Plan International Hong Kong

What Plan International Hong Kong does

Plan International Hong Kong is a registered nonprofit charitable organization (Charity No. 91/9789) established in Hong Kong in 2009 as part of the global Plan International federation, operating from a 21/F office at 9 Chong Yip Street, Kwun Tong. The organization exists to advance children's rights and promote equality for girls, delivering programs through child sponsorship, girls' rights initiatives, emergency relief, and child safeguarding work both internationally (Bangladesh, India, Nepal, Colombia, Myanmar, Ethiopia, Mainland China) and locally in Hong Kong. It runs a portfolio of 15 named programs including Child Sponsorship, Kids Sponsor Kids, Community-Based Sponsorship (Mainland China), Girls Fund, Plan with Children, Girls Takeover, Be a Change-maker, Global Citizenship Talk, and the Child Safeguarding Schools Award Programme, supplemented by the Child Safeguarding Net online platform.

The organization's revenue model is built on diversified donation streams rather than product sales. Recurring revenue comes from monthly child sponsorships at HK$240 per month, Girls Fund subscriptions at HK$120 per month, and Plan with Children monthly donations. One-off donations are channeled through a broad appeal menu covering anti-child marriage (Bangladesh), anti-human trafficking (Nepal), period poverty (Hong Kong and Nepal), Rohingya refugee support, and multiple concurrent emergency appeals (Gaza, Ukraine, Sudan, Lebanon, Venezuela, Tai Po fire, climate/hunger crisis). Corporate and foundation partnerships and legacy/estate giving round out the income mix; donations are tax-deductible under Section 88 of the Inland Revenue Ordinance. Marketing and distribution rely on a multi-channel approach spanning the bilingual website, the annual Run for Girls event (nearly 2,500 runners in 2026, co-organized with Cosmopolitan Hong Kong since 2019), the Donate a Pencil campaign, press releases, eNews, and a street-fundraising operation.

Operationally, the office is small at 35 employees and is led by CEO Dr. Siu Mei Kuen (蕭美娟博士) with Ms. June Leung as Board Chair. It coordinates execution through sister Plan International country offices (Egypt for Gaza response, Colombia for the 25-women startup program, China for Ningxia sponsor visits) and a network of local implementing partners (Taawon and Natuf in Gaza, Internet Society Foundation for Colombia). No proprietary technology product is developed; the underlying platform is a standard website and donation management system.

Name

Plan International Hong Kong

Legal name

Plan International Hong Kong

Website

https://plan.org.hk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Plan International Hong Kong is a registered Hong Kong charity (Charity No. 91/9789) operating since 2009 under the global Plan International federation. It advances children's rights and girls' equality through child sponsorship subscriptions, one-off project donations, emergency relief appeals, corporate partnerships, and local child-safeguarding programs across Asia, Africa, Latin America, and Hong Kong.

Ownership category

akta.pro rank

Product category

Children's Rights Nonprofit

NAICS

Human Rights Organizations (813311), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Gender Equality & Women’s Empowerment (BPAGABAF)

akta.pro secondary industries

Child Rights & Protection (BPADAGAG), International Development & Donor-Funded Education Programs (EDADALAB)

Keywords

• Children's rights advocacy
• Gender equality programs
• Child sponsorship
• Humanitarian aid
• International development

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Child Sponsorship Donations: Monthly recurring donations from sponsors who support sponsored children through the Child Sponsorship Programme. Includes options for regular child sponsorship, sponsor-a-girl, and Kids Sponsor Kids programs.
2. One-off Donations: Single lump-sum donations for specific campaigns including Girls Fund, Plan with Children, emergency relief efforts, anti-child marriage projects, anti-human trafficking initiatives, and period poverty programs.
3. Emergency Relief Donations: Donations specifically designated for emergency response efforts including Gaza crisis, Ukraine crisis, Sudan crisis, Lebanon response, Venezuela earthquakes, climate and hunger crisis, and local emergencies like the Tai Po fire.
4. Legacy and Estate Donations: Bequests and beneficiary designations in life insurance policies for planned giving, allowing donors to leave lasting impacts.
5. Corporate and Foundation Partnerships: Support from corporate partners and foundations through various programs including the Partner Awards Ceremony recognizing corporate commitments to children's and girls' rights.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Plan International Hong Kong is a charity organization that advances children's rights and gender equality, with a particular focus on girls' rights. It delivers development and humanitarian programs across Asia, Africa, and the Americas, and engages individual donors in Hong Kong through child sponsorship, one-off donations, and corporate partnerships to fund these initiatives.

