Plano Vida Assistência Familiar
Plano Vida Assistência Familiar is a Brazilian family assistance plan provider selling monthly subscription packages (Plano Vida Assistência at R$60/month, Plano Cremação at R$98) that bundle healthcare discounts with funeral and cremation services. It serves 19,834 families primarily in Pirassununga and Leme, São Paulo, operating under the 55+ year-old Grupo Nóbrega.
- Company typePrivate
- Founded1969
- HeadquartersPirassununga, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Plano Vida Assistência Familiar does
Plano Vida Assistência Familiar is a Brazilian family assistance plan provider headquartered in Pirassununga, São Paulo, operating as part of the family-controlled Grupo Nóbrega (Grupo Bom Pastor), which has roots dating to 1969. The company sells two subscription products: the flagship Plano Vida Assistência at R$60/month, which bundles 20-60% discounts on medical consultations, dental treatment, laboratory and imaging exams, pharmacies, optics, and aesthetics clinics with full funeral assistance (Bom Pastor funeral services, semi-luxury casket, body preparation, 50km transfer, wake support); and the Plano Cremação at R$98/month, which provides transfer to the Eco Crematório in Ribeirão Preto-SP, body preparation, and cremation. The company distinguishes itself from a traditional health plan (ANS-regulated) by positioning as a "club of benefits" with zero or minimal waiting periods and no health questionnaire.
The business is anchored on a vertically integrated ecosystem of owned physical assets: Funerária Bom Pastor (funeral services), Memorial Bom Pastor (luxury wake complex with ecumenical chapel), and Eco Crematório (ecological crematory on a 32,000 m² wooded site with environmental certification, operating 24/7). Plan members access a curated network of 172+ third-party healthcare and commercial partners across five cities (Leme, Limeira, Pirassununga, Poços de Caldas, and Porto Ferreira), with benefits administered through a client portal. The company reports 19,834 families served on its website and sells directly to consumers via WhatsApp, telephone, website contact forms, and two physical offices in Pirassununga and Leme. The technology stack is light: a third-party hosted client portal (apps.mssistemas.com.br) and a content website, with no disclosed proprietary software, AI, or API integrations. Revenues are predominantly subscription-recurring at R$60/month, supplemented by one-time fees for cremation, funeral services rendered at-need, and implicit network value through the partner ecosystem. The company is privately held, has no disclosed funding rounds, no disclosed headcount, and no external institutional investors in the data.
Plano Vida Assistência Familiar firmographics
Firmographics- Name
- Plano Vida Assistência Familiar
- Legal name
- Plano Vida Assistência Familiar
- Website
- https://planovidaassistencia.com.br
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Plano Vida Assistência Familiar is a Brazilian family assistance plan provider selling monthly subscription packages (Plano Vida Assistência at R$60/month, Plano Cremação at R$98) that bundle healthcare discounts with funeral and cremation services. It serves 19,834 families primarily in Pirassununga and Leme, São Paulo, operating under the 55+ year-old Grupo Nóbrega.
- Ownership category
- akta.pro rank
Plano Vida Assistência Familiar industry classification
Industry- Product category
- Family Assistance Services
- NAICS
- Funeral Homes and Funeral Services (812210), Cemeteries and Crematories (812220)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Final Expense / Burial Life Insurance (FSAIABAF)
- akta.pro secondary industry
- Family Coordination & Decision Support (Heirlooms, Keepsakes, Distribution) (HSAFAFAL)
Keywords
Where Plano Vida Assistência Familiar is headquartered
LocationHeadquarters
- HQ city
- Pirassununga
- HQ country
- Brazil
- HQ region
- Latin America
Offices4 records
Markets served
Plano Vida Assistência Familiar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others
Revenue model
- Monthly Subscription - Plano Vida Assistência: Monthly subscription at R$60 providing health discounts (20-60% on medical consultations, dental treatments, lab tests, imaging, pharmacies, optics, aesthetics clinics) and funeral assistance including Bom Pastor Funeral Home, semi-luxury casket, body preparation, floral arrangement, 50km radius transfer, social media announcement, water and coffee at wake.
- Cremation Plan - Plano Cremação: One-time cremation plan at R$98 covering transfer to crematory in Ribeirão Preto-SP, body preparation, and cremation. Subject to 90-day waiting period.
