Plandent AB
Plandent AB is a Swedish full-range dental supplier (equipment, consumables, software, and technical service) distributing 30,000+ products to dental clinics nationwide, owned by Finland's Planmeca Group.
- Company typePrivate
- Founded-
- HeadquartersBromma (Stockholm), Sweden
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Plandent AB does
Plandent AB is a Swedish dental equipment, consumables, and technical service company headquartered in Bromma, Stockholm, operating as a wholly-owned subsidiary of Finnish dental technology group Planmeca. It functions as a full-range supplier (helhetsleverantör) to dental clinics across Sweden, distributing a portfolio of more than 30,000 products spanning treatment units (Planmeca Compact i5/i Classic, KaVo chairs), 2D/3D imaging systems (Planmeca Viso and ProMax 3D CBCT, ProOne/ProMax panoramic, ProX intraoral, ProSensor HD, ProScanner), sterilization and hygiene equipment (W&H and MELAG autoclaves, DAC Universal, disk disinfectors), suction and compressor systems, and consumables from brands including Solventum, Ivoclar, Dentsply Sirona, Ultradent, GC, LM-Dental, Kerr, and W&H. Its proprietary and distributed technology stack centers on the Planmeca Romexis imaging software platform (TWAIN/DICOM-compatible, integrates with Swedish patient journal systems, with AI-enabled anatomy identification in version 7), the Planmeca CALM motion-correction algorithm for CBCT, the Planmeca Ultra Low Dose imaging protocol, Planmeca ActiveAqua water purification, and Plandent's own PlanOrder inventory and ordering management system, which automates QR-coded consumables replenishment and is deployed at hundreds of Swedish clinics.
Revenue is generated through a mix of one-time equipment sales (often financed via in-house leasing since 2007), recurring consumables transactions through a web shop and field sales, managed technical service contracts with certified technicians across all Swedish regions, and software/imaging subscriptions attached to the equipment base. Distribution combines direct regional field sales (organized by geography and by consumables vs. equipment), an e-commerce web shop with same-day dispatch, an inside sales/customer service desk, and a nationwide certified service technician network. Following the June 2024 merger of KaVo Dental Nordic AB into Plandent AB, the company describes itself as one of Sweden's largest dental suppliers and the largest dental service organization in the Nordic region; Magnus Nilsson (formerly CEO of KaVo Dental Nordic AB) leads the combined entity. The company is privately held under Planmeca Group (€1.2B revenue in 2023, ~4,400 employees, presence in 120+ countries), and Plandent-specific revenue, headcount, and financial detail are not publicly disclosed.
Plandent AB firmographics
Firmographics- Name
- Plandent AB
- Legal name
- Plandent AB
- Website
- https://plandent.se
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Plandent AB is a Swedish full-range dental supplier (equipment, consumables, software, and technical service) distributing 30,000+ products to dental clinics nationwide, owned by Finland's Planmeca Group.
- Ownership category
- akta.pro rank
Where Plandent AB is headquartered
LocationHeadquarters
- HQ city
- Bromma (Stockholm)
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Plandent AB business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Equipment sales (utrustning): Sale of dental treatment units, CBCT/röntgen systems, panoramic and intraoral X-ray equipment, sterilization equipment, suction/compressor systems, lighting, operator chairs, and dental instruments. Equipment is sold directly to dental clinics via sales representatives, with options for leasing/financing. Equipment delivery includes insured transport per DPU terms.
- Consumables (förbrukningsartiklar): Sale of dental consumable materials including composite resins, cements, impression materials, dental files, disinfectants, sterilization supplies, and other clinical supplies. Sold via web shop and sales representatives. Over 30,000 products in portfolio. Consumables represent a recurring revenue stream as clinics regularly restock.
- Technical service and support (teknisk service): Nationwide technical service including preventive maintenance, repairs, installations, validation, X-ray controls, and certification for dental equipment. Includes service contracts for Planmeca equipment. Workshop repairs for handpieces and contra-angles. Offered by a network of certified technicians across Sweden.
