Association Planète Running and Walking

What Association Planète Running and Walking does

Association Planète Running and Walking is a French non-profit association (loi 1901) founded in 2007, headquartered at the Aréna Stade Couvert de Liévin in the Hauts-de-France region, with a small core team of 5 employees. The association operates as a community-driven running club affiliated with the Fédération Française d'Athlétisme (FFA) and the Ligue Hauts-de-France d'Athlétisme (LHDFA), serving runners from beginners to experienced marathon competitors who seek structured training, federation-licensed competition access, and expert-led education.

Its commercial offering centers on the Pack Licence Membre priced at €95 per season (September to August), which bundles an FFA Athlé Running license with insurance, reimbursed race bibs for regional competitions (Marathon de Lille, Route du Louvre, Urban Trail Lille, Course du Marais), access to Stadium Lille Métropole and Aréna Stade Couvert de Liévin, Diagnorunning and VMA fitness assessments, and complimentary enrollment in the Académie du Running conference cycle (10 sessions per season, independently priced at €80). A network of four affiliated training groups (CAMB, Aubigny Running, Yoan Coaching, Coaching VMA) provides in-person coached sessions across Liévin, Marcq-en-Barœul, Aubigny-en-Artois, Villeneuve d'Ascq, and Orchies. A 2026 referral program (parrainage) layers structured member-sourced acquisition onto organic word-of-mouth and social media channels.

The go-to-market is community-led: members join via the WordPress-based planete-running.fr website, word-of-mouth, multi-platform social media (LinkedIn, X, Facebook, Instagram), email to licensed members, regional press coverage (La Voix du Nord), and now a formalized sponsorship scheme. Institutional partnerships with the Ministère des Sports, Agence Nationale du Sport, Aréna Stade Couvert de Liévin, CREPS Wattignies, and the LHDFA provide venue access and credibility. The association has held the FFA Bronze Running label for five consecutive years (2021-2025) and reported consecutive record-breaking licensed member counts in 2025 and 2026. There is no proprietary technology platform beyond standard WordPress membership tooling, Zoom-based conference delivery, and online payment processing; no AI/ML capability, no funding rounds, and no disclosed revenue figure.

Name

Association Planète Running and Walking

Legal name

Association Planète Running & Walking

Website

https://planete-running.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Association Planète Running and Walking is a French non-profit athletics association affiliated with the FFA, serving runners in Hauts-de-France through a €95 annual membership bundling federation licensing, reimbursed race entries, affiliated coached training groups, and an expert lecture cycle.

Ownership category

akta.pro rank

Product category

Running Club Membership Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD)

akta.pro secondary industry

Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races) (MPAKAIAH)

Keywords

• Running club membership
• Athletics training services
• Running education conferences
• Community sports association
• Race event support

Headquarters

HQ city

Liévin

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership License (Licence FFA): Annual membership license sales including FFA affiliation, insurance, race bib reimbursements, stadium access, and member benefits such as conference access and diagnostic testing invitations.
2. Running Conferences: Cycle of 10 running conferences sold at €80 for non-members, included free with membership. Provides expert-led education on running technique, health, and performance.
3. Group Coaching Services: Revenue from affiliated training groups (CAMB, Aubigny Running, Yoan Coaching, Coaching VMA) providing structured training sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Planète Running is a French loi 1901 non-profit athletics association that sells an annual membership package (€95/season) bundling an FFA Athlé Running license with insurance, reimbursed race bibs for regional races, access to affiliated coached training groups, and free entry to the Académie du Running conference cycle (10 expert-led sessions, standalone value €80). It operates the conference series in partnership with the Ligue Hauts-de-France d'Athlétisme and supports members with Diagnorunning and VMA performance assessments.

Product overview

Planète Running is a French athletics association (law 1901) affiliated with the Fédération Française d'Athlétisme, offering a community-driven running membership program centered on its core Pack Licence Membre product (€95/season). The membership bundles an FFA license, reimbursed race bibs, and access to a network of affiliated coached training groups. Complementing the core license are two key service pillars: the Running Conferences Cycle (a 10-session annual expert lecture series on running science, offered in-person and via video conference, worth €80 standalone) and Diagnorunning/VMA assessment tests for performance evaluation. The organization also operates a referral program enabling members to sponsor non-licensed runners at reduced rates, and provides replay access to past conference recordings. All services are delivered through its WordPress-based website with member account functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Pack Licence Membre Planète Running Primary annual membership package at €95/season bundling an FFA Athlé Running license with insurance, reimbursed race bibs for major regional competitions (Marathon Lille, Route du Louvre, Course du Marais, Urban Trail Lille), access to Diagnorunning and VMA fitness tests, and complimentary access to the annual cycle of 10 Running Conferences (standalone value €80). Targets amateur runners in Hauts-de-France seeking official federation recognition, insurance, and community.
• Académie du Running Conferences Cycle

