Planmed

What Planmed does

Planmed, now operating as Select Operadora de Planos de Saúde (ANS registration 35805-3, CNPJ 37.035.441/0001-39), is a Brazilian private health insurance operator originally founded in 1991 in Goiânia and headquartered in Curitiba, Paraná. The company rebranded to Select in 2025 to support its expansion from a regional operator into a national player, now serving more than 50,000 beneficiaries across all 27 Brazilian state capitals via a network of over 3,200 accredited hospitals, clinics, and laboratories.

The product portfolio spans five plan segments — Individual, Family, PME (small and medium enterprises), Corporate, and Collective Adhesion — with add-on services including Select Telemedicina (telemedicine), a Digital Card, and a Concierge Service. The technology stack is built around the ANS-mandated TISS (Troca de Informação em Saúde Suplementar) data interchange standard, with LGPD-compliant data handling. Distribution combines direct digital channels (website, phone, WhatsApp) with broker partner networks, enabling acquisition across fragmented SMB and individual segments.

The business model is recurring premium-based subscription revenue, with plans starting at R$279.75/month and revenue scaling with beneficiary count and plan tier mix. No external funding rounds, M&A activity, or named executive leadership are disclosed, indicating growth has been funded organically from operating cash flow. The publicly disclosed headcount range of 1–10 employees is inconsistent with the operational footprint and likely reflects a data artifact rather than the true organizational scale.

Name

Planmed

Legal name

SELECT Operadora de Plano de Saúde Ltda.

Website

https://planmed.com.br

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Planmed, now operating as Select, is a Brazilian private health insurance operator serving 50,000+ beneficiaries across individual, family, SME, corporate, and collective adhesion plans via a national network of 3,200+ accredited providers, with recurring monthly premiums starting at R$279.75.

Ownership category

akta.pro rank

Product category

Supplemental Health Insurance

NAICS

Direct Health and Medical Insurance Carriers (524114)

SIC

Accident & Health Insurance (6321)

akta.pro industry

PRIMARYFSAIAGAA

Medicare Advantage (MA) Plans

Financial & Insurance/Insurance — Life & Health/Medicare Advantage & Medicare Supplement (Medigap)

Keywords

• Health insurance plans
• Supplemental health coverage
• Corporate health benefits
• Telemedicine consultations
• Accredited provider networks

Headquarters

HQ city

Goiânia , Goiás

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Health Insurance Premiums: Monthly premium payments from individual, family, business (PME), corporate, and collective adhesion health insurance plans. Revenue generated through recurring monthly payments based on plan type, coverage scope, accommodation type (ward/apartment), and number of lives covered.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Planmed, founded in 1991 and now operating as Select, is a private Brazilian supplemental health insurer. It sells individual, family, SME/business, corporate, and collective-adhesion plans covering consultations, exams, hospitalizations, surgeries, and obstetric care through a national network of accredited healthcare providers. Enrollment and service delivery are supported by telemedicine, digital beneficiary tools, concierge assistance, and direct or broker-assisted sales.

Product overview

Select Operadora de Planos de Saúde (originally Planmed founded in 1991) operates as a health insurance provider offering a portfolio of health plans including Individual, Family, Business/PME, Corporate, and Collective Adhesion plans. The company combines preventive medicine focus with flexible infrastructure and humanized service. Additional services include telemedicine (Select Telemedicina), digital card (Carteirinha Digital), and a network of over 3,200 accredited hospitals, clinics, and laboratories. The company rebranded from Planmed to Select in 2025, achieving national coverage with presence in all Brazilian capitals and serving over 50,000 clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Plan (Plano Individual) For CPF holders seeking personal healthcare coverage, the plan includes consultations, exams, hospitalizations, surgeries, and obstetric care, with ANS-controlled annual rate adjustments and lifelong contract protection.
• Family Plan (Plano Familiar) For families seeking healthcare coverage under one contract, the plan covers family members through unified management, ANS-controlled rate adjustments, and a newborn-inclusion protocol with zero waiting periods.
• Business/PME Plan (Plano Empresarial/PME) For companies starting at two covered lives, the plan provides employee health coverage with cost-per-life optimization, MEI eligibility under stated conditions, and reduced or zero waiting periods for companies with 30 or more lives.
• Collective Adhesion Plan (Plano Coletivo por Adesão) For professionals linked to associations, unions, and professional councils such as OAB, CREA, and CRM, the plan provides group healthcare coverage with group pricing and reduced or waived waiting periods.
• Corporate Plan (Plano Corporate) For companies with 100 or more covered lives, the corporate plan combines employee healthcare coverage with claims management, absenteeism and turnover reduction, preventive consultations, and quality-of-life programs.

Quantifiable outcome

• National coverage achieved in 2025
• +1 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Martins, Robledo & Bernardon Sociedade de AdvogadosminorOthersLegal firm appointed as Data Protection Officer (DPO/Encarregado) for LGPD compliance. Located at CNPJ 19.232.473/0001-42, handling data subject requests and ANS regulatory compliance matters via [email protected].

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Golden Cross: Established Brazilian health plan operator with individual, family, and corporate plans and a long-standing national provider network. Comparable as a regulated operadora serving similar customer segments to Select, with longer brand history.
• Hapvida NotreDame Intermédica: Brazil's largest vertically-integrated health plan operator with millions of beneficiaries and a national provider network. Directly comparable as a private operadora de planos de saúde selling individual, family, and corporate plans — but operating at dramatically greater scale than Select.
• SulAmérica Saúde: Major Brazilian health insurer operating a diversified portfolio (individual, family, corporate, SME) with national provider coverage. Comparable as a regulated ANS operadora targeting the same SME and corporate buyer segments as Select's PME and Corporate plans.
• Bradesco Saúde: Insurance arm of Bradesco group offering individual, family, and corporate health plans with a national accredited network. Directly comparable product set and customer segments, leveraging bancassurance distribution — a structural advantage Select lacks.
• Assim Saúde: Mid-sized Brazilian health plan operator selling individual, family, and corporate plans with focus on regional and SME segments. Comparable as a sub-scale ANS-regulated operadora competing in similar segments and geographies to Select.
• Amil: One of Brazil's largest private health insurance brands, offering individual, family, and corporate plans with national accredited networks. Direct competitor in the same product category and customer segments as Select, with substantially larger scale.
• Care Plus: Brazilian premium-segment health plan operator targeting corporate buyers and high-income individuals with selective accredited networks. Comparable business model (ANS-regulated private operadora) targeting some of the same corporate buyer personas as Select's Corporate plan.
• Porto Seguro Saúde: Insurance brand offering individual, family, and corporate health plans in Brazil with national accredited network. Comparable as a regulated ANS operator with diversified distribution and similar SMB/corporate focus to Select.

Broad incumbents

• Unimed: Brazil's largest cooperative health system, with hundreds of regional Unimed cooperatives collectively offering plan products nationally. Comparable as a regulated ANS operadora with broad provider networks; Select competes against regional Unimed units in most of its markets.

Emerging players

• Allcare: Brazilian health management and plan-administration platform serving corporate buyers and SME clients with virtual-care and concierge offerings. Comparable as an emerging tech-enabled health plan operator with overlapping telemedicine and digital-card capabilities to Select's Select Telemedicina and Carteirinha Digital.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCy8T_qqSIZ-h9cUuNaUBfag
• Facebookfacebook.com/profile.php?id=61553724729889
• LinkedInlinkedin.com/company/planmed
• Instagraminstagram.com/select.saude

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planmed