PLANETE Légumes Fleurs et Plantes

What PLANETE Légumes Fleurs et Plantes does

PLANETE Légumes Fleurs et Plantes (legal name: PLANETE Légumes, Fleurs et Plantes; SIRET 490 537 065 00016) is a non-profit association under French local law (Association de droit local, jurisdiction Alsace-Moselle, category juridique 9260), founded in 1997 and headquartered at 11 rue Jean Mermoz, Sainte-Croix-en-Plaine, France. The organization provides independent agricultural advisory, research, and experimentation services to approximately 560 producer members across the Grand Est region, through 24 expert advisors (also referred to as 20 conseillers experts) operating from six sites spanning Alsace, Lorraine, and Champagne-Ardenne. Its core activities are technical advisory, BPE-certified (Bonnes Pratiques d'Expérimentation) efficacy and selectivity trials, publication of five annual technical guides and two quarterly magazines, professional training, and bespoke project accompaniment. The portfolio includes Guide Fertilisation (€50, 104 pages), Guide de Préconisation des Variétés (€70, 172 pages), Guide de Protection des Légumes Utilisable en AB (€80, 240 pages), Guide de Désherbage et Binage (€90, 116 pages), and the comprehensive Guide de Protection des Légumes, Petits Fruits, Horticulture et Pépinière (€100, 252 pages).

The underlying technology infrastructure is grounded in applied agronomic research rather than digital platforms. The Roville-aux-Chênes research station houses 500 m² of glass greenhouse, 500 m² of bitunnel, 328 m² of shade house, four tunnels, a 4,000 m² fully computerized container area, and 6,000 m² of open ground, all used to conduct trials aligned with official OEPP and CEB methods. The association holds two regulatory approvals from the French Ministry of Agriculture: AL 10862 for independent advisory on phytopharmaceutical products and BPE-112 for Good Experimental Practices. These certifications, combined with a partner laboratory (Aurea) for soil, water, and nitrogen residue analysis, underpin both the advisory and the experimentation businesses.

The business model combines four recurring revenue streams: (1) annual producer membership subscriptions that bundle advisory services, real-time SMS/email pest and disease alerts, publications, trial visits, and an individual annual farm visit; (2) one-time technical guide sales to both members and non-members via the website with tiered shipping; (3) bespoke consulting and project accompaniment delivered on a quote (devis) basis for technico-economic studies, diversification analyses, and business planning; and (4) supplier advertising in publications and partner document distribution. Distribution is entirely domestic and regional, complemented by transnational EU-funded projects (PREDIRE, PolliConnect, Hydrosoilwise, AgriReplas) that extend the research footprint into climate adaptation, pollinator connectivity, soil and water management, and plastic reduction. The organization is led by President Serge Hanauer and Director Fabien Digel, with two deputy directors (Yannick Wir for teams and organization, Laura Freudenreich for programs and projects).

Name

PLANETE Légumes Fleurs et Plantes

Legal name

PLANETE Légumes, Fleurs et Plantes

Website

https://planete-lfp.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PLANETE Légumes Fleurs et Plantes is a non-profit agricultural advisory association serving 560+ vegetable, small fruit, horticultural, and nursery producers across the Grand Est region of France through field-based advisory, BPE-certified experimentation, technical publications, and EU-funded innovation projects.

Ownership category

akta.pro rank

Product category

Agricultural Advisory Services

SIC

Agricultural Services (700), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Soil Health & Regenerative Agronomy Consulting (AFACABAA)

akta.pro secondary industries

Plant Tissue, Soil & Water Sampling Coordination (Agronomy-Focused) (AFACABAH), Biologicals Regulatory, Testing & Quality Assurance Services (AFABAEAO)

Keywords

• Agricultural advisory services
• Horticultural experimentation
• Vegetable crop consulting
• Technical publications agriculture
• Producer support services

