Planète Bordeaux

What Planète Bordeaux does

Planète Bordeaux is the consumer-facing brand and digital platform of the Syndicat Viticole Régional des AOC Bordeaux et Bordeaux Supérieur, a regional wine producers' syndicate founded in 1967 and headquartered in Bordeaux, France. The organization represents the collective interests of more than 55 member châteaux and producers across the AOC Bordeaux, AOC Bordeaux Supérieur, and AOC Crémant de Bordeaux appellations, together with the IG Fine Bordeaux geographic indication — covering approximately 49,000 hectares (55% of the Girondin vineyard) and producing roughly 2.56 million bottles annually across red, white, rosé, clairet, and sparkling styles.

The syndicate's core functions are appellation governance (quality assurance exercised at the Maison de la Qualité in Beychac-et-Cailleau), collective marketing, and enotourism. Its digital and commercial surface includes a public-facing marketing website (planete-bordeaux.fr) with extensive wine education content (grape varieties, vintage charts, food-pairing guides, winemaker profiles), a dedicated trade portal (pro.planete-bordeaux.fr), and a press room serving media. The Cave des 1001 Châteaux, operated as an online boutique, aggregates 55+ member producers into a single direct-to-consumer storefront. A physical visitor center at headquarters offers cave tours and tastings, and the organization runs La Tournée des Bordeaux, a regional summer tour.

The business model combines membership contributions from the 55+ châteaux (recurring subscription-style funding) with transaction-based revenue from e-commerce wine sales and enotourism admissions. Approximately 55% of appellation production is sold domestically in France and 45% is exported through international importers and distributors to markets including the USA, China, the UK, Japan, and Canada. The organization has 11 employees and is structured as a private non-profit association, with no disclosed funding rounds, M&A activity, or external equity ownership.

Name

Planète Bordeaux

Legal name

Syndicat Viticole Régional des AOC Bordeaux et Bordeaux Supérieur

Website

https://planete-bordeaux.fr

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Planète Bordeaux is the digital brand of the regional wine syndicate representing AOC Bordeaux, Bordeaux Supérieur, and Crémant de Bordeaux producers, serving 55+ member châteaux with collective marketing, appellation governance, and direct-to-consumer wine sales.

Ownership category

akta.pro rank

Product category

Wine Regional Syndicate / Appellation Trade Association

NAICS

Wineries (312130), Grape Vineyards (111332)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine appellation syndicate
• AOC Bordeaux wines
• Wine producers association
• Enotourism services
• Wine e-commerce

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. E-commerce wine sales: Planète Bordeaux operates the Cave des 1001 Châteaux online boutique, enabling direct consumer sales of Bordeaux and Bordeaux Supérieur wines across all colors and styles. Revenue is generated through wine transaction sales to end consumers domestically in France and internationally through export.
2. Membership contributions and appellation governance: As a regional wine union (Syndicat Viticole Régional), Planète Bordeaux is funded by membership dues from its member wine producers. The union provides collective marketing, appellation quality management, enotourism services, and representation for its members. Revenue model is membership-based organizational funding.
3. Enotourism and visitor services: The Planète Bordeaux visitor center at the union headquarters attracts tourists with wine tastings, cave tours, and regional wine education. Revenue is generated through visitor admissions, tastings, and on-site wine purchases.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Planète Bordeaux is the public-facing brand of the Syndicat Viticole Régional des AOC Bordeaux et Bordeaux Supérieur, a regional wine producers' syndicate that collectively promotes Bordeaux, Bordeaux Supérieur, Crémant de Bordeaux, and Fine Bordeaux wines. It provides appellation governance, collective marketing, an aggregated e-commerce boutique (Cave des 1001 Châteaux), and enotourism experiences for consumers and trade partners.

Product overview

Planète Bordeaux is the official syndicate/association representing the Bordeaux and Bordeaux Supérieur wine producers. The organization promotes a portfolio of wine products across 3 AOC (Appellations d'Origine Protégées) and 1 IG (Indication Géographique), encompassing 4 colors and 11 distinct wine products. The core products include AOP Bordeaux (Rouge, Claret, Clairet, Rosé, Blanc) and AOP Bordeaux Supérieur, along with AOP Crémant de Bordeaux sparkling wines and IG Fine Bordeaux spirit. Additional offerings include the Cave des 1001 Châteaux online wine shop and La Tournée des Bordeaux summer event experience. The wines are produced from traditional Bordeaux grape varieties including Merlot, Cabernet Sauvignon, Cabernet Franc, Sauvignon, Sémillon, and Muscadelle.

