Planned Perfectly Wedding & Event Planning

What Planned Perfectly Wedding & Event Planning does

Planned Perfectly Wedding & Event Planning is a privately held, founder-owned wedding and event coordination firm founded in 2008 by Leslie Cregg-Hyder and headquartered at 98 Tallant Road, Pelham, New Hampshire. The company delivers day-of and month-of wedding coordination, a specialized military wedding package, and custom event planning for corporate functions, fundraisers, bar/bat mitzvahs, and other celebrations across New Hampshire, Massachusetts, Maine, and Rhode Island. Its core deliverables include timeline creation, vendor confirmations, rehearsal coordination, decor setup, and on-site day-of management, priced from $1,800 for partial coordination to $3,000+ for comprehensive day-of service, with a la carte add-ons including $100 rehearsal coordination and $150/hour overtime.

The business operates a sales-led, direct-to-consumer go-to-market motion, relying on a complimentary initial consultation as the conversion entry point, supported by an inbound marketing stack centered on its owned website (plannedperfectly.net), blog content, portfolio galleries, social media, and earned-media coverage from sources including Boston Magazine, The Knot, and Wedding Wire. Customer acquisition is reinforced by a multi-year track record of industry awards (Top 5 Day-of Wedding Planners by Boston Magazine; Knot Best of Boston 2013 and 2015; consecutive Wedding Wire Bride's Choice awards 2010-2012) and by extensive client testimonials.

The operating model is a four-person professional services team (President plus three Event Coordinators) executing live events at prestigious New England venues. There is no proprietary technology platform; delivery is people-intensive, with founder experience of 17+ years and complementary team expertise in venue operations, catering management, and West Coast wedding planning. Founder Cregg-Hyder's nonprofit involvement, including a Brand Ambassador role with Brides Across America and Event Director role with the Hidden Battles Foundation, supports the firm's military wedding positioning and broader community referral pipeline.

Name

Planned Perfectly Wedding & Event Planning

Legal name

Planned Perfectly

Website

https://plannedperfectly.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Planned Perfectly is a privately held New England wedding and event coordination firm delivering day-of, month-of, military, and custom event planning across New Hampshire, Massachusetts, Maine, and Rhode Island via a four-person professional services team.

Ownership category

akta.pro rank

Product category

Wedding and Event Planning Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Day-Of / Month-Of Wedding Coordination (HSACABAC)

akta.pro secondary industries

Full-Service Wedding Planning (HSACABAA), Partial Wedding Planning (HSACABAB)

Keywords

• Wedding coordination services
• Day-of wedding planning
• Month-of coordination
• Military wedding packages
• Corporate event planning

Headquarters

HQ city

Pelham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Day-Of Wedding Planning: Full day-of coordination service for couples who have planned their wedding independently. Includes custom checklist, planning meetings, timeline creation, vendor confirmations, rehearsal coordination, and 10 hours of wedding day management. Investment begins at $3,000.
2. Month-Of Coordination: Partial coordination service beginning 8 weeks before the wedding. Includes planning meeting, 6 hours of wedding day management, and coordination of ceremony, reception, and major wedding moments. Investment begins at $1,800.
3. Military Wedding Package: Specialized package for active duty and veteran members of the US Armed Forces. Includes planning meetings, timeline creation, vendor coordination, and 10 hours of day-of service with minimum two assistants. Pricing starts at $2,000 with exclusive vendor discounts.
4. Special Event Planning: Custom event planning for corporate events, fundraisers, bar mitzvahs, cocktail parties, and other celebrations. Services include event design, vendor coordination, venue scouting, budget planning, and on-site management. Priced upon inquiry.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Planned Perfectly provides professional wedding day coordination and event planning services across New England. Core offerings include Day-Of Wedding Planning (from $3,000), Month-Of Coordination (from $1,800), a Military Wedding Package (from $2,000) with exclusive vendor discounts for active duty and veteran service members, and Custom Special Events Planning for corporate, nonprofit, and private celebrations. Services are delivered in-person at client venues by a small team led by the founder.

Product overview

Planned Perfectly Wedding & Event Planning offers a coordinated portfolio of event planning services centered around wedding coordination and special event management. The core offerings include Day-Of Wedding Planning (starting at $3,000) and Month-Of Coordination (starting at $1,800), both providing professional wedding day management. The company also offers a specialized Military Wedding Package (starting at $2,000) with exclusive discounts for active duty and veteran members of the U.S. Armed Forces, and Custom Special Events Planning for corporate events, fundraisers, and celebrations. Additional a la carte services such as rehearsal coordination and extended hours are available as add-ons. The company operates primarily throughout New Hampshire, Massachusetts, Maine, and Rhode Island.