Headquarters

HQ city

Sainte-Croix-en-Plaine

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Producer Membership Subscriptions: Annual producer subscriptions that grant access to all experimental conclusions, technical publications, quarterly magazines, real-time pest and disease alerts (SMS and email), advisory services, technical meetings, trial visits, and an individual annual visit from the member's dedicated technician. Also available to suppliers.
2. Technical Guide Sales: Technical guides sold individually to non-members and members alike, covering fertilization, variety recommendations, vegetable protection (conventional and organic), weed control, and integrated protection. Shipping costs vary by quantity ordered.
3. Consulting and Project Accompaniment (on devis): Tailored consulting and project accompaniment services provided on a quote (devis) basis for specialized engagements such as technico-economic studies, diversification analyses, and business planning.
4. Supplier Advertising in Publications: Suppliers and partners can advertise in publications or attach their own documents to guides for a fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

PLANETE Légumes Fleurs et Plantes delivers independent technical advisory, applied agricultural experimentation, and region-specific technical publications to vegetable, small fruit, horticultural, and nursery producers in the Grand Est region of France. Its core offerings are bundled into an annual producer membership subscription that includes expert farm visits, real-time SMS/email agronomic alerts, access to trial results, and complementary publications, supplemented by individual guide sales and bespoke consulting engagements.

Product overview

PLANETE Légumes Fleurs et Plantes is an agricultural advisory association serving vegetable, small fruit, and horticulture producers in northeastern France. The organization offers a portfolio of technical publications (5 specialized guides covering fertilization, variety recommendations, crop protection, and weed management) and quarterly magazines, alongside core advisory services including research and experimentation, technical consulting, professional training, and project support. The publications serve as essential tools for short, medium, and long-term production management and are available both as part of the producer subscription and sold separately.