- Leasing and financing (leasing och finansiering): Equipment financing solutions including leasing and rental (hyra) options offered since 2007. Integrated with equipment delivery. Enables clinics to avoid capital tie-up, maintain balance sheet ratios, and access all-risk insurance. Most of the private sector uses financing for dental equipment.
- PlanOrder subscription/integration: PlanOrder inventory and ordering management system deployed at clinics. While primarily a customer retention and efficiency tool, it reinforces ongoing consumables purchasing relationship with Plandent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard consumables pricing via web shop or sales |
| Unit Pricing | Multi-year contract | Equipment and dental units |
| Other | Annual | Service and maintenance contracts |
| Other | Pay-as-you-go | Return and exchange policy |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Plandent AB product offering
Product offeringCore offering
Plandent AB is a full-range dental supplier (helhetsleverantör) serving Swedish dental clinics. It sells and services dental treatment units, 2D and 3D CBCT imaging systems, sterilization equipment, suction and compressor systems, and a portfolio of more than 30,000 dental consumable SKUs from leading brands, complemented by the PlanOrder inventory management system, Planmeca Romexis imaging software, integrated leasing/financing, and a nationwide certified technician service network.
Product overview
Plandent AB is a comprehensive dental supplier offering a unified full-range portfolio combining Planmeca and KaVo equipment brands with extensive services. The core technology platform is Planmeca Romexis software, which integrates all imaging modalities (2D, 3D CBCT, intraoral, panoramic, cephalometric) from a single database. Equipment products span treatment units (Planmeca Compact i5, i Classic; KaVo chairs), 3D imaging (Planmeca Viso and ProMax 3D CBCT systems with CALM motion correction and ULD low-dose protocols), intraoral solutions (ProX, ProSensor HD, ProScanner), panoramic systems (ProOne, ProMax 2D), and dental chairs/stools from multiple brands. Supporting infrastructure includes sterilization equipment (autoclaves, DAC Universal, disk disinfectors), suction/compressor systems, and the PlanOrder inventory management system. Services include nationwide technical service, dental IT support with remote capabilities, equipment leasing/financing, and an e-commerce webshop with same-day shipping. Following the June 2024 merger with KaVo Dental Nordic AB, Plandent became Sweden's largest dental supplier and the Nordic region's largest dental service organization.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Clinics using PlanOrder report reduced time spent on ordering and inventory management, better inventory overview, reduced write-offs from expired products, and lower consumables costs.
- +3 more outcomes
Companies that use Plandent AB
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles2 records
Plandent AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature5 records
Plandent AB partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- KaVo Dental Nordic ABcoreKaVo Dental Nordic AB merged with Plandent AB effective June 2024, under the parent company Planmeca. The merger combined two of Sweden's largest dental suppliers, making Plandent one of the largest dental suppliers in Sweden and the largest dental service organization in the Nordic region. The goal is to offer an even broader range of products, services, and support. The KaVo brand continues on the Swedish market. Magnus Nilsson (previously KaVo Dental Nordic CEO) became CEO of the combined entity. After the merger, Plandent also sells KaVo products (treatment units, chairs, imaging equipment).
- Planmeca Group (Planmeca Oy)corePlanmeca Group is the parent company of Plandent AB. Planmeca Oy was founded in 1971 in Helsinki, Finland. The Group includes German company KaVo Dental GmbH (dental unit and instrument business with over 100 years of history). Group revenue was €1.2 billion in 2023, with approximately 4,400 employees globally and presence in over 120 countries. Plandent distributes Planmeca products (treatment units, CBCT/röntgen, imaging software Romexis) in Sweden.
- KaVo (via KaVo Dental GmbH, now part of Planmeca Group)coreKaVo brand products (treatment units, chairs, X-ray equipment) continue to be sold in Sweden through Plandent after the 2024 merger. KaVo is known for high operational reliability and long service life. The brand traces its dental unit and instrument business back more than 100 years.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Plandent AB competitors and assessment
Company assessmentOthers
- Solventum: Former 3M Oral Care spin-off, a major global manufacturer of dental consumables including restoratives, preventive products, and orthodontics. Plandent is a Swedish distributor of Solventum products; the relationship is supplier-distributor but Solventum is also a market participant whose direct channels and pricing decisions directly affect Plandent's consumables economics.