Differentiator

Problem solved

Functional benefit

Products and services

• Day-Of Wedding Planning Comprehensive wedding day coordination for couples who have already planned their wedding independently. Includes a custom month-to-month checklist, planning meetings, timeline creation, vendor confirmations, rehearsal coordination, 10 hours of wedding day management, an emergency kit, and breakdown assistance. Investment begins at $3,000.
• Month-Of Coordination Partial coordination service beginning approximately two months before the wedding for couples finishing their own plans. Includes a planning meeting two months out, 6 hours of wedding day management, and coordination of ceremony, reception, and major wedding moments. Investment begins at $1,800.
• Military Wedding Package Specialized wedding coordination package for active duty and veteran members of the United States Armed Forces. Includes status and update planning meetings, a final logistical meeting three weeks before the wedding, timeline creation, vendor coordination, and 10 hours of day-of service with a minimum of two assistants. Partners with local vendors offering military discounts across venues, photography, DJ, catering, floral, and other categories. Pricing starts at $2,000.
• Special Events Planning Custom event planning for corporate events, fundraisers, bar/bat mitzvahs, cocktail parties, birthday celebrations, and charity events. Includes event design, vendor coordination, venue scouting, timeline creation, budget planning, and on-site management. Priced upon inquiry with a complimentary initial consultation.

Quantifiable outcome

• 100% client satisfaction reflected in testimonials
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Brides Across AmericaminorOthersLeslie Cregg-Hyder serves as a Brand Ambassador for Brides Across America, a nonprofit organization committed to gifting Military & First Responders with weddings and wedding gowns. This partnership aligns with the company's specialized military wedding package offering.
• Hidden Battles FoundationminorOthersLeslie Cregg-Hyder serves as the Event Director for the Hidden Battles Foundation, a nonprofit organization. This nonprofit leadership role demonstrates community involvement and event management expertise.
• Middlesex Community CollegeminorOthersLeslie Cregg-Hyder sits on the Advisory Board for Middlesex Community College, demonstrating industry leadership and educational involvement in the local community.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• Brides Across America: Brides Across America is a nonprofit gifting weddings to military and first responders. Planned Perfectly partners with them (via Leslie's Brand Ambassador role) and offers its Military Wedding Package—making them an allied organization and a complementary channel for military wedding leads.
• BizBash: BizBash is an event industry media and resource company covering corporate events, fundraisers, and experiential marketing. It is comparable because it serves the same event planner audience that Planned Perfectly targets with its Special Events package, including nonprofits and corporate event buyers.

Broad incumbents

• WeddingWire: WeddingWire is a leading wedding vendor marketplace and planning platform in the U.S. It directly distributes planners to engaged couples, awards the Couple's Choice and Bride's Choice awards (which Planned Perfectly has won), and is a primary channel for both competition and lead generation.
• Eventbrite: Eventbrite is a large event ticketing and management platform used by both consumer event planners and corporate event organizers. It overlaps with Planned Perfectly's Special Events planning business on the corporate/nonprofit event side.
• Zola: Zola is a wedding planning platform offering website, registry, and increasingly planning tools. It represents the broader consumer shift toward DIY planning software that threatens traditional day-of coordinator service models like Planned Perfectly.
• The Knot / XOX Group: The Knot is the largest U.S. wedding planning platform and marketplace, combining vendor directories, planning tools, content, and registry services. It competes for the same couples' attention and advertising dollars, and its in-house planning features increasingly encroach on independent day-of coordinators like Planned Perfectly.

Emerging players

• A Practical Wedding: A Practical Wedding is a wedding planning media brand and community that publishes planning advice and sells planner tools. It addresses the same engaged-couple need (planning guidance) but through content and digital tools rather than in-person day-of coordination.

Direct peers

• Here Comes the Guide: Here Comes the Guide is a wedding venue and vendor directory that also publishes editorial content for couples. It competes directly for the same engaged couple audience that Planned Perfectly markets to and serves as both a lead source and a competitive listing platform for planners.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/planned-perfectly-wedding-&-event-planning

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planned Perfectly Wedding & Event Planning