Planet Live

What Planet Live does

Planet Live (legal entity: SARL PLANET LIVE) is a French private limited company operating an integrated music rehearsal and live-event services complex founded in 2004 by Dominique Harel and Kilong Tran. Its core asset is a six-studio rehearsal facility at 22 rue Marcel Dassault in Bondy (93140), 10 minutes from Porte de Bagnolet, offering studios ranging from 30 m² to a 450 m² hall with an Olympia configuration, plus several mirror-equipped rooms for musical theater. The company extends its footprint through the sister Music Live facility in Montrouge (nine studios, 25-160 m²) and two operating sub-brands: The Backstage café-concert venue (300 m², opened November 2019) and Magic Bus (24-vehicle fleet for artist/equipment transport, launched 2021).

The product portfolio spans four primary revenue streams: (i) hourly/period-based rehearsal studio rental, (ii) backline rental covering drums, percussion, bass, guitar, keyboards, orchestra, DJ, and audio equipment delivered with installation and on-site backliner support across France and Europe, (iii) consumables sales from a 4,000+ reference catalog with 24/7 delivery to bus departure points and Paris concert halls, and (iv) vehicle rental through Magic Bus. Pricing is uniformly quote-based; no public tiers or fixed rates are published. Sales is direct via the company website, phone (01 48 48 01 73), and quote request forms, with customer acquisition reinforced by an extensive roster of named French and international touring-artist references (Johnny Hallyday, The Rolling Stones, Prince, Janet Jackson, Iron Maiden, Joe Cocker, Mylène Farmer, Charlie Winston), touring musicals (Dirty Dancing, The Body Guard), and festivals (Solidays, Parc Floral de Vincennes, Chorus des Hauts de Seine).

Planet Live is a founder-owned SARL with a stated social capital of 10,000 EUR, 12 employees, and no disclosed external institutional investment. Its business model is operational and asset-based rather than technology-based, with revenue derived from per-engagement rental and ancillary fees on a 24/7, 365-day schedule. The strategic posture is incremental ecosystem expansion around a stable Parisian rehearsal-and-backline core, serving professional touring artists, festivals, and musical productions in France and Europe.

Name

Planet Live

Legal name

SARL PLANET LIVE

Website

https://planetlive.fr

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Planet Live is a Paris-area rehearsal studio complex offering six Bondy-based studios, backline equipment rental across France and Europe, a 4,000-SKU consumables catalog, the Magic Bus vehicle fleet, and The Backstage café-concert venue, serving professional touring artists, festivals, and musical productions.

Ownership category

akta.pro rank

Product category

Music Rehearsal & Production Services

NAICS

Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Touring Logistics & Crew Services (Backline, Transport, Staffing) (MPAIAFAG)

akta.pro secondary industries

Touring & Event Logistics (Trucking, Freight, Backline, Crew) (MPAGAAAH), Event Stagehands & Production Support Crew (HSACAEAJ), Event Technical Production Management & Crew (MPAGAKAH)

Keywords

• Music rehearsal studios
• Backline equipment rental
• Concert tour services
• Festival production supply
• Music equipment rental

Headquarters

HQ city

Bondy

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Studio Rehearsal Rental: Rental of equipped rehearsal studios ranging from 30m² to 450m², available 7 days a week, 24 hours a day. Studios include configurations for music and dance rehearsals, with Studio 5 featuring Olympia configuration.
2. Backline Rental: Rental of musical instruments and equipment including drums, guitars, basses, keyboards, DJ equipment, orchestra instruments, and audio gear. Services include delivery, installation, on-site technical support, and backliner personnel.
3. Consumables Sales: Sale of essential accessories and consumables (over 4000 references) at competitive prices. 24/7 delivery service to bus departures and concert halls in Paris.
4. Vehicle Rental: Rental of minibuses and utility vehicles for artists and technicians. Fleet of 24 vehicles with various configurations (6-9 seats with cargo space). Available brands include VW, Citroën, Fiat.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Planet Live operates a comprehensive music rehearsal and touring services complex featuring six fully equipped rehearsal studios (30m² to 450m²) located 10 minutes from Paris. The company provides rental of professional backline equipment, sales of over 4,000 consumable references with 24/7 delivery, and a 24-vehicle fleet for artist and equipment transport. Services are available 7 days a week, 24 hours a day, supporting national and international artists, bands, festivals, and tour productions.