Direct peers
- Henry Schein: Global dental and medical distribution leader serving practices with equipment, consumables, software, and services. Henry Schein operates the largest dental distribution network in North America and Europe and is the closest analog to Plandent's full-range supplier model, though at much larger scale.
- Young Innovations: Mid-sized US dental products company supplying preventive, restorative, and hygiene consumables to dental practices. While smaller than Plandent and US-focused, Young Innovations is comparable as a dental product distributor with focus on consumables categories that overlap heavily with Plandent's offerings.
- Unident: Swedish dental product supplier offering equipment, consumables, and service to dental clinics across Sweden. As a domestic Swedish competitor with overlapping product categories, Unident is the most direct head-to-head competitor in Plandent's home market.
- Burkhart Dental: Privately held US dental distributor (founded 1883) supplying equipment, consumables, and technical service to dental practices across the western US. Comparable as a long-established, privately owned, full-line dental supply company with service organization.
- Benco Dental: Privately held US dental distributor providing equipment, consumables, and practice services to dental offices. Like Plandent, Benco emphasizes a full-service, full-range supplier model with strong private-equity-backed owner dynamics and regional sales/service coverage.
- Patterson Companies: Major US-based dental and animal health distributor offering equipment, supplies, and software/services to dental practices. Patterson's dental segment mirrors Plandent's combination of distribution, service, and technology offerings, though Patterson operates almost entirely in North America.
Broad incumbents
- Dentsply Sirona: Global dental equipment and technology manufacturer with broad portfolio of treatment units, imaging, instruments, and consumables. Plandent distributes Dentsply Sirona products in Sweden but the company is also a broad incumbent competing across Plandent's full-line offering with direct sales channels.
- Envista Holdings: Global dental products company (formerly part of Danaher) encompassing Nobel Biocare, Ormco, Spark, and other specialty dental brands. Comparable as a broad incumbent operating across multiple dental segments, though Envista's specialty focus differs from Plandent's full-range general dentistry model.
Emerging players
- Ivoclar Group: Liechtenstein-based dental materials manufacturer specializing in restoratives, prosthetics, and digital workflows. Plandent distributes Ivoclar products in Sweden, but Ivoclar's strong brand in premium dental materials means it also operates as an emerging category leader with selective direct sales and training programs competing for clinic mindshare.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Plandent AB social profiles
Digital presencePlandent AB compliance and trust
Trust signalCompliance1 record
Plandent AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plandent AB leadership team
Management profileNumber of profiles
Profiles6 records
Plandent AB subsidiaries and ownership
Company hierarchySubsidiaries1 record
Plandent AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plandent AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plandent AB
What does Plandent AB do?
Plandent AB is a full-range dental supplier (helhetsleverantör) serving Swedish dental clinics. It sells and services dental treatment units, 2D and 3D CBCT imaging systems, sterilization equipment, suction and compressor systems, and a portfolio of more than 30,000 dental consumable SKUs from leading brands, complemented by the PlanOrder inventory management system, Planmeca Romexis imaging software, integrated leasing/financing, and a nationwide certified technician service network.
Is Plandent AB a public or private company?
Plandent AB is a private company. It is classified as corporate owned and is currently operating.
When was Plandent AB founded?
Plandent AB was founded in -1. It employs 51 to 100 people.
Where is Plandent AB based?
Plandent AB is headquartered in Bromma (Stockholm), Sweden, in the Europe region.
How does Plandent AB make money?
Five revenue lines are on record. Equipment sales (utrustning) is the primary driver. The others are consumables (förbrukningsartiklar), technical service and support (teknisk service), leasing and financing (leasing och finansiering) and planOrder subscription/integration.
Who are Plandent AB's main competitors?
Solventum is listed as an others. Direct peers are Henry Schein, Young Innovations, Unident, Burkhart Dental, Benco Dental and Patterson Companies. Broad incumbents are Dentsply Sirona and Envista Holdings. Ivoclar Group is listed as an emerging player.
Does Plandent AB have an API?
No public API is recorded for Plandent AB.