoral, cephalometric X-ray), consumables (ORBIS brand, impression materials, disposables), and services including repair, planning, technical support, and continuing education through the Plandent Akademie. The company operates from three locations in Austria serving all regions.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 24-hour instrument repair service from Vienna workshop
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• PlanmecacoreTechnology or IntegrationPlandent is the exclusive trading partner for Planmeca products in Austria. Planmeca is a leading manufacturer of dental equipment including treatment units, imaging systems, CAD/CAM devices, and software. This exclusive partnership covers the full range of Planmeca digital dentistry solutions including scanners, milling machines, and imaging software.
• PastellicoreTechnology or IntegrationExclusive partnership for Pastelli dental textiles and workwear in Austria. Pastelli provides professional work clothing and textiles for dental practices.
• Plandent GroupcoreStrategic or Co-development PartnerPlandent GmbH Austria is an independent subsidiary of the Plandent Group, one of Europe's largest dental trading partnerships (second largest). The group provides shared knowledge, best practices, and logistics support from Münster warehouse across all member countries including Austria, Germany, Sweden, Norway, Finland, and Estonia.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Henry Schein: Global dental and medical distributor offering equipment, consumables, and services to dental practices. Comparable to Plandent as the largest broad-line dental distributor, though serving a much wider footprint and product portfolio than the Austrian-only Plandent.
• Patterson Companies: US-based dental and animal health distributor providing equipment, supplies, and technology to dental practices. Directly comparable to Plandent as a broad-line dental distributor with service and digital workflow offerings, though primarily North American.
• Dentsply Sirona: Global manufacturer and distributor of dental equipment, technologies, and consumables. Comparable to Plandent as a broad dental supplier with overlapping equipment and consumable lines, though as a vertically integrated manufacturer rather than a regional distributor.
• Envista Holdings: Holding company for dental brands including Nobel Biocare, Ormco, and KaVo Kerr. Comparable to Plandent in supplying dental practices with equipment, implants, and consumables, though globally and via owned brands rather than distribution.

Others

• Planmeca: Finnish manufacturer of dental equipment (treatment units, imaging, CAD/CAM) for which Plandent holds exclusive Austrian distribution rights. Comparable as the strategic supplier whose products anchor Plandent's portfolio, rather than as a direct competitor.
• Ivoclar Vivadent: Liechtenstein-based manufacturer of dental materials, equipment (including CAD/CAM furnaces and milling units), and prosthetic systems. Comparable as a brand carried by Plandent and a competitor to some Planmeca offerings in the materials/furnace category.
• W&H Group: Austrian-headquartered manufacturer of dental handpieces, instruments, and hygiene devices with global distribution. Comparable to Plandent as an adjacent dental supplier serving Austrian dental practices with complementary products (instruments, sterilizers, handpiece maintenance).

Regional players

• Straumann Group: Swiss-headquartered global leader in dental implants, prosthetics, and digital workflows. Comparable to Plandent in serving dental practices with equipment and digital workflow solutions (including intraoral scanners and CAD/CAM), though focused on implantology and globally.

Emerging players

• Young Innovations: US-based manufacturer and distributor of dental consumables and equipment under multiple brands. Comparable to Plandent in offering dental practice and laboratory supplies with a portfolio approach, though more focused on consumables than full CAD/CAM workflow distribution.

Direct peers

• Benco Dental: US-based privately-held dental distributor offering equipment, supplies, and technology solutions. Closely matches Plandent's model of full-range dental distribution combined with service and digital workflow support, though serving a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PlanmecaGroup
• Facebookfacebook.com/PlandentAT
• LinkedInlinkedin.com/company/plandent-gmbh
• Instagraminstagram.com/plandent_at

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plandent GmbH