- Partner Network Access: Access to a network of 172+ partner healthcare providers, pharmacies, and businesses offering exclusive discounts to subscribers, creating network value through a curated partner ecosystem across multiple cities including Leme, Limeira, Pirassununga, Poços de Caldas, and Porto Ferreira.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plano Vida Assistência - R$60/month |
| Subscription | Monthly | Plano Cremação - R$98 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Plano Vida Assistência Familiar product offering
Product offeringCore offering
Plano Vida Assistência Familiar sells monthly subscription plans to individual families that combine 20-60% discounts on medical, dental, laboratory, imaging, pharmacy, optical, and aesthetic services with complete funeral and cremation assistance. The funeral/cremation services are delivered through owned infrastructure (Funerária Bom Pastor, Memorial Bom Pastor, Eco Crematório), and the discounts are fulfilled through a 172-partner network across Pirassununga, Leme, Limeira, Porto Ferreira, and Poços de Caldas.
Product overview
Plano Vida Assistência Familiar operates as an integrated family assistance ecosystem comprising two main subscription plans (Plano Vida Assistência at R$60/month and Plano Cremação at R$98) that bundle health discounts with funeral and cremation services. The core offering is supported by owned and operated funeral services (Funerária Bom Pastor), an ecological crematory (Eco Crematório), and a memorial facility (Memorial Bom Pastor), all part of Grupo Nóbrega with roots dating to 1969. Plan members access a network of 172 third-party partners for discounted healthcare and commercial services, with benefits administered through an online client portal. The ecosystem is designed to provide both生前 health benefits (medical, dental, pharmaceutical discounts) and end-of-life support (funeral, cremation, memorial services) under a single membership structure.
Differentiator
Problem solved
Functional benefit
Brands
- Eco Crematório: Ecological cremation service operated by the company, located in a 32,000 m² wooded area, offering sustainable cremation options.
Products and services
- Plano Vida Assistência Monthly family subscription at R$60 providing 20-60% discounts on medical consultations, dental treatments, laboratory tests, imaging exams, pharmacies, optics, and aesthetics clinics, combined with full funeral assistance including Bom Pastor Funeral Home services, semi-luxury casket, body preparation, 50km transfer, and wake support. Priced for families in Pirassununga, Leme, and surrounding cities.
- Plano Cremação Cremation-focused subscription at R$98 providing transfer to the Eco Crematório in Ribeirão Preto-SP, body preparation, and cremation services. Subject to a 90-day waiting period.
- Funerária Bom Pastor Traditional funeral service under Grupo Nóbrega offering respectful transport, wake spaces, post-mortem legal advisory, personalized ceremonies, and 24-hour humanized support for families in Pirassununga and surrounding areas.
- Eco Crematório (Crematório Ecológico Metropolitano) Ecological crematory on a 32,000 m² wooded property with environmental certification, operating 24/7, offering sustainable cremation with ash disposition options including home urns, niches, or ecological garden dispersal with memorial tree planting.
- Memorial Bom Pastor Wake complex with luxury rooms and an ecumenical chapel providing dignified ceremony spaces for families.
Quantifiable outcome
- 20-60% discounts on medical consultations and exams
- +3 more outcomes
Companies that use Plano Vida Assistência Familiar
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Plano Vida Assistência Familiar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Plano Vida Assistência Familiar partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor, core and flagship.
- BR Ótica de LememinorOptical retail partner located at Rua Rafael de Barros, 400, Leme - SP. Offers exclusive discounts to Plano Vida Assistência members on eyewear products.
- CDI (Centro Diagnóstico Imagens)minorMedical imaging diagnostic center at Rua Ernesto Gato, 326, Leme - SP. Provides imaging exams (X-rays, ultrasound, etc.) at discounted rates for Plano Vida members.
- CENTROLABminorLaboratory at Rua Prof Domingos Cambiaghi, 136, Centro, Leme - SP. Provides clinical laboratory tests at reduced prices for Plano Vida Assistance members.
- Network of 172+ Healthcare and Service PartnerscoreA curated network of 172+ partner establishments including doctors across multiple specialties (cardiology, orthopedics, gynecology, endocrinology, pulmonology, acupuncture, general practice), diagnostic imaging centers, laboratories, pharmacies, optics, and local businesses. Partners are located across Leme, Limeira, Pirassununga, Poços de Caldas, and Porto Ferreira. Members access discounts by presenting their Plano Vida membership at partner locations.
- Crematório Ecológico MetropolitanocoreEcological crematory located on a 32,000 m² wooded property, offering dignified and sustainable cremation services. Plano Vida members receive transfer to the facility, body preparation, and cremation services. The crematory holds an Environmental Certification and operates 24/7.