Product overview

Plan International Hong Kong operates as a charitable organization focused on advancing children's rights and promoting equality for girls. The organization offers a portfolio of interconnected programmes including child sponsorship schemes (Child Sponsorship Programme, Kids Sponsor Kids, Community-Based Sponsorship for Mainland China), dedicated funds (Girls Fund), and humanitarian initiatives (Emergency Relief, Development Projects). Local advocacy is delivered through the Child Safeguarding Schools Award Programme and Child Safeguarding Net platform. Fundraising events such as Run for Girls and the Donate a Pencil Campaign support education and girls' empowerment. Youth development programmes including Girls Takeover, Be a Change-maker, and Global Citizenship Talk engage young people in advocacy. The organization primarily operates through its website as a donation and programme management platform rather than a traditional software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Child Sponsorship Program

Quantifiable outcome

• Nearly HK$1.9 million raised for Gaza crisis response
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and major.

• Cosmopolitan Hong KongcoreGTM or Marketing PartnerCo-organizer of the annual 'Run for Girls' charity run event, promoting girls' rights awareness. The partnership has been ongoing since 2019, with events attracting nearly 2,500 runners in 2026 and 1,900+ participants in 2024.
• Hong Kong Committee on Children's RightscoreStrategic or Co-development PartnerCollaborative partner in organizing the Child Safeguarding Policy Forum and joint advocacy initiatives for children's rights in Hong Kong.
• Association Concerning Sexual Violence Against Women (ACSVAW)coreStrategic or Co-development PartnerPartner in joint advocacy initiatives including the April 2026 Joint Position Paper urging the Hong Kong Government to close legal loopholes in child sexual abuse laws.
• TALK Hong KongcoreStrategic or Co-development PartnerPartner in joint advocacy initiatives for children's rights and child protection policy reform in Hong Kong.
• Plan International EgyptcoreStrategic or Co-development PartnerOperational partner for Gaza crisis emergency response, implementing humanitarian aid distribution including food, water, medical supplies, and hygiene kits through local organizations.
• Internet Society FoundationmajorStrategic or Co-development PartnerFunding partner for the Colombia two-year project supporting 25 young women's startups through digital skills development and entrepreneurship training.
• Local Partner Organizations (Ethiopia)coreStrategic or Co-development PartnerOne-stop centers providing legal aid, medical and psychological counseling support for sexual violence survivors in Ethiopia.
• Taawon and Natuf (Local Organizations)coreStrategic or Co-development PartnerLocal partners in Gaza providing emergency relief including hot meals distribution to refugee camps and hospitals, benefiting 14,517 families.
• Plan International ChinacoreStrategic or Co-development PartnerPartnership for community-based sponsorship program in Mainland China and coordination of sponsor visits to Ningxia.
• Plan International ColombiacoreStrategic or Co-development PartnerSister office partnership for implementing children and girls' rights programs, including education, child protection, and economic empowerment initiatives.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Save the Children Hong Kong: Hong Kong affiliate of a global children's rights NGO. Closely comparable across sponsorship programs, emergency relief, girls' rights advocacy, and corporate partnerships serving Hong Kong donors funding international programs.
• Oxfam Hong Kong: Hong Kong affiliate of a global poverty alleviation and development NGO. Comparable fundraising model (monthly sponsorship, one-off donations, corporate partnerships) supporting international programs in similar geographies, though broader poverty focus rather than children-specific.
• Habitat for Humanity Hong Kong: Hong Kong affiliate of a global development NGO. Comparable fundraising approach (recurring donations, corporate partnerships, volunteer engagement, events) supporting international development programs, though housing-focused rather than child-focused.
• Make-A-Wish Hong Kong: Hong Kong children's charity with international affiliation. Comparable as a Hong Kong-registered charity running child-focused programs with similar donation tiers, corporate partnerships, and event-based fundraising.
• ChildFund Hong Kong: Hong Kong office of an international child sponsorship organization. Closely comparable business model (child sponsorship, community development, emergency response) targeting similar Hong Kong individual and corporate donors.
• World Vision Hong Kong: Hong Kong office of a major child-focused international NGO. Directly competes for child sponsorship donations, runs similar community development and emergency relief programs, and engages Hong Kong donors through comparable recurring donation models.
• Caritas Hong Kong: Major Hong Kong-based social services charity. Comparable registered charity status, donation-driven revenue model, and mix of local social services plus international humanitarian programs serving similar donor segments.
• UNICEF Hong Kong: Hong Kong-based national committee of a major international children's rights organization. Directly comparable as a Hong Kong fundraising office supporting global child welfare programs through individual donations, corporate partnerships, and emergency appeals.

Regional players

• Hong Kong Committee on Children's Rights: Local Hong Kong child rights advocacy organization. Directly comparable in child safeguarding policy advocacy and joint position papers, though focused exclusively on Hong Kong rather than international development.

Broad incumbents

• Plan International (Global Federation): The parent federation operating in 70+ countries with 85+ years of history. Directly comparable mission (children's rights and girls' equality) and identical program categories (sponsorship, emergency relief, girls' rights). PIHK operates as one national office within this federation.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/plan-international-hong-kong

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plan International Hong Kong