Product overview

Planet Live is a multi-service music entertainment ecosystem offering rehearsal studio rental, backline equipment rental, consumables sales, and vehicle rental. The core offering consists of 6 rehearsal studios (30-450m²) in Bondy, France, complemented by an extensive backline rental inventory covering drums, guitars, keyboards, DJ equipment, and audio gear for professional tours and festivals. The company also operates Magic Bus (24-vehicle fleet for artist/crew transport) and The Backstage (300m² café-concert venue). Services are available 7 days a week, 24 hours a day, serving major French and international artists.

Differentiator

Problem solved

Functional benefit

Brands

• Magic Bus: Vehicle rental service offering 24 minibuses for transport of artists, technicians and equipment
• The Backstage

Products and services

• Rehearsal Studios (Studios 1-6) Six fully-equipped music and dance rehearsal studios in Bondy (30m² to 450m²) located 10 minutes from Paris. Studio 5 features an Olympia configuration; several studios have mirrors for musical theater rehearsals. Available 7 days a week, 24 hours a day.
• Backline Rental Rental of professional musical instruments and equipment including basses, guitars, keyboards, amplifiers, drums, percussion, pianos, audio equipment, DJ gear, and accessories for tours and festivals across France and Europe. Includes delivery, installation, and on-site technical support.
• Consumables Sale of essential accessories with over 4,000 product references at competitive prices, featuring 24/7 delivery service to bus departures and Paris concert halls.
• Magic Bus Vehicle Rental Fleet of 24 vehicles for rent including minibuses with or without cargo holds, vans, and utility vehicles. Offers multiple seating and cargo configurations (6-9 seats with cargo space) for transporting artists, technicians, and equipment. Available brands include VW, Citroën, and Fiat.
• The Backstage Café-Concert Venue New York-inspired 300m² café-concert venue in Montrouge offering sound, light, and video services. Features live concert streaming to social media in a cosy atmosphere with food and beverages. Operated Thursday to Saturday with exceptional live music programming.

Quantifiable outcome

• 17+ years of continuous operation as reference facility
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Clair Brothers: Internationally recognized touring audio and production services company, including backline and equipment rental for major concert tours. Comparable in the international touring-rental category but with broader capabilities.
• Production Resource Group (PRG): Global live event production services company offering equipment rental (including backline-adjacent audio and staging) for concerts, tours, and festivals. Overlaps with Planet Live's touring-support offering but at vastly larger scale.
• Eighth Day Sound: UK-based international touring audio, backline, and production services provider for major concert tours and festivals. Competes in the same touring backline rental category with significantly larger global footprint.
• Rat Sound Systems: US-based international touring sound and backline rental company serving major tours and festivals. Comparable in the backline-for-touring segment but at much larger scale and global geographic reach.

Direct peers

• La Fabrique Studios: Paris-area rehearsal and recording studio complex that competes with Planet Live for artist rehearsal bookings and offers comparable multi-room equipped studio configurations.
• Studio Guillaume Tell: Paris-based rehearsal studio serving professional musicians, providing equipped rehearsal spaces comparable in function to Planet Live's Studios 1-6.
• Back2Live: French instrument and DJ equipment rental company for professionals since 1982, explicitly listed on Planet Live's own website as a complementary backline partner. Most directly comparable peer in the French backline rental market.
• Studios Ferber: Long-established Paris rehearsal and recording studio complex serving professional artists. Directly competes for the same Paris-based rehearsal studio clientele as Planet Live's Bondy location.
• Music Live Studios (Montrouge): Sister operation founded by the same principals (Dominique Harel and Kilong Tran) in Montrouge, operating 9 rehearsal studios from 25m² to 160m² with underground parking. Closest structural peer given shared DNA and adjacent Paris-area market.

Regional players

• Le Plan Studios: Ris-Orangis (Île-de-France) rehearsal and backline provider serving professional musicians and tours in the Paris region, with a comparable focus on tour-ready studio and equipment rentals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/planet-live

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planet Live