Differentiator

Problem solved

Functional benefit

Products and services

• Guide Fertilisation

Quantifiable outcome

• 24 expert advisors serving over 560 producers across 6 sites in the Grand Est region
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• Chambre d'Agriculture AlsacecoreStrategic or Co-development Partner · 1 January 2024PLANETE Légumes Fleurs et Plantes co-locates with the Chambre d'Agriculture Alsace at its Sainte-Croix-en-Plaine headquarters (11 rue Jean Mermoz), and at additional sites in Obernai, Laxou, and Châlons-en-Champagne. This institutional partnership enables shared infrastructure and cross-referral of advisory services.
• Chambre d'Agriculture Grand EstcoreStrategic or Co-development Partner · 1 January 2024PLANETE Légumes Fleurs et Plantes is affiliated with the Chambre d'Agriculture Grand Est, hosting its headquarters at the Maison de l'Agriculture. This partnership provides institutional backing and facilitates regional coordination in agricultural advisory services.
• IRFEL FrancecoreStrategic or Co-development Partner · 1 January 2024PLANETE Légumes Fleurs et Plantes is a member of the IRFEL France network, an international agricultural research and experimentation network that facilitates knowledge exchange and collaboration on horticultural innovation at the national and international level.
• Interreg Europe du Nord-Ouest (PolliConnect)flagshipStrategic or Co-development Partner · 1 January 2024European transnational project co-funded by the Interreg NWE program. PolliConnect budget is €7.1M, with €4.1M from FEDER. Involves 14 partners from 6 countries (Belgium, Ireland, Germany, France, Switzerland, Netherlands). Coordinated by VLM (Belgium). PLANETE contributes communication, dissemination, and capacity building.
• Interreg Europe du Nord-Ouest (Hydrosoilwise)flagshipStrategic or Co-development Partner · 1 January 2024European transnational project on soil organic matter and water management. Total budget €4.8M over 4 years (2024-2028). Involves 11 partners from Belgium, Netherlands, France, and Germany including Viaverda, Ghent University, Boerenbond, ASTREDHOR, Delphy, Treeport, Universität Kassel, Hochschule Geisenheim, and FRC Randwijk.
• Interreg Rhin Supérieur / Oberrhein (AgriReplas)coreStrategic or Co-development Partner · 1 January 2024Cross-border project on reducing plastic footprint in agriculture in the Upper Rhine region. Partners include HYDRA Marine Science (project lead), RPTU, Schmalzle, Bio en Grand Est, and Eric & Caroline Maraîchers Bio. Focuses on identifying viable plastic alternatives, promoting reuse and recycling, and studying biodegradability.
• Laboratoire AureacoreTechnology or Integration · 1 January 2024PLANETE Légumes Fleurs et Plantes partners with Aurea, an approved laboratory, for annual soil, water, and nitrogen residue analysis campaigns. Results feed into personalized fertilization advisory services provided to members in compliance with regulations.
• PREDIRE Project Partners (Verexal, Vegafruits, Arefe, IFLA, CTIFL, Weenat, Valhor)flagshipStrategic or Co-development Partner · 1 January 2024The PREDIRE project (€996,007.34, 2024-2027) on climate change adaptation in Grand Est horticulture includes partners Verexal, Vegafruits, Arefe, Interprofession des Fruits et Légumes d'Alsace (IFLA), CTIFL, Weenat, and Valhor. These partners represent industry associations, interprofessional bodies, and technology providers across the horticultural value chain.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Teagasc: Irish Agriculture and Food Development Authority. Direct peer: it provides independent research, technical advisory, and published guidance to Irish growers, with a similar pay-for-advisory membership model and trial-station network that mirrors the PLANETE structure.
• Agroscope: Swiss federal center for agricultural research. Direct peer: it conducts applied trials, publishes regional agronomic recommendations, and supports fruit/vegetable/horticulture sectors with independent research — overlapping with PLANETE's experimental and technical-publication activities.
• ADAS: UK agricultural and environmental consultancy. Direct peer: it delivers independent agronomic advisory, field-trial services, and technical publications to UK growers, with a comparable member/subscription-supported model and a cross-crop specialization approach.
• CTIFL: Centre Technique Interprofessionnel des Fruits et Légumes — French inter-professional technical center for fruit and vegetable production. Direct peer: it conducts BPE-grade experimentation, publishes technical reference guides, and provides independent advisory to regional producer organizations across France, with overlapping member-service and trial-station models.
• Delphy: Dutch agricultural and horticultural advisory and research firm. Direct peer: it runs field trials, provides crop-specific advisory (especially greenhouse and open-field horticulture), and operates paid expert-advisor services — closely mirroring PLANETE's member-based advisory model and likewise a partner in Hydrosoilwise.
• ASTREDHOR: French national technical institute for horticulture and ornamental nurseries. Direct peer: it conducts applied research and experimentation for the ornamental horticulture sector, performs BPE trials, and disseminates technical guidance to growers — overlapping directly with PLANETE's horticulture/nursery division and a partner in the Hydrosoilwise project.
• Inagro: Flemish research and advisory center for agriculture and horticulture. Direct peer: it conducts applied trials across vegetables, small fruits, and greenhouse horticulture, and disseminates findings to growers through publications and field visits — a close functional match to PLANETE's research station and advisory services.

Broad incumbents

• INRAE: France's national research institute for agriculture, food, and environment. Broad incumbent: it sets the underlying agronomic science that PLANETE translates into actionable regional guidance, and overlaps on trial methodology but operates at national scale with a research rather than advisory mandate.
• Chambres d'Agriculture France: National network of France's Chambers of Agriculture. Broad incumbent: PLANETE is co-located with and affiliated to the regional CAs, but the national network offers overlapping advisory, training, and project-accompaniment services at a wider geographic scope.

Others

• VLM: Belgian coordinator of the PolliConnect transnational project. Adjacent collaboration partner: VLM is a public land and water management agency that coordinates pollinator-related programming — connected via PLANETE's role in PolliConnect rather than direct service competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PLANETELFP
• LinkedInlinkedin.com/company/planete-legumes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLANETE Légumes Fleurs et Plantes