Differentiator

Problem solved

Functional benefit

Products and services

• AOP Bordeaux Rouge Red wine from the Bordeaux appellation representing 53% of production across 28,235 hectares, known for its fruit-forward character, easy drinking style, and balanced structure. Produced by member châteaux and sold via the Cave des 1001 Châteaux platform.
• AOP Bordeaux Claret A revived traditional Bordeaux style launched in 2025, described as a fruity, light red wine without strong tannins or marked wood, featuring fruit and freshness; intended to be served chilled as an aperitif.
• AOP Bordeaux Clairet Rosé-style wine with deeper color than standard rosé, representing 0.7% of production (364 hectares); more vinous than rosé, with subtle tannins and intense red fruit aromas.
• AOP Bordeaux Rosé Light, delicate, and fresh rosé wine representing 7% of production (3,779 hectares); features floral, garden fruit, citrus, and spice aromas.
• AOP Bordeaux Blanc White wine available in dry and sweet styles, representing 10% of production (5,551 hectares); characterized by delicate fruitiness (apricot, citrus, peach) with floral notes.
• AOP Bordeaux Supérieur Rouge Superior quality red wine from older vines with extended aging (minimum 9 months) and often barrel aged, representing 25% of production (13,582 hectares).
• AOP Bordeaux Supérieur Blanc White wine from Bordeaux Supérieur appellation, representing 0.1% of production (21 hectares); sweet style, positioned for aperitif, white meats, foie gras, and desserts.
• AOP Crémant de Bordeaux Sparkling wine produced using traditional Champagne method, available in white and rosé; white represents 0.1% (15 hectares), rosé 0.05% (6 hectares) of appellation production.
• IG Fine Bordeaux Geographic indication for brandy/spirits made from double-distilled white wine varieties, aged in oak barrels; characterized by amber color, intense nose, fruity and floral aromas with honey and citrus notes.
• Cave des 1001 Châteaux Online e-commerce wine shop operated by Planète Bordeaux that aggregates wines from over 55 member châteaux, offering Bordeaux, Bordeaux Supérieur, Crémant de Bordeaux, and Fine Bordeaux products for direct consumer purchase.
• La Tournée des Bordeaux Annual summer tour event showcasing Bordeaux and Bordeaux Supérieur wines across Atlantic coastal locations, featuring tastings, food pairings, and producer engagement for consumers and trade visitors.
• Planète Bordeaux Visitor Center On-site visitor center at the Bordeaux syndicate headquarters offering cave tours, wine tastings, wine education experiences, and on-site wine purchases for wine tourists and enthusiasts.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cave des 1001 ChâteauxcoreChannel Partner/ Reseller/ DistributorCave des 1001 Châteaux is the online e-commerce boutique operated by Planète Bordeaux, aggregating over 55 member châteaux and wine producers. It serves as the primary direct-to-consumer sales channel for the appellation's wines, offering the complete range of Bordeaux, Bordeaux Supérieur, Crémant de Bordeaux, and Fine Bordeaux products. The platform is accessible via planete-bordeaux.fr/boutique and is integrated into the main Planète Bordeaux website navigation.

Scale indicators9 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Conseil Interprofessionnel du Vin de Bordeaux (CIVB): The interprofessional body representing the broader Bordeaux wine industry (all Bordeaux AOCs). It complements Planète Bordeaux's appellation-specific scope by handling industry-wide promotion, export development and economic data — making it the closest direct counterpart at the regional level.
• Inter Rhône: The interprofessional body for Rhône Valley wines, performing the same collective marketing, appellation governance and export promotion role as Planète Bordeaux for the Rhône appellations. A direct functional peer at the French regional wine-body level.
• Rioja Consejo Regulador DOCa Rioja: Spain's DOCa Rioja regulatory council, governing one of the world's largest premium wine regions. Functions as Planète Bordeaux's international counterpart — appellation governance, collective marketing, and global brand-building for member producers.
• Napa Valley Vintners: The non-profit trade association of Napa Valley wineries, performing collective marketing, education and advocacy for member producers. A direct functional peer to Planète Bordeaux in the premium wine region association space, focused on a US flagship appellation.
• Comité Interprofessionnel du Vin de Champagne (CIVC): The interprofessional trade body for Champagne AOC producers. Like Planète Bordeaux, CIVC represents grower-producers collectively for appellation governance, marketing and export promotion, and operates a comparable institutional structure for a similarly iconic French wine region.
• Bureau Interprofessionnel des Vins de Bourgogne (BIVB): The Burgundy wine trade body, structurally analogous to Planète Bordeaux — representing Burgundy producers for collective marketing, appellation promotion and economic research, serving as a direct functional peer in the French fine wine ecosystem.
• Wines of South Africa (WOSA): The generic South African wine industry body promoting the country's wines globally. Similar collective marketing and export-promotion mandate to Planète Bordeaux, including tourism integration, though operating at a country rather than appellation level.
• Prosecco DOC Consortium: The Italian DOC consortium governing Prosecco production. Like Planète Bordeaux, it manages appellation rules, collective promotion and export development for a high-volume premium sparkling/table wine category with global reach.
• Conseil des Vins du Val de Loire: The Loire Valley wine trade body, responsible for collective promotion, appellation communication and enotourism for Loire producers. Functions analogously to Planète Bordeaux within another major French fine wine region.

Others

• Maison des Bordeaux Supérieur: The dedicated communication and marketing vehicle for the Bordeaux Supérieur appellation within the Planète Bordeaux ecosystem. Listed as an adjacent/related trade body rather than a true peer given its narrower appellation-specific scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/planetebordeaux
• Facebookfacebook.com/planetebordeaux
• Instagraminstagram.com/planeteBordeaux
• Pinterestfr.pinterest.com/planetebordeaux
• LinkedInlinkedin.com/company/plan%C3%A8te-bordeaux

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planète Bordeaux