Quantifiable outcome

• 5 consecutive years of FFA Bronze Running label certification (2021-2025)
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Fédération Française d'Athlétisme (FFA)coreStrategic or Co-development PartnerOfficial FFA affiliation provides the association with federation recognition, license issuance, insurance coverage, and access to competitive events and championships. Essential partnership for legitimacy and operations as a running club.
• Ligue Hauts-de-France d'Athlétisme (LHDFA)coreStrategic or Co-development PartnerRegional athletics league co-organizes the Académie du Running conference series with Planète Running. Provides race bib reimbursements for Ligue-organized events and access to stadium facilities for licensed members.
• Ministère des SportssupportingStrategic or Co-development PartnerGovernment sports ministry partnership providing institutional support and recognition for sports development initiatives.
• Agence Nationale du SportsupportingStrategic or Co-development PartnerNational sports agency partnership supporting sport health and development programs.
• Aréna Stade Couvert de LiévincoreStrategic or Co-development PartnerHome venue hosting conferences, training events, and running activities. Primary physical location for association events.
• BoironsupportingStrategic or Co-development PartnerHost partner for Conference #4 (June 2026) and DiagnoMarche testing at Boiron establishment in Villeneuve d'Ascq (100 avenue de l'Horizon).
• CAMB (Courir à Marcq-en-Barœul)coreChannel Partner/ Reseller/ DistributorAffiliated running group offering training sessions on Tuesdays (interval training) and Thursdays (footing) at the Marcq-en-Barœul hippodrome. Contact: Virginie Dufour.
• Aubigny RunningcoreChannel Partner/ Reseller/ DistributorAffiliated running group in Aubigny-en-Artois offering training sessions on Monday, Wednesday, Friday evenings and Sunday mornings at Salle Maxime Viart. Contact: Claude Comelli.
• Yoan CoachingcoreChannel Partner/ Reseller/ DistributorPlanète Running coach Yoan Redmann provides running training in Villeneuve d'Ascq and Orchies. Offers full running program including circuit training, intervals, endurance. Thursday sessions at Stadium Villeneuve d'Ascq for members.
• Coaching VMAsupportingChannel Partner/ Reseller/ DistributorPlanète Running affiliated coach Claude Valle provides VMA (maximum aerobic speed) training sessions at Stadium Villeneuve d'Ascq. Contact: [email protected]

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Strava: Global social fitness network with running clubs, training plans, and event discovery used by amateur runners in France. Reaches the same customer segment as Planète Running via a free digital model.
• Fédération Française d'Athlétisme (FFA): National governing body of athletics in France; Planète Running is an FFA-affiliated club. FFA sets rules, issues licenses, and accredits clubs like Planète Running via labels such as the Bronze Running certification.
• Adidas Runners: Global brand-backed free running community hosting weekly coached runs in major cities including Paris. Comparable community-driven, training-led model to Planète Running, but at much larger scale and with brand sponsorship.
• Nike Run Club: Global free running community and training platform from Nike. Offers coached runs, training plans, and community features that overlap with Planète Running's educational and community value proposition.

Direct peers

• Lille Métropole Athlétisme: FFA-affiliated athletics club in Hauts-de-France offering training groups, competitions, and licenses. Directly comparable in size, geography, and member proposition to Planète Running.
• Ligue Hauts-de-France d'Athlétisme: Regional athletics league with which Planète Running co-organizes the Académie du Running. Operates in the same region with overlapping member base and event infrastructure.

Emerging players

• Marathon de Lille: Annual marathon and half-marathon event in Hauts-de-France that Planète Running members participate in; also offers training preparation programs that overlap with Planète Running's coaching services.

Regional players

• ASPTT (Fédération Sportive des ASPTT): French network of multi-sport associations with running sections, including ASPTT Lille in Hauts-de-France. Competes for the same regional running membership pool as Planète Running.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/planete_running
• Facebookfacebook.com/PlaneteRunning
• LinkedInlinkedin.com/company/association-plan%C3%A8te-running-and-walking
• Instagraminstagram.com/planete_running

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association Planète Running and Walking