- Grupo Nóbrega (Nóbrega Group)flagshipThe founding parent group behind Plano Vida Assistência and Funerária Bom Pastor. Grupo Nóbrega has operated since 1969, providing funeral and family assistance services for over 55 years. The group encompasses Bom Pastor Funeral Home, Memorial Bom Pastor, and the broader Plano Vida Assistance ecosystem.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Plano Vida Assistência Familiar competitors and assessment
Company assessmentBroad incumbents
- StoneMor Partners: US operator of cemeteries and funeral homes with significant cremation services. Comparable to Plano Vida's Eco Crematório and Memorial Bom Pastor assets for cemetery/cremation operations and pre-need planning.
- Dignity PLC: UK-listed funeral services group operating pre-arranged funeral plans and at-need services across ~800 locations. Comparable to Plano Vida for the pre-payment/bundled funeral plan model combined with owned funeral infrastructure.
- Hapvida: Largest Brazilian health plan operator (B3: HAPV3) focused on affordable healthcare coverage for the middle market. Comparable to Plano Vida's health-discount positioning for serving consumers priced out of traditional plans.
- Service Corporation International: Largest North American funeral, cremation, and cemetery services operator (~1,500 locations) with a robust pre-need planning business. Comparable for vertically integrated death-care services and recurring pre-need revenue.
- NotreDame Intermédica: Brazilian health plan operator (B3: GNDI3, now part of Hapvida group) historically focused on affordable coverage for corporate and SME segments. Comparable to Plano Vida for the affordable health-coverage positioning targeting price-sensitive Brazilian families.
Emerging players
- OdontoPrev: Brazilian dental and health benefits operator (B3: ODPV3) serving millions of members through a partner provider network on a recurring subscription basis. Comparable to Plano Vida for the discount/club-based healthcare access model monetized via monthly subscription.
- Docway: Brazilian corporate health platform that connects employees to a network of healthcare providers for consultations and exams at negotiated rates. Comparable to Plano Vida for the partner-network, discount-based model that lowers the cost of healthcare access.
- Dr. Consulta: Brazilian chain of affordable medical clinics offering consultations, exams, and imaging at reduced prices to mass-market customers. Comparable to Plano Vida for addressing Brazil's out-of-pocket healthcare affordability gap through a low-cost, accessible model.
- Prevent Senior: Brazilian health plan operator focused on the senior/elderly segment, combining healthcare coverage with managed-care services. Comparable to Plano Vida for serving the aging demographic that drives both health-discount utilization and eventual funeral/cremation demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Plano Vida Assistência Familiar social profiles
Digital presencePlano Vida Assistência Familiar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plano Vida Assistência Familiar leadership team
Management profileNumber of profiles
Plano Vida Assistência Familiar subsidiaries and ownership
Company hierarchySubsidiaries3 records
Plano Vida Assistência Familiar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plano Vida Assistência Familiar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plano Vida Assistência Familiar
What does Plano Vida Assistência Familiar do?
Plano Vida Assistência Familiar sells monthly subscription plans to individual families that combine 20-60% discounts on medical, dental, laboratory, imaging, pharmacy, optical, and aesthetic services with complete funeral and cremation assistance. The funeral/cremation services are delivered through owned infrastructure (Funerária Bom Pastor, Memorial Bom Pastor, Eco Crematório), and the discounts are fulfilled through a 172-partner network across Pirassununga, Leme, Limeira, Porto Ferreira, and Poços de Caldas.
Is Plano Vida Assistência Familiar a public or private company?
Plano Vida Assistência Familiar is a private company. It is classified as family owned and is currently operating.
When was Plano Vida Assistência Familiar founded?
Plano Vida Assistência Familiar was founded in 1969. It employs 11 to 50 people.
Where is Plano Vida Assistência Familiar based?
Plano Vida Assistência Familiar is headquartered in Pirassununga, Brazil, in the Latin America region.
How does Plano Vida Assistência Familiar make money?
Three revenue lines are on record. Monthly Subscription - Plano Vida Assistência is the primary driver. The others are cremation Plan - Plano Cremação and partner Network Access.
Who are Plano Vida Assistência Familiar's main competitors?
Broad incumbents on record are StoneMor Partners, Dignity PLC, Hapvida, Service Corporation International and NotreDame Intermédica. Emerging players are OdontoPrev, Docway, Dr. Consulta and Prevent Senior.
Does Plano Vida Assistência Familiar have an API?
No public API is recorded for Plano Vida Assistência Familiar.
What industry is Plano Vida Assistência Familiar in?
Plano Vida Assistência Familiar's product category is Family Assistance Services. Its primary akta.pro industry code is FSAIABAF, Final Expense / Burial Life Insurance, with a secondary code of HSAFAFAL, Family Coordination & Decision Support (Heirlooms, Keepsakes, Distribution). Its NAICS code is 812210 and its SIC